What ZYNTRIX LTD does

Zyntrix Ltd is a London-based fintech founded in 2024 that provides an open banking payment platform integrating Account-to-Account (A2A) payments, loyalty program infrastructure, and biometric ID verification into a single retail checkout experience. The platform connects to UK and European bank rails through its partnership with FCA-regulated open banking provider Token.io, claims to reduce merchant card transaction fees by up to 70% by eliminating card network intermediaries, and offers loyalty rewards funded by processing cost savings rather than separate marketing budgets. Age-restricted retailers gain built-in facial recognition and tokenised ID verification through partner iProov, enabling GDPR-compliant self-scan transactions without staff authorisation. The product is delivered via direct enterprise sales and POS integration partnerships, with a stated go-live timeline of weeks and no rip-and-replace of existing POS systems.

The company is led by CEO Tom Hill and Chairman Ashish Devi-King, with a small functional team of approximately 1-10 employees covering business development, product, and delivery, supported by two non-executive directors. Zyntrix generates revenue through transaction-based processing fees, capturing a portion of the fee savings it delivers to merchants, and is currently in beta with operational clients in the UK and Europe. The company was named Startup of the Year at the 2025 RTIH Innovation Awards and has actively participated in EuroCIS 2025 (Düsseldorf), Retail Tech Show 2025 (London), and Loyalty Connect Dubai 2025, signalling intent to expand geographically beyond the UK. No institutional funding, parent company, M&A activity, or named enterprise customers are disclosed in available sources.

Name

ZYNTRIX LTD

Legal name

Zyntrix Ltd.

Website

https://zyntrix.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Zyntrix is a London-based fintech founded in 2024 that provides an open banking retail checkout platform combining A2A payments, loyalty programs, and biometric ID verification to reduce merchant processing fees by up to 70%.

Ownership category

akta.pro rank

Product category

Retail Payments Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

akta.pro secondary industries

POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Open banking payments
• Retail loyalty programs
• Digital identity verification
• Point of sale checkout
• A2A payment processing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Transaction-based revenue from open banking payments. Zyntrix reduces merchant card fees by up to 70% through direct A2A payments and captures a portion of the savings as processing revenue. Loyalty programs are funded by the fee savings rather than requiring separate marketing budget.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Zyntrix provides an open banking payment platform that combines Account-to-Account (A2A) payments, integrated loyalty programs, and biometric ID verification into a single checkout experience for retailers. The platform reduces payment processing fees by up to 70% versus traditional card networks and funds loyalty rewards from those fee savings rather than separate marketing budgets. It integrates with existing POS systems without requiring rip-and-replace infrastructure changes.

Product overview

Zyntrix is a unified retail checkout platform that combines three core technologies: Open-Banking Payments, Integrated Loyalty, and Built-in ID Verification. The platform operates as a single integration that works with existing POS systems, enabling businesses to reduce transaction fees via Account-to-Account payments, automatically fund loyalty rewards from those savings, and perform secure age verification through facial biometrics. The core value proposition is transforming payment from a cost center into a growth engine by connecting loyalty, payment, and identity verification in one seamless checkout experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Open-Banking Payments Direct Account-to-Account (A2A) payment processing through open banking, reducing transaction fees by up to 70% compared to traditional card payments while enabling faster settlement and enhanced security. Designed for retailers seeking lower payment processing costs.
• Integrated Loyalty Loyalty program that incentivises and rewards customers instantly at the point of sale through QR code scanning, enabling rewards funded by payment savings rather than separate marketing budgets. Designed for retailers seeking to improve customer retention.
• Built-in ID Verification Fast, secure age verification using facial recognition or tokenised ID, enabling GDPR-compliant age-restricted transactions without staff authorisation. Designed for retailers selling age-restricted products such as alcohol and tobacco.
• Loyalty Pay Open banking-powered solution that ties ID verification, payment, and rewards into one seamless moment at the point of payment, enabling loyalty that starts at checkout. Designed for retailers seeking unified checkout experiences.

Quantifiable outcome

• Reduce payment processing fees by up to 70% through open banking A2A payments
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Token.iocoreTechnology or IntegrationOpen banking partner providing FCA-regulated connectivity to all CMA9 banks and beyond. Enables real-time, secure Account-to-Account payments under Payment Services Regulations 2017.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yapily: Open banking infrastructure provider offering A2A payment initiation and account information APIs; competes on the same rails Zyntrix uses via Token.io and serves overlapping merchant and platform customers.
• Yotpo: Loyalty and retention platform for retail and ecommerce merchants; directly comparable to Zyntrix's integrated loyalty engine and a likely partner/competitor for merchant mindshare.
• Trustly: European A2A payments network enabling pay-by-bank at online and physical merchants; closest direct peer in terms of A2A merchant acceptance proposition, especially across European retail.
• TrueLayer: UK-based open banking payments platform enabling A2A payments, payouts, and merchant acceptance — directly comparable to Zyntrix's core A2A checkout capability, though at much larger scale.
• Token.io: Zyntrix's open banking partner and FCA-regulated AISP/PISP that also offers merchant-facing A2A payment products; comparable infrastructure layer and a potential upstream competitor.

Broad incumbents

• Block (Square): POS and payments incumbent with embedded loyalty and merchant data capabilities; competes for the same retail merchant wallet with broader product suite and brand recognition.
• Stripe: Dominant payment processor serving millions of merchants globally, including retail POS integrations; a broad incumbent whose pricing and product roadmap can compress Zyntrix's fee-saving differentiation.
• Worldpay: Large incumbent acquirer and POS payments provider for enterprise retailers; an established vendor that enterprise merchants may default to instead of an early-stage open banking alternative.

Emerging players

• iProov: Zyntrix's identity-verification partner offering biometric age and identity checks; emerging player in a category where regulators are pushing stronger age verification at retail self-checkout.
• Veriff: Identity verification provider with biometric and document checks for regulated use cases; emerging player that could compete with Zyntrix's built-in ID verification component at retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/zyntrix
• LinkedInlinkedin.com/company/zyntrix-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZYNTRIX LTD