Saha

What Saha does

SAHA Tech Oy, operating as Saha, is a Helsinki-based digital coaching platform founded in 2016 by former elite athletes (including former professional basketball player and current CEO Samuel Haanpää) and technology professionals. The company delivers personalized sports coaching through an AI-assisted platform combining a mobile application, subscription-based services, sport-specific content programs, in-person training events, and remote physiotherapy. Its core technology ingests hundreds of data points per athlete — training logs, load monitoring surveys, weekly feedback, and background information — to generate and continuously update personalized training programs, with the entry-tier updating weekly and the top-tier (Pro) supporting daily program modifications. A drag-and-drop import tool allows coaches to upload existing programs and have the platform convert them to digital coaching programs automatically.

The platform serves three primary customer segments through a hybrid go-to-market motion: (1) individual athletes, reached via product-led growth through app stores and direct e-commerce on a subscription ladder of Plus at €19/month, Premium at €39/month, and Pro at €119/month; (2) individual coaches, who use the platform to scale their coaching delivery; and (3) sports organizations, clubs, and teams, sold to via enterprise sales motion with demo booking and customized onboarding. The company also generates revenue from one-time program purchases (e.g., the Inside the Cage combat sports program at €119 for 8 weeks), gift cards (€25–€500), in-person SAHA Sessions events (SAHA Shooting at €49 per session, SAHA Power at €99/month), and remote physiotherapy delivered in partnership with Comeback Center (€98 per session). Coverage spans dozens of sports including basketball, running, ice hockey, alpine skiing, tennis, football, and martial arts, with content created by named Olympic medalists, world champions, and elite coaches who also serve as investors and platform ambassadors.

Name

Saha

Legal name

SAHA Tech Oy

Website

https://sahatraining.fi

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Saha is a Helsinki-based AI-assisted digital coaching platform that delivers personalized training programs to individual athletes, coaches, and sports organizations across multiple sports via subscription tiers, sport-specific programs, and in-person training events.

Ownership category

akta.pro rank

Product category

Sports Coaching Platform

NAICS

Software Publishers (513210), Sports and Recreation Instruction (611620)

SIC

Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Speed, Agility & Quickness (SAQ) Training (HSADAEAC), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• AI sports coaching platform
• Personalized athlete training
• Digital coaching software
• Sports performance mobile app
• Subscription fitness coaching

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Subscriptions: Monthly, quarterly, and annual subscription plans for individual athletes accessing personalized coaching programs through the SAHA platform. Plans include Plus (€19/mo), Premium (€39/mo), and Pro (€119/mo) tiers with varying levels of coaching support and features.
2. Digital Program Sales: One-time purchases of specific coaching programs such as Inside the Cage combat sports program (€119/8 weeks). Gift cards also available in denominations from €25 to €500.
3. Organization/Club Platform Licensing: Digital coaching platform services sold to sports organizations, clubs, and teams with customized onboarding, platform access, and ongoing support.
4. Event/Training Sessions: In-person coaching events like SAHA Shooting (€49) and SAHA Power (€99/month) combining live sessions with digital app access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

SAHA sells an AI-augmented digital coaching platform and mobile app that delivers personalized athletic training programs to individual athletes on a subscription basis, and licenses the same platform to sports clubs and organizations for customized coach-led athlete development. Offerings are complemented by specialized coaching programs (e.g., combat sports, remote physiotherapy) and in-person training sessions (SAHA Shooting, SAHA Power).

Product overview

SAHA is a personalized sports coaching platform and mobile application that connects athletes with professional coaches across multiple sports. The core offering consists of the SAHA Platform (digital coaching infrastructure) and SAHA Mobile App (athlete-facing application). The platform offers three subscription tiers—Plus (€19/mo), Premium (€39/mo), and Pro (€119/mo)—for ongoing coaching services, supplemented by specialized programs like Inside the Cage combat sports coaching and event-based SAHA Sessions (Shooting and Power). Additional offerings include SAHA Gift Cards for gifting coaching services and Remote Physiotherapy services delivered by Comeback Center physiotherapists. The platform processes athlete data to enable personalized program creation and weekly updates.

Differentiator

Problem solved

Functional benefit

Products and services

• SAHA Platform and Mobile App AI-powered digital coaching platform and mobile application enabling coaches, sports organizations, and individual athletes to create, deliver, and track personalized training programs. Features include automated task management, athlete data processing, real-time program updates based on performance metrics, coach-athlete chat, and video analysis.
• Inside the Cage: Combat Foundations An 8-week intensive combat sports coaching program developed by professional MMA fighter and coach Aleksi Mäntykivi. Includes technique video tutorials, sport-specific conditioning, progressive training log, and direct coach access through the SAHA platform.
• SAHA Remote Physiotherapy Remote physiotherapy service for athletes delivered via video session, including situation assessment, personal treatment plan with exercise programs, follow-up sessions as needed, and daily training monitoring through the SAHA app. Delivered by Comeback Center sports physiotherapists via the SAHA platform.
• SAHA Gift Card Digital gift card available in amounts from €25 to €500, valid for 12 months from purchase date. Redeemable as payment for all SAHA coaching programs and services in single or multiple transactions.
• SAHA Shooting In-person basketball shooting and skills coaching event led by Petteri Koponen and Samuel Haanpää. Each 2.5-hour session includes video analysis of shooting technique and basketball-specific conditioning. Comes with SAHA app access for home training.
• SAHA Power Small-group strength and conditioning coaching for junior athletes across various sports, led by Eveliina Makkonen. Includes speed, strength, mobility, and coordination training, plus SAHA app access for personalized programs.
• SAHA Sessions Series of in-person events and training sessions featuring top specialists, coaches, and athletes who use the SAHA coaching platform, including SAHA Shooting (basketball) and SAHA Power (strength and conditioning).

Quantifiable outcome

• Coaches can train multiply more athletes with higher quality
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Comeback CentercoreStrategic or Co-development PartnerSports physiotherapy provider whose specialized sports physiotherapists deliver remote physiotherapy services through the SAHA platform. First session is an online consultation (€98) with personalized treatment plans.
• Aleksi MäntykivicoreStrategic or Co-development PartnerProfessional MMA fighter and coach who has developed the Inside the Cage combat sports coaching program on SAHA. Translates world-class combat experience into coaching content for the platform.
• Joonas KolkkaminorStrategic or Co-development PartnerFormer Champions League veteran and academy coach providing football skills coaching content on the SAHA platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PT Distinction: Personal trainer software offering workout programming, nutrition tracking, and client coaching apps. Comparable to SAHA in subscription model and individualized coaching-program delivery.
• Volt Athletics: AI-powered strength and conditioning platform serving high schools, colleges, and professional sports organizations. Comparable to SAHA in its AI-driven program generation and sports-organization sales motion.
• CoachAccountable: Coaching management platform for personal trainers and coaches to manage clients, deliver programs, and automate engagement. Aligns with SAHA's coach-persona targeting and automation-led value proposition.
• Teambuildr: Team strength and conditioning platform for high-school and college athletic programs with workout programming and athlete management. Comparable in B2B team-coaching focus and digital program delivery.
• BridgeAthletic: Performance tracking and training platform built for collegiate and professional sports teams. Overlaps with SAHA's B2B sports-club motion and emphasis on athlete data and program customization.
• TrueCoach: Personal training software that enables coaches to deliver customized workouts, track client progress, and communicate with athletes. Closely aligned with SAHA's individual-coach and SMB persona target.
• TrainHeroic: Strength and conditioning coaching platform built for coaches and teams to program, deliver, and track workouts. Directly comparable to SAHA in targeting individual coaches and sports organizations with digital training program delivery and athlete tracking.

Emerging players

• Trainin (Trainin.app): European digital coaching platform offering personalized training programs for endurance and team sports. Comparable to SAHA in European roots and multi-sport consumer subscription model.
• Playbook: Creator-economy platform where fitness coaches and athletes monetize training content via subscriptions. Comparable to SAHA in marketplace dynamics and subscription-based content distribution.

Broad incumbents

• WHOOP: Wearable-driven human performance platform serving elite athletes and consumers. Comparable as a broader-incumbent performance-tracking ecosystem that overlaps with SAHA's athlete-data and personalization narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sahatraining
• TikTokvm.tiktok.com/ZMe6rDajx
• Instagramfacebook.com/sahatraining
• LinkedInlinkedin.com/company/sahatraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saha