Volt Athletics
Volt Athletics is a Seattle-based software company that delivers AI-powered, science-based strength and conditioning programs to individual athletes, sports teams, schools, training businesses, military/law enforcement agencies, and enterprise fitness organizations via its Cortex AI platform and mobile/web apps.
- Company typePrivate
- Founded2011
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Volt Athletics does
Volt Athletics is a Seattle-based, privately held software company founded in 2011 that delivers AI-powered, science-based strength and conditioning programs to individual athletes, sports teams, educational institutions, training businesses, military/law enforcement agencies, and enterprise fitness organizations. The platform is anchored by Cortex AI, a proprietary intelligence system built on 50+ years of exercise science research that ingests structured workout, RPE, and recovery data to generate and continuously adapt personalized training plans. Complementary proprietary technologies include the patent-pending Smart Sets algorithm, which prescribes exact weights per set, and the Movement Mesh Network, which maps strength across related exercises to seed starting weights for new movements. The product surface consists of the Volt Training App (iOS/Android) for individuals and the Volt Coach Platform (web) for coaches and organizations, with content spanning 40+ sport-specific programs, a 1,500+ video exercise library, group-training Tablet Mode, readiness tracking, Volt Chat messaging, and offline workout delivery.
The company operates a hybrid go-to-market model combining product-led growth for consumers (free trials, app-store onboarding, monthly/quarterly/annual subscriptions starting at $19.99/month or $129.99/year) with enterprise field sales for teams, training businesses, and government/military clients (custom pricing, dedicated onboarding, multi-year contracts). Training Business tier pricing scales from $100/month or $1,000/year for 50 users up to 500+ users; small and large team tiers are priced at $1,200 and $1,600 annually. Headquartered at 7511 Greenwood Ave N, Seattle, Volt Athletics is led by co-founder and CEO Dan Giuliani and reported 11–50 employees, with named customers spanning NFL, MLB, and WNBA franchises, multiple NCAA programs, U.S. Air Force (USAFE), U.S. Army, National Guard, Customs and Border Protection, Seattle SWAT, and enterprise fitness operators such as Power Wellness and Optum.
Volt Athletics firmographics
Firmographics- Name
- Volt Athletics
- Legal name
- Volt Athletics, Inc.
- Website
- https://voltathletics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Volt Athletics is a Seattle-based software company that delivers AI-powered, science-based strength and conditioning programs to individual athletes, sports teams, schools, training businesses, military/law enforcement agencies, and enterprise fitness organizations via its Cortex AI platform and mobile/web apps.
- Ownership category
- akta.pro rank
Volt Athletics industry classification
Industry- Product category
- Strength and Conditioning Software
- NAICS
- Sports and Recreation Instruction (611620), Educational Support Services (611710), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Strength & Conditioning Personal Training (HSADAAAB), Sports Performance Personal Training (HSADAAAF), Strength & Conditioning / Performance Training (EDALAIAI)
Keywords
Where Volt Athletics is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Volt Athletics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Individual App Subscriptions: Monthly, quarterly, and annual subscription tiers for individual users accessing the Volt Training App. Includes free trial periods (3-14 days depending on billing cycle).
- Training Business Subscriptions: Monthly or annual subscriptions for training facilities and personal trainers, scaling by user count from 50 to 500+ users. Starting at $100/month or $1,000/year.
- Enterprise/Organization Subscriptions: Custom-priced subscriptions for enterprise fitness organizations, high schools, colleges, and large teams. Tiered pricing based on team size (small teams up to 30 athletes, large teams up to 100 athletes).
- Military & Law Enforcement Contracts: Custom enterprise contracts for government and military organizations with specific procurement and compliance requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Individual Subscription |
| Subscription | Pay-as-you-go | Quarterly Individual Subscription |
| Subscription | Annual | Annual Individual Subscription |
| Subscription | Monthly | Training Business - Monthly |
| Subscription | Annual | Training Business - Annual |
| Subscription | Annual | Small Team (up to 30 athletes) |
| Subscription | Annual | Large Team (up to 100 athletes) |
| Subscription | Multi-year contract | Military & Law Enforcement Custom |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Volt Athletics product offering
Product offeringCore offering
Volt Athletics sells an AI-powered strength and conditioning software platform that delivers personalized, adaptive training programs. The Volt Training App serves individual athletes with self-serve subscriptions, while the Volt Coach Platform serves coaches, schools, military units, and enterprise organizations with team management and program delivery. Programs are built by CSCS-certified coaches and continuously adapted by the proprietary Cortex AI and Smart Sets algorithms based on user performance, RPE feedback, recovery metrics, and available equipment.
Product overview
Volt Athletics is a science-based strength and conditioning software platform offering a unified ecosystem of products. The core offering consists of the Volt Training App (AI-powered personal training for individuals) and the Volt Coach Platform (for coaches and organizations), both powered by the proprietary Cortex AI system. The platform integrates Smart Sets algorithm for personalized weight prescriptions, Movement Mesh Network for strength mapping, and features like Volt Chat for communication, Tablet Training Mode for group sessions, and Readiness Tracking for athlete monitoring. Programs span 40+ sport-specific offerings, general fitness (Strength & Fitness), tactical training (Military & Law Enforcement Readiness, Tactical Readiness), and home-based options (At-Home, Circuit Workouts). The April 2024 acquisition of ZAMA Health expanded the platform to include mental health and wellness tools for athletes.
Differentiator
Problem solved
Functional benefit
Brands
- Cortex: Proprietary AI system that analyzes workout data and recovery metrics to build and evolve personalized training plans. Based on 50+ years of exercise science research.
- Smart Sets
- Movement Mesh Network
Products and services
- Volt Training App AI-powered personal training app delivering personalized, adaptive workout programs built by certified strength coaches for individual athletes and fitness enthusiasts. Available on iOS and Android with self-serve subscriptions and free trials.
- Volt Coach Platform Web-based platform for coaches, trainers, and organizational leaders to create, manage, and deliver training programs to athletes and clients. Includes team management, program building, workout tracking, and communication tools.
- Volt Sport-Specific Training Programs Catalog of 40+ sport-specific training programs covering Soccer, Football, Basketball, Baseball, Tennis, Volleyball, and more, built by CSCS-certified coaches for the demands of each sport.
- At-Home Training Programs Training programs designed for limited or no-equipment environments, including Bodyweight Only options and Circuit Workouts for home-based athletes.
- Military & Law Enforcement Readiness Program Training programs designed for physical fitness tests and tactical readiness requirements for military and law enforcement personnel, with offline training capabilities and equipment adaptation.
- Strength & Fitness Program Non-sport-specific training track focused on general fitness, strength building, and physique goals for individual users.
- ZAMA Health Mental health and wellness platform for athletes, acquired in April 2024 to integrate mental health and wellbeing tools into Volt's athlete development platform.
Quantifiable outcome
- Average +18% strength gain after 6 months for individual users
- +6 more outcomes
Companies that use Volt Athletics
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles6 records
Volt Athletics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature10 records
Volt Athletics partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights6 records
Volt Athletics competitors and assessment
Company assessmentDirect peers
- TrainHeroic: TrainHeroic is a strength-training and athletic-performance platform built for coaches and teams to design, deliver, and track programming. It directly overlaps Volt's coach platform, team management features, sport-specific programs, and B2B sales motion to high schools, colleges, and training facilities.
- Catapult Sports: Catapult Sports delivers athlete monitoring, load management, and performance analytics to elite teams, military, and tactical organizations. It overlaps with Volt's readiness tracking, military/law enforcement segment, and team data value proposition.
- Future: Future is a personal-training app that pairs users with a real coach and uses technology to deliver adaptive, individualized strength and conditioning programs. It competes head-to-head with Volt's Individual segment on AI-driven personalization, app-based delivery, and subscription pricing.
- CoachMePlus: CoachMePlus is an athlete performance and strength-training management platform for college and professional programs. It directly overlaps Volt's college segment in providing coach dashboards, program building, and readiness tracking.
- FitBod: FitBod is an AI-powered personal training app that prescribes workouts, sets, and weights based on user performance and available equipment. It directly mirrors Volt's Smart Sets and Cortex AI value proposition for individual consumer strength-training subscribers.
- BridgeAthletic: BridgeAthletic provides performance-tracking and workout-prescription software for college and professional athletic programs. It is a direct B2B competitor to Volt's Coach Platform in the college and pro-team strength and conditioning segment.
- Kitman Labs: Kitman Labs is an athlete intelligence and performance-optimization platform used by professional sports teams. It competes with Volt in the elite-team segment by offering data-driven monitoring, injury risk, and training-load analytics.
Broad incumbents
- WHOOP: WHOOP is a subscription wearable and app focused on recovery, strain, sleep, and training-readiness metrics. It overlaps with Volt's readiness tracking and recovery inputs but operates as a broader fitness and lifestyle subscription rather than a strength-and-conditioning coach.
- Tonal: Tonal is a connected home strength-training system with AI-driven weight recommendations and coaching. It competes for high-end individual subscribers seeking adaptive, equipment-aware strength training similar to Volt's Individual offering, but Tonal is hardware-anchored.
- MyFitnessPal: MyFitnessPal is a mass-market fitness tracking app with workout logging and subscription tiers. It does not specialize in strength and conditioning but overlaps at the consumer fitness app layer where Volt competes for individual subscribers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Volt Athletics social profiles
Digital presenceVolt Athletics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Volt Athletics leadership team
Management profileNumber of profiles
Profiles8 records
Volt Athletics subsidiaries and ownership
Company hierarchySubsidiaries1 record
Volt Athletics funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Volt Athletics M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Volt Athletics
What does Volt Athletics do?
Volt Athletics sells an AI-powered strength and conditioning software platform that delivers personalized, adaptive training programs. The Volt Training App serves individual athletes with self-serve subscriptions, while the Volt Coach Platform serves coaches, schools, military units, and enterprise organizations with team management and program delivery. Programs are built by CSCS-certified coaches and continuously adapted by the proprietary Cortex AI and Smart Sets algorithms based on user performance, RPE feedback, recovery metrics, and available equipment.
Is Volt Athletics a public or private company?
Volt Athletics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Volt Athletics founded?
Volt Athletics was founded in 2011. It employs 11 to 50 people.
Where is Volt Athletics based?
Volt Athletics is headquartered in Seattle, United States, in the North America region.
How does Volt Athletics make money?
Four revenue lines are on record. Individual App Subscriptions are the primary driver. The others are training Business Subscriptions, enterprise/Organization Subscriptions and military & Law Enforcement Contracts.
Who are Volt Athletics's main competitors?
Direct peers on record are TrainHeroic, Catapult Sports, Future, CoachMePlus, FitBod, BridgeAthletic and Kitman Labs. Broad incumbents are WHOOP, Tonal and MyFitnessPal.
Does Volt Athletics have an API?
No public API is recorded for Volt Athletics.
What industry is Volt Athletics in?
Volt Athletics's product category is Strength and Conditioning Software. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 611620 and its SIC code is 7997.