ÕIE

What ÕIE does

ÕIE, operated by Estonian private limited company Pung OÜ, produces low-sugar carbonated and still soft drinks built around native Estonian botanicals — primarily meadowsweet (angervaks) and apple mint (õunmünt) — with select SKUs carrying the ÖKO organic certification. The core product line comprises 330ml glass-bottled sparkling beverages (kihisev angervaks, kihisev MÜNT), a still meadowsweet iced tea (angervaksa jäätee), mixed bundle packs, and a small branded merchandise item. Product formulations were developed with research support from the Estonian University of Life Sciences (Maaülikool) and the EAS Innovation Department, which investigated how to process meadowsweet into stable carbonated beverages while preserving flavor and preventing unwanted biological activity. The company sources organically grown meadowsweet from Estonian meadows, forest edges, and clearings.

The business operates almost exclusively direct-to-consumer through its own e-commerce storefront at blossom.ee, fulfilling orders via parcel lockers (SmartPOST, Omniva) and local Tallinn courier, with payment processing handled by Maksekeskus AS. A secondary B2B channel targets bulk orders for events, cafes, and summer homes, handled directly by a team member. Pricing is unit-based at approximately €24 for a 12-pack and €12 for a 6-pack of 330ml glass bottles, with a €36 branded sweatshirt. Marketing relies on organic social media (Facebook and Instagram @6iejoogid), on-site content, and customer testimonials. Distribution is confined to Estonia, with no retail, wholesale, or international channels disclosed.

The company is founder-owned, employs 1–10 people, has not raised external capital, and operates without disclosed revenue figures. It is recognized regionally through a 3rd-place finish in the beverages category at the 2022 Estonian Organic Product Competition (Mahetoodete konkurss).

Name

ÕIE

Legal name

Pung OÜ

Website

https://blossom.ee

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ÕIE (Pung OÜ) is an Estonian producer of low-sugar carbonated soft drinks made from native botanicals — meadowsweet and apple mint — sold direct-to-consumer via blossom.ee and through small B2B bulk orders for events and hospitality within Estonia.

Ownership category

akta.pro rank

Product category

Natural Soft Drinks

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)

Keywords

• Natural soft drinks
• Carbonated beverages
• Low sugar drinks
• Organic beverages
• Botanical soft drinks

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct product sales: One-time product sales through e-commerce storefront. Products sold in various package sizes (6-pack, 12-pack, mixed bundles). Additional revenue from bulk orders for events and special occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ÕIE produces carbonated and non-carbonated soft drinks made from Estonian-sourced natural ingredients, primarily meadowsweet (angervaks) and apple mint (õunmünt). The beverages are sold in 330ml glass bottles with minimal or no added unrefined sugar. Products are sold directly through an Estonian e-commerce storefront with delivery via courier and parcel lockers, with additional bulk-order fulfillment for events, cafes, and hospitality venues.

Product overview

ÕIE is a natural beverage company that produces carbonated and non-carbonated soft drinks made primarily from Estonian wildflowers and herbs. The product portfolio centers on two main beverage lines: sparkling meadowsweet (kihisev angervaks) and sparkling apple mint (kihisev münt), both offered in 330ml glass bottles with minimal added sugar. The company sells products individually (12-packs), as mixed bundles (6+6 packs, 3+3 packs), and as branded merchandise (pusa). The beverages are positioned as natural alternatives with organic certification, using unrefined sugar and Estonian-sourced ingredients. The company also produces an iced tea variant (angervaksa jäätee) made from pure meadowsweet and water.

Differentiator

Problem solved

Functional benefit

Brands

• Kihisev angervaks: Carbonated meadowsweet drink made from organically grown meadowsweet flowers, with minimal sugar and natural carbonation.
• Kihisev MÜNT
• Angervaksa jäätee

Products and services

• ÕIE kihisev angervaks (Öko!) Alcohol-free sparkling beverage made from organically grown Estonian meadowsweet flowers, with minimal added unrefined sugar and natural carbonation. Sold in 330ml glass bottles. Awarded third place in the organic beverages category at the 2022 Estonian Organic Products Competition. Targeted at health-conscious adult consumers.
• ÕIE kihisev MÜNT (Öko) Sparkling beverage made from ecologically grown Estonian apple mint with organic sugar, featuring a light mint taste and minimal added sugar. Carries the ÖKO organic certification mark. Sold in 330ml glass bottles. Targeted at health-conscious adult consumers seeking a non-alcoholic alternative.
• Angervaksa jäätee Non-carbonated iced tea made from meadowsweet flowers and water only, offering a pure, intense yet delicate flavor. Targeted at consumers seeking an unsweetened herbal refreshment option.
• ÕIE-pusa Branded merchandise sweatshirt/pouch featuring a decorative meadowsweet design. Available for backorder. Targeted at fans of the ÕIE brand.

Quantifiable outcome

• Awarded 3rd place in organic beverages category at 2022 Estonian Organic Products Competition

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Estonian University of Life Sciences (Maaülikool)coreStrategic or Co-development PartnerProvided research support and scientific expertise for developing meadowsweet-based beverage production methods. Investigated how meadowsweet behaves in beverages and how to best process it to prevent unwanted biological activity.
• EAS Innovation Department (EAS-i innovatsiooniosak)minorOthersGovernment innovation agency that provided support for developing the beverage from meadowsweet flowers, giving the project research-backed foundation.

Recent moves6 records

Expansion highlights4 records

Regional players

• Põltsamaa Felix: Põltsamaa Felix is an established Estonian CPG food and beverage producer operating in juices, drinks, and preserved products. Comparable as a same-geography Estonian beverage brand with broader portfolio but similar DTC retail presence.

Emerging players

• Olipop: Olipop is a US-based functional soda brand emphasizing low-sugar, natural ingredients with botanical prebiotic formulations. Comparable to ÕIE in low-sugar natural soda positioning targeting health-conscious consumers via DTC and retail.

Broad incumbents

• A. Le Coq: A. Le Coq is the largest Estonian beverage producer (primarily alcoholic beverages). Comparable as the dominant Estonian beverage incumbent with established distribution and brand awareness that ÕIE would compete against in retail channels.
• Fever-Tree: Fever-Tree is a leading premium mixer brand built on botanical ingredients and glass-bottle packaging. Comparable to ÕIE in premium botanical positioning and glass format, though operating at much larger scale with global distribution.

Direct peers

• Lemonaid Beverages: Lemonaid is a German natural soft drinks brand producing fair-trade, organic carbonated beverages with a craft positioning. Comparable to �IE in organic-certified, low-sugar, natural ingredient CPG soda market.
• Belvoir Fruit Farms: Belvoir produces premium natural cordials and sparkling pressés using botanical and fruit ingredients with low sugar content. Comparable to ÕIE in craft natural beverage positioning, glass-bottle packaging, and emphasis on floral/herbal flavors.
• Karma Cola: Karma Cola is a natural, fair-trade soft drink brand with a values-driven brand proposition and unique ingredient sourcing. Comparable to ÕIE in the natural-ingredients, purpose-led craft soda positioning targeting premium/health-conscious consumers.
• Fentimans: Fentimans is a UK-based premium soft drinks brand specializing in botanically brewed carbonated beverages. Highly comparable to ÕIE's natural, botanical, glass-bottle positioning with unique herbal flavor profiles targeting health-conscious consumers.
• Galvanina: Galvanina is an Italian organic soft drinks producer using natural fruit and botanical ingredients in glass-bottle packaging. Comparable to ÕIE in organic, natural-ingredient craft soda production with premium glass-bottle presentation.
• Voelkel: Voelkel is a German family-owned producer of natural, organic juices and soft drinks using herbs and botanicals. Comparable to ÕIE in family-run, organic-certified, natural botanical beverage production with heritage ingredient sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/6iejoogid
• Instagraminstagram.com/6iejoogid

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ÕIE