KROW AGENCY LTD

What KROW AGENCY LTD does

krow Group (legally KROW AGENCY LTD) is a UK-based, full-service integrated creative marketing agency operating as a wholly-owned subsidiary of The Mission Group PLC, a London-listed holding company. Founded in 2005 by John Quarrey (former President of Arc EMEA at Leo Burnett) and merged into Mission Group in 2017 alongside three other business units, the company delivers an integrated range of strategic, creative, and production services spanning brand strategy, advertising, digital, social, content, CRM, customer experience, experiential activation, and behavioural science.

Its product architecture is structured around a core agency ("krow") with regional brands (krow London, krow East, krow Central, krow Ireland, krow social) plus specialist wholly-owned subsidiaries: Livity (youth co-creation), krow Kinetic (automotive, ~40 years' sector experience), krow.x (customer experience), Innovation Bubble (behavioural science consultancy), k.works (end-to-end production), and change.works (behaviour change). The technology stack comprises an in-house content studio, a Technical Experience (TX) rapid-prototyping capability, a Search Intelligence / LLM-optimisation offering, smart-testing and A/B measurement frameworks, and behavioural-science insight tools embedded in campaign strategy.

Commercial operations run through a five-office UK/Ireland network (London HQ, Norwich, Leicester, Belfast, Christchurch) plus parent-network reach across 24 locations and 3 continents, with a sales-led GTM targeting enterprise and mid-market clients in retail/consumer, automotive/mobility, financial services, charity/non-profit, education, and youth-focused brands. Revenue is generated through bespoke project fees and retainer engagements — pricing is not publicly disclosed — and the customer base spans marques such as Aviva, Post Office, Kia, Honda, Under Armour, Pizza Hut, Bensons for Beds, NEFF, Médecins Sans Frontières, Macmillan Cancer Support, Boehringer Ingelheim, Danske Bank, and Volkswagen Commercial Vehicles. Certifications include ISO 14001 (krow London, being rolled out across all sites by 2026) and Disability Confident Committed (Level 1).

Name

KROW AGENCY LTD

Legal name

Krow Agency Ltd

Website

https://krowgroup.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

krow Group is a UK-headquartered full-service integrated creative marketing agency and wholly-owned subsidiary of The Mission Group PLC, delivering brand strategy, advertising, digital, social, content, and customer experience services to enterprise clients via regional offices and specialist sub-brands including Livity, krow Kinetic, krow.x, and Innovation Bubble.

Ownership category

akta.pro rank

Headquarters

HQ city

Barnstaple

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communications Services: Full-service integrated marketing agency providing strategic, creative, and production services to clients across multiple sectors. Revenue is generated through project-based fees, retainer arrangements, and campaign-based engagements.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

krow Group is a full-service integrated marketing and communications agency that delivers brand strategy, advertising, digital, social, content, experiential, CRM, customer experience and production services to enterprise and mid-market clients. The offering is delivered through a core agency combined with specialist sub-brands covering production (k.works), social (krow social), youth audiences (Livity), automotive (krow Kinetic), customer experience (krow.x), behavioural science (Innovation Bubble) and behaviour change (change.works).

Product overview

KROW AGENCY LTD is a full-service integrated marketing and communications agency operating as part of The Mission Group. The company offers a unified platform of strategic, creative, and production services through its core agency (krow) complemented by specialist sub-brands: k.works (end-to-end production), krow social (social-first marketing), Livity (youth specialist), krow Kinetic (automotive), krow.x (customer experience), and Innovation Bubble (behavioural science). Together, these divisions deliver integrated campaigns across brand strategy, advertising, digital, social, content, experiential, CRM, and technical experience, unified under the 'Big Positive Impacts' positioning.

Differentiator

Problem solved

Functional benefit

Brands

• k.works: Stand-alone production agency delivering end-to-end craft at scale, from bespoke web development to film, content and full campaign activation.
• krow social
• krow.x
• krow Kinetic
• Livity
• Innovation Bubble (IB)
• change.works

Products and services

• krow (Core Agency) Integrated marketing and communications agency offering strategic, creative and production services across brand strategy, advertising, digital, social, content, experiential, CRM and customer experience for enterprise clients.
• k.works Stand-alone production agency delivering end-to-end craft at scale, from bespoke web development to film, content and full campaign activation, with modular cross-discipline workflows blending creativity with precision.
• krow social Social-first marketing agency delivering strategic, emotional and effective social campaigns that live in culture, grow brands and create lasting impact, including creator-led storytelling and paid social.
• Livity Youth specialist creative agency future-proofing brands for next-generation audiences through purpose-driven and co-created campaigns that deliver cultural impact.
• krow Kinetic Automotive-focused creative agency building data-driven, mobility-first campaigns for OEMs, EV brands and mobility providers.
• krow.x Creative Customer Experience agency helping brands transform how customers connect through insight, creativity and practical tools to drive trust, loyalty and measurable impact.
• Innovation Bubble (IB) Behavioural science and psychology consultancy partnering with organisations to uncover hidden psychological and behavioural factors shaping customer and employee choices, providing clarity, strategy and actionable insights.

Quantifiable outcome

• +50% TV profit ROI uplift, +87% radio ROI year-on-year, +153% YouTube completed views for Bensons for Beds campaign
• +6 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• MISSION Group PLCcoreStrategic or Co-development Partnerkrow Group is a subsidiary of The Mission Group PLC, a listed UK company. krow joined Mission in 2017, and three other business units were merged to form krow Group under CEO John Quarrey's leadership.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lucky Generals: Independently owned UK creative agency of broadly similar profile to krow, with award-winning integrated campaigns for major enterprise and consumer brands. Comparable in size, geography, and integrated creative+social positioning.
• BBH (Bartle Bogle Hegarty): London-founded independent creative network known for integrated campaigns across brand, digital, and social for major UK and global brands. Closely comparable to krow on integration story, awards pedigree, and enterprise client roster.
• Mother: London-based independent creative agency of comparable scale and craft credentials, competing for the same UK enterprise and consumer-brand briefs across retail, FMCG, and tech. Directly comparable independent model and client mix to krow London.
• The & Partnership: UK-headquartered integrated agency network combining creative, media, and production under one P&L. Direct peer to krow Group's integrated model, with a comparable enterprise client mix and multi-discipline offering.
• MullenLowe Group UK: Global creative network with strong UK presence offering integrated advertising, digital, and CRM services. Direct competitor to krow for multinational briefs and a similar full-service proposition under a holding-group umbrella.
• VCCP (London): London-headquartered challenger agency group running integrated creative, media, and customer-experience practices. Closely comparable to krow on integrated structure, multi-discipline model, and enterprise-focused account portfolio.

Broad incumbents

• AMV BBDO: One of the UK's largest creative agencies, operating inside the Omnicom/ BBDO global network. Competes with krow for major UK advertising, digital, and CRM briefs but offers considerably more scale and global reach through its holding-group parent.
• McCann UK: UK arm of McCann Worldgroup within IPG, offering integrated creative, digital, and CRM services. Direct competitor for enterprise and public-sector briefs with comparable vertical mix (FMCG, automotive, financial services, charity), backed by a global holding group.
• Dentsu Creative UK: UK creative arm of Dentsu, combining advertising, digital experience, and CX. Competitor for enterprise integrated mandates via holding-group scale and data capabilities — broader portfolio than krow but similar buyer profile.
• Saatchi & Saatchi (Publicis): UK arm of the Saatchi & Saatchi global creative network under Publicis. Competes with krow for enterprise creative, digital, and social mandates, but as part of a much larger holding-group portfolio offering media, data, and production at global scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/krow-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KROW AGENCY LTD