BUOY DIGITAL LIMITED

Name

BUOY DIGITAL LIMITED

Legal name

Buoy Digital Limited

Website

https://buoydigital.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Unspecified

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Publishing Industries (513), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741)

akta.pro primary industry

Creator Digital Goods & Downloads (Templates, Presets, Files) (MPACAFAD)

akta.pro secondary industry

Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC)

Keywords

• No source data available
• Insufficient input data
• Source content missing
• No keywords extractable
• Unavailable company information

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Digital Marketing Services: Professional services revenue generated from providing tailored digital marketing, creative design, strategy, and technology services to clients across various sectors including branding, web design, PPC management, SEO, social media management, and content creation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

No source material was provided to describe BUOY DIGITAL LIMITED's core offerings. The input between the content markers contained no factual statements or source IDs.

Product overview

Buoy Digital is a digital marketing agency offering a comprehensive suite of professional services rather than a software product. The agency provides four main service pillars: Marketing (including PPC Management, Content Creation, Social Media Management, SEO, Affiliate Management, and Email Marketing), Creative & Design (covering Brand Identity, Brand Image, Brand Application, Web Design, and Design Concepts), Strategy (encompassing Social Media Strategy, Platform Strategy, Digital Audit, Market Research, Data Insights, and Content Strategy), and Technology (including Website Support, E-commerce Solutions, A.I. Services, Automation, App Development, and User Experience). These services work together as an integrated digital marketing offering where strategy informs creative work, which is then deployed through marketing channels and supported by technology solutions. The agency tailors all services to each client's specific needs rather than offering standardised packages.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• CPL reduced 20% below benchmarked KPI for University of Birmingham lead generation campaigns
• +6 more outcomes

Named customers15 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hallam FCminorGTM or Marketing Partner · 1 January 2024Buoy Digital is an official sponsor and patron of Hallam FC, one of the world's oldest football clubs established in 1860. This partnership supports grassroots football and community development while providing brand visibility for Buoy Digital. Hallam FC is located in Crosspool, Sheffield, and holds the Guinness World Record as the oldest football ground in continuous use.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rise at Seven: UK digital PR and SEO-led agency working with consumer and B2B brands; comparable in its SEO/creative blend and similar enterprise client positioning.
• Hallam Internet Ltd: Nottingham-based full-service digital marketing agency offering SEO, paid media, programmatic and web development; directly comparable UK full-service peer with a similar integrated offering to Buoy Digital.
• Brainlabs: Performance marketing agency specialising in paid media, SEO and programmatic; competes for the same PPC-led, data-driven briefs as Buoy Digital, particularly with mid-market and enterprise advertisers.
• Evoluted: Sheffield-based digital agency offering web design, development, SEO and paid advertising; a closely comparable regional peer operating in Buoy Digital's home market with an overlapping service stack.
• Custard Online Marketing: UK digital marketing agency offering SEO, PPC, social media and web design; a closely comparable full-service boutique peer with a similar UK SME/mid-market client mix.
• Koozai: UK digital marketing agency providing SEO, PPC, content and social media services; comparable boutique-style full-service agency targeting similar SME and mid-market clients.
• Croud: UK-headquartered global digital marketing agency providing paid media, SEO, content and analytics; comparable in its full-service model and enterprise client focus, though operating at significantly greater scale.
• The SEO Works: Sheffield-based digital agency offering SEO, PPC, web design and paid social; a direct local competitor with overlapping services and a similar regional UK footprint.

Broad incumbents

• WPP: Global advertising and marketing services holding company whose agencies (e.g. Ogilvy, GroupM) compete for the same enterprise marketing budgets; relevant as a broad incumbent alternative for large clients.
• Publicis Groupe: Global communications and digital marketing group; competes for large brand briefs and represents the scaled incumbent alternative to independent agencies like Buoy Digital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/buoydigi
• LinkedInlinkedin.com/company/buoy-digital
• Instagraminstagram.com/buoy.digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUOY DIGITAL LIMITED