FELION S.R.L.

What FELION S.R.L. does

Felion S.r.l. is an Italian StartUp Innovativa (Società a responsabilità limitata) incorporated in Q1 2023 and headquartered at Viale Europa 44, Farra di Soligo, in the province of Treviso, Italy. The company develops and commercializes high-technology fitness, sports training, rehabilitation, and wellness equipment under the SKE (Smart Kinetic Energy) brand. Felion is led by CEO and founder Marco Fornasier, with original product ideator Nicola Morales, application manager and shareholder Michele Martignago, and finance and administration lead Nicoletta D'Incau; the team combines mechanical engineering, industrial design, software development, and commercial capabilities.

The SKE is an indoor fitness device that combines a stationary bike with an alternating leg-press mechanism featuring non-full-rotation pedal movement on a circular trajectory, a hydraulic braking system with continuously adjustable resistance from 5 to 200 kg, integrated sensors measuring force, power, speed, acceleration, and torque, a touch display interface, and a companion iOS/Android mobile application that delivers real-time training feedback. The architecture supports purely concentric exercise — eliminating the eccentric phase to reduce delayed-onset muscle soreness and recovery time. Two international patents, filed in 2015 and 2019 and extended internationally, protect the variable-ratio mechanical lever system combined with electronically controllable braking. A five-variant product roadmap is sequenced from 2025 through 2028, covering hydraulic-mechanical, hydraulic-electronic, electric, medical-therapeutic, and E-AI versions, alongside a planned full accessories range.

Felion's revenue model is direct-to-consumer hardware sales of the SKE at a launch price of €3,980, distributed through its own e-commerce storefront at ske.energy with a no-payment pre-order list, supplemented by content marketing (bimonthly Felion Magazine, blog, newsletter, YouTube, organic social media) and live demonstrations at trade events such as RiminiWellness. Target segments span endurance athletes, general fitness enthusiasts, rehabilitation patients and elderly users, sedentary professionals, and young athletes. The company is currently pre-revenue: production and initial Italy commercialization are scheduled for 2025, followed by a phased international rollout and the full variant roadmap through 2028. No external institutional capital, parent company, or partnership agreements are disclosed.

Name

FELION S.R.L.

Legal name

Felion S.r.l.

Website

https://ske.energy

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Felion S.r.l. is an Italian StartUp Innovativa that designs and manufactures SKE, a patented indoor fitness device combining an alternating bike and leg-press mechanism with integrated sensors, a touch interface, and a companion iOS/Android app for real-time training feedback, sold direct-to-consumer at €3,980 ahead of its 2025 Italy launch.

Ownership category

akta.pro rank

Product category

Strength Training Fitness Equipment

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), Endurance & Running/Cycling Training (HSADAAAG), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Smart fitness equipment
• Strength training machines
• Concentric exercise technology
• Rehabilitation fitness devices
• Indoor cycling equipment

Headquarters

HQ city

Feltre

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SKE Hardware Sales: Felion generates revenue primarily through the sale of SKE fitness equipment. The device is sold at a launch price of €3,980. Multiple product variants are planned (hydraulic-mechanical, hydraulic-electronic, electric, medical-therapeutic, E-AI) targeting both domestic (Italy-first) and international markets. The company also plans to launch a full range of accessories in the next 5 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Felion designs, manufactures, and sells the SKE (Smart Kinetic Energy), a Made-in-Italy indoor fitness device that merges a stationary bike with an alternating leg-press, offering concentric-only pedal motion, hydraulic resistance adjustable from 5 to 200+ kg, integrated sensors, and a dedicated iOS/Android app for real-time training feedback. The device is sold at a launch price of €3,980 through the company's own e-commerce site, with variants planned for professional, rehabilitation, and AI-personalized use.

Product overview

FELION S.R.L. offers a unified product portfolio centered on the SKE (Smart Kinetic Energy), an innovative strength training equipment combining an indoor bike with an alternating leg press. The SKE is designed and manufactured entirely in Italy with two international patents. The product features proprietary sensors, smart devices, and a dedicated mobile application that monitors movements and provides real-time feedback during training. The company also publishes the Felion Magazine as a bimonthly digital publication to support customers with training content. The roadmap includes multiple product variants planned through 2028, including hydraulic, electronic, medical-therapeutic, and AI-enhanced versions.

Differentiator

Problem solved

Functional benefit

Products and services

• SKE - Smart Kinetic Energy An innovative Made-in-Italy indoor fitness equipment combining a stationary bike with an alternating leg press. Pedals move alternately from top to bottom on a circular trajectory, enabling purely concentric strength training with adjustable hydraulic resistance from 5 to 200+ kg. Integrated sensors and a dedicated iOS/Android app provide real-time feedback on force, power, speed, and torque. Sold to individual consumers at a launch price of €3,980.

Quantifiable outcome

• Resistance range from 5 kg (rehabilitation) to 200+ kg (maximal strength training) per leg, continuously adjustable during exercise
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Tacx (Garmin): Smart indoor cycling trainers and bikes under Garmin, offering app-connected resistance and power feedback — a directly comparable connected indoor cycling product with overlapping sensor and software architecture.
• Wattbike: UK-based premium indoor smart bike designed for power-based endurance and strength training, the closest direct analogue to SKE in combining cycling biomechanics with measured force output for performance and rehab use cases.
• Keiser: US manufacturer of pneumatic/functional fitness equipment (indoor cycles, leg presses, strength machines) used in elite athletic training and rehab — directly comparable to SKE's combined bike-plus-leg-press architecture and rehabilitation-to-elite use cases.
• Stages Indoor Cycling: Commercial and home indoor cycling bikes with power measurement, broadly positioned for endurance athletes and group cycling studios — overlapping directly with SKE's endurance-athlete and bike-fit training positioning.

Broad incumbents

• Tonal: Premium connected home strength training system with AI-coached software — relevant as a peer for SKE's premium strength-training hardware plus software/data vision, though Tonal focuses on upper-body cable resistance rather than bike-based motion.
• Technogym: Italian premium fitness equipment OEM with global distribution across cardio, strength, and connected wellness — the most relevant incumbent peer in terms of Made-in-Italy premium positioning and full-spectrum commercial/gym/home channel coverage.
• Peloton: Connected indoor cycling and strength platform with hardware + subscription software at scale — the canonical reference point for what Felion would face if it scales SKE into a global connected-fitness brand.
• Wahoo Fitness: Connected cycling ecosystem (trainers, smart bikes, power meters, apps) competing for the same endurance-athlete and indoor-cycling customer that SKE targets, with established global distribution.

Emerging players

• MYZONE: Wearable heart-rate and effort-tracking ecosystem used in gyms and studios — comparable as a sensor-and-app data layer that creates engagement and retention around training, an adjacent model to SKE's real-time force/power sensor feedback loop.
• Hydrow: Connected rowing machine targeting premium home fitness with content and live training — analogous to SKE as an emerging connected-hardware challenger outside the legacy spin-bike/strength incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FELION S.R.L.