The Interior Design
The Interior Design is a privately held Italian digital media and retail platform that operates a bilingual online design magazine, a curated e-commerce shop, and a physical showroom in Milan. It serves design professionals, design-savvy consumers, and design brands through editorial content, exclusive product sales, and community events.
- Company typePrivate
- Founded2013
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Interior Design does
The Interior Design (TID) is a privately held Italian S.s.r.l founded in 2013 and headquartered in Milan (via Marussig 6, 20154), operating an integrated platform that combines a bilingual (Italian/English) online design magazine, a curated e-commerce shop (shop.theinteriordesign.it) selling an Exclusive Collection of design products and artworks, and a physical showroom at via Monte Pordoi 8, Baranzate (MI) positioned as a meeting point between art and design. The company also operates a sub-brand, HYSTERIA, a gallery and magazine dedicated to art, and runs an events program (Eventi TID) covering the design community domestically and major international fairs such as Art Basel, spoga+gafa, and 3daysofdesign.
The underlying technology stack is conventional web publishing and e-commerce: a multilingual WordPress-based editorial site with bilingual content surfaces (with an English locale at theinteriordesign.it/en/), a separate WooCommerce-style storefront at the shop subdomain, and vector SVG brand assets. The company maintains an active press area documenting coverage by Italian and international media outlets (Artribune, Vanity Fair Italia, Corriere della Sera, La Repubblica, Elle Decor, IoDonna, Cosmopolitan, Panorama, Designfirst/La Stampa, and others) dating back to 2015, which functions as a brand-reputation moat.
The business model layers four revenue streams: (1) online advertising placements sold to design brands and manufacturers seeking exposure to the platform's audience; (2) e-commerce transaction revenue through the TID Shop Exclusive Collection; (3) physical product and art sales through the TID Showroom; and (4) participation, sponsorship, or ticket revenue from Eventi TID. The company serves two primary audiences — design enthusiasts and homeowners, and design professionals (architects, interior designers, designers) — plus a secondary audience of design brands and manufacturers that advertise on and contribute content to the platform. Headcount is 1-10; no funding rounds have been disclosed; revenue is not publicly reported. The company is independently owned with no parent or external investors identified.
The Interior Design firmographics
Firmographics- Name
- The Interior Design
- Legal name
- The Interior Design S.s.r.l
- Website
- https://theinteriordesign.it
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Interior Design is a privately held Italian digital media and retail platform that operates a bilingual online design magazine, a curated e-commerce shop, and a physical showroom in Milan. It serves design professionals, design-savvy consumers, and design brands through editorial content, exclusive product sales, and community events.
- Ownership category
- akta.pro rank
The Interior Design industry classification
Industry- Product category
- Interior Design Media
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where The Interior Design is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
The Interior Design business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Online advertising: TID sells advertising placements on its online magazine to design brands, manufacturers, and related businesses seeking exposure to its audience of designers, architects, and design enthusiasts.
- E-commerce sales (TID Shop): TID operates an online shop (shop.theinteriordesign.it) selling an Exclusive Collection of curated design products and artworks.
- Showroom and physical product sales: Physical showroom sales of curated design products and artworks at the TID Showroom location in Baranzate (MI).
- Events (Eventi TID): TID organizes and hosts events (Eventi TID) for the design community, likely generating revenue through event participation, sponsorship, or ticket sales.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Interior Design product offering
Product offeringCore offering
The Interior Design (TID) operates a bilingual (Italian/English) online editorial magazine covering interior design, art, and design trends, targeted at design enthusiasts, professionals, and brands. The platform is complemented by a physical TID Showroom in Baranzate (Milan) and an e-commerce shop selling the curated "Exclusive Collection" of design products and artworks. The company also organizes community events (Eventi TID) and runs the HYSTERIA art sub-brand.
Product overview
The Interior Design (TID) is an online Italian magazine and network platform dedicated to design and art lovers. The platform consists of an editorial magazine featuring articles about design trends, products, interviews, and events, a physical showroom in Milan showcasing curated design products and art pieces, and an e-commerce shop for exclusive collections. TID connects young and creative designers with established professionals, creating a unique global network for interior design ideas and products.
Differentiator
Problem solved
Functional benefit
Brands
- HYSTERIA: A gallery and magazine dedicated to art, operated by TID.
Companies that use The Interior Design
Customer profileSegments3 records
Ideal customer profiles3 records
The Interior Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Interior Design partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Busa & AssociaticoreBusa & Associati is a design studio (Sarcedo) that contributes project content to TID's editorial platform. Multiple projects authored by the studio are featured on TID, including Caddy Wardrobe (Ronda Design), Cube e Tiberina (Nardi), and various others. The studio is identified as a recurring content contributor to the platform.
- Debiasi SandricoreDesign studio (with locations in Bolzano and Verona) that collaborates with Grassi Pietre on floor and wall covering collections (Tebe, Vienna, and others) featured on TID. The studio's work with sustainable materials aligns with TID's editorial focus on innovative and sustainable design.
- NardicoreItalian outdoor furniture manufacturer featured extensively on TID. Products include Tiberina, Cube and Tiberina, MAXIMO sofa, and the Net Lounge armchair. Nardi's sustainable manufacturing initiatives (Regeneration program, renewable energy use) align with TID's editorial values.
- Grassi PietrecoreStone contractor and manufacturer of Pietra di Vicenza products featured on TID. Products include Tebe and Vienna floor/wall coverings and the Harvest Grain sculpture. Grassi Pietre has operated since 1850 and participates in international trade shows (ICFF New York, Marmomac).
- Blim Plus (Veca Spa)coreBlim Plus is a brand of Veca Spa (a Vicenza-based company) producing garden and household plastic products. Multiple products from the Paestum collection, Quadro/Peek Box containers, and the Agorà serving stand are featured on TID. Veca operates 6 facilities across ~30,000–40,000 sqm.
- Schüco PWS ItaliacoreItalian division of Schüco (global leader in windows, doors, and facades) featured on TID for products including the FocusIng window system, LivIngSlide Evolution sliding system, and Premio Aurea design competition. Schüco PWS Italia is based in Paliano (FR) and is a promoter of the Premio Aurea contest.
- NovellocoreVenetian bathroom furniture manufacturer featured on TID for products including the Bloom freestanding bathtub and Bloom bathroom collection. Novello operates with a fully Made in Italy supply chain and uses renewable energy from photovoltaic installations.
- Veca SpacoreVicenza-based company (leader in the Garden sector) operating 6 facilities across ~40,000 sqm with 45 production plants. Parent company of Blim Plus brand; featured on TID for Bamboo and Pomo vases, and Living/Matt/B-Living collections.
- OLEVminorLighting manufacturer (Colceresa-based) featured on TID for products including Overfly LED suspension lamp, Beam Stick Nuance glass lighting, and Pepito LED pathway light.
- Ronda DesignminorItalian design furniture brand featured on TID for the Caddy Wardrobe magnetic modular wardrobe system. The brand focuses on innovative design, Made in Italy production, and recycled/recyclable materials.
- KNGBminorFrench design studio (Roubaix, founded 2014 by Natacha Kopec and Gary Berche) featured on TID for the Les Bobines coat hook set in French Oak wood and leather.
- ZampiericoreItalian kitchen manufacturer featured on TID for products including Loggia IN and Loggia OUT outdoor kitchen, and Corner system (rounded kitchen elements). Design by Stefano Cavazzana. The brand positions itself as an 'atelier del progetto' offering bespoke high-level kitchen design.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Interior Design competitors and assessment
Company assessmentDirect peers
- ArchDaily: World's most-visited architecture and design platform, publishing project showcases, product coverage, and events. Directly comparable to TID's editorial project- and product-led model, though at vastly greater scale.
- Designboom: Online design magazine covering architecture, design, art, and technology with a global editorial team. Comparable to TID as a multi-vertical design media brand monetized through advertising and brand partnerships.
- Artemest: Italian online marketplace for handmade luxury furniture, lighting, and home décor curated from Italian artisans. Directly comparable to TID's Exclusive Collection shop on the curated-design e-commerce side.
- Casa Facile: Italian home and interior design magazine with strong DIY and consumer orientation. Comparable to TID's consumer-facing design inspiration content and product curation approach.
- Elle Decor Italia: Italian edition of Elle Decor, focused on interior design, architecture, and lifestyle. Comparable to TID's premium Italian design media positioning and curated product/brand coverage.
- Dezeen: The leading global online design and architecture magazine. Directly comparable to TID as an editorial-first design media platform monetizing via advertising, content, and audience reach — but operating at significantly larger international scale.
- AD Italia (Architectural Digest): Italian edition of Architectural Digest, a leading design and architecture publication. Comparable to TID's premium positioning, project showcases, and design brand partnerships.
- Domus: Historic Italian design and architecture magazine. Highly comparable to TID in market (Italy-based, design-focused) and editorial positioning, with a much longer history and broader institutional reach.
- Living (Corriere della Sera): Italian interior design supplement of Corriere della Sera, covering home design, trends, and products. Closely comparable to TID's Italian audience, design vertical coverage, and content-driven model.
Regional players
- Living, Corriere della Sera Style Magazine: Italian home and design publication under the RCS media group, providing both editorial and curated product content. Comparable to TID in audience and vertical but backed by a much larger media group.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Interior Design social profiles
Digital presenceThe Interior Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Interior Design leadership team
Management profileNumber of profiles
The Interior Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Interior Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Interior Design
What does The Interior Design do?
The Interior Design (TID) operates a bilingual (Italian/English) online editorial magazine covering interior design, art, and design trends, targeted at design enthusiasts, professionals, and brands. The platform is complemented by a physical TID Showroom in Baranzate (Milan) and an e-commerce shop selling the curated "Exclusive Collection" of design products and artworks. The company also organizes community events (Eventi TID) and runs the HYSTERIA art sub-brand.
Is The Interior Design a public or private company?
The Interior Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Interior Design founded?
The Interior Design was founded in 2013. It employs 1 to 10 people.
Where is The Interior Design based?
The Interior Design is headquartered in Milano, Italy, in the Europe region.
How does The Interior Design make money?
Four revenue lines are on record. Online advertising is the primary driver. The others are E-commerce sales (TID Shop), showroom and physical product sales and events (Eventi TID).
Who are The Interior Design's main competitors?
Direct peers on record are ArchDaily, Designboom, Artemest, Casa Facile, Elle Decor Italia, Dezeen, AD Italia (Architectural Digest), Domus and Living (Corriere della Sera). Living, Corriere della Sera Style Magazine is listed as a regional player.
Does The Interior Design have an API?
No public API is recorded for The Interior Design.
What industry is The Interior Design in?
The Interior Design's product category is Interior Design Media. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141.