What Feddi does

Feddi is a Dubai-based fintech company that provides a closed-loop digital wallet and customer loyalty platform aimed at enterprise retail and hospitality operators. Its core product, Feddi Wallet, allows customers to load, spend, and earn rewards within a single enterprise-controlled ecosystem across online and in-store channels, merging the payment and loyalty interactions that are typically separated. The platform supports multi-method customer identification (QR code, phone number), Apple/Google Wallet export, auto-reload incentives, and refund-as-wallet-credit mechanics — features designed to retain funds and behavioral data inside the merchant ecosystem. Bank-grade encryption, multi-layer authentication, and a 99.99 percent uptime guarantee are marketed as enterprise-grade security differentiators.

The company ships the wallet through three deployment models — Feddi Hosted (fully managed white-label web page), Feddi Embedded (white-label integration into the merchant's existing app or site), and Feddi API (developer-friendly full-customization integration) — and exposes flexible API connectors for POS systems, CRM platforms, and third-party loyalty programs. The pricing structure is freemium at the bottom (sandbox testing with 200 live API calls per product), usage-based in the middle (Pay-as-you-go with no contractual minimum), and subscription-based at the top (Custom Plan with volume pricing and dedicated enterprise support). The company is incorporated as Feddi Technologies Limited under DIFC Law No. 5 of 2018, with Feddi Holdings Limited incorporated as a holding entity in ADGM, and it employs 1-10 people at this stage of its development.

Name

Feddi

Legal name

Feddi Technologies Limited

Website

https://feddi.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Feddi is a UAE-based fintech that provides a closed-loop digital wallet platform combining payments and loyalty for enterprise retail and hospitality merchants, available via hosted, embedded, or API deployment.

Ownership category

akta.pro rank

Product category

Digital Payments & Loyalty Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)

akta.pro secondary industries

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Closed-Loop Gift Cards (Single-Merchant) (FSAMANAB)

Keywords

• Closed-loop wallet
• Digital wallet platform
• Customer loyalty software
• White-label payments
• Retail fintech infrastructure

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Wallet Top-up Revenue: Enterprises generate upfront cash flow when customers preload funds into their wallets, creating months of revenue upfront and reducing reliance on unpredictable purchase cycles.
2. Auto-Reload Subscriptions: Incentivized auto-reloads when balances run low create predictable, recurring revenue streams similar to subscription models.
3. Platform Licensing: White-label deployment options (hosted, embedded, API) generate licensing revenue from enterprises integrating the wallet into their ecosystem.
4. Refund Retention: Instant wallet credits for refunds instead of card/cash ensure funds stay within the ecosystem, encouraging repeat purchases and retaining revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Feddi provides a closed-loop digital wallet platform that lets enterprise retailers and restaurants enable customers to load, spend, and earn rewards entirely within the brand's ecosystem, online or in-store. The product unifies payments, loyalty, top-ups, auto-reloads, refunds as credits, cashback, and appeasements into a single white-labeled solution delivered through hosted, embedded, or API deployment models.

Product overview

Feddi offers a unified closed-loop digital wallet platform designed to help enterprises recognize and retain their best customers. The core product is Feddi Wallet, which enables customers to load, spend, and earn rewards within the enterprise ecosystem. Feddi provides three deployment options: Feddi Hosted (fully managed, rapid deployment), Feddi Embedded (white-labeled integration into existing digital presence), and Feddi API (complete customization for technical teams). These deployment options work together as a comprehensive wallet solution portfolio that scales from quick-launch needs to fully customized enterprise implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• Feddi Wallet A closed-loop digital wallet that lets enterprise customers load, spend, and earn rewards entirely within a brand's ecosystem, online or in-store. Combines payments and loyalty tracking in a single white-labeled solution for retail and restaurant enterprises.
• Feddi Hosted A fully managed, Feddi-hosted wallet deployment that delivers a branded experience through a dedicated web page on Feddi's platform, enabling rapid go-live with minimal implementation effort.
• Feddi Embedded A fully white-labeled wallet integration that sits directly inside an enterprise's existing website, app, or loyalty program so that the wallet feels native to the brand's digital presence.
• Feddi API A developer-friendly API that gives technical teams complete control to design and implement a fully custom wallet solution with scalable architecture and integration into POS, CRM, and loyalty systems.

Quantifiable outcome

• 40% higher average order value for customers using closed-loop wallets
• +4 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Paytm: India's largest closed-loop payments and wallet ecosystem, originally built on a prepaid wallet model that enabled merchant and consumer transactions inside one ecosystem. Comparable to Feddi as a benchmark for the closed-loop wallet business model and float economics Feddi explicitly references.
• Ant Group (Alipay): Global fintech operating Alipay and related platforms, with deep closed-loop merchant wallet capabilities at massive scale. Comparable to Feddi as the canonical example of a closed-loop wallet ecosystem with float-driven economics and embedded loyalty, though at vastly larger scale and scope.
• Network International: UAE-based payment processor and merchant acquirer offering payment processing, digital wallets, and value-added services across MENA. Comparable to Feddi as an incumbent payments platform with overlapping merchant and wallet capabilities, though Network International operates at much larger scale and a wider product portfolio.

Emerging players

• Loylogic: Specialist loyalty and rewards platform offering white-label prepaid, gift card, and loyalty wallet infrastructure for global enterprises. Comparable to Feddi as a B2B white-label closed-loop wallet and stored-value provider for retailers, though Loylogic is more loyalty-program focused than payments-first.
• Tabby: MENA-headquartered buy-now-pay-later and consumer payments platform with a merchant and consumer app. Comparable to Feddi as a regional fintech with merchant-facing payments and consumer engagement features, though Tabby's core product is BNPL rather than closed-loop stored value.
• Cashee: MENA-focused teen and youth digital wallet with prepaid cards and merchant payments. Comparable to Feddi as a regional closed-loop/prepaid wallet, though Cashee targets consumer/teens directly rather than enterprise merchants via API.
• Spotii: MENA-based BNPL and consumer wallet provider serving merchants and shoppers across the Gulf. Comparable to Feddi as a regional fintech operating between merchant infrastructure and consumer payment behavior, though without the prepaid closed-loop model.

Regional players

• Telr: UAE-headquartered payment gateway and merchant services provider offering online, mobile, and in-store payment processing with APIs. Comparable to Feddi as a regionally focused payments infrastructure provider targeting merchants, though Telr is broader in payments orchestration and lacks a closed-loop wallet focus.

Direct peers

• Ziina: UAE-based digital wallet and peer-to-peer payments app serving consumers and merchants in the MENA region. Comparable to Feddi as a regionally focused wallet platform with merchant acceptance, though Ziina is more consumer-led and Feddi is enterprise-led.
• Sokin: UK/MENA-focused fintech offering multi-currency accounts, payments, and wallet-style accounts for businesses. Comparable to Feddi as a B2B fintech infrastructure provider serving merchants in the MENA region, though Sokin emphasizes cross-border treasury rather than closed-loop consumer wallets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/feddi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feddi