Loylogic
Loylogic operates an AI-powered global rewards marketplace infrastructure enabling enterprise clients in financial services, travel, retail, and consumer goods to deliver digital, physical, and experiential rewards across 190+ countries. Founded in 2005 and headquartered in Zurich, the company serves 50M+ loyalty members via configurable deployment models spanning Plug-and-Play, Enterprise, and Headless API.
- Company typePrivate
- Founded2005
- HeadquartersZürich, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Loylogic does
Loylogic is a Swiss-headquartered loyalty technology company that operates an AI-powered global rewards marketplace infrastructure, serving enterprise clients in financial services, travel, hospitality, retail, telecom, insurance, and consumer goods. Founded in 2005 in Zurich, the company created the global rewards marketplace category in 2006 with its first airline partner, Etihad Guest. Its core platform delivers digital, physical, and experiential rewards across 190+ countries, serving 50M+ loyalty members and processing 200B+ reward transactions cumulatively, with $1B+ in reward commerce delivered over the company's lifetime. The company differentiates through patented Slider technology (2014) for real-time cash-and-points flexibility, a suite of AI-enhanced modules introduced in 2025 (PointsSphere, CashCutter, Tokenizer, Gamifier), and a flexible deployment model ranging from 2-5 day Plug-and-Play launches to fully customizable Headless API integrations.
The platform is organized around three use-case segments: Consumer Loyalty, Employee Motivation, and Channel Performance, addressing customer retention, employee recognition, and partner incentive programs respectively. The company generates revenue through platform subscriptions, transaction and fulfillment fees, marketplace commissions on supplier revenue share, and professional services. Pricing is multi-tiered: Plug-and-Play deployments (using the predefined Stars currency and Stars Shop) are billed monthly, Enterprise deployments on annual subscriptions, and Headless API integrations on usage-based pay-as-you-go terms. Loylogic serves an enterprise roster including American Express Membership Rewards, Etihad Guest, IHG Hotels & Resorts, Miles & More, Icelandair Saga Club, Nescafé Dolce Gusto, African Bank, Aon, Etisalat, and Royal Jordanian, with delivery supported by offices in Switzerland (HQ), India (engineering and operations), UAE (Middle East hub), and Latvia (EU representative).
The company is privately held under Loylogic Holding AG with no disclosed institutional funding rounds, indicating a self-funded, organically grown business. Operational certifications include ISO 27001 (since 2018), GDPR, PCI DSS alignment, AES-256 encryption, and EAA 2025/WCAG 2.0 accessibility compliance. Two sub-brands, Pointspay (loyalty-payments linking) and Dezerved (premium rewards), have been carved out as independent brands, signaling a deliberate portfolio strategy. Leadership is headed by CEO Gabi Kool, supported by a CFO with airline loyalty experience, a newly appointed CCO (Adam Whatling, February 2026), and a COO, with the company publicly sharing a 2026 vision to advance the global rewards marketplace.
Loylogic firmographics
Firmographics- Name
- Loylogic
- Legal name
- Loylogic Holding AG
- Website
- https://loylogic.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Loylogic operates an AI-powered global rewards marketplace infrastructure enabling enterprise clients in financial services, travel, retail, and consumer goods to deliver digital, physical, and experiential rewards across 190+ countries. Founded in 2005 and headquartered in Zurich, the company serves 50M+ loyalty members via configurable deployment models spanning Plug-and-Play, Enterprise, and Headless API.
- Ownership category
- akta.pro rank
Loylogic industry classification
Industry- Product category
- Loyalty and Rewards Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where Loylogic is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices4 records
Markets served
Loylogic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Platform Subscription and Licensing: Organizations pay for access to Loylogic's Global Rewards Marketplace infrastructure through configurable deployment options including Plug-and-Play, Enterprise, and Headless API models. Revenue derives from platform fees based on deployment scope and organizational scale.
- Transaction and Fulfillment Fees: Loylogic earns fees on reward transactions processed through its marketplace, including digital delivery, physical fulfillment, and experiential rewards across the global supplier network.
- Marketplace Commission: Revenue share arrangements with reward suppliers and brand partners participating in the global marketplace ecosystem.
- Professional Services: Implementation, consulting, and customization services for enterprise clients requiring tailored loyalty program design and integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plug-and-Play deployment using predefined Stars currency for rapid launch |
| Subscription | Annual | Enterprise configurable deployment with custom currency and branding |
| Usage-based | Pay-as-you-go | Headless API for fully customized, embedded experiences |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Loylogic product offering
Product offeringCore offering
Loylogic builds and operates an AI-powered Global Rewards Marketplace platform that enables enterprises to launch, manage, and scale loyalty, recognition, and incentive programs across customers, employees, and channel partners in 190+ countries. The offering is delivered through three configurable deployment models (Plug-and-Play, Enterprise, and Headless API), supported by patented Slider technology and AI-enhanced modules (PointsSphere, CashCutter, Tokenizer, Gamifier) running on the Ultimate platform.
Product overview
Loylogic operates as an AI-powered global rewards marketplace infrastructure company offering a unified platform with multiple deployment models and branded product modules. The core platform consists of the Global Rewards Marketplace enabling organizations to deliver rewards and engagement across customers (Consumer Loyalty), employees (Employee Motivation), and partners (Channel Performance). Deployment options include Plug-and-Play (Stars/Stars Shop for 2-5 day launches), Enterprise (customizable 2-4 weeks), and Headless API (fully customized). The 2025 AI-enhanced marketplace introduced PointsSphere, CashCutter, Tokenizer, and Gamifier modules. Legacy offerings include Reward Hub (2008), Akruu Mall/Reward App (2012), Reward Play gamification (2018), Reward Visa payments integration (2016), patented Slider Technology (2014), Pointspay (2020, now independent), and Dezerved premium rewards (2020). The Ultimate platform launched in 2024 offers enhanced flexibility and modularity.
Differentiator
Problem solved
Functional benefit
Brands
- Stars: Predefined reward currency enabling rapid Plug-and-Play deployment across clients without custom currency design.
- Stars Shop
- Ultimate
- PointsSphere
- CashCutter
- Tokenizer
- Gamifier
- Pointspay
- Dezerved
- Reward Play
- Reward Hub
- Akruu Mall
Products and services
- Global Rewards Marketplace AI-powered global rewards marketplace infrastructure that enables organizations to deliver relevant rewards, experiences, and value pathways at scale across customers, employees, and partners in 190+ countries.
- Consumer Loyalty Solution enabling brands to influence customer behavior through relevant rewards and experiences that drive repeat purchase and customer connection across travel, hospitality, banking, retail, and digital brands.
- Employee Motivation Solution enabling organizations to turn recognition into sustained motivation through meaningful appreciation, behavioral recognition journeys, and globally scalable reward experiences for employees.
- Channel Performance Solution enabling businesses to activate partner ecosystems through behavioral incentives, real-time engagement mechanics, and global reward experiences that drive partner growth and commercial performance.
- Ultimate Platform Platform launched in 2024 offering enhanced flexibility, speed, and modularity for managing global loyalty, recognition, and engagement programs.
- PointsSphere AI-enhanced rewards marketplace solution for intelligent points management and optimization, part of the next-generation rewards marketplace suite launched in 2025.
- CashCutter AI-enhanced solution for cash-and-points redemption flexibility, part of the next-generation rewards marketplace suite launched in 2025.
- Tokenizer AI-enhanced tokenization solution for reward currency management within the marketplace, part of the next-generation rewards marketplace suite launched in 2025.
- Gamifier AI-enhanced gamification solution adding game mechanics to loyalty experiences to boost engagement and attract younger audiences, part of the next-generation rewards marketplace suite launched in 2025.
- Reward Hub Modular reward ecosystem giving clients full control over their loyalty and reward program management environment.
- Reward Visa Solution allowing members to convert loyalty points into card value for everyday spend, extending redemption to everyday transactions through a virtual Visa card capability.
- Slider Technology (Patented) Patented technology enabling real-time flexibility in cash-and-points transactions by allowing members to dynamically adjust point-to-cash ratios during redemptions.
- Pointspay Loyalty-to-payments linking solution that connects loyalty programs with payment ecosystems, launched in 2020 and later carved out as an independent brand.
- Dezerved Premium invite-only rewards offering that provides high-end curated reward experiences for discerning audiences, launched in 2020 and later carved out as its own company.
Quantifiable outcome
- Enabled over 200 billion reward transactions and delivered more than $1 billion in reward commerce
- +3 more outcomes
Companies that use Loylogic
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles4 records
Loylogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Loylogic partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- Tamra ChandlercoreScience-based employee motivation partnership using the 100 Moments That Matter framework, expanding Loylogic's impact from consumer to workplace engagement through evidence-based recognition methodologies.
- Etihad GuestflagshipFirst airline partner (2006) for the world's first global Rewards Marketplace. Loylogic supported the airline's frequent flyer program with new online services, flexibility, and modern redemption experiences under the Royal Club program.
- Miles & MorecoreEuropean loyalty program partnership focused on reward journey optimization to reduce time to achieve award flights and unlock new opportunities to sell miles.
- Royal JordaniancoreLong-standing partnership delivering new global rewards shopping experience for Royal Club frequent flyers with online services and extra flexibility.
- IHG Hotels & ResortscoreGlobal partnership to increase everyday relevance of IHG rewards scheme across borders, serving IHG's extremely international user base with localized reward options.
- Icelandair Saga ClubcorePartnership offering flexible point redemption options, opening up travel and retail rewards through global gift card solutions ensuring members maximize membership benefits.
- Equity Bank KenyacorePartnership for African expansion (2021) bringing loyalty and rewards services to the Kenya market, enabling reach to 170+ countries with reward shipping.
- American ExpresscorePartnership expansion into Africa (2021) and premium reward shop solutions for Membership Rewards, serving wealthy and discerning audiences with high-end products.
- African BankcorePartnership powering Audacious Rewards program that won Best Short Term Loyalty Initiative and Best Relaunched Rewards Programme awards in 2024.
- EtisalatcorePartnership (2010) launching cutting-edge telco loyalty program with region-specific reward strategies, enabling rapid scaling in the Middle East.
- Nescafé Dolce GustocorePartnership for PREMIO loyalty program live in 17 markets and 3 continents, delivering unique rewards and localized content reflecting regional tastes, trends, and promotions.
- Irish Life MyLifecoreEmployee wellbeing partnership driving healthy behaviors through rewards, demonstrating positive impact on community engagement and employee wellness.
- AoncoreGlobal professional services partnership introducing health-focused solutions to improve employee wellbeing globally through incentive-based programs.
- Art BaselcorePartnership creating membership program for leading international art fair to identify new revenue streams and customer engagement opportunities.
- AgripluscoreB2B engagement program partnership enabling iterative rollout to new markets while retaining best customers through tailored loyalty mechanics.
- airBaltic ClubcorePartnership enabling seamless cross-border reward shopping, making travel and shopping experience more rewarding and convenient for members.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
Loylogic competitors and assessment
Company assessmentBroad incumbents
- Oracle CrowdTwist: Oracle CrowdTwist is Oracle's enterprise loyalty platform within its CX suite, serving retail, hospitality, and consumer brands with points and rewards orchestration. Comparable product integrated into Oracle's broader enterprise platform stack.
- Marigold Engage: Marigold Engage (Cheetah) is a cross-channel enterprise marketing and loyalty platform offering points, offers, and engagement programs. Comparable loyalty capabilities delivered as part of a broader marketing technology portfolio targeting enterprise brands.
- SessionM (Mastercard): SessionM, now part of Mastercard, is a customer engagement and loyalty platform serving enterprise brands with profiles, offers, and rewards orchestration. Comparable product category to Loylogic, with the added advantage of Mastercard's payments ecosystem for points-payments convergence.
Direct peers
- Annex Cloud: Annex Cloud is an omnichannel enterprise loyalty and customer engagement platform serving retailers and global brands with points, referrals, and VIP programs. Directly comparable to Loylogic on enterprise loyalty technology scope and multi-vertical customer base.
- Antavo: Antavo is an enterprise loyalty cloud platform serving global brands with configurable loyalty programs, points engines, and rewards marketplace capabilities. Closely comparable to Loylogic's Global Rewards Marketplace on configurable deployment, AI optimization, and enterprise customer base.
- Smile.io: Smile.io is a loyalty and rewards platform tightly integrated with Shopify, BigCommerce, and Wix, focused on points, VIP tiers, and referral programs. Comparable product category to Loylogic's Stars Shop / Plug-and-Play but for smaller merchants.
- Bond: Bond is an enterprise loyalty platform offering API-first infrastructure for points, tiers, and rewards across consumer and B2B programs. It directly competes with Loylogic's configurable Enterprise deployment on product scope and target customer profile.
- LoyaltyLion: LoyaltyLion provides a loyalty platform with points, tiers, and rewards for e-commerce merchants, primarily Shopify-based. Same loyalty product category as Loylogic with strong overlap in points/rewards mechanics but smaller merchant customer base.
- Kobie: Kobie is a loyalty strategy and technology services firm combining consulting with loyalty technology implementation for enterprise travel, retail, and consumer brands. Comparable on enterprise customer base and capability depth, especially in travel/hospitality loyalty.
- Yotpo: Yotpo offers a loyalty and rewards module alongside reviews and UGC for DTC and Shopify merchants. Overlaps with Loylogic on loyalty mechanics but skews downmarket to mid-market and SMB rather than enterprise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Loylogic social profiles
Digital presenceLoylogic compliance and trust
Trust signalCompliance6 records
Loylogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loylogic leadership team
Management profileNumber of profiles
Profiles8 records
Loylogic subsidiaries and ownership
Company hierarchySubsidiaries4 records
Loylogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loylogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loylogic
What does Loylogic do?
Loylogic builds and operates an AI-powered Global Rewards Marketplace platform that enables enterprises to launch, manage, and scale loyalty, recognition, and incentive programs across customers, employees, and channel partners in 190+ countries. The offering is delivered through three configurable deployment models (Plug-and-Play, Enterprise, and Headless API), supported by patented Slider technology and AI-enhanced modules (PointsSphere, CashCutter, Tokenizer, Gamifier) running on the Ultimate platform.
Is Loylogic a public or private company?
Loylogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loylogic founded?
Loylogic was founded in 2005. It employs 51 to 100 people.
Where is Loylogic based?
Loylogic is headquartered in Zürich, Switzerland, in the Europe region.
How does Loylogic make money?
Four revenue lines are on record. Platform Subscription and Licensing is the primary driver. The others are transaction and Fulfillment Fees, marketplace Commission and professional Services.
Who are Loylogic's main competitors?
Broad incumbents on record are Oracle CrowdTwist, Marigold Engage and SessionM (Mastercard). Direct peers are Annex Cloud, Antavo, Smile.io, Bond, LoyaltyLion, Kobie and Yotpo.
Does Loylogic have an API?
Yes. Loylogic offers a Headless API that enables organizations to build fully customized reward and engagement experiences within their own products, platforms, and user journeys. The API-first infrastructure supports event-driven architecture and enables organizations to embed currencies, catalogue, and fulfilment directly into their platforms. A single integration provides access to Loylogic's global rewards marketplace including rewards, currencies, campaigns, and governance. Plug-and-Play deployments launch within 2-5 days using Stars currency and Stars Shop, Enterprise deployments take 2-4 weeks, and Headless API timelines depend on custom development scope.
What industry is Loylogic in?
Loylogic's product category is Loyalty and Rewards Platform. Its primary akta.pro industry code is HDAEANAD, LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG). Its NAICS code is 513210 and its SIC code is 7372.