BUNCHES FLORAPOST LIMITED

What BUNCHES FLORAPOST LIMITED does

Bunches Florapost Limited, trading as Bunches, is a family-owned UK online florist and gift retailer founded in 1989 in Mansfield, Nottinghamshire by Erik and Sandra Hoving. The company began as a postal-flower business via the UK Post Office in 1990 and expanded online around 2000, with all operations now consolidated at a single headquarters in Newstead Village (19 Hazelford Way, Nottinghamshire) where production, customer support and dispatch operate under one roof.

Its core product set spans fresh-cut flowers (hand-tied bouquets £20.95-£52.95 and letterbox-compatible bouquets), house plants (£17.50-£30.95), gourmet hampers (£14.75-£119 covering cheese, chocolate, wine, prosecco, tea & coffee, and specialty-diet formats), dried flowers, greetings cards (from £2.25 including personalised photo cards) and digital gift cards (from £5.00). The technology layer is a conventional e-commerce stack (bunches.co.uk plus native iOS and Android apps) integrated with Stripe and PayPal/Braintree for payments, Facebook for SSO, Google Analytics and Criteo for marketing analytics and retargeting, and YouTube for embedded video content. A proprietary plastic-free letterbox packaging system (compostable flower food, brown paper wrap, compostable hydration pots with non-spill gel) supports a sustainability-led SKU line.

The business model is primarily direct-to-consumer transactional with subscription augmentation: flowers, plants and hampers are sold one-off via the website, mobile apps, or phone ordering (01623 750343), augmented by a three-tier loyalty/subscription product (Bunches Memberships: free Posy, Blossom at £8.99/year, Full Bloom at £13.99/year) and an ongoing Posy Points reward scheme (5 points per £1, points worth 1p, 2-year expiry). Distribution covers England, Wales, Scotland (including highlands and islands), the Channel Islands, Isle of Man, Orkney and Shetland, with no Northern Ireland delivery and no same-day service; standard delivery starts at £4.99 with an optional £7.49 guaranteed courier slot. A dedicated phone line (0163 705 845) handles corporate/B2B hamper orders. The company has no external investors, no funding rounds disclosed, and remains under Hoving family control with second-generation leadership (Dani, Managing Director since 2006; Dan, Managing Director since 2012).

Name

BUNCHES FLORAPOST LIMITED

Legal name

Bunches Florapost Ltd

Website

https://bunches.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Bunches Florapost Limited is a family-owned UK online florist and gift retailer, founded in 1989, selling hand-tied bouquets, letterbox flowers, house plants, gourmet hampers, cards and digital gift cards directly to UK consumers and corporate customers through its website, iOS/Android apps and phone ordering.

Ownership category

akta.pro rank

Product category

Online Florist

NAICS

Florists (45931), Florists (459310), Florists (4593)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Flower delivery
• Online florist
• Gift hampers
• House plants
• Postal flowers

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Flowers: Direct sales of hand-tied bouquets, letterbox flowers, and fresh flower arrangements. Flowers are designed and dispatched by the company's own production team. Revenue is generated on a per-transaction basis with pricing from £20.95 to £52.95 for standard bouquets.
2. Product Sales - Hampers: Sales of food and wine hampers including cheese, chocolate, wine, and specialty gift baskets. Hampers range from £14.75 to £119.00. Some hampers include alcohol requiring age verification.
3. Product Sales - Plants and Other Gifts: House plants, dried flowers, greetings cards, and gift sets. Plant prices start from £17.50. Cards from £2.25.
4. Membership Subscriptions: Blossom membership at £8.99/year and Full Bloom membership at £13.99/year. Both provide free delivery credits, enhanced discounts (20-25% off selected items), birthday benefits, and priority access to reduced products.
5. Delivery Charges: Standard delivery starts at £4.99. Optional courier delivery with guaranteed time slots available for £7.49 additional charge. Hamper delivery charges start at £3.50.
6. Gift Cards: Digital gift cards available from £5.00, allowing recipients to choose their own flowers or gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Bunches is a UK direct-to-consumer online florist that designs, arranges, and dispatches its own fresh flower bouquets (hand-tied and letterbox-friendly), house plants, gourmet food and drink hampers, dried flowers, greetings cards, and digital gift cards via its bunches.co.uk e-commerce platform and iOS/Android apps. The company also runs a tiered loyalty programme (Bunches Memberships) and Posy Points rewards scheme, with delivery fulfilled through Royal Mail and courier services across the UK.

Product overview

Bunches is a UK-based online flower and gift delivery company operating as a single unified e-commerce platform offering fresh flowers, house plants, gourmet hampers, dried flowers, greetings cards, and digital gift cards. The core product portfolio centres on flower bouquets available in hand-tied and letterbox formats, complemented by house plants and food/drink hampers. The company operates a loyalty programme (Bunches Memberships with Posy, Blossom, and Full Bloom tiers) alongside the Posy Points reward scheme. The product ecosystem is unified through the bunches.co.uk platform, with products cross-sold through occasion-based collections (Birthday, Valentine's, Christmas) and lifestyle categories (Pet Friendly, Speciality Diet). All products are fulfilled through the company's own UK-based operations with delivery via Royal Mail Tracked 24 or courier services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Bouquets Fresh hand-arranged flower bouquets designed and dispatched by Bunches' in-house florists, available in hand-tied and luxury variants ranging from £20.95 to £52.95+. Sold to UK consumers for birthdays, anniversaries, and other gifting occasions.
• Letterbox Flowers Letterbox-friendly flower bouquets packaged to fit through standard UK letterboxes, using 100% plastic-free, compostable, and recyclable packaging. Priced from £20.95 to £30.25. Targeted at UK consumers seeking convenient delivery without recipient presence and at sustainability-minded buyers.
• House Plants

Quantifiable outcome

• 13+ million bouquets delivered since 1989
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Florverde Sustainable Flowers (FSF)coreStrategic or Co-development PartnerBunches sources many of their flowers from Florverde Sustainable Flowers certified farms in Colombia and other developing regions. Florverde is a voluntary certification scheme that aims to improve workers' quality of life while ensuring growers meet environmental standards. The partnership ensures ethical sourcing, sustainable agricultural practices, fair wages (above local minimum wage), social security coverage for workers, and environmental responsibility including water conservation and organic fertilisation methods.
• Chocolate SuppliersminorOthersBunches works with chocolate suppliers who are reducing plastic in packaging. The collaboration aims to achieve 100% plastic-free chocolate packaging, having already reduced plastic use by 50%. Suppliers are working towards plastic-free alternatives for chocolate products included in hampers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Interflora: Iconic UK flower delivery network operating through member florists, offering same-day and next-day delivery across the UK. Direct competitor in UK flower gifting with established brand recognition.
• Serenata Flowers: UK online florist offering fresh flowers, plants, and gifts delivered nationwide. Directly comparable e-commerce flower delivery business serving similar UK consumer occasions.
• Floom: UK-based online flower marketplace connecting customers with local independent florists. Direct peer in UK online flower delivery with comparable target market and occasions.
• Appleyard Flowers: Premium UK online flower delivery service offering luxury bouquets and gifts. Comparable direct competitor in the UK online florist category with similar product positioning.
• Prestige Flowers: UK online florist offering fresh flowers, plants, and hampers with next-day delivery. Direct peer in UK online flower and gift delivery serving similar consumer occasions.
• Bloom & Wild: UK-based online flower delivery company offering letterbox-friendly bouquets, plants, and gifts. Closest direct competitor to Bunches in the UK online florist space with overlapping product range and target market.
• Eflorist: UK online flower delivery platform with nationwide florist network. Direct peer competing in the same UK online flower delivery space with overlapping bouquet and gift offerings.

Broad incumbents

• Marks & Spencer Flowers: Major UK retailer with national flower delivery service leveraging strong brand recognition. Broad incumbent in UK flower and gift delivery with broader retail portfolio.
• Moonpig: UK-leading online gifting and greetings card platform with flowers and gifts. Broad incumbent in UK online gifting competing for the same occasion-based purchase occasions.

Emerging players

• Flowercard: UK specialist combining fresh flowers with greetings cards. Emerging niche player in UK flower gifting with partial overlap on Bunches' personalised card and bouquet combination products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bunches-florapost-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUNCHES FLORAPOST LIMITED