SAUCE MARKETING GROUP LTD

What SAUCE MARKETING GROUP LTD does

Sauce Marketing Group Ltd is a UK-based creative digital marketing agency headquartered in Stokesley, North Yorkshire, founded and operated by Jamie Scott (Head of Projects) and Ryan Naylor (Head of Sauce) and registered as a private limited company (Company Number 16482250) in England and Wales. The company targets small and medium-sized trade and professional service businesses across the UK, offering web design, social media management, paid media management (Google Ads and Meta Ads), SEO, email campaigns, bespoke CRM and work management systems, custom software development, branding, photography, and printing services, and states it has served hundreds of such clients.

Technically, Sauce's defining methodology is fully bespoke development: all websites and software are custom-coded with original source code, with the company explicitly stating it does not use WordPress, Wix, Squarespace, or other templated platforms. The portfolio spans tiered website packages (Startup through Elite), bespoke e-commerce builds with Stripe/PayPal integrations, custom CRM and work management systems with lead management, sales pipeline, scheduling, accounting integration, and time tracking, and bespoke software for verticals ranging from fabrication and field service to sports and social platforms. The firm's own product surface includes the OctopusCRM LinkedIn automation tool as a partner product.

The business model blends recurring subscription packages with project-based fees. Website packages run £29.99–£149.99/month + VAT with one-time build fees of £400–£1,500; social media packages run £85–£900/month + VAT; Google Ads management carries a £400 + VAT onboarding fee plus £200–£2,500/month based on ad-spend tier; and bespoke CRM/software is structured via deposit and stage payments or monthly licensing. Minimum 12-month contracts are standard for packages. GTM is dual-motion: a self-serve/PLG path via fixed-price package pages on the website, and a consultative sales path for bespoke builds and Google Ads engagements. The company is bootstrapped with no disclosed external funding and serves exclusively the UK market.

Name

SAUCE MARKETING GROUP LTD

Legal name

Sauce Marketing Group Ltd

Website

https://saucemarketing.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Sauce Marketing Group Ltd is a UK-based, founder-led digital marketing agency in Stokesley that builds bespoke websites, social media campaigns, CRM systems, and custom software for small and medium-sized trade and professional service businesses across the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Stokesley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Design & Hosting: Monthly subscription packages for website hosting and maintenance alongside one-time design/development fees. Packages range from £29.99/month (Startup) to £149.99/month (Elite) with corresponding one-time costs from £400 to £1,500.
2. Social Media Management: Monthly subscription packages for ongoing social media management. Five tiers from £85/month (Activity) to £900/month (Full), including content creation, scheduling, engagement, and reporting.
3. Google Ads Management: One-time onboarding fee of £400 + VAT plus monthly management fees based on client ad spend tiers (ranging from £200 to £2,500/month + VAT). Ad spend passes through to Google.
4. CRM & Software Licensing: Monthly licensing for CRM and work management systems with full ownership options available. Development plans with deposit and stage payments or in-development monthly payment plans.
5. Bespoke Software Development: Custom software development projects priced per engagement. Flexible payment options including development plans with deposit and stage payments.
6. Email Marketing Services: Ongoing email marketing strategy management including campaign creation, scheduling, content creation, and list management on a subscription basis.
7. Printing Services: Professional printing services for business cards, marketing materials, stationery, large format, booklets, brochures, and promotional items. Quote-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SAUCE MARKETING GROUP LTD is a UK-based creative marketing and digital agency that designs and builds bespoke websites, custom CRM and work management systems, and bespoke software using original code, alongside providing social media management, paid advertising (Google Ads and Meta Ads), SEO, email marketing, branding, photography, and printing services. The company primarily serves trade and professional service businesses that need an integrated, all-in-one marketing and technology partner.

Product overview

Sauce Marketing Group Ltd operates as a creative marketing agency for trade businesses, offering a comprehensive suite of digital marketing and software solutions. The portfolio includes four core product areas: (1) Web Design encompassing Website Packages (tiered from £29.99-£149.99/month), Bespoke Websites, and Special Features for custom functionality; (2) Social Media Management with packages from Activity (£85/month) to Full (£900/month), plus Meta Ads management; (3) Marketing Services including Google Ads PPC, SEO, Email Campaigns, and Strategic Planning; and (4) Software Solutions featuring custom CRM/Work Management systems, Bespoke Software development, and the OctopusCRM LinkedIn automation tool. Creative services include Branding, Photography, and Printing. All websites and software are bespoke-developed without templates or third-party builders like WordPress or Wix. The company is based in Stokesley, UK.

Differentiator

Problem solved

Functional benefit

Brands

• Website Packages: Fixed-price website design packages (Startup, Established, Growing, Elite tiers) for businesses of all sizes.
• Social Media Packages
• Google Ads Management
• CRM & Work Management
• Bespoke Software Development
• Special Features

Products and services

• Website Packages (Bespoke Websites) Tiered bespoke website packages (Starter, Standard, Pro, Enterprise) built with original code rather than WordPress or Wix templates, targeted at UK trade and professional service businesses needing a custom online presence.
• Social Media Packages Monthly recurring social media management packages covering content creation, posting, and account management for UK businesses seeking to grow their social media presence.
• Meta Ads Management Paid advertising campaign management on Meta platforms (Facebook and Instagram) with tiered ad spend bundles, designed to generate leads and brand awareness for UK businesses.
• Google Ads Management Paid advertising campaign management on Google with tiered ad spend bundles, helping UK businesses capture intent-driven search traffic and generate leads.
• SEO Services Search engine optimisation services to improve organic rankings, drive traffic, and increase visibility for UK trade and professional service businesses.
• Marketing Strategies Tailored marketing strategy services that combine bespoke consultation and planning to align marketing activities with client business goals, supported by direct consultation via email and telephone.
• Email Campaigns Email marketing campaign design and execution services to nurture leads and engage customers for UK businesses.
• CRM and Work Management Systems Custom-built CRM and work management systems using original code, designed to streamline client workflows and integrate with payment gateways such as Stripe and PayPal.
• Bespoke Software Development Custom software development using original code, tailored to individual client requirements as an alternative to off-the-shelf solutions.
• Branding Services Branding services including logo design, visual identity, and brand development for UK businesses seeking a cohesive brand presence.
• Photography Services Professional photography services to support marketing campaigns, websites, and brand collateral for UK businesses.
• Printing Services Printing services to produce physical marketing materials and brand collateral for UK businesses.

Quantifiable outcome

• £204/month (£2,448 annually) cost savings for Wentworth Security & Fire by consolidating two third-party tools into one unified system

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Builders of BusinesscoreStrategic or Co-development Partner · 1 October 2025Sauce Marketing partnered with Builders of Business to deliver website development, custom software solutions, and comprehensive digital marketing strategy for local business networking communities. Development is underway for the new website and background marketing efforts. Jamie Scott, Head of Projects, expressed enthusiasm for the partnership.
• Buddies GroupcoreStrategic or Co-development Partner · 1 September 2025Sauce Marketing partnered with Buddies Group to develop a user-focused sports social platform. The partnership includes website development, software development, and digital marketing. Features include member connection tools, access to local sports club information, live chat, score logging, and interactive social feed. Ryan and Jamie both expressed excitement as the project aligns with their personal interests (golf and walking).
• 4LouisminorOthers · 1 August 2025Sauce Marketing became a corporate partner with 4Louis, a UK charity dedicated to supporting bereaved families. Jamie Scott stated that supporting local charities is important for the business. The partnership demonstrates Sauce Marketing's commitment to community impact beyond digital services.
• Wentworth GroupminorGTM or Marketing PartnerFeatured brand partner shown in About page brands section.
• Tradies ConnectminorGTM or Marketing PartnerFeatured brand partner shown in About page brands section. Logo design created for Tradies Connect.
• Holgate FenestrationminorGTM or Marketing PartnerFeatured brand partner shown in About page brands section. Logo design created for Holgate.
• OctopusCRMminorGTM or Marketing PartnerFeatured brand partner shown in About page brands section. OctopusCRM is a product offered by Sauce Marketing for LinkedIn outreach automation.
• Roseberry AccountingminorGTM or Marketing PartnerFeatured brand partner shown in About page brands section.
• Love StokesleyminorGTM or Marketing PartnerFeatured brand partner shown in About page brands section representing local community connection.
• Mirola.iominorGTM or Marketing PartnerFeatured brand partner shown in About page brands section.
• Professional Photography PartnerscoreImplementation/ SI/ Consulting PartnerSauce Marketing partners with professional photographers for team photos, headshots, product photography, drone shoots, and event photography. Drone pilots are licensed for aerial photography and videography.
• Graphic Design PartnerscoreImplementation/ SI/ Consulting PartnerSauce Marketing partners with graphic designers who specialize in creating brand identities, logos, business cards, stationery, and marketing materials. Partners have experience across all industries.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Uplers: Global digital marketing and web development services company with tiered offerings and SMB focus — comparable in bespoke web development, marketing services, and transparent packaged pricing.
• KlientBoost: Digital marketing agency specializing in PPC, paid social, and conversion optimization with tiered service packages — comparable in productized digital marketing offerings and SMB/mid-market focus.
• The Brains: London-based UK digital marketing agency offering web design, SEO, PPC, and content marketing to SMBs — directly comparable in service mix, UK SMB target market, and small-team agency model.
• Directive: B2B digital marketing agency offering SEO, PPC, and content services with packaged retainers — comparable in productized service tiers and mid-market/SMB customer focus.
• Blue Whale Media: UK web design and digital marketing agency targeting small and medium businesses — comparable in bespoke web design positioning, packaged offerings, and trade/SMB customer base.
• Canny Creative: UK creative and digital marketing agency offering web design, branding, and marketing services to SMBs — comparable in UK SMB focus, full-service agency model, and small-team operations.
• Vertical Leap: UK-based SEO and PPC agency serving SMB and mid-market clients — comparable in its blend of digital marketing services, transparent tiered pricing, and UK SMB focus.

Broad incumbents

• WebFX: Large US full-service digital marketing agency with productized service packages (similar tiered model) — much larger scale but overlapping SMB digital marketing offering and transparent pricing.
• Lounge Lizard: Established US digital marketing agency offering web design, branding, SEO, and social media — broader service portfolio and larger scale than Sauce Marketing but overlapping in custom web design and full-service digital marketing for SMBs.

Others

• OctopusCRM: Sister/partner product under Sauce Marketing's brand offering LinkedIn outreach automation — adjacent SaaS tool that complements Sauce Marketing's service portfolio and signals productized platform ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saucemarketinguk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAUCE MARKETING GROUP LTD