The Hilpl Group

Name

The Hilpl Group

Legal name

The Hilpl Group, LLC

Website

https://hilplgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Management Consulting

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYTHAHAMAD

Customer/User Conferences & Client Advisory Boards

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Meetings & Summits

SECONDARYHSACAAAD

Venue Sourcing & Site Coordination

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYTHALACAM

Sales & Catering / Group & Event Management

Travel & Hospitality/Travel Technology & Distribution Services/Hospitality Tech (PMS, CRS, Channel Managers)

Keywords

• Event management consulting
• Exhibit sales services
• Sponsorship sales consulting
• Convention management services
• Meeting planning consulting

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Exhibit & Sponsorship Sales Consulting: The Hilpl Group provides consulting services for exhibit and sponsorship sales, helping event organizers maximize their event assets. Revenue is generated through consulting fees for strategic business development, database management, marketing research, sponsorship package creation, and on-site sales services.
2. Project Management & Consulting: Additional revenue streams include project management and consulting services such as RFP development, venue sourcing, contract negotiations, site inspections, and onsite/offsite meeting management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Hilpl Group, LLC is a B2B management consulting firm that provides exhibit and sponsorship sales services, show management, and event consulting to event organizers, associations, convention centers, and meeting planners. The firm helps clients maximize event assets through strategic business development, sponsorship package creation, database management, on-site exhibit sales, RFP development, venue sourcing, contract negotiations, site inspections, and onsite/offsite meeting management for hybrid and in-person events.

Product overview

The Hilpl Group is a consulting firm offering two primary service lines: Exhibit & Sponsorship Sales and Consulting & Project Management. The firm specializes in helping organizations maximize event assets through strategic approaches including exhibit and sponsorship sales, venue management, and comprehensive event consulting services. They serve the meetings and conventions industry, working with convention centers, hotels, and destination marketing organizations to drive meaningful connections and measurable ROI for hybrid and in-person events.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibit & Sponsorship Sales Consulting
• Consulting & Project Management

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• American Association of Association Executives (AAAE)minorOthersThe Hilpl Group maintains professional affiliation with AAAE, demonstrating commitment to industry standards and professional development in the association and exhibition management sector.
• Professional Convention Management Association (PCMA)minorOthersTHG maintains professional affiliation with PCMA, supporting their consulting practice in the conventions and meetings industry.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• GES (Global Experience Specialists): Major provider of exhibition and event services including exhibit sales, sponsorship, and event management for trade shows and conventions. Directly comparable to THG's exhibit and sponsorship sales consulting scope but at significantly larger scale and with integrated technology.
• Freeman: One of the largest global experiential marketing and event services companies, offering exhibit design, sponsorship activation, and event strategy. Comparable to THG because both serve event organizers and associations on exhibit/sponsorship sales and event execution, though Freeman operates at vastly larger scale.
• George P. Johnson Experience Marketing: Global experience marketing agency that designs and executes brand experiences, exhibits, and sponsorship programs for enterprise clients. Comparable to THG in serving organizations seeking to maximize event and sponsorship ROI, though with a creative agency orientation rather than a consulting orientation.
• Jack Morton Worldwide: Global brand experience agency building exhibits, events, and sponsorship programs for enterprise brands. Comparable to THG in helping clients maximize the value of event and sponsorship assets, though with a broader creative agency footprint.
• Sparks: Experiential marketing agency delivering exhibit design, sponsorship activation, and event programs for brands. Comparable to THG in tackling exhibit/sponsorship sales and event execution, though at significantly larger scale and with a creative agency model.

Emerging players

• MKG: Creative experiential marketing agency that designs brand experiences, events, and sponsorship activations. Comparable to THG's sponsorship package and event experience work, though operating more from a creative agency standpoint than a consulting one.

Direct peers

• PRA Business Events: Corporate event management agency providing venue sourcing, contract negotiation, RFP development, and onsite meeting management — directly mirroring THG's secondary service line. Highly comparable in service mix though typically serving corporate clients at higher volume.
• Bishop-McCann: Event management and meeting planning agency offering venue sourcing, contract negotiation, and onsite event execution. Comparable to THG's Consulting & Project Management service line, though at larger scale with broader corporate client base.
• Velvet Chainsaw Consulting: Boutique consulting firm focused exclusively on the events and conventions industry, advising associations and tradeshow organizers on strategy, sponsorship sales, and event growth. The closest direct peer to THG given the shared boutique consulting model, events-only focus, and similar advisory service mix.
• Convention Management Resources (CMR): Boutique consultancy providing strategic advisory to associations and convention organizers on event strategy, sponsorship, and exhibit sales. Highly comparable to THG in boutique scale, events-only focus, and advisory delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-hilpl-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hilpl Group