Wave Resort

What Wave Resort does

Wave Resort monetizes through an integrated multi-stream resort model rather than room revenue alone. The primary streams are overnight accommodations sold via direct website, phone, and OTA channels (Synxis); a mandatory $55/night resort fee bundling welcome drink, fitness center, beach cruisers, WiFi, and Pier Village discounts; six on-site F&B outlets including The Bar, Carousel Bar, Pool Bar, Bubbi's Bagels, LBK Grill (kosher under JSOR), and Soya by Salt (260-seat Asian fusion) distributed across OpenTable and Toast Tab; Wave Spa offering $120-$285 treatments through Book4Time; High Crest event venue (7,000+ sq ft, up to 300 guests) and ancillary venues sold through Tripleseat for weddings and corporate groups; and ancillary fees (valet $65/night, pet fee $75/night in summer, rollaway $30/day, microwave $25). Packaged offerings include Stay More Save More, Bark & Park, Wave Spa Retreat, AAA/AARP discounts, and event-specific bundles. Customer segments span leisure travelers, wedding parties, corporate groups, spa and wellness visitors, and pet-friendly travelers drawn primarily from the New York City and Philadelphia metro areas.

Name

Wave Resort

Legal name

Wave Hospitality LLC

Website

https://waveresort.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Wave Resort is a 67-key luxury oceanfront boutique hotel in Pier Village, Long Branch, NJ, operating six F&B outlets, a full-service spa, and a 7,000 sq ft event venue, serving leisure travelers, wedding parties, and corporate groups from the NYC and Philadelphia markets.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Boutique Resorts (Small-Scale Resorts) (THAGADAJ), Hotel & Resort Restaurants (THAFACAH), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury resort hospitality
• Boutique hotel services
• Oceanfront accommodations
• Wedding and event venues
• Spa and wellness services

Headquarters

HQ city

Long Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Room Accommodations: The primary revenue stream comes from overnight accommodations across 67 rooms and suites, including Deluxe, Superior, and Multiroom options with oceanfront views. Room revenue is generated through direct bookings, phone reservations, and online travel agencies.
2. Resort Fee: Mandatory daily resort fee of $55/night that includes welcome drink, fitness center access, beach cruiser use, high-speed WiFi, in-room coffee and water, and Pier Village discounts. Additional seasonal benefits included.
3. Spa Services: Wave Spa generates revenue from treatments including massages ($160-$275), body scrubs ($120), body wraps, and wellness offerings. Spa gift cards and packages are also sold.
4. Food & Beverage: Multiple dining outlets including The Bar, Carousel Bar, Pool Bar, Bubbi's Bagels, LBK Grill, and Soya by Salt. Revenue from food and beverage sales across all venues.
5. Events & Weddings: Revenue from hosting weddings, corporate events, meetings, and social gatherings at venues including High Crest (7,000+ sq ft), Rooftop Terrace, Beach Ceremony, and The Bar. High Crest accommodates up to 300 guests.
6. Ancillary Services: Additional revenue streams including valet parking ($65/night), pet fees ($75/night summer season), rollaway beds ($30/day), microwaves ($25), and special packages like Spa Retreats and Bark & Park packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Wave Resort operates a 67-room oceanfront boutique hotel in Long Branch, NJ, providing luxury accommodations with private terraces, six on-site dining outlets, a full-service spa, fitness center, oceanfront pool deck, and event venues for weddings and corporate groups. The resort sells overnight stays, spa treatments, food and beverage, and hosted events, targeting leisure travelers, wedding parties, and corporate groups from the New York City and Philadelphia metropolitan areas.

Product overview

Wave Resort is a luxury oceanfront boutique hotel resort located in Pier Village, Long Branch, New Jersey. The property features 67 rooms and suites across multiple categories (Superior, Deluxe, Junior Suite, Oceanfront, ADA Accessible), all with private terraces. The resort operates as a unified resort property with integrated guest services and amenities including multiple dining outlets (The Bar, Carousel Bar, Pool Bar, Bubbi's Bagels, LBK Grill, Soya by Salt), Wave Spa (full-service spa with massage and body treatments), fitness center with Peloton bikes, seasonal oceanfront pool with swim-up bar, and comprehensive meetings/events venues. The product portfolio centers on the core accommodation offering augmented by dining, spa, wellness, event planning (weddings and corporate), and various vacation packages. Major venues include High Crest (7,000+ sq ft rooftop event space) for weddings and corporate events, and multiple restaurant outlets managed both internally and by partners (Salt Hospitality Group for kosher offerings). The resort differentiates through its beachfront location, coastal-inspired luxury positioning, and integration with Pier Village community.

Differentiator

Problem solved

Functional benefit

Brands

• The Bar: Oceanfront craft cocktail bar at Wave Resort featuring handcrafted cocktails, light bites, and panoramic Atlantic views. Open daily from 3:00pm.
• Carousel Bar
• Pool Bar
• Bubbi's Bagels
• LBK Grill
• Soya by Salt
• Wave Spa
• High Crest

Products and services

• Luxury Guest Room Accommodations 67 luxury rooms and suites including Superior King with Terrace, Deluxe King with Terrace, Deluxe Two Queens with Terrace, Deluxe Junior Suite King Terrace, Oceanfront variants, and ADA Accessible rooms, all featuring private terraces, Nespresso coffee, plush robes, 55-inch Chromecast TVs, and complimentary WiFi. Designed for leisure travelers, couples, families, and corporate guests seeking oceanfront luxury accommodations at the Jersey Shore.
• Wave Spa Services Full-service luxury spa offering massages ($160-$275), body scrubs ($120), body wraps, aromatherapy, CBD treatments, hot stones, and self-heating marine mud treatments. Located on the second floor with a relaxation lounge, outdoor terrace, and locker rooms with showers. Open to hotel guests and local day visitors.
• On-Site Dining Outlets Six distinct dining venues including The Bar (craft cocktails above the boardwalk), Carousel Bar (outdoor beachside bar with live music), Pool Bar (seasonal swim-up bar), Bubbi's Bagels (artisanal bagel café), LBK Grill (kosher beachside grill under JSOR supervision), and Soya by Salt (Asian fusion restaurant with 260 seats). Serves hotel guests and walk-in diners.
• High Crest Event Venue Premier rooftop event venue with 7,000+ sq ft including a 5,000 sq ft indoor ballroom (up to 300 cocktail/200 seated with dancing) and 2,100 sq ft outdoor terrace with panoramic ocean views and 8-15 foot ceilings. Used for weddings, corporate events, and social gatherings.
• Wedding Planning and Coordination Full-service wedding planning including beach ceremonies, rooftop receptions at High Crest venue, customized cuisine from on-site chefs, vendor coordination, bridal party packages, and accommodation blocks for guests. Serves couples planning destination weddings at the Jersey Shore.
• Corporate Meetings and Events Corporate meeting and event services at High Crest venue, The Bar, and outdoor spaces with 500 Mbps enterprise-grade WiFi, built-in speakers, customizable menus, and full AV support. Includes corporate retreat packages with team-building activities. Targets companies and organizations seeking beachside meeting venues within proximity to New York City.
• Multi-Night Stay Packages Extended stay discount packages including Stay More Save More (10% off 2 nights, 15% off 4 nights, 20% off 6 nights) and the Ultimate Soccer Retreat Package (sparkling wine, soccer-themed amenities, and oceanfront accommodations). Designed to drive longer bookings and differentiated guest experiences.
• Wave Spa Retreat Package Spa vacation package including overnight accommodations, $200 spa credit, bottle of prosecco, luxury spa gift bag ($60 value), and 1:00pm late check-out. Requires 2-night minimum booking 72 hours in advance.
• Bark and Park Pet Package Pet-friendly package including waived pet fee and complimentary overnight parking (a $130 combined value). Designed for travelers bringing dogs or cats up to 40 lbs on beach vacations.
• Resort Fee Add-On Package Mandatory daily resort fee of $55 bundled with welcome drink, fitness center access, beach cruiser use, high-speed WiFi, in-room coffee and water, and Pier Village discounts. Off-season adds a $25 spa discount and pet fee waiver; summer adds pool access and beach chairs/umbrellas.
• Wellness and Fitness Programs Seasonal wellness activities including Heatwave Yoga Sunday morning classes, mindfulness meditation sessions, beachside yoga, group workouts, personal training, and holistic wellness workshops. Personal training and nutrition coaching available by appointment.

Quantifiable outcome

• Resort fee of $55/night provides significant value with included amenities
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sensible WeathercoreStrategic or Co-development PartnerPartnership to offer Weather Guarantee program allowing guests to add weather protection during booking. If covered weather (rain/ice/snow) impacts the vacation, guests receive automatic reimbursement without claims paperwork. Coverage costs as little as 5% of nightly rate.
• Pier PinsminorGTM or Marketing PartnerPartner for 'Play, Stay & Unwind' package offering guests one-hour lane reservation at Pier Pins bowling alley along with welcome amenity for kids, creating a combined resort and entertainment experience.
• Salt Hospitality GroupcoreStrategic or Co-development PartnerProvides exclusive kosher event services for gatherings of any size. Known for best-in-class culinary excellence across brands including Salt Steakhouse, Pepe, Bubbie's, LBK, Soya, and more. Delivers elevated, fully kosher menus and complete beverage offerings for celebrations.
• Boozy BrushesminorGTM or Marketing PartnerArt studio partner for Sunset Sip & Paint events at The Bar, offering guests creative experiences like painting beach tote bags and drink coasters while enjoying cocktails and oceanfront views.
• JettyminorGTM or Marketing PartnerBeach lifestyle brand partnership for Jetty x Wave beach club experience at Carousel Bar, featuring surf-inspired setting with signature frozen cocktails, local brews, and exclusive co-branded merchandise.
• Heatwave YogaminorChannel Partner/ Reseller/ DistributorWeekly Sunday morning yoga classes hosted by Heatwave Yoga at Wave Resort, suitable for all experience levels, offering guests wellness activities during their stay.
• Pier Village MerchantscoreGTM or Marketing PartnerPartnership with Pier Village retailers and restaurants offering Wave Resort guests exclusive discounts for shopping, dining, and entertainment. Included in resort fee benefits and Summer of Soccer Passport Program.
• Tidal Wave ComedyminorGTM or Marketing PartnerComedy event partnership hosting Comedy Nights at Wave Resort featuring stand-up comedians with cocktails and ocean views.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Congress Hall: Iconic oceanfront resort in Cape May, NJ with comparable lodging, dining, spa, and large-scale event spaces competing for destination wedding and corporate retreat business.
• The Berkeley Oceanfront Hotel: Historic oceanfront hotel in Asbury Park, NJ with comparable guest capacity, beachfront positioning, and event venue offerings competing for the same Jersey Shore demand pool.
• The Asbury Hotel: Boutique oceanfront hotel in Asbury Park, NJ (~8 miles north of Wave), targeting similar leisure, wedding, and corporate segments with comparable F&B and event programming.
• Icona Cape May: Boutique beachfront resort in Cape May, NJ offering comparable upscale accommodations, dining, weddings, and event services to the same regional leisure market.
• Bungalow Hotel: Boutique oceanfront hotel located in Long Branch, NJ, directly adjacent to Wave Resort's Pier Village. Same market, same customer base, and comparable scale and positioning.
• The Reeds at Shelter Haven: Luxury boutique waterfront resort in Stone Harbor, NJ with similar lodging scale, on-site F&B, spa, and event venue mix targeting upscale leisure and wedding guests.
• The Virginia Hotel: Luxury boutique hotel in Cape May, NJ with strong F&B and event positioning, targeting the same upscale leisure, wedding, and corporate guest segments as Wave.
• Gurney's Montauk Resort & Seawater Spa: Iconic oceanfront luxury resort on Long Island, NY with comparable lodging scale, F&B venues, full-service spa, and event programming targeting the same regional Northeast luxury leisure and wedding market.
• The Breakers Hotel: Luxury boutique oceanfront hotel in Spring Lake, NJ — directly comparable upscale Jersey Shore product competing for the same NYC/Phila leisure and wedding market.

Broad incumbents

• Ocean House: Established luxury oceanfront resort in Watch Hill, RI — a broader-scale, higher-end comparable demonstrating the upside trajectory for a well-executed boutique coastal resort brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/WaveResort
• Facebookfacebook.com/waveresortpiervillage
• Instagraminstagram.com/WaveResort
• LinkedInlinkedin.com/company/wave-resort

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wave Resort