What FSF PROPERTIES LIMITED does

FSF Properties Limited is a privately held real estate brokerage and property management firm operating primarily in Dubai, with secondary activity in Abu Dhabi. The firm was founded in 2009 and is led by CEO and Founder Shakeel Ghouri, supported by a small named team of approximately six staff including a sales manager, sales agents, and a Pakistan-based cross-border sales unit. FSF runs a WordPress site built on the Houzez real estate theme that functions as a property listings marketplace, offering search filters by location (Downtown, Business Bay, Marina, Al Barsha), property type, bedrooms and budget up to AED 10,000,000, alongside standard consumer tools such as a mortgage calculator, 360-degree virtual tours and online tour scheduling.

The company's core offerings fall into three buckets: (1) brokerage commissions on residential and commercial property sales and rentals, (2) recurring property management services covering tenant relations, maintenance coordination and financial reporting for owners, and (3) ancillary advisory services labelled Capital Improvements, Business Development, Finance Real Estate and Recover Asset Value. Pricing is not publicly disclosed; revenue is generated primarily through transaction-based commissions on completed sales and rentals, supplemented by ongoing management fees. The customer base spans residential buyers and renters, commercial property seekers and property investors, served through a hybrid digital-and-agent model: customers self-serve on the website and are converted by phone, WhatsApp (+971 52 929 8605) and in-person viewings.

FSF's principal commercial asset is a portfolio of authorized-broker partnerships with six major UAE developers — Emaar, DAMAC, Sobha, Meraas, Dubai Properties and Azizi — which gives the firm access to primary inventory across the dominant Dubai communities. Featured listings include AL HABTOOR TOWER (Q3 2026 handover), AQUA O Ten, Binghatti Avenue, EMAAR URBANA III and DAMAC Hills 2 Albizia. Geographic mix is heavily skewed to Dubai (87%) over Abu Dhabi (13%), and the agent portfolio is weighted toward apartments (71%) versus villas (21%) and offices (7%). No external funding, institutional investors, M&A activity or proprietary technology beyond the commodity Houzez platform is documented in the source data.

Name

FSF PROPERTIES LIMITED

Legal name

FSF PROPERTIES LIMITED

Website

https://fsfproperties.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

FSF Properties Limited is a privately held Dubai-based real estate brokerage and property management firm that operates a WordPress property listings marketplace and provides sales, rental and recurring management services to residential and commercial buyers, renters and investors, supported by authorized-broker partnerships with major UAE developers.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Machinery & Equipment / FF&E Valuation (for Real Estate Context) (BPAJAKAH)

Keywords

• Real estate brokerage
• Property management
• Property listings
• Rental marketplace
• Residential properties

Headquarters

HQ city

Harrow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission earned on property sales transactions when clients buy properties through FSF Properties
2. Rental Commission: Commission earned on rental transactions when clients rent properties through FSF Properties
3. Property Management Services: Ongoing property management services including tenant relations, maintenance coordination, and financial reporting for property owners

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

FSF Properties is a Dubai-based real estate brokerage and property management company that facilitates buying, selling, and renting of residential and commercial properties across Dubai and Abu Dhabi. The company operates a WordPress-based property listings platform (fsfproperties.com) where customers can search and browse properties, while sales are completed through direct agent engagement via phone, WhatsApp, and in-person viewings. It also offers ongoing property management services including tenant relations, maintenance coordination, capital improvements, and financial reporting for property owners.

Product overview

FSF Properties operates a real estate marketplace platform in Dubai, UAE that deals in selling, purchasing, and renting properties. The company offers property listings across multiple property types (apartments, villas, offices) and locations (Dubai, Abu Dhabi). Services include Property Management, Capital Improvements, Financial Reporting, Business Development, Finance Real Estate, and Recover Asset Value. The platform features properties from major developers including Emaar, DAMAC, Binghatti, Sobha, Meraas, and Azizi. Featured listings include AL HABTOOR TOWER, AQUA O Ten, Binghatti Avenue, EMAAR URBANA III, and DAMAC Hills 2 Albizia.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings Platform

Quantifiable outcome

• Properties listed across 15+ areas including Downtown, Business Bay, Marina, Al Barsha
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and major.

• Emaar PropertiescoreStrategic or Co-development PartnerFSF Properties is an authorized partner working with Emaar Properties, one of the largest real estate developers in the UAE. The partnership enables FSF to list and sell Emaar developments including properties in Downtown Dubai, Emaar South, and other Emaar communities.
• DAMAC PropertiescoreStrategic or Co-development PartnerPartnership with DAMAC Properties, a major UAE developer known for luxury properties including DAMAC Hills 2. FSF Properties lists DAMAC developments such as Albizia villas.
• Sobha RealtycoreStrategic or Co-development PartnerCollaboration with Sobha Realty, an international real estate development company operating in the UAE. FSF Properties markets Sobha developments to their client base.
• MeraasmajorStrategic or Co-development PartnerPartnership with Meraas, a UAE-based real estate developer known for waterfront and mixed-use developments. FSF Properties offers Meraas property listings to customers.
• Dubai PropertiesmajorStrategic or Co-development PartnerAuthorized partnership with Dubai Properties, a leading Dubai-based real estate developer. FSF Properties markets Dubai Properties developments across their platform.
• Azizi DevelopmentsmajorStrategic or Co-development PartnerPartnership with Azizi Developments, a prominent UAE real estate developer specializing in residential and commercial properties in Dubai.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bayut: Major UAE property search portal owned by Dubizzle/OLX, providing listings across Dubai and Abu Dhabi. Directly competes with FSF's listing platform for property seeker attention and SEO-driven lead capture.
• Driven Properties: Dubai-based boutique real estate brokerage focused on sales, rentals, and property management across residential and commercial segments. Closely comparable to FSF for shared mid-market positioning, Dubai focus, and agent-led brokerage model.
• Property Finder: Leading UAE and MENA property listings portal aggregating sales and rentals from brokerages. Direct comparable as the dominant digital property search platform in the same UAE market where FSF's listing portal operates.
• Luxhabitat Sotheby's International Realty: Dubai-focused luxury real estate brokerage operating in premium segments like Downtown, Marina, and Palm. Comparable to FSF for Dubai focus and brokerage model, with overlap on luxury inventory such as featured listings (e.g., DAMAC Hills, Emaar Urbana).
• Allsopp & Allsopp: Dubai-based real estate brokerage serving buyers, sellers, and tenants across residential and commercial properties. Comparable to FSF for shared sales/rental brokerage model, Dubai concentration, and mid-market agent-led approach.
• Betterhomes: One of the largest real estate brokerages in Dubai offering sales, rentals, and property management across residential and commercial segments. Direct peer given shared brokerage model, Dubai focus, and full-service offering (sales, lease, management).

Broad incumbents

• Knight Frank Middle East: International real estate consultancy with Dubai and UAE offices covering residential sales, commercial, and advisory. Comparable offering to FSF's brokerage and management services, but at broader scale and global brand level.
• Savills Dubai: Global real estate services firm operating in Dubai across residential, commercial, and investment advisory. Comparable in offering real estate transactions and management services, though as part of a much larger international portfolio.
• Engel & Völkers Dubai: Global real estate brokerage with Dubai operations handling residential and commercial sales, rentals, and advisory. Comparable to FSF for Dubai brokerage activity, though operating with broader international brand reach.
• Chestertons MENA: International real estate agency with Dubai operations providing residential sales, rentals, and property management. Comparable to FSF for UAE-based brokerage and management services, with broader global brand presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookweb.facebook.com/fsfproperties
• Instagraminstagram.com/fsfproperties/?igsh=eHE1cWN4Nm52ZGVu

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FSF PROPERTIES LIMITED