GoodWork Environmental Jobs

What GoodWork Environmental Jobs does

GoodWork.ca, operated by the mission-driven nonprofit People and Planet (Ontario, Canada), is a Canadian environmental job board platform founded in 2001 that connects environmental job seekers with employers across all Canadian provinces and territories. The platform serves environmental nonprofits, conservation organizations, green businesses, academic institutions, and sustainability-focused employers recruiting for full-time roles, contracts, internships, volunteer positions, and board seats. It also serves professionals and volunteers seeking meaningful work in conservation, climate action, sustainable food, energy, and related environmental verticals. Bilingual support in English and French extends reach across Canada.

The platform is built on a web-based job board with an integrated email newsletter distribution system (daily and weekly digests with customizable alerts by city, province, theme, or job level). Search and filtering functionality supports filtering by job level, location, theme, and remote/virtual status. Employer-side tooling includes a self-service posting management system with edit, extend, repost, retrieve, and close controls. No native mobile app, API, or third-party integrations are disclosed. Marketing channels include email, Facebook, Instagram, LinkedIn, Bluesky, and a content/blog section covering environmental news and green career guidance.

Revenue is generated primarily through job posting fees on a sliding scale: free for qualifying nonprofits (limit 1 per 3-month period), $50 suggested rate for standard postings, and $200 for institutional or corporate employers, with custom arrangements for boosted/featured postings. The pricing is structured to maximize employer participation rather than maximize profit, consistent with the platform's nonprofit mission and explicit goal of sustainable operational support rather than profitability. Strategic partnerships with RCEN (The Canadian Environmental Network) and sister site FoodWork.ca embed GoodWork within the broader Canadian environmental community infrastructure.

Name

GoodWork Environmental Jobs

Legal name

People and Planet

Website

https://goodwork.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

GoodWork.ca, a 25-year-old Canadian environmental job board operated by the nonprofit People and Planet, connects environmental job seekers with nonprofits, green businesses, and conservation organizations across all Canadian provinces through a bilingual web platform and email alert subscriptions.

Ownership category

akta.pro rank

Product category

Environmental Job Board

NAICS

Professional Organizations (81392)

SIC

Services-Employment Agencies (7361), Services-Membership Organizations (8600)

akta.pro primary industry

Professional & Business Networking Communities (MPACAJAB)

Keywords

• Environmental job board
• Green job marketplace
• Conservation careers
• Sustainability recruitment
• Volunteer opportunities

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Job Posting Fees: Charges employers for posting job, contract, volunteer, and board positions. Uses a sliding scale model with free posting option for nonprofits, suggested rate of $50, and $200 for institutional/corporate employers. Featured/boosted postings available at custom pricing.
2. Mission-Driven Nonprofit Model: Operated by People and Planet (P&P), a mission-driven organization. Goal is not to profit but to sustainably support the environmental community. Revenue covers operational costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

GoodWork.ca operates a web-based job board platform connecting environmental job seekers with employers across Canada. It enables environmental organizations, nonprofits, green businesses, and academic institutions to post paid jobs, contracts, internships, volunteer positions, and board opportunities on a sliding-scale fee model, while job seekers browse and search postings via a filterable database and receive customized email alerts. The platform is operated by the mission-driven nonprofit People and Planet.

Product overview

GoodWork.ca operates a job board ecosystem for environmental and green careers in Canada, consisting of a core job board platform paired with email alert subscription services and employer posting management tools. The platform enables environmental organizations, nonprofits, and green businesses to post jobs, volunteer positions, contracts, internships, and board opportunities. A search and filter system allows job seekers to browse by location (all Canadian provinces and territories), job level, and environmental theme categories. The site also provides green job resources and career guidance. The company, operated by People and Planet, has been serving Canada's environmental community since 2001.

Differentiator

Problem solved

Functional benefit

Products and services

• Environmental Job Board Platform Core online platform connecting environmental job seekers with employers posting green jobs, conservation positions, and sustainability roles across Canada. The platform aggregates postings from various environmental organizations, nonprofits, green businesses, and academic institutions, with filtering by location (all Canadian provinces and territories), job level, work setting, and environmental theme.
• Green Jobs by Email Subscription Service Daily or weekly email digest service delivering environmental job postings to job seekers and environmental changemakers. Subscribers can customize alerts by city, province, theme (e.g., conservation, climate, food, energy), or job level, and the email list is hosted via Yahoo Groups.
• Employer Job Posting Service Self-service employer-facing platform for posting jobs, contract, RFP, internship, self-employment, volunteer, and board opportunities on a sliding-scale payment model. Includes pricing tiers (free for qualifying nonprofits, $50 suggested standard rate, $200 institutional/corporate rate, custom boosted/featured pricing), posting management controls (edit, extend, repost, retrieve, close), and an employer control panel.
• Volunteer Position Posting Service Self-service posting flow for environmental organizations to publish volunteer and board opportunities. Captures position title, organization, location (province and city), remote/virtual options, candidate location preferences, and other role details for free posting with suggested rates available.

Quantifiable outcome

• 47,722+ job postings since inception
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• RCEN (The Canadian Environmental Network)coreStrategic or Co-development PartnerGoodWork supports RCEN, a national network connecting environmental organizations across Canada. RCEN logo is displayed on GoodWork website as a partner. This partnership strengthens GoodWork's connection to the broader Canadian environmental community.
• FoodWork.cacoreStrategic or Co-development PartnerGoodWork supports FoodWork.ca, a sister site focused on sustainable and organic farming, market gardening, homesteading, and urban agriculture jobs, internships, and self-employment. Links to FoodWork are featured on the GoodWork platform.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Idealist: Idealist is a leading nonprofit job board and volunteer matching platform operating primarily in the US and internationally. It is a direct peer to GoodWork in the mission-driven, nonprofit/NGO recruitment space, serving similar employer and candidate audiences with comparable community-led GTM.
• CharityVillage: CharityVillage is a Canadian nonprofit job board and career resource hub for the charitable sector. It directly competes with GoodWork for Canadian nonprofit employer postings and sector professionals, with overlapping environmental organization customers and a similar sliding-scale pricing approach.
• Environmental Career Opportunities: Environmental Career Opportunities (ecojobs.com) is a US-focused environmental and conservation job board. It is a direct peer in the environmental job board category, serving a similar candidate and employer base for green careers, conservation, and sustainability roles.
• FoodWork.ca: FoodWork.ca is GoodWork's sister site focused specifically on sustainable and organic farming, market gardening, and urban agriculture jobs. It is a direct peer operating the same organizational model in a narrower vertical, sharing infrastructure and audience.

Emerging players

• Conservation Job Board: Conservation Job Board is a niche online job board focused specifically on conservation, wildlife, and ecology positions globally. It is an emerging peer with meaningful overlap in conservation and environmental job categories, though it lacks GoodWork's broader sustainability and nonprofit reach.
• Green Jobs Network: Green Jobs Network is a niche environmental job aggregator focusing on clean energy, sustainability, and green-collar careers, primarily in the US. It is an emerging peer with partial overlap in the green-jobs vertical, competing for similar candidate audiences.
• Planet Green Search: Planet Green Search is a recruitment firm specializing in environmental, sustainability, and clean-energy placements. It is an emerging peer competing for the same employer hiring budgets in the environmental sector, though operating on a recruiter/services model rather than a job board.

Broad incumbents

• LinkedIn: LinkedIn is the dominant professional networking and job platform globally, including significant green-jobs and sustainability content. It is a broad incumbent that competes for employer recruitment budgets and candidate attention, though it lacks GoodWork's niche mission-driven focus.
• Indeed: Indeed is a leading global job search engine aggregating postings across all sectors. It is a broad incumbent competing for general environmental job postings and candidate searches, offering employers massive reach but lacking GoodWork's curated, mission-aligned community.

Regional players

• Work for Good: Work for Good is a UK-based job board focused on charitable and environmental organizations. It is a regional peer operating a similar mission-driven model in a different geography, targeting the same type of nonprofit and green-economy employers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goodworkcanada
• LinkedInlinkedin.com/company/goodwork-canada
• Instagraminstagram.com/goodwork.ca
• Xx.com/canadagreenjobs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodWork Environmental Jobs