Krauftech OÜ

What Krauftech OÜ does

Krauftech OÜ is an Estonian private limited company headquartered in Pärnu that develops and operates the Vuffy mobile application, a consumer-facing pet health and care management platform. The app centralizes pet-related information for individual pet owners, including vaccination records, deworming schedules, health check reminders, grooming appointments, playdates, and microchip registration data, with automated reminders for time-sensitive health tasks. Vuffy is distributed globally as a native mobile application on Apple's App Store and Google Play, targeting a horizontal segment of pet owners with a freemium go-to-market motion. The business operates a product-led, subscription-based revenue model: a free tier permits basic pet tracking at no cost, while a premium monthly subscription unlocks enhanced functionality, billed in advance for one calendar month at a time via Apple, Google, and Stripe. The company is founder-led (CEO Kristin Raudberg; Marketing Specialist Hans-Cris Loime), employs between 1 and 10 people, and has been supported since 2023 by a €20,000 EAS Starditoetus startup grant from Enterprise Estonia tied to app development, job creation, and revenue growth. Its commercial footprint is anchored in Estonia, with an emerging partner ecosystem of local veterinary clinics (Nordicvet, Catclinic, Tartu-väikeloomakliinik) and pet product brands (Husse Eesti, Õlimeistrid) featured on its website, supplemented by organic social media presence on Facebook, LinkedIn, Instagram, and TikTok and a weekly email tips channel. No AI/ML features, patents, institutional investment, or acquisitions are disclosed in the source data.

Name

Krauftech OÜ

Legal name

Krauftech OÜ

Website

https://vuffy.ee

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Krauftech OÜ is an Estonian company that develops and operates the Vuffy mobile application, a pet health and care management platform serving individual pet owners with vaccination, deworming, health check, and microchip tracking on iOS and Android via a freemium subscription model.

Ownership category

akta.pro rank

Product category

Pet Health Management Software

akta.pro primary industry

Client Engagement & CRM Platforms (Reminders, Messaging, Loyalty, Reviews) (HLAMAGAC)

Keywords

• Pet health tracking
• Pet care management
• Mobile pet app
• Vaccination reminders
• Pet wellness software

Headquarters

HQ city

Pärnu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium App Subscription: Monthly subscription for premium features within the Vuffy mobile app. Users pay in advance for one calendar month at a time. The service is available in both free and paid tiers, with the paid tier offering additional features.
2. Freemium Model: Free tier allows adding pets and basic tracking features. Paid tier provides enhanced functionality. Users can add pets to Vuffy for free, with premium features available through monthly subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Krauftech OÜ develops and operates Vuffy, a mobile application for pet owners that centralizes pet health and wellbeing management. The app provides automated reminders for deworming schedules, vaccination renewals, health check appointments, grooming, playdates, and microchip registration tracking. Vuffy is distributed via the Apple App Store and Google Play under a freemium model with an optional paid monthly subscription tier.

Product overview

Vuffy is a unified mobile application designed to consolidate all pet health and wellness management in one accessible platform. The application provides pet owners with tools to track vaccinations, deworming schedules, health check-ups, grooming appointments, and store microchip information. Available on both Android and iOS platforms, the service operates on a freemium model with both free and paid subscription tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vuffy Mobile App A mobile application for individual pet owners to track and manage their pet's health and wellbeing in one centralized platform, featuring deworming reminders, vaccination tracking, health check-up notifications, grooming records, playdates, and microchip data management. Available on iOS and Android with a free tier and a paid monthly premium subscription.

Quantifiable outcome

• Eliminate missed deworming schedules through automated reminders
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• NordicvetminorOthersVeterinary clinic partner featured on Vuffy's website. Partnership appears to be a commercial relationship where Nordicvet is promoted as a partner to Vuffy users.
• CatclinicminorOthersCat clinic partner featured on Vuffy's website as a partner for cat owners using the app.
• Tartu-väikeloomakliinik (Tartu Small Animal Clinic)minorOthersSmall animal veterinary clinic partner in Tartu, Estonia, featured on Vuffy's partner section.
• Husse EestiminorOthersAward-winning Swedish pet food brand since 1987, operating in Estonia. Partnered with Vuffy as a pet care ecosystem partner.
• ÕlimeistridminorOthersOrganic cold-pressed hemp oil producer from Põlva County (Kanepist). Partner in Vuffy's ecosystem for natural pet care products.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tractive: Tractive is an Austrian-headquartered pet GPS and activity tracker with subscription-based health and wellness features (activity, sleep, vitals). Comparable consumer-facing pet wellness subscription targeting pet owners globally.
• Whistle (Mars Petcare): Whistle is a Mars Petcare-owned pet GPS and activity tracker with health insights and a connected subscription. Broader scope and hardware-tied, but operates in the same pet health monitoring category and benefits from Mars Petcare's distribution and marketing muscle.

Direct peers

• VitusVet: VitusVet is a pet medical records and health reminder platform that connects clinic records with pet-owner timelines. Direct functional overlap with Vuffy's vaccination and appointment reminder features for pet owners.
• PetDesk: PetDesk is a consumer pet care management app offering appointment booking, vaccination and medication reminders, and a directory of pet care services for pet owners. Direct functional overlap with Vuffy's reminder and health-tracking features for the same pet-owner customer base.
• 11pets: 11pets is a consumer pet care management app providing medication reminders, vaccination tracking, health records and household sharing across multiple pet types. Closely comparable product surface area to Vuffy and a near-identical target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/vuffy.ee
• LinkedInlinkedin.com/company/vuffy
• Instagraminstagram.com/vuffy.app
• TikToktiktok.com/@vuffy.app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krauftech OÜ