Pomelia
Pomelia SRL, trading as 'Testa fra le Nuvole,' is an Italian licensed tour operator that runs themed group trips for Italian fantasy and pop-culture enthusiasts, specializing in Harry Potter, Game of Thrones, Disney and LEGO itineraries across Europe, North America, and North Africa.
- Company typePrivate
- Founded-
- HeadquartersSalsomaggiore Terme, Italy
- Headcount—
- GTM typeB2C
- OfferingServices
What Pomelia does
Pomelia SRL is an Italian private limited company (P.IVA 03061600346) headquartered in Salsomaggiore Terme (Parma) that operates the consumer travel brand 'Testa fra le Nuvole.' The company is a specialist tour operator running group travel packages themed around fantasy and pop-culture franchises — predominantly Harry Potter, Game of Thrones, Disney, and LEGO — alongside complementary seasonal destinations (Lapland, New York at Christmas, Morocco, Scotland, a forthcoming 'Land of Fairy Tales'). All departures are led by licensed 'accompagnatori turistici' holding Italian regulatory 'patentino' credentials, and the technical direction is held by co-founder Elena Francani.
The product line is structured into three catalog pages — Viaggi di Gruppo (group trips), Viaggi Magici (franchise-themed trips) and Viaggi con gli Influencer (influencer-led trips). Bookings are taken via email rather than an online payment gateway, and pricing is per-trip, per-person, ranging from €559 for a 3-day London/WB Studios package to €2,349 for a 6-day NYC Christmas trip, with all-inclusive bundles covering accommodation, guided tours, attraction tickets, insurance, and (sometimes) flights. There is also a tailor-made (bespoke) trip service for families and friend groups, and a 12-month gift voucher product.
Commercial activity is concentrated on Instagram as the primary acquisition channel, supported by an email newsletter and word-of-mouth, with influencer partnerships (e.g., Arianna Craviotto) functioning as community-builders rather than paid-media channels. The company is founder-owned with no disclosed external funding, no headcount data, no app, and no API/SDK surface — operations are run by the two co-founders with destination-based contractor guides.
Pomelia firmographics
Firmographics- Name
- Pomelia
- Legal name
- Pomelia SRL
- Website
- https://testafralenuvole.it
- Company type
- Private
- Operating status
- Operating
- Short description
- Pomelia SRL, trading as 'Testa fra le Nuvole,' is an Italian licensed tour operator that runs themed group trips for Italian fantasy and pop-culture enthusiasts, specializing in Harry Potter, Game of Thrones, Disney and LEGO itineraries across Europe, North America, and North Africa.
- Ownership category
- akta.pro rank
Pomelia industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Literary, Film & Pop-Culture Location Tours (THAJAAAL)
- akta.pro secondary industries
- Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Luxury Multi-Day Tour Operators (THAKADAE), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)
Keywords
Where Pomelia is headquartered
LocationHeadquarters
- HQ city
- Salsomaggiore Terme
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Pomelia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Londra magica e WB Studios — 3-day trip |
| One time/ perpetual license | Multi-year contract | Lapponia — New Year double Swedish-Finnish experience |
| One time/ perpetual license | Multi-year contract | New York Christmas — 6-day holiday trip |
| One time/ perpetual license | Multi-year contract | Scozia — 4-day Scotland magical tour |
Distribution channels2 records
Marketing channels4 records
Pomelia product offering
Product offeringCore offering
Pomelia SRL operates the 'Testa fra le Nuvole' tour operator brand, selling themed group travel packages and bespoke individual trips focused on fantasy and pop-culture worlds (Harry Potter, Disney, Game of Thrones, LEGO). All trips are accompanied by licensed Italian tour guides (accompagnatore turistico abilitato) and include accommodation, transfers, guided tours, and themed experiences across destinations including London, Scotland, Lapland, New York, and Morocco.
Product overview
Pomelia operates as a tour operator through its brand 'Testa fra le Nuvole', offering experiential group travel experiences primarily focused on themed and magical destinations. The core product line consists of three main offerings: Viaggi di Gruppo (Group Trips) featuring destinations like Morocco, New York, Lapland, London, and Scotland; Viaggi Magici (Magical Trips) themed around popular franchises including Harry Potter, Game of Thrones, Disney, and LEGO; and Viaggi con gli Influencer (Influencer Trips) enabling fans to travel with social media personalities. All trips are led by licensed tourist guides and include accommodation, transfers, and curated experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Testa fra le Nuvole: The primary brand operating as a tour operator offering experiential group travel experiences themed around magical worlds, Harry Potter, Disney, Game of Thrones, and other fantasy franchises.
Products and services
- Viaggi di Gruppo (Group Travel)
Companies that use Pomelia
Customer profileSegments4 records
Ideal customer profiles3 records
Pomelia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pomelia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PomeliacorePomelia SRL is the parent legal entity (P.IVA 03061600346) under which the Testa fra le Nuvole travel brand operates. The footer credits Pomelia SRL as the company holding the insurance policy (RC Polizza n. OX00021833 – FILO DIRETTO PROTECTION) and copyright holder for the brand. The address is Via Gardenghi 4, 43039 Salsomaggiore Terme (PR), Italy.
Recent moves6 records
Expansion highlights5 records
Pomelia competitors and assessment
Company assessmentBroad incumbents
- EF Education First Tours: Established educational and themed tour operator running group trips to destinations like London and Scotland. Comparable in guided group package format and Italian-language departure capability, though broader and brand-driven rather than fandom-driven.
- Contiki: Tour operator specializing in group travel for younger adults with packaged multi-day itineraries (e.g., UK/Ireland, Northern Europe). Comparable to Pomelia in age-skewed group travel but thematically generalist rather than fan-IP focused.
- Intrepid Travel: Large global small-group tour operator running themed multi-day itineraries across Europe, Africa, and the Americas. Overlaps directly with Pomelia's group-trip, multi-country package format, but at vastly larger scale and with a broader (non-niche) target audience.
- G Adventures: Globally scaled small-group tour operator with curated multi-day packages to destinations like Morocco, Scotland, and Scandinavia. Comparable to Pomelia in itinerary style (guided group travel, all-in pricing) but serves a global, non-thematic customer base.
Emerging players
- Under30Experiences: Small-group adventure and experiential travel operator catering to younger demographics with multi-day packages. Comparable to Pomelia's community-first group-trip format and direct-to-consumer distribution model.
- TourRadar: OTA marketplace aggregating multi-day tour operators worldwide, including themed itineraries to Morocco, Scotland, and Scandinavia. Competes with Pomelia for discovery and booking of similar group trip products, though TourRadar is a distribution layer rather than an operator.
- Atlas Obscura: Experiential travel brand running small-group 'experiences' and trips to unusual, story-rich destinations (including Scotland and Morocco). Comparable to Pomelia in experience-led, narrative-driven trip design for a passionate community of travelers.
Direct peers
- Imprint Tours: Small-group literary and pop-culture tour operator (NY Times bestselling-author led trips, themed literary itineraries). Closest comparable to Pomelia's franchise-anchored 'Viaggi Magici' approach, though primarily English-language and US-anchored.
- Viaggi Avventure nel Mondo: Italian tour cooperative running group departures to destinations including Morocco and Scandinavia. Comparable to Pomelia as an Italian-origin small-group tour operator, though thematically generalist rather than fandom/IP-driven.
Regional players
- La Vedetta / Kel 12 Tour Operator: Italian small-group tour operator offering themed and adventure packages to European and African destinations. Comparable to Pomelia in Italian market footprint and curated group itinerary format, but broader and more mature in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pomelia social profiles
Digital presencePomelia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pomelia leadership team
Management profileNumber of profiles
Profiles2 records
Pomelia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pomelia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pomelia
What does Pomelia do?
Pomelia SRL operates the 'Testa fra le Nuvole' tour operator brand, selling themed group travel packages and bespoke individual trips focused on fantasy and pop-culture worlds (Harry Potter, Disney, Game of Thrones, LEGO). All trips are accompanied by licensed Italian tour guides (accompagnatore turistico abilitato) and include accommodation, transfers, guided tours, and themed experiences across destinations including London, Scotland, Lapland, New York, and Morocco.
Is Pomelia a public or private company?
Pomelia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pomelia founded?
Pomelia was founded in -1.
Where is Pomelia based?
Pomelia is headquartered in Salsomaggiore Terme, Italy, in the Europe region.
Who are Pomelia's main competitors?
Broad incumbents on record are EF Education First Tours, Contiki, Intrepid Travel and G Adventures. Emerging players are Under30Experiences, TourRadar and Atlas Obscura. Direct peers are Imprint Tours and Viaggi Avventure nel Mondo. La Vedetta / Kel 12 Tour Operator is listed as a regional player.
Does Pomelia have an API?
No public API is recorded for Pomelia.
What industry is Pomelia in?
Pomelia's product category is Tour Operator Services. Its primary akta.pro industry code is THAJAAAL, Literary, Film & Pop-Culture Location Tours, with a secondary code of THAKADAL, Domestic/In-Country Multi-Day Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.