Ted Ellis

What Ted Ellis does

Ted Ellis is a specialty record store based in Taguig City, Philippines, founded in 2011. The company sells vinyl records, CDs, cassettes, and related merchandise, serving Filipino music fans and collectors in a niche category with limited local competition. Its product assortment spans a wide price range from PHP 649 to PHP 23,995, suggesting a mix of entry-level and premium collector inventory, and the store offers free shipping on orders above PHP 6,000 to incentivize higher-value purchases.

The business operates a hybrid retail model: a physical storefront in Taguig City combined with a Shopify-powered e-commerce website that was recently soft-launched. Infrastructure is intentionally lean, with no proprietary app, no public API, and no custom-built platform layers; the entire digital stack is built on Shopify as the commerce backbone. The company is privately held with 1-10 employees and no disclosed funding, investors, or strategic partners.

Revenue mechanics are direct-to-consumer retail: unit sales of physical music formats and accessories at posted price points, with Philippine-peso pricing throughout. The customer base is the long tail of Filipino vinyl and physical-media collectors, with no enterprise or B2B customer concentration evident. International shipping has been signaled as a forthcoming capability, indicating early intent to address overseas demand but no confirmed revenue from that channel yet.

Name

Ted Ellis

Legal name

Ted Ellis

Website

https://thetedellis.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Ted Ellis is a Taguig City-based specialty record store founded in 2011 that sells vinyl records, CDs, cassettes, and merchandise to Filipino music fans and collectors via a physical storefront and a Shopify e-commerce website.

Ownership category

akta.pro rank

Product category

Specialty Retail - Music Media and Collectibles

NAICS

Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Record & Prerecorded Tape Stores (5735)

akta.pro industry

PRIMARYCRALAJAK

Pop Culture, Licensed & Fandom Gifts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

SECONDARYCRALAEAI

Online-Only Musical Instrument & Sheet Music Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

Keywords

• Specialty record store
• Vinyl records retail
• Physical music media
• Artist merchandise
• Music collectibles

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Music Media: One-time retail sales of vinyl records, CDs, and cassette tapes. Customers purchase individual items at listed prices. The store carries a wide variety of artists across genres, including new releases, best sellers, and exclusive variants.
2. Retail Sales - Merchandise: Sales of music-related merchandise including outerwear (apparel) and accessories/collectibles. Items include branded merchandise from artists and bands, often sourced from official stores, record labels, or licensed distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ted Ellis is a specialty record store in Taguig City, Philippines that sells authentic physical music media (vinyl records, CDs, and cassette tapes) along with official artist merchandise and music collectibles. The company operates both a physical retail storefront and a Shopify-based e-commerce website, offering exclusive variants, signed items, indie record store exclusives, and Record Store Day releases sourced from official stores, record labels, or licensed distributors.

Product overview

Ted Ellis is a specialty record store based in Taguig City, Philippines, operating as a Shopify-based ecommerce platform. The store offers a focused product portfolio centered on physical music media and artist merchandise. The core offerings include Vinyl Records (12-inch LPs in single and double configurations with color variants, signed editions, and indie/RSD exclusives), CDs (in jewel case and digipak formats), Cassettes (various formats including anniversary editions), Merch/Outerwear (official branded apparel), Collectibles (signed items and exclusive variants), and Vinyl Accessories (care and maintenance products). All products are sourced as 100% authentic from official stores, record labels, or licensed distributors worldwide. The store offers free shipping on orders over PHP6000 and ships from Taguig City, Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Records Physical vinyl LP records in various formats including 12-inch singles and double LPs (2LP), available in multiple color variants and editions including signed copies, indie exclusive releases, and RSD (Record Store Day) releases. Targeted at music collectors and enthusiasts in the Philippines.
• CDs Compact discs available in jewel case and digipak formats, including signed editions and exclusive retail variants. Targeted at music collectors in the Philippines.
• Cassettes Physical cassette tapes available in clear, jewel case, and slipcase formats, including anniversary editions and special releases. Targeted at music collectors and enthusiasts.
• Merch (Outerwear) Branded apparel and outerwear merchandise featuring official artist merchandise sourced from official stores, record labels, or licensed distributors. Targeted at music fans who collect artist-branded apparel.
• Collectibles Collectible music items including signed merchandise, exclusive variants, limited edition pressings, and special release items. Targeted at serious music collectors.
• Vinyl Accessories Accessories for vinyl record care and maintenance including cleaning products and playback accessories. Targeted at vinyl collectors who maintain their records.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• HMV: Established multi-format music retail chain selling vinyl, CDs, and merchandise across physical stores and e-commerce. Overlaps with Ted Ellis's core formats but operates broadly across entertainment and merchandise categories.

Direct peers

• Turntable Lab: Online specialty record store selling vinyl, equipment, and music accessories to collectors. Directly comparable to Ted Ellis's vinyl, accessories, and curated-retail approach.
• Rough Trade: Independent record store chain with physical stores and e-commerce selling vinyl, CDs, cassettes, and music merchandise. Direct comparable to Ted Ellis in offering, customer base (collectors/music fans), and DTC omnichannel model, though operating in UK/US markets.
• Amoeba Music: Iconic independent record store with physical locations and online retail of vinyl, CDs, cassettes, and music merchandise. Closely comparable to Ted Ellis in product mix, collector focus, and physical-plus-online distribution.
• Vinyl Me, Please: Online-direct vinyl subscription and exclusive pressing retailer. Comparable to Ted Ellis in its focus on exclusive/limited-edition vinyl and collector-targeted merchandising, though differentiated by subscription model rather than one-time retail.

Emerging players

• Discogs: Global online marketplace for vinyl, CDs, and music collectibles. Competes with Ted Ellis for Filipino collector wallet share via cross-border sales, though Discogs is a peer-to-peer marketplace rather than a curated specialty store.

Others

• Universal Music Philippines: Major record label with local presence and direct-to-consumer store. Functions as a supplier to Ted Ellis and a potential competitive channel for label-direct exclusive releases in the Philippines.
• Record Store Day (community): Industry-coordinated event and exclusive-release program in which Ted Ellis explicitly participates. While not a competitor, the RSD ecosystem drives the exclusive/limited-edition demand that underpins Ted Ellis's premium-pricing strategy.

Regional players

• Astroplus: Filipino music and entertainment retail chain selling CDs, vinyl, and music merchandise. Direct regional comparable to Ted Ellis in geography and product format, sharing the Philippine collector and casual-music customer base.
• Odyssey Music & Video: Philippine-based music retail chain selling CDs, vinyl, and music merchandise. Operates in the same Philippine market as Ted Ellis with overlapping product categories and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thetedellis
• Facebookfacebook.com/thetedellis
• LinkedInlinkedin.com/company/tedellis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ted Ellis