The Mags & Marrelli Agency

What The Mags & Marrelli Agency does

The Mags & Marrelli Agency is an independent, privately held omni-channel creative agency founded in 2019 and headquartered in Bridgeport, Connecticut, by Rich 'Mags' Magalik and Charles Marrelli. The firm positions itself as a plug-in creative partner to other agencies, brands, and internal marketing teams rather than a full-service replacement shop, delivering integrated campaigns across digital, social, traditional, and experiential channels. Its core services span creative strategy and ideation, digital marketing (UX/UI, SEO/SEM, display, video/TV, eCommerce, animation), paid and organic social, traditional advertising (TV, radio, signage, in-store, PR), and full-service website design and development.

The agency has built dedicated service lines around two verticals — Connecticut manufacturing and healthcare/wellness — supported by partnerships with Housatonic College and Connecticut Manufacturing Associations, and an organized Careers in Manufacturing Expo. Its publicly listed client portfolio spans enterprise names (IBM, Taco Bell, Land Rover, Diageo, BIC, Spectrum Enterprise, illy, NorthSails, Mohawk) alongside regional healthcare and nonprofit accounts (Southwest Community Health Center, Connecticut Institute for Communities, MDA, Journey Health & Lifestyle). Revenue is generated through project-based and retainer engagements priced on a custom quote basis, with multi-year contracts and fractional team allocations to clients. The technology stack is conventional for a creative agency and the firm operates with a team of approximately 12 people, with no disclosed AI/ML, proprietary platform, or funding activity.

Name

The Mags & Marrelli Agency

Legal name

The Mags & Marrelli Agency

Website

https://magsmarr.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mags & Marrelli Agency is an independent omni-channel creative agency in Bridgeport, Connecticut, that plugs into agencies, brands, and internal marketing teams to deliver creative strategy, digital, social, traditional, and website design services, with specialized verticals in healthcare and Connecticut manufacturing.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Creative advertising services
• Digital marketing agency
• Brand strategy services
• Social media marketing
• Website design and development

Headquarters

HQ city

Bridgeport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based and retainer engagements providing strategic marketing content including creative strategy, integrated ideation, brand development, digital services, and traditional advertising across multiple channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Mags & Marrelli Agency is an independent omni-channel creative agency that provides creative strategy, digital marketing, social media, traditional advertising, and website design and development services to brand clients. The agency focuses on the Healthcare & Wellness and Manufacturing verticals, working with clients such as Taco Bell, IBM, Diageo, BIC, Land Rover, Spectrum Enterprise, and MDA.

Product overview

The Mags & Marrelli Agency is an independent omni-channel creative agency offering a comprehensive suite of marketing and creative services. The core offering consists of Creative Strategy Services (integrated ideation, brand planning, concepting), Digital Marketing Services (display ads, UX/UI, SEO/SEM, video/TV, eCommerce, animation), Social Media Services (paid/organic content, social design, advertising), Traditional Advertising Services (TV, radio, PR, signage, in-store), and Website Design & Development. These services are delivered across two specialized industry verticals: Manufacturing Industry Marketing and Healthcare & Wellness Marketing. The agency positions itself as seamlessly integrating with client teams to deliver omni-channel brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy Creative strategy services for brand clients, supporting campaign planning, brand positioning, and messaging development as part of an omni-channel creative offering.
• Digital Marketing Digital marketing services for brand clients, covering online campaign execution and performance-oriented digital initiatives across channels.
• Social Media Social media services for brand clients, including social channel management, content creation, and community engagement.
• Traditional Advertising Traditional advertising services for brand clients, including above-the-line campaign concepts and execution across conventional media channels.
• Website Design & Development Website design and development services for brand clients, delivered as part of the agency's integrated omni-channel creative offering.

Quantifiable outcome

• Increased donations for MDA through data-driven email campaign optimization with higher conversion rates and remarkable surge in donor engagement
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Housatonic CollegecoreStrategic or Co-development PartnerWorking together on Events, Recruitment, Social Media, Branding, Print, Out of home, Display Ads, Media, SEO and more for Connecticut manufacturing sector initiatives.
• Connecticut Manufacturing AssociationscoreStrategic or Co-development PartnerCollaborating with manufacturing associations in Connecticut on sector promotion, workforce recruitment events, and industry marketing initiatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Arnold Worldwide: Havas-owned creative network where co-founder Charles Marrelli was a writer/director — broad incumbent offering the same integrated brand campaign services at greater scale.
• Digitas: Publicis-owned digital and creative agency network where co-founder Charles Marrelli previously worked — broad incumbent competitor for enterprise digital and integrated campaigns.

Direct peers

• GALE: Independently-owned creative, media, and data agency serving Fortune 500 brands like BMW, Samsung, and Estée Lauder — comparable in scale, integrated service model, and enterprise brand focus.
• The Many: Independent omni-channel creative agency of similar scale, known for blending strategy, creative, and production across consumer and brand clients — directly comparable in operating model and target mid-market to enterprise brand work.
• RPA: Independently-owned, LA-based creative agency serving major brands (Honda, American Airlines, Lenovo) — comparable as a mid-sized independent with similar brand campaign, digital, and media capabilities.
• Mischief @ No Fixed Address: Independent creative agency emphasizing integrated brand storytelling across paid, owned, and earned channels — comparable in size, independent positioning, and full-service creative offering.
• Johannes Leonardo: Independently-owned full-service creative agency with a comparable founder-led culture and enterprise brand client roster (Adidas, Google, Meta) — strong analog for M&M's enterprise-credibility-as-small-shop positioning.
• Mekanism: Mid-sized independent creative agency producing integrated brand campaigns across film, digital, social, and experiential — closely mirrors M&M's omni-channel positioning and enterprise client base.
• Anomaly: Independent creative company known for non-traditional, integrated brand work with major CPG and tech clients (Coca-Cola, Nike, Google) — directly comparable as a founder-driven, non-network indie with similar service breadth.

Regional players

• Mower: Independent, NY/CT-based marketing and communications agency offering strategy, creative, PR, digital, and media — most direct geographic peer given its Northeast US footprint and similar full-service orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magsmarr
• Instagraminstagram.com/citizenmags
• Facebookfacebook.com/magsmarrgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mags & Marrelli Agency