ERIA INC.

What ERIA INC. does

ERIA is a Brussels-based Robot-as-a-Service company founded in 2023 that rents, sells, and manages humanoid and service robots for customer-facing businesses across Belgium and the broader European market. Its portfolio centers on three robots — Pepper (humanoid with built-in facial recognition and emotion detection), DINERBOT T10 (autonomous food delivery), and BUTLERBOT W3 (hospitality service) — paired with a proprietary software layer integrating ChatGPT/OpenAI APIs for conversational interaction. The technical stack combines an Odoo-powered e-commerce front end with subscription software products and per-day rental infrastructure.

Revenue is generated through four streams: robot rentals (Pepper at €500/day, DINERBOT T10 from €400/day), outright hardware sales, monthly software subscriptions (Business Edition €299/month and Personal Use Edition €34.99/month), and custom media creation services. Distribution is hybrid — self-service e-commerce for SMBs and consumers, supplemented by consultation-driven direct sales for enterprise and event clients across retail, hospitality, corporate events, healthcare, and education verticals. Documented deployments include the Solvay Business Game 2024 (Pepper engaged 400+ participants and logged 183 chatbot messages over two days) and a small set of named accounts (ZN Consulting, Cotecna, De Clercq).

The company operates with a three-person founding team — Thomas Maréchal (CEO), Thomas O'Cuilleanain (Chief Developer), and Ismael Ait Tayeb Chahidi (Sales Manager) — and is bootstrapped with no external funding disclosed. A critical dependency is United Robotics Group (which acquired SoftBank Robotics Europe in 2022) for Pepper hardware supply, which represents both a strategic risk and a barrier-to-entry for would-be competitors.

Name

ERIA INC.

Legal name

ERIA

Website

https://eria.company

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

ERIA is a Brussels-based Robot-as-a-Service company, founded in 2023, that rents, sells, and supports Pepper, DINERBOT, and BUTLERBOT service robots with proprietary ChatGPT-integrated software for retail, hospitality, events, and education customers in Belgium and Europe.

Ownership category

akta.pro rank

Product category

Robotics Services

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Custom Computer Programming Services (541511)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Service & Hospitality Robots (HDAAAIAB)

akta.pro secondary industries

Humanoid & General-Purpose Robots (HDAAAIAJ), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

Keywords

• Robot as a service
• Humanoid robots
• Service robots
• Robot rental
• Robotics software

Headquarters

HQ city

Woluwé-saint-lambert

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Robot Rental: Daily rental rates for robots including Pepper (€500/day) and DINERBOT T10 (from €400/day). Ideal for events, short-term engagements, or businesses evaluating robotic solutions before major investment.
2. Software Subscriptions: Monthly subscription for proprietary Pepper software. Business Edition at €299/month provides full admin access, 10,000 monthly chatbot messages, and priority support. Personal Use Edition at €34.99/month with limited features.
3. Custom Media Creation Services: Custom content development services including tablet interfaces, forms, videos, and chatbot scripts tailored to specific business needs and customer demographics.
4. Robot Sales: Direct sale of robots including Pepper, DINERBOT T10, BUTLERBOT W3, and related robotic systems for businesses seeking ownership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ERIA operates a Robot as a Service (RaaS) business, selling and renting humanoid and service robots (Pepper, DINERBOT T10, BUTLERBOT W3) to businesses in retail, hospitality, events, healthcare, and education. The company layers a proprietary software platform (Pepper Software Business Edition and Personal Use Edition) on top of the Pepper robot, and provides custom media creation, delivery, installation, and ongoing support services.

Product overview

ERIA operates as a Robot-as-a-Service company offering a portfolio of robotic hardware (Pepper, DINERBOT T10, BUTLERBOT W3) combined with a proprietary software platform and subscription services. The core offering consists of humanoid and service robots sold or rented to businesses in retail, healthcare, events, and hospitality sectors. ERIA's software — comprising the Pepper Software Business Edition (€299/month) and Personal Use Edition (€35/month) — layers onto the Pepper robot to add ChatGPT-powered chatbot conversations, interactive webpage display, video presentation, and Xbox controller control. The company also provides custom media creation and logistical/support services. The product architecture is platform-plus-modules: the Pepper hardware serves as the primary delivery vehicle, augmented by ERIA's proprietary software subscription tiers and managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• Pepper Robot Humanoid robot capable of recognizing faces and human emotions, designed to engage naturally through dialogue and a touchscreen for interactive customer engagement in retail, events, healthcare, and hospitality.
• DINERBOT T10 Autonomous food delivery robot for restaurants that delivers meals and drinks using advanced navigation in high-traffic dining areas, providing fast, efficient, and contactless service.
• BUTLERBOT W3 Service robot for hospitality operations, automating tasks such as meal delivery, guest check-ins, and personalized interactions in hotels and restaurants.
• Pepper Software Business Edition Proprietary monthly subscription software for Pepper robot (€299/month) enabling ChatGPT-powered chatbot with 10,000 monthly messages, webpage module display, video presentation, Xbox controller input, dynamic language switching, and priority support. Includes full admin dashboard for prompt editing.
• Pepper Software Personal Use Edition Pre-configured monthly subscription software for personal or home use of Pepper robot (€34.99/month or €349.90/year) including ChatGPT chatbot with 1,000 monthly messages, video module, and preconfigured Xbox controller module, with content managed by ERIA.
• Robot Rental Flexible daily rental service for Pepper (€500/day) and DINERBOT T10 (from €400/day) robots, including delivery, setup support, and flexible rental periods for events, exhibitions, retail, and short-term corporate engagements.
• Custom Media Creation Custom content development service for personalized tablet interfaces, forms, videos, and chatbot scripts tailored to specific customer interactions for marketing campaigns, educational programs, or customer service enhancement.
• Logistical and Support Services End-to-end support services for robotics integration including consultation, delivery, installation, training, and ongoing maintenance to facilitate seamless deployment of robots in business operations.

Quantifiable outcome

• At Solvay Business Game 2024: 482 pages viewed, 471 scrolls, 183 chatbot messages over 2-day event with Pepper robot as information kiosk
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Solvay Business Game 2024coreStrategic or Co-development Partner · 28 March 2024ERIA partnered with Solvay Business Game 2024 to deploy Pepper robot as an interactive information kiosk for Europe's premier business competition with 400+ participants. ERIA provided custom webpage and chatbot modules, with 482 pages viewed and 183 chatbot messages during the 2-day event. Thomas Maréchal and Thomas O'Cuilleanain attended SBG 2023 as participants before proposing the partnership.
• United Robotics GroupcoreTechnology or IntegrationUnited Robotics Group acquired SoftBank Robotics Europe in 2022 and now oversees Pepper robot development. ERIA's business model depends on Pepper robot technology licensed/provided through URG's ecosystem.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pudu Robotics: Pudu Robotics offers BellaBot, KettyBot, and PuduBot for restaurant and hospitality service. Comparable to ERIA's DINERBOT T10 offering and competing for the same F&B and event customers with similar RaaS-style deployment models.
• Promobot: Promobot manufactures service humanoid robots for retail, events, and customer service applications. Comparable in product category to Pepper with similar customer engagement use cases, and increasingly active in the European market.
• RobotLAB: RobotLAB is a US-based robotics integrator that distributes Pepper, NAO, and other service robots to enterprise clients across retail, hospitality, and education — directly competing with ERIA's model of bundling third-party robots with custom software and integration services.
• Bear Robotics: Bear Robotics builds autonomous restaurant service robots (Servi) for food running and bussing. Targets the same European restaurant and hospitality customers ERIA serves with DINERBOT T10 and BUTLERBOT W3, with their own direct enterprise sales motion.
• Simbe Robotics: Simbe Robotics offers the Tally robot for retail inventory management and customer engagement. Targets retail customers with service robot deployments similar to ERIA's Pepper-based retail engagement play, though focused more on inventory than interactive customer service.
• Savioke (Relay Robotics): Savioke/Relay Robotics provides autonomous service robots for hotels and hospitality (Relay robot for room service delivery). Directly comparable to ERIA's BUTLERBOT W3 use case in hospitality guest service automation.

Emerging players

• Hanson Robotics: Hanson Robotics develops humanoid robots (Sophia, Little Sophia) with conversational AI for customer engagement, education, and events. Comparable to ERIA's Pepper humanoid deployment use case in events and customer-facing environments.
• Brain Corp: Brain Corp provides AI and autonomous navigation software for commercial robots deployed in retail and hospitality (e.g., floor cleaning, inventory). Comparable as an enabler/competitor in the service robot software stack, though ERIA focuses more on customer engagement robots than back-of-house automation.

Broad incumbents

• United Robotics Group: United Robotics Group acquired SoftBank Robotics Europe in 2022 and now controls the Pepper robot platform that ERIA's business depends on. URG could become a competitor by selling bundled software/services directly to end customers, eliminating the integrator layer.
• Keenon Robotics: Keenon Robotics is the manufacturer of the DINERBOT T10 that ERIA resells and rents. As a vertically integrated OEM with global distribution, Keenon can sell directly to European restaurant chains, bypassing integrators like ERIA and compressing the value ERIA can capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ERIA.company
• TikToktiktok.com/@eria.company
• LinkedInlinkedin.com/company/eriacompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERIA INC.