BOAT PARTS DIRECT LTD

What BOAT PARTS DIRECT LTD does

Boat Parts Direct Ltd is a privately held, UK-based direct-to-consumer e-commerce business that supplies marine parts and accessories to yacht owners and boat enthusiasts worldwide. The company is headquartered in Plymouth and was founded by Ryan George, a marine industry veteran with more than 25 years of experience, to address what it describes as a recurring difficulty for yacht owners in sourcing the correct parts at a fair price and on a reasonable timeline. In addition to standard catalog browsing, the site offers a "Find My Part" request feature that lets customers submit specific part requests with images and details, after which the company sources the item on the customer's behalf. The company also offers adjacent marine services covering maintenance, refit, inspection, and yacht delivery, positioning it as a one-stop shop for yacht ownership rather than a pure parts retailer.

The core technology is a standard e-commerce storefront built on a common content-managed website platform (the site is built by LimeJuice Web Design), augmented by a bespoke request-driven parts-sourcing workflow. The "Find My Part" submission form collects name, email, phone number, location, message, and image uploads, and routes these requests into the company's manual sourcing process. No public API, mobile app, or proprietary AI/ML capability is documented in the available data. The business model is transactional one-time sales of marine parts and accessories, with worldwide shipping at competitive prices as a stated value proposition, supplemented by higher-touch service engagements in maintenance, refit, inspection, and yacht delivery. Marketing is centered on organic discovery, an email mailing list for special offers, and a network of website-displayed partnerships with marine technology vendors (Watchit, 5G Meridien, SeaZone) and product suppliers (Easy Anode, Ultra-Marine).

Name

BOAT PARTS DIRECT LTD

Legal name

Boat Parts Direct

Website

https://boatpartsdirect.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Boat Parts Direct is a UK-based direct-to-consumer e-commerce retailer that supplies marine parts and accessories worldwide and offers yacht maintenance, refit, inspection, and delivery services, serving yacht owners and boat enthusiasts through a global shipping storefront.

Ownership category

akta.pro rank

Product category

Marine Parts Retail

NAICS

Boat Dealers (441222)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Marine parts retail
• Boat accessories
• Yacht supplies
• Marine e-commerce
• Boat maintenance services

Headquarters

HQ city

Plymouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Marine Parts and Accessories Sales: Direct e-commerce sales of boat parts, marine accessories and related products to end customers (yacht owners). Revenue generated through one-time transaction sales with worldwide shipping.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Boat Parts Direct is a UK-based e-commerce retailer that sells marine parts, accessories, and related products directly to yacht owners and boat enthusiasts worldwide. The company operates a direct-to-consumer storefront with a proprietary "Find My Part" request feature that enables customers to source specific boat parts. It complements its retail offering with marine maintenance, refit, inspection, and yacht delivery services.

Product overview

Boat Parts Direct is an e-commerce retailer specializing in marine parts, accessories, and services for yacht owners. The company operates a website featuring a 'Find My Part' request system that allows customers to source specific marine parts. The business is founded by Ryan George, a marine industry veteran with over 25 years of experience, and focuses on providing high-quality boat parts at reasonable prices with worldwide shipping capabilities. The company also partners with various marine industry brands including Watch-it, Meridian5G, SeaZone, Easy Anode, and Ultra-Marine, though no specific named product SKUs or individual product listings are detailed in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Marine Parts and Accessories E-commerce Retail

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• WatchitminorOthersTechnology partner displayed on Boat Parts Direct website. Watchit appears to be an AI or technology company (watchit.ai). Nature of partnership not explicitly described.
• 5G MeridienminorOthersPartner displayed on Boat Parts Direct website. 5G Meridien (meridian5g.com) appears to be a technology/connectivity company. Nature of partnership not explicitly described.
• SeaZoneminorOthersPartner displayed on Boat Parts Direct website. SeaZone (soft.seazone.app) appears to be a marine software platform. Nature of partnership not explicitly described.
• Easy AnodeminorOthersPartner displayed on Boat Parts Direct website. Easy Anode (easyanode.com) is a marine anode manufacturer. Nature of partnership not explicitly described.
• Ultra-MarineminorOthersPartner displayed on Boat Parts Direct website. Ultra-Marine (ultramarine-anchors.com) is a marine anchor manufacturer. Nature of partnership not explicitly described.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Whale Parts (and related marine OEM spares distributors): Marine OEM parts distributor focused on specific marine systems — comparable as a specialist parts sourcing channel similar in spirit to Boat Parts Direct's 'Find My Part' model.

Direct peers

• Defender Marine: Large US marine retailer selling marine parts, accessories and safety equipment worldwide — highly comparable in product mix, customer base and global shipping model.
• Force 4 Chandlery: UK-based marine chandlery retailer with extensive parts and accessories catalog serving yacht owners — closest geographic and product-line peer for Boat Parts Direct.
• SVB (Sailing & Yachting Supplies): Major European online chandlery specializing in sailing hardware and yacht parts with worldwide shipping — a direct competitive comparable from a similar niche and geography.
• Fisheries Supply: Long-established marine supply retailer in the Pacific Northwest serving commercial and recreational boaters with parts and accessories — comparable product mix and DTC model.
• Jamestown Distributors: Online retailer specializing in marine-grade hardware, fiberglass and boatbuilding supplies — comparable DTC marine parts retailer with technical customer base.

Broad incumbents

• West Marine: Largest US-based marine parts and accessories retailer with broad catalog and global shipping — the most direct large-scale comparable to Boat Parts Direct's DTC e-commerce parts model.
• BoatUS: US recreational boating membership organization with parts retail and towing services — comparable because it serves the same yacht/boat owner customer base with both products and services.

Regional players

• A.S. Marine: UK-based marine retailer and chandlery serving yacht owners with parts and accessories — another direct UK regional comparable to Boat Parts Direct.
• Reeds Marine Supplies: UK marine chandlery offering parts and accessories online and in-store — direct UK regional competitor with overlapping yacht-owner customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOAT PARTS DIRECT LTD