WATCHIT
- Company typePrivate
- Founded2021
- HeadquartersHerzliya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
WATCHIT firmographics
Firmographics- Name
- WATCHIT
- Legal name
- Aqua Marina Technologies Ltd.
- Website
- https://watchit.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WATCHIT industry classification
Industry- Product category
- Marine Safety Equipment
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Maritime Security Technology & Surveillance Systems (CCTV, Radar, AIS, Perimeter Intrusion) (TLAHANAC)
- akta.pro secondary industries
- Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Active Safety Sensing Hardware Manufacturing (Radar/LiDAR/Cameras/Ultrasonic) (IMACAMAF)
Keywords
Where WATCHIT is headquartered
LocationHeadquarters
- HQ city
- Herzliya
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
WATCHIT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Hardware System Sales: WATCHIT SENSE and WATCHIT EYE are hardware systems sold to boat builders for OEM integration into new vessels and to individual boat owners for retrofit installation. WATCHIT SENSE uses existing onboard sensors; WATCHIT EYE adds dedicated 4D imaging radar hardware.
- Software Updates and Chart Data: System automatically downloads and installs software and chart data updates. Updates occur over-the-air with no user action required. Pricing bundled with system purchase.
- Aftermarket Installation Services: Professional installation by qualified marine electronics technicians or authorized WATCHIT installers. Installation takes approximately 1 hour for WATCHIT SENSE; additional time for EYE radar installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | WATCHIT SENSE - Uses existing boat sensors for collision and grounding prevention |
| Other | Multi-year contract | WATCHIT EYE - Adds dedicated 4D imaging radar for extended protection |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
WATCHIT product offering
Product offeringCore offering
WATCHIT develops and sells AI-powered collision and grounding prevention systems for recreational boats. The WATCHIT SENSE product fuses data from existing onboard sensors (GPS, AIS, depth sounders, autopilot) with proprietary embedded nautical charts to deliver real-time risk assessment and prioritized alerts. The WATCHIT EYE product adds dedicated 4D imaging radar to detect uncharted hazards such as buoys, personal watercraft, and small fishing boats in fog or darkness. Both products integrate with existing boat displays and a mobile/smartwatch app for remote monitoring, and are patent protected in the US, EU, and Japan.
Product overview
WATCHIT offers a collision and grounding prevention system for recreational boats with two product tiers: WATCHIT Sense (core product) uses existing onboard sensors and chart data, while WATCHIT Eye (add-on module) adds dedicated 4D imaging radar for uncharted hazard detection. Both products integrate with existing boat displays and use marine AI to provide real-time risk assessment and prioritized alerts. Patent protected in US, EU, and Japan.
Differentiator
Problem solved
Functional benefit
Brands
- WATCHIT SENSE: Collision and grounding prevention system that uses existing onboard sensors and chart data to deliver clear, timely alerts for recreational boats.
- WATCHIT EYE
Products and services
- WATCHIT SENSE Collision and grounding prevention system that uses existing onboard sensors (GPS, AIS, depth sounders, autopilot) and proprietary embedded nautical charts to deliver real-time risk assessment and clear, timely alerts for recreational boat owners. Integrates with the boat's existing displays and the WATCHIT mobile/smartwatch app for remote monitoring. Patent protected in the US, EU, and Japan.
- WATCHIT EYE Extended collision prevention system that adds a dedicated 4D imaging radar to WATCHIT SENSE, enabling detection of uncharted hazards such as buoys, personal watercraft, and small fishing boats even in fog, rain, or darkness. Designed for OEMs (first OEM installation on Azimut Fly 82) and retrofit on existing vessels via authorized dealers. Patent protected in the US, EU, and Japan.
Quantifiable outcome
- 77% of post-alert maneuvers result in safer outcomes compared to non-alert maneuvers
- +3 more outcomes
Companies that use WATCHIT
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
WATCHIT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
WATCHIT partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and secondary.
- Azimut|Benetti GroupflagshipStrategic co-development partnership for WATCHIT Eye AI-based collision prevention system. Azimut|Benetti Group R&D department provided the original intuition; WATCHIT provided technical development. First system installed on Azimut Fly 82. WATCHIT Eye available across Azimut|Benetti fleet. CEO Tal Duvdevany described as former naval commander.
- RaymarinecoreWATCHIT collision avoidance technology integrated into Raymarine Axiom chartplotters. Raymarine LightHouse Charts designated as official cartography supplier for all WATCHIT systems. Products available for shipping with immediate effect. Michelle Hildyard, VP Operations at Raymarine, stated collaboration aligns with mission to deliver seamless integration.
- ActisensecoreWATCHIT using Actisense NGT-1 NMEA 2000 PC interface for seamless integration with existing onboard NMEA-connected devices and systems. Enables WATCHIT to interface with wide range of onboard sensors. Actisense CEO Phil Whitehurst stated they were impressed by WATCHIT's clever anti-collision approach.
- FerrettigroupcorePartner boat builder featuring WATCHIT collision prevention system. Ferrettigroup is an Italian luxury yacht manufacturer. WATCHIT integrated into new vessel builds.
- TankoacorePartner boat builder featuring WATCHIT collision prevention system. Tankoa is an Italian superyacht builder. WATCHIT integrated into new vessel builds.
- TechnohullcorePartner boat builder featuring WATCHIT collision prevention system. Technohull is a Greek high-performance powerboat manufacturer. WATCHIT integrated into new vessel builds.
- Rock MarinesecondaryPartner boat builder featuring WATCHIT collision prevention system.
- SkippersecondaryPartner boat builder featuring WATCHIT collision prevention system.
- ADAYACHTWORKSsecondaryPartner boat builder featuring WATCHIT collision prevention system.
- RafnarsecondaryPartner boat builder featuring WATCHIT collision prevention system.
- NavicosecondaryMarine electronics manufacturer (B&G, Lowrance, Simrad) with compatible chartplotter systems. Listed as integration partner on customers & partners page.
- GarminsecondaryMarine electronics manufacturer with compatible chartplotter and navigation systems. Listed as integration partner on customers & partners page.
- FurunosecondaryMarine electronics manufacturer with compatible radar and navigation systems. Listed as integration partner on customers & partners page.
- Team ItaliasecondaryMarine electronics manufacturer specializing in bridge systems. Listed as integration partner on customers & partners page.
- TimezerosecondaryMarine navigation software developer. Listed as integration partner on customers & partners page.
- Pheonix InsurancesecondaryMarine insurance company partner. Potential for risk-based insurance pricing for vessels equipped with WATCHIT collision prevention system.
- PantaeniussecondaryMarine insurance company partner. Potential for risk-based insurance pricing for vessels equipped with WATCHIT collision prevention system.
- Erik AanderaasecondarySailing influencer partnership including Greenland 2024 expedition collaboration. Multiple videos featuring WATCHIT installation, testing, and use. Represents brand to sailing community.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
WATCHIT competitors and assessment
Company assessmentBroad incumbents
- Volvo Penta: Marine propulsion and helm systems provider for yacht and commercial segments. Volvo Penta's Easy Boating connected suite includes situational awareness features; competes for OEM mindshare on safety and assistance technology in new yacht builds.
- Furuno: Established marine electronics manufacturer specializing in radar, sonar, and navigation systems. Listed as a WATCHIT integration partner, Furuno competes with WATCHIT in marine sensing and could integrate AI risk assessment directly into its own navigation suites.
- Brunswick Corporation: Major recreational marine manufacturer (Sea Ray, Boston Whaler, Mercury Marine) and connected-boat technology owner. Brunswick's strategy of embedding technology into its own boats overlaps with WATCHIT's OEM go-to-market model in recreational segments.
- Garmin: Diversified marine electronics incumbent offering chartplotters, radar, AIS, and autopilot systems. Listed as a WATCHIT integration partner but possesses the in-house capability to develop native AI collision-prevention features across recreational and commercial segments.
- Navico (B&G, Lowrance, Simrad): Parent of recreational marine electronics brands B&G (sailing), Lowrance, and Simrad. Listed as a WATCHIT integration partner and competes across chartplotter and radar categories, with the scale and R&D capacity to develop competing AI safety features.
Emerging players
- Sea Machines Robotics: Boston-based startup developing autonomous marine technology and computer-vision-based situational awareness for commercial and recreational vessels. Comparable AI-driven marine safety positioning to WATCHIT with a more autonomy-oriented product roadmap.
- Orca: Norwegian marine navigation startup offering connected chartplotters, smart routing, and onboard alerts for recreational boaters. Competes for the same retrofit owner looking for AI-assisted situational awareness on existing vessels.
- Avikus (HD Hyundai): HD Hyundai subsidiary developing autonomous navigation and AI situational awareness for recreational and commercial vessels. Direct overlap with WATCHIT's marine AI risk-assessment concept, targeting both OEMs and aftermarket retrofits.
Direct peers
- Raymarine: Marine electronics leader (chartplotters, radar, AIS) owned by FLIR/Teledyne. Raymarine is both a WATCHIT integration partner (Axiom chartplotters, LightHouse Charts) and a direct competitor that could bundle AI collision prevention into its own product stack.
Regional players
- Team Italia: Italian marine electronics specialist focused on integrated bridge systems for yachts and megayachts. Listed as a WATCHIT integration partner but also competes in advanced navigation and safety system integration for the same luxury European build ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WATCHIT social profiles
Digital presenceWATCHIT compliance and trust
Trust signalCompliance2 records
WATCHIT financial estimates
Financial estimateRevenue estimate
Valuation estimate
WATCHIT leadership team
Management profileNumber of profiles
Profiles5 records
WATCHIT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WATCHIT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WATCHIT
What does WATCHIT do?
WATCHIT develops and sells AI-powered collision and grounding prevention systems for recreational boats. The WATCHIT SENSE product fuses data from existing onboard sensors (GPS, AIS, depth sounders, autopilot) with proprietary embedded nautical charts to deliver real-time risk assessment and prioritized alerts. The WATCHIT EYE product adds dedicated 4D imaging radar to detect uncharted hazards such as buoys, personal watercraft, and small fishing boats in fog or darkness. Both products integrate with existing boat displays and a mobile/smartwatch app for remote monitoring, and are patent protected in the US, EU, and Japan.
Is WATCHIT a public or private company?
WATCHIT is a private company. It is classified as unknown and is currently operating.
When was WATCHIT founded?
WATCHIT was founded in 2021. It employs 11 to 50 people.
Where is WATCHIT based?
WATCHIT is headquartered in Herzliya, Israel, in the Middle East region.
How does WATCHIT make money?
Three revenue lines are on record. Hardware System Sales are the primary driver. The others are software Updates and Chart Data and aftermarket Installation Services.
Who are WATCHIT's main competitors?
Broad incumbents on record are Volvo Penta, Furuno, Brunswick Corporation, Garmin and Navico (B&G, Lowrance, Simrad). Emerging players are Sea Machines Robotics, Orca and Avikus (HD Hyundai). Raymarine is listed as a direct peer. Team Italia is listed as a regional player.
Does WATCHIT have an API?
No public API is recorded for WATCHIT.
What industry is WATCHIT in?
WATCHIT's product category is Marine Safety Equipment. Its primary akta.pro industry code is TLAHANAC, Maritime Security Technology & Surveillance Systems (CCTV, Radar, AIS, Perimeter Intrusion), with a secondary code of IMAJAJAE, Marine Navigation Systems (ECDIS, Radar, GNSS, AIS). Its NAICS code is 334511 and its SIC code is 3812.