FRAUD WATCH 360 LTD

What FRAUD WATCH 360 LTD does

Fraud Watch 360 Ltd is a UK-based, founder-owned private company established in 2025 and headquartered in Manchester, England. The company operates a mobile-first consumer application, distributed through the iOS App Store and Google Play, that provides fraud awareness and detection services to everyday users, parents, and community members across the United Kingdom. The platform combines link and message scanning, scam call and phone-number lookup, and a community-reported scam database to help non-technical users evaluate suspicious digital content before engaging with it, supported by an Education Centre offering scam examples, safety guides, and prevention tips. The company's stated go-to-market is product-led growth, relying on app store discoverability, the public website, and community word-of-mouth rather than enterprise sales motions.

The product surface is a single unified mobile application built around four modules: a Link & Message Scam Detection engine that analyses pasted content against known scam patterns, user reports, and link reputation; a Scam Call & Number Check that surfaces community-reported scam numbers; a Community Scam Reporting Hub where users submit suspicious calls, messages, emails, or websites; and an AI-powered assistant called 'Ask Michael' that explains risk in plain language. The company describes its AI capability as a combination of natural language processing and anomaly detection on scam patterns and user reports, but does not disclose whether models are proprietary or third-party; no API, SDK, or developer integrations are exposed.

The business model is freemium consumer distribution via the public app stores. The FAQ confirms a free tier, but no pricing tiers, subscription plans, or in-app purchase catalogue are publicly disclosed, and no revenue, headcount, paying customer count, or funding history is reported. The company is bootstrapped with no institutional investors, no acquisitions, and no enterprise customer relationships in evidence. Operating geographies are listed as United Kingdom, although the apps are published globally on the app stores, and management has signalled openness to non-UK users via the FAQ.

Name

FRAUD WATCH 360 LTD

Legal name

Fraud Watch 360 Ltd

Website

https://fraudwatch360.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Fraud Watch 360 Ltd is a UK-based, bootstrapped consumer mobile app founded in 2025 that helps everyday users detect scam links, calls, and messages through community-reported intelligence and an AI assistant called Ask Michael.

Ownership category

akta.pro rank

Product category

Consumer Cybersecurity Software

akta.pro industry

PRIMARYFSAMALAA

Fraud Detection & Transaction Monitoring

Financial & Insurance/Payments & Transaction Processing/Payment Fraud, Risk & Chargeback Management

SECONDARYHDADALAE

Payments Fraud & Chargeback Prevention

Hardware, Technology & Telecom/Cybersecurity/Fraud, Bot & Abuse Prevention

Keywords

• Fraud detection app
• Scam awareness platform
• Consumer cybersecurity software
• Phishing protection tools
• Mobile security application

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile Application Distribution: The company generates revenue through its mobile application distributed via iOS App Store and Google Play. While the FAQ mentions the app is free to use, the revenue model likely includes freemium tiers with premium features, in-app purchases, or subscription components for advanced protection features.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fraud Watch 360 provides a mobile application that detects scam links, messages, and phone calls using AI-powered analysis, community-reported intelligence, and educational content. The app allows users to paste suspicious links or phone numbers for instant risk assessment, report fraud attempts, and access an Education Centre with scam examples and safety guides. Core functionality combines the "Ask Michael" AI fraud analyst with a community-driven scam reporting hub for everyday consumer protection.

Product overview

Fraud Watch 360 is a single unified mobile application providing comprehensive fraud protection. The app combines Link & Message Scam Detection (paste links or messages to check if safe/suspicious/dangerous), Scam Call & Number Check (lookup unknown phone numbers against user-reported scam database), Community Scam Reporting Hub (report and view trending scams), and an AI-powered Ask Michael assistant for fraud analysis. All features are integrated into one app designed for everyday users without requiring technical knowledge.

Differentiator

Problem solved

Functional benefit

Products and services

• Fraud Watch 360 Mobile App A community-driven fraud awareness and detection mobile application that helps individual users detect scam links, calls, and messages, report fraud in their community, and learn how to stay safe online through real-time detection tools, community intelligence, and educational content. Combines Link & Message Scam Detection, Scam Call & Number Check, Community Scam Reporting Hub, and the Ask Michael AI assistant in a single app.

Quantifiable outcome

• 90% user satisfaction rate

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trapcall: Trapcall is a mobile service that unmasks unknown callers and identifies spam/scam numbers. It directly competes with Fraud Watch 360 in the consumer scam-call identification category.
• Hiya: Hiya provides a smartphone app and carrier-network APIs that identify scam and fraud calls and messages. It directly overlaps with Fraud Watch 360's scam call & number check functionality for consumer fraud prevention.
• Truecaller: Truecaller is the leading global caller-ID and spam-blocking app, helping consumers identify scam numbers and avoid fraud calls. It directly competes with Fraud Watch 360 in scam call detection and operates in the same consumer segment with a much larger installed base.
• RoboKiller: RoboKiller is a mobile app that identifies and blocks scam calls before they reach consumers. It directly competes with Fraud Watch 360's call-number-check capability and targets the same consumer fraud-prevention segment.

Emerging players

• Should I Answer: Should I Answer is a community-driven mobile app that identifies and blocks scam/spam calls based on user ratings. It overlaps with Fraud Watch 360's community scam reporting and number-check features and shares a similar niche-stage profile.

Broad incumbents

• Avast: Avast offers Avast Mobile Security with scam and phishing protection for consumers. As a broad incumbent security vendor, it provides overlapping fraud prevention capabilities as part of a wider consumer security portfolio.
• Kaspersky: Kaspersky offers Kaspersky Mobile Security with scam and phishing protection for consumers. As a broad incumbent cybersecurity vendor, it provides overlapping consumer fraud prevention features within a larger security portfolio.
• Bitdefender: Bitdefender offers Bitdefender Mobile Security with scam and phishing detection for consumers. As a broad incumbent cybersecurity vendor, it provides overlapping consumer fraud prevention features within a larger portfolio.
• McAfee: McAfee offers McAfee Mobile Security with scam protection and phishing detection for consumers. As a broad incumbent, it provides overlapping fraud prevention capabilities alongside a broader security product suite.
• Norton: Norton offers Norton Genie and Norton Mobile Security, consumer-grade scam and phishing detection apps. As a broad incumbent cybersecurity vendor, Norton offers overlapping consumer fraud prevention capabilities as part of a much wider security portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRAUD WATCH 360 LTD