LeRoy and Lewis Barbecue

What LeRoy and Lewis Barbecue does

LeRoy and Lewis Barbecue is a single-location Texas barbecue restaurant operating in South Austin, Texas. Founded in 2017 by Evan LeRoy, Sawyer Lewis, and Nathan Lewis as a food truck at Cosmic Coffee + Beer Garden, the company expanded to a permanent brick-and-mortar at 5621 Emerald Forest Dr. in 2023. The core product is counter-service smoked meats prepared using post-oak wood smoking and live-fire cooking, with proprietary techniques including the signature Foil Boat brisket method (approximately 14-hour smoke) and Beef Tallow Confit finishing for beef cheeks. The restaurant also runs in-house butchering and dry-aging for its premium Steak Dinner Experience.

The business operates four primary revenue streams: counter-service barbecue meals (dine-in and takeaway), a reservation-only Steak Dinner Experience priced at $75/lb with average steaks of 2.5-3.5 lbs, on-site catering and private events with minimums of $1,500 (pre-order) and $5,500 (full service), and ancillary revenue from physical and digital gift cards, merchandise, and the upcoming 'New School Barbecue' cookbook (Abrams Books, May 12, 2026). Distribution is direct, with reservations for steak dinners handled exclusively through OpenTable and gift cards fulfilled via ToastTab.

LeRoy and Lewis Barbecue serves two principal customer segments: individual diners and barbecue enthusiasts seeking innovative, locally sourced smoked meats, and corporate or private event clients seeking premium catering. The company sources all meat from a curated network of Texas ranches and farms (including 44 Farms, Heartbrand Beef, Dean & Peeler, Peaceful Pork, Lorene Farms, True Bird Farm, and Sloan Dennis) and pairs Texas wine producers with the steak program. The company is privately held and founder-owned, with no disclosed external institutional investors. Recognition includes consecutive Michelin 1 Star with Green symbol designations (2024, 2025), #1 on Texas Monthly's Top 25 New Barbecue Joints (2019), #5 on Texas Monthly's Top 50 (2021), New York Times '20 Best Texas Barbecue Restaurants from the New Generation' (2023), and Southern Living's 'Top 50 Barbecue Joints' (2023).

Name

LeRoy and Lewis Barbecue

Legal name

LeRoy and Lewis Store

Website

https://leroyandlewisbbq.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LeRoy and Lewis Barbecue is a single-location Texas barbecue restaurant in South Austin serving smoked meats via counter service, supplemented by a premium reservation-only steak dinner, catering, and merchandise. The company sources meat from Texas ranches and serves barbecue enthusiasts, local diners, and event clients.

Ownership category

akta.pro rank

Product category

Barbecue Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

Keywords

• Texas barbecue restaurant
• Live-fire smoked meats
• Post-oak wood smoking
• Pitmaster steak dinners
• Event catering services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food and Beverage Sales: Counter service model for dine-in and take-away barbecue meals. Full menu of smoked meats, sides, and beverages. Anytime Eats bar menu available for quick service at the bar without waiting in the main line.
2. Steak Dinner Experience: Premium reservation-only dining experience featuring locally sourced, house-butchered and aged steaks priced at $75/lb. Runs Thursday through Sunday nights with optional appetizers, salads, vegetables, wine, and beer. Average steak size 2.5-3.5 lbs.
3. Catering and Events: On-site catering and large party reservations. Pre-orders priced by weight and quantity with $1500 food minimum. Full service catering minimum of $5500 priced per person based on menu selections.
4. Gift Cards: Physical and electronic gift cards sold through ToastTab platform and at the restaurant.
5. Cookbook Sales: New School Barbecue cookbook by Evan LeRoy and Paula Forbes published by Abrams Books, releasing May 12, 2026. Available through major retailers including Amazon, Barnes & Noble, BookPeople, Powell's, Bookshop.org, Indigo, and Books-A-Million.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

LeRoy and Lewis Barbecue is a Texas barbecue restaurant in South Austin serving smoked meats, sides, and beverages via first-come, first-served counter service for dine-in and take-away. The business also offers a reservation-only premium Steak Dinner Experience featuring house-butchered and dry-aged steaks priced at $75/lb, on-site catering and event services, gift cards, and the New School Barbecue cookbook by pitmaster Evan LeRoy and Paula Forbes.

Product overview

LeRoy and Lewis Barbecue is a single-location Texas barbecue restaurant offering dine-in and takeout service. The core product is its smoked meats and traditional barbecue menu. Additional offerings include a premium Steak Dinner Experience (reservation-only), catering services for events, an Anytime Eats bar menu, and a cookbook. The restaurant is located in South Austin and operates on a counter-service model without standard reservations for barbecue.

Differentiator

Problem solved

Functional benefit

Products and services

• LeRoy and Lewis Barbecue Restaurant (Counter Service) Full-service Texas barbecue restaurant in South Austin serving smoked meats, sides, drinks, and full bar service via first-come, first-served counter style for dine-in and take-away; Anytime Eats bar menu available for quick service without waiting in the main line.
• Steak Dinner Experience

Quantifiable outcome

• Michelin-starred establishment (2024, 2025)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Abrams BookscoreStrategic or Co-development Partner · 12 May 2026Publisher for the 'New School Barbecue' cookbook by Evan LeRoy and Paula Forbes, releasing May 12, 2026. Cookbook features nearly 100 innovative recipes and techniques.
• Dean & PeelercoreOthersPrimary beef supplier for brisket and other beef items. One of the local Texas ranches that supplies the restaurant's signature smoked meats.
• Heartbrand BeefcoreOthersBeef supplier for brisket and other beef cuts. Local ranch providing sustainably raised cattle for the restaurant's barbecue.
• 44 FarmscoreOthersTexas-based cattle ranch supplying beef to the restaurant. One of the local farms the restaurant partners with for quality protein.
• Lorene FarmscoreOthersLocal Texas farm supplying beef to the restaurant. Part of the restaurant's commitment to sourcing all meat from small, responsible Texas purveyors.
• Peaceful PorkcoreOthersExclusive pork supplier for the restaurant. Provides whole hogs for the Pulled Whole Hog dish and other pork offerings. South Texas ranch with ethical farming practices.
• True Bird FarmcoreOthersLocal farm supplying chicken to the restaurant for chicken-based menu items.
• Sloan DenniscoreOthersLamb supplier providing lamb for the restaurant's lamb offerings.
• Dutchman's MarketminorOthersSecondary lamb supplier for the restaurant's lamb menu items.
• French ConnectionminorOthersTexas-based winery providing highly rated wine selections for the steak dinner experience and bar service.
• William Chris VinyardsminorOthersTexas wine provider supplying selections for the steak dinner experience at the restaurant.
• Chud's BBQ ProvisionsminorChannel Partner/ Reseller/ DistributorThird-party retailer selling LeRoy and Lewis original rubs and barbecue sauces through their website at www.chudsbbq.com/collections.
• OpenTablecoreTechnology or IntegrationReservation platform used exclusively for steak dinner bookings. Reservations open 90 days in advance on rotating daily basis starting at midnight CST.
• ToastTabcoreChannel Partner/ Reseller/ DistributorGift card platform partner for selling physical and electronic gift cards for the restaurant.
• Cosmic Coffee + Beer GardencoreStrategic or Co-development PartnerOriginal 2017 location where LeRoy and Lewis food truck operated in the lot of Cosmic Coffee + Beer Garden before expanding to permanent South Austin location.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Goldee's Barbecue: Dallas-area barbecue joint recognized on Texas Monthly's Top 50 and Michelin-recommended. Comparable to L&L as a young, technique-driven 'new school' barbecue concept competing for the same culinary credibility audience.
• Micklethwait Craft Meats: East Austin barbecue food-truck-turned-brick-and-mortar serving craft meats with house-made sausages. Comparable to L&L as a small-scale, craft-focused Austin barbecue operation with a similar counter-service, no-reservations model.
• Valentina's Tex Mex BBQ: Austin barbecue and Tex-Mex concept known for smoked brisket tacos and creative crossover items. Comparable to L&L as an Austin-based, innovation-forward barbecue brand that pairs traditional smoking with non-traditional menu formats.
• Franklin Barbecue: Aaron Franklin's Austin barbecue institution and the dominant benchmark for Texas craft BBQ. Directly comparable to L&L as a high-end, counter-service Texas barbecue joint recognized nationally for brisket quality and hours-long lines.
• Terry Black's Barbecue: Austin-based barbecue operation with multiple locations serving central Texas brisket, sausage, and sides. Comparable to L&L as a counter-service Texas barbecue brand with similar menu structure and local Austin customer base.
• La Barbecue: East Austin barbecue restaurant serving central Texas brisket and traditional sides from a food-truck-roots operation. Comparable to L&L as a craft Austin barbecue joint with similar sourcing standards and counter-service format.
• Snow's BBQ: Lexington, Texas barbecue institution consistently ranked on Texas Monthly's Top 50 and known for Saturday-only service. Comparable to L&L as a craft Texas barbecue brand competing for the same national barbecue credibility rankings.
• Stiles Switch BBQ: Austin barbecue restaurant founded by veteran pitmaster Bill Stiles, recognized on Texas Monthly's Top 50. Comparable to L&L as a craft Texas barbecue brand operating in Austin and competing for the same educated barbecue enthusiast customer base.
• Interstellar BBQ: Austin barbecue concept recognized on Texas Monthly's Top 50 lists for creative smoked dishes. Comparable to L&L as a young, innovation-oriented Austin barbecue brand competing in the same culinary-craft segment.
• Freedmen's: Austin barbecue restaurant where pitmaster Evan LeRoy previously cooked before founding LeRoy and Lewis. Closely comparable to L&L in style, craft approach, and Austin customer base, and a direct pipeline for shared talent and recipes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/EvanLeRoyLL

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeRoy and Lewis Barbecue