Terry Black's Barbecue
- Company typePrivate
- Founded2014
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Terry Black's Barbecue firmographics
Firmographics- Name
- Terry Black's Barbecue
- Legal name
- Terry Black's Barbecue
- Website
- https://terryblacksbbq.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Terry Black's Barbecue industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Special Food Services (7223)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- BBQ & Smokehouse Fast Casual (THAFABAH)
Keywords
Where Terry Black's Barbecue is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Terry Black's Barbecue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in and Counter Sales: Direct food sales from restaurant locations where customers order at the counter market-style (first come, first served). Customers select meats and sides, with per-pound pricing for brisket, ribs, sausage, turkey, and chopped beef.
- Catering and Events: Full-service catering for corporate events, weddings, and celebrations including setup, serving, and breakdown. Also offers catering pickup/delivery for groups under 20, and on-site pit catering. Beverage packages available (Beer & Wine, Texas Reserve, Premium Spirits).
- Online Ordering and Takeout: Online ordering through ToastTab for takeout orders. All to-go orders placed online only (no phone orders). UberEats delivery partnership for convenience.
- Nationwide Shipping: Nationwide shipping of barbecue products through Goldbelly platform, allowing customers across the US to order Terry Black's BBQ.
- Gift Cards: E-gift cards available online under Shop section, with physical gift cards purchasable both online and in-store.
- Terry Black's BBQ Experience: Premium guided experience offering insider tour of pits, meeting pit masters, and reserved seating with generous food spread. Available at Austin and Dallas locations through OpenTable booking.
- Alcohol Sales: On-site sale of beer, wine, and crafted cocktails. Beer and wine packages offered for catering events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Meats - Per Pound Pricing |
| Unit Pricing | Pay-as-you-go | Family Packs |
| Unit Pricing | Pay-as-you-go | Sandwich Combos |
| Unit Pricing | Pay-as-you-go | Individual Sandwiches |
| Unit Pricing | Pay-as-you-go | Sides |
| Unit Pricing | Pay-as-you-go | Desserts |
| Unit Pricing | Pay-as-you-go | Drinks |
| Unit Pricing | Pay-as-you-go | Chilled Meats |
| Other | Multi-year contract | Catering Services |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
Terry Black's Barbecue product offering
Product offeringCore offering
Terry Black's Barbecue operates traditional Central Texas barbecue restaurants featuring wood-smoked meats (brisket, beef ribs, pork ribs, turkey, sausage) sold by the pound in a market-style, first-come-first-served dining format. The company extends its offerings through full-service catering, event catering, on-site pit catering, pickup/delivery catering for smaller groups, a premium guided BBQ Experience tour, gift cards, and nationwide shipping via Goldbelly. All to-go orders are placed online through the ToastTab platform.
Product overview
Terry Black's Barbecue is a traditional Central Texas barbecue restaurant chain offering wood-smoked meats cooked using offset smokers. The core product is the dine-in restaurant experience featuring market-style service with meats like brisket, beef ribs, pork ribs, turkey, and sausage sold by the pound, along with classic Texas sides. The product portfolio extends through catering services (Full Service Catering, Event Catering, Catering Pick-Up & Delivery, and On-Site Pit Catering), The Terry Black's BBQ Experience tour offering, gift cards, and nationwide shipping via Goldbelly. The company also operates related concepts including Opal's Oysters (seafood restaurant in Waco) and The High Road on Dawson (private events venue in Austin), all under the Black Family Hospitality umbrella. Products are sold through multiple channels including in-store, online ordering via ToastTab, UberEats delivery, and OpenTable for experience reservations.
Differentiator
Problem solved
Functional benefit
Brands
- Opal's Oysters: Coastal-inspired seafood restaurant specializing in fresh oysters, located in Waco, Texas. Named after Black family matriarch Opal Faye Hendershot.
- Friday Mountain Resort and Winery
- Black Family Hospitality
Products and services
- Terry Black's BBQ Restaurant Dine-In Traditional Central Texas barbecue restaurant offering wood-smoked meats (brisket, beef ribs, pork ribs, turkey, sausage) and classic Texas sides in a market-style, first-come-first-served dining experience across five Texas locations.
- Full-Service Catering
Quantifiable outcome
- Texas Monthly Top 50 BBQ Joint recognition (2017 and 2021)
- +2 more outcomes
Companies that use Terry Black's Barbecue
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Terry Black's Barbecue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Terry Black's Barbecue partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GoldbellycoreGoldbelly is an exclusive nationwide shipping partner for Terry Black's Barbecue, allowing customers across the United States to order and receive authentic Terry Black's BBQ products shipped directly to their homes.
- UberEatscoreUberEats is the exclusive third-party food delivery app for Terry Black's Barbecue, enabling customers to order delivery through the UberEats platform.
- OpenTableminorOpenTable is used for booking the Terry Black's BBQ Experience, a premium one-hour guided tour and tasting experience available at Austin and Dallas locations.
- TripleSeatcoreTripleSeat is the event booking platform used for catering inquiries, private event bookings, and full-service catering requests. Event inquiries submitted through blackfamilyhospitality.tripleseat.com.
- Black Family HospitalitycoreBlack Family Hospitality is the parent hospitality group that owns and operates Terry Black's BBQ and related concepts including Opal's Oysters in Waco, The High Road on Dawson event venue, and the Friday Mountain Resort and Winery project in Driftwood, Texas.
Scale indicators5 records
Recent moves14 records
Expansion highlights6 records
Terry Black's Barbecue competitors and assessment
Company assessmentDirect peers
- Snow's BBQ: Lexington, Texas BBQ joint widely regarded as one of the best in the state. Direct peer in Central Texas BBQ tradition, Texas Monthly Top 50 recognition, and Saturday-only market-style service model.
- La Barbecue: Austin-based Central Texas BBQ restaurant from John Mueller/Emma Yelavich lineage. Direct peer — wood-smoked meats, counter service, Texas Monthly Top 50, and overlapping Austin customer base.
- Black's Barbecue (Lockhart): The original family barbecue business in Lockhart, Texas from which Mike and Mark Black split to form Terry Black's. Direct peer in heritage, Central Texas BBQ style, and Lockhart hometown market.
- Franklin Barbecue: Iconic Austin BBQ joint founded by Aaron Franklin. Direct peer — traditional Central Texas BBQ, market-style service, Texas Monthly Top 50 mainstay, and the most recognized BBQ brand in the same Austin metro where Terry Black's flagship operates.
- The Salt Lick BBQ: Driftwood, Texas BBQ landmark (same town as Terry Black's Friday Mountain project). Direct peer in family-operated Texas BBQ, family-style service, and Central Texas tradition.
- Kreuz Market: Legendary Lockhart BBQ institution dating to 1900. Direct peer — traditional Central Texas barbecue using post oak, market-style service, and Texas Monthly Top 50 perennial.
- Hard Eight BBQ: Coppell, Texas BBQ chain with multiple DFW-area locations. Direct peer — Texas-style wood-smoked BBQ, market-style service, and multi-unit expansion in the same Texas market.
Emerging players
- City Barbecue: Mid-size regional BBQ chain founded in Columbus, Ohio with 50+ locations. Emerging player — comparable multi-unit BBQ chain competing in the casual-dine BBQ category, though operating in the Midwest/East Coast rather than Texas.
- Mission BBQ: Multi-unit BBQ chain founded in 2011 with 100+ locations, focused on American military and first responder themes. Emerging player — comparable multi-unit BBQ chain with expansion ambitions, though operating in different regional markets with broader American-style BBQ menu.
Broad incumbents
- Dickey's Barbecue Pit: Largest BBQ franchise in the US with 500+ locations nationwide. Broad incumbent — competes in the same BBQ category with a much broader footprint and franchise model, but at lower price/quality positioning than Terry Black's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Terry Black's Barbecue social profiles
Digital presenceTerry Black's Barbecue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terry Black's Barbecue leadership team
Management profileNumber of profiles
Profiles4 records
Terry Black's Barbecue subsidiaries and ownership
Company hierarchySubsidiaries2 records
Terry Black's Barbecue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terry Black's Barbecue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terry Black's Barbecue
What does Terry Black's Barbecue do?
Terry Black's Barbecue operates traditional Central Texas barbecue restaurants featuring wood-smoked meats (brisket, beef ribs, pork ribs, turkey, sausage) sold by the pound in a market-style, first-come-first-served dining format. The company extends its offerings through full-service catering, event catering, on-site pit catering, pickup/delivery catering for smaller groups, a premium guided BBQ Experience tour, gift cards, and nationwide shipping via Goldbelly. All to-go orders are placed online through the ToastTab platform.
Is Terry Black's Barbecue a public or private company?
Terry Black's Barbecue is a private company. It is classified as family owned and is currently operating.
When was Terry Black's Barbecue founded?
Terry Black's Barbecue was founded in 2014. It employs 51 to 100 people.
Where is Terry Black's Barbecue based?
Terry Black's Barbecue is headquartered in Austin, United States, in the North America region.
How does Terry Black's Barbecue make money?
Seven revenue lines are on record. Dine-in and Counter Sales are the primary driver. The others are catering and Events, online Ordering and Takeout, nationwide Shipping, gift Cards, terry Black's BBQ Experience and alcohol Sales.
Who are Terry Black's Barbecue's main competitors?
Direct peers on record are Snow's BBQ, La Barbecue, Black's Barbecue (Lockhart), Franklin Barbecue, The Salt Lick BBQ, Kreuz Market and Hard Eight BBQ. Emerging players are City Barbecue and Mission BBQ. Dickey's Barbecue Pit is listed as a broad incumbent.
Does Terry Black's Barbecue have an API?
No public API is recorded for Terry Black's Barbecue.
What industry is Terry Black's Barbecue in?
Terry Black's Barbecue's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAH, BBQ & Smokehouse Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.