What Trophees Diffusion does

Trophees Diffusion (legal entity: S.A.R.L Trophées Diffusion) is a French e-commerce retailer specializing in sports awards and recognition merchandise, including trophies, cups, medals, resin figurines, plaques, ribbons, and related accessories. The company operates a self-serve online catalog at tropheesdiffusion.com covering 150+ sports and activity categories, organized into three pricing tiers (Economy, Classique, Prestige) plus a destockage (clearance) line and a "Fabrication Française" in-house custom creation offering. Its core technology is a standard e-commerce platform hosted by OVH, integrated with DPD for home and relay-point delivery, and supporting card, bank transfer, and cheque payments; no proprietary AI, APIs, or mobile apps are indicated.

The business serves a horizontally segmented customer base: sports clubs and federations, French municipalities (mairies), schools, and corporate clients. Primary segments are sports clubs and municipalities, which the company targets through low-price positioning, bulk pricing, and rapid fulfillment (same-day dispatch for orders placed before 2 PM, with free shipping above €600 in mainland France). Enterprise customers such as FC Metz, Airbus, BNP Paribas, Carrefour, Danone, Nespresso, Peugeot, Lego, Mairie de Paris, and Gendarmerie appear as reference clients for corporate and event awards. The revenue model is one-time unit sales of physical goods, augmented by engraving fees and custom creation charges; there is no subscription component or enterprise SaaS layer.

Founded as a SARL on 1 February 2000 with €7,622.45 share capital and Romain Mougeot as legal representative, the company is privately held with no parent, subsidiaries, or institutional investment. It operates from a registered office in Vincey and a warehouse in Charmes (Vosges), with 11–50 employees, and fulfills orders across France, Belgium, and Luxembourg. The company self-describes as a market leader in France with 40+ years of industry experience and positions itself as "N°1 des prix bas sur internet."

Name

Trophees Diffusion

Legal name

S.A.R.L Trophées Diffusion

Website

https://tropheesdiffusion.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Trophees Diffusion is a French e-commerce retailer selling sports trophies, cups, medals, and award items to sports clubs, municipalities, schools, and corporate clients across France, Belgium, and Luxembourg, with custom engraving and in-house French fabrication services.

Ownership category

akta.pro rank

Product category

Sports Awards & Recognition Merchandise

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sports trophies
• Award medals
• Trophy cups
• Custom engraving
• Recognition awards

Headquarters

HQ city

Charmes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales - Trophies, Cups, Medals: Direct sales of physical sports trophies, cups, and medals through e-commerce platform. Revenue is generated through one-time product purchases with no subscription component. Products range from economy line (starting at €1.95) to premium creations. The company also generates revenue from engraving services, custom creation fees, and destockage/clearance sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Trophees Diffusion is a French e-commerce retailer that sells physical sports recognition products — trophies (coupes), medals, trophies, and resin figures — across more than 150 sports categories, organized into Economy, Classique, and Prestige quality lines. The company supports its catalog with in-house French manufacturing for custom creations, engraving (gravures), and bulk lots, fulfilling orders through its own warehouse in Charmes with same-day dispatch and DPD shipping across France, Belgium, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Cups (Coupes Sportives) Core sports cup (trophy) range available in three quality tiers — Economy (entry-level, from €1.95), Classique (mid-range) and Prestige (premium, up to €371.00) — plus dedicated Laser, Ceramic and Wood variants; designed for sports competitions, tournaments and seasonal awards across football, rugby, tennis and other disciplines.
• Sports Medals (Médailles) Medals offered in several sub-categories — médailles avec pastille, médailles frappées, médailles en acrylique couleur, médailles en céramique couleur avec ruban bleu offert, médailles mairie, médailles émaillées, médailles création impression couleurs and médailles avec rubans offerts — for competitions, schools, municipal events and corporate ceremonies, with medals priced from €0.49.
• Sports Trophies (Trophées) Trophy range covering Corporate, Acryglass, Glass and Jade, Wood, Color, Acrylic Color, Art, Multi-tier ("à étage"), Sport-with-Figurine, Multisport resin-disc and Color Multisports variants; aimed at corporate recognition, sports competitions and prestige awards.
• Resin Multisport Awards (Résines) Resin-cast multisport figurine awards sold across four tiers — Résines Économique Multisports, Résines Premium, Résines Premium+ and Résines Divers Multisports — for trophy-style recognition of multisport competitions and team events.
• Award Accessories (Divers) Supporting accessories for trophies and medals — plaques, keychains (porte-clés), rosettes (flots), ribbons (rubans), presentation cases (écrins) and creation pastilles — sold as standalone items to complement the main trophy and medal ranges.
• Custom Trophy Service (Trophée sur mesure) Bespoke trophy creation service ("Nos Créations – Fabrication Française") produced in-house by the company's French workshop, allowing buyers to commission custom designs tailored to their event, brand or recognition program; creation fees apply in addition to unit pricing.
• Engraving Service (Gravures) Custom engraving service available across trophies, cups and medals to personalize awards with names, dates, logos and inscriptions for competitions, ceremonies and corporate recognition.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maxilia: European online retailer of promotional products, awards, and personalized gifts including trophies and medals. Comparable in e-commerce-led GTM, B2B corporate recognition focus, and customization services.
• Sport Trophées: France-based specialist in sports trophies, medals, and awards for clubs and federations. Direct overlap in sports-specific trophy assortment and club/municipality customer base.
• Cadeaux d'Affaires: French B2B retailer of corporate gifts, trophies, and recognition awards. Comparable in corporate recognition use case, custom branding services, and French-language customer base.
• Trophée Personnalisé: France-based online specialist in personalized trophies, medals, and cups. Competes directly in customization, engraving, and sports club use cases.
• Trophées & Co: French online retailer specializing in trophies, cups, medals, and corporate awards. Closely comparable to Trophees Diffusion in product mix, target customer base (sports clubs, municipalities, companies), and e-commerce-first model.
• Allo Médaille: French online retailer of medals, trophies, and reward items for sports and corporate events. Comparable product catalog, custom engraving services, and SMB/municipality target customers.

Broad incumbents

• Crown Awards: Long-established US trophy, award, and recognition retailer with broader product assortment including plaques and signage. Comparable product mix and e-commerce model but operates at much larger scale and broader assortment.
• Discount Mugs: Large US online retailer of promotional products including trophies, awards, plaques, and custom engraved items. Comparable in custom engraving services, B2B pricing model, and broad assortment approach.
• Edco Awards: US supplier and retailer of trophies, awards, and recognition products serving schools, clubs, and corporations. Comparable in trophy/medal assortment and sports organization customer base but with broader catalog and North American focus.

Emerging players

• Rally House: US-based multi-store retailer of sports memorabilia, fan gear, and licensed merchandise. Tangentially comparable in sports fan/customer overlap and recognition-product adjacency, though focused on licensed apparel and collectibles rather than trophies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medailles.trophees.coupes
• Instagraminstagram.com/trophees_diffusion
• LinkedInlinkedin.com/company/trophees-diffusion-coupes-medailles-trophees

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trophees Diffusion