The Artistry of Essential Oils

What The Artistry of Essential Oils does

The Artistry of Essential Oils (TAOEO) is a privately held, founder-owned aromatherapy and skincare company established in 2019 in Frisco, Texas, by certified aromatherapist Valencia McClure. The company sells plant-based wellness products — including single-purpose 10ml essential oil roll-ons across ten therapeutic blends (Zen, Calming, Stress Relief, Sleep Well, Energize, Focus, Joy, Grounding, Immune Booster, Hormone Balance), 1/2 oz diffuser blends, a Lavender Hydrating Facial Mist, a Peppermint-Rosemary-Ginger Muscle Relief body oil, a soy-wax Breathe candle, and curated wellness kits and gift cards — formulated with 100% therapeutic-grade essential oils and natural carrier oils such as jojoba. A proprietary 'Aromatic Chemistry Verification Software' is used internally to validate the chemistry of each blend for aromatic efficacy, but the company does not disclose machine-learning or AI capabilities. All products are described as handmade, small-batch, and formulated with freshly sourced botanicals.

The business operates a direct-to-consumer e-commerce storefront (theartistryofessentialoils.com) complemented by a wholesale channel and a small stockist footprint that includes Chocolate Secrets in Dallas, the Dallas Omni Hotel Mokara Spa, and Yinova Wellness Center in Manhattan and Brooklyn Heights. Pricing is unit-based: roll-ons at $19 regular ($15 on sale), diffuser blends at $40-$45, candles at $25, body oils at $25, wellness kits at $30-$60, and digital gift cards from $25-$200, with free shipping on orders $50+ and a 30-day refund guarantee. The company adds a founder-led services layer of corporate workshops, speaking engagements, and private consultations, and runs cause-marketing tied to breast cancer awareness — donating 20% of rollerball-blend proceeds to research and participating annually in the Dallas Komen for the Cure Walk. Distribution is limited to the United States, the team is reported at 1-10 employees, and TAOEO is bootstrapped with no disclosed funding rounds or institutional ownership.

Name

The Artistry of Essential Oils

Legal name

The Artistry of Essential Oils

Website

https://theartistryofessentialoils.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Artistry of Essential Oils is a Frisco, Texas-based, founder-owned aromatherapy and skincare brand founded in 2019 that sells handmade essential oil roll-ons, diffuser blends, facial mists, candles, and wellness kits direct-to-consumer online, through boutique stockists, and via wholesale to corporate and event buyers across the United States.

Ownership category

akta.pro rank

Product category

Aromatherapy and plant-based skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

Keywords

• Essential oil roll-ons
• Aromatherapy diffuser blends
• Plant-based skincare
• Small-batch wellness
• Emotional aromatherapy

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Product Sales: Sale of essential oil roll-ons, diffuser blends, facial mists, candles, and gift sets through their e-commerce website and retail stockists.
2. Wholesale Distribution: Wholesale and bulk orders of the entire product line for retail stores, corporate buyers, and special event vendors.
3. Private Consultations and Workshops: Private consultations for customized essential oil blends, corporate workshops on essential oil use, and speaking engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Artistry of Essential Oils produces and sells handmade, small-batch plant-based aromatherapy and skincare products, including single-purpose essential oil roll-on blends, aroma diffuser blends, facial mists, body oils, soy candles, wellness kits, and gift cards. Formulations use 100% therapeutic grade essential oils combined with natural carrier oils (e.g., jojoba) and freshly sourced botanicals, with chemistry blending verified for aromatic efficacy. The company also offers private consultations, corporate workshops, and speaking engagements led by its certified aromatherapist founder.

Product overview

The Artistry of Essential Oils is a plant-based skincare and aromatherapy company offering hand-formulated essential oil products for emotional and physical wellness. The core product line consists of single-purpose essential oil roll-ons in various therapeutic blends (Zen, Calming, Stress Relief, Sleep Well, Energize, Focus, Joy, Grounding, Immune Booster, Hormone Balance), aromatic diffuser blends (Tranquility, Energizer, Spa Day), and complementary skincare and body products including Lavender Hydrating Facial Mist, Muscle Relief body oil, and Breathe Candle. Products are organized into wellness-focused collections including the On-The-Go Wellness Kit, Rollerball Starter Set, and Harmony & Work Life Balance Set. The company also offers physical and digital gift cards. All products feature 100% therapeutic essential oils with natural carrier oils like Jojoba, formulated for topical or diffusive use.

Differentiator

Problem solved

Functional benefit

Products and services

• Essential Oil Roll-Ons (10 therapeutic blends) 10 ml aromatherapy roll-ons formulated for single therapeutic purposes (mindfulness, calming, stress relief, sleep, energy, focus, mood uplift, grounding, immune support, hormone balance) using 100% therapeutic grade essential oils. Priced at $19 regular / $15 sale per roll-on. Designed for women seeking emotional wellness and self-care.
• Diffuser Blends 1/2 oz bottled diffuser blends for aromatic use: Tranquility ($40), Energizer ($40), and Spa Day ($45). Each delivers 30-60 uses for relaxation, uplifting energy, or meditation atmospheres.
• Lavender Hydrating Facial Mist Lavender facial mist providing instant hydration with calming aromatherapy; available in 4 oz ($20) and 1 oz travel size ($8) for balancing oil production and refreshing skin.
• Muscle Relief Body Oil 2 oz body oil blending Peppermint, Rosemary, Ginger and Jojoba oils to soothe sore, achy muscles; priced at $25.
• Breathe Candle (Lavender and Vanilla) Natural soy wax candle scented with warm vanilla and soothing lavender offering a 60-hour clean burn; priced at $25 regular / $18 sale.
• Essential Oils On-The-Go Wellness Kit Curated bundle of three 10 ml aromatherapy roll-ons (Energy, Immune Booster, Sleep Well bundled in the Rollerball Starter Set variant) plus a zipper case, intended for mindfulness and emotional wellness on the go; priced at $60 regular / $45 sale.
• Essential Oils 101 Rollerball Starter Set Best-selling trio of three 10 ml roll-on blends (Energize, Immune Booster, Sleep Well) priced at $50 regular / $30 sale, marketed as an entry point to the brand.
• Harmony and Work-Life Balance Set Stress Away Collection bundling the Calming, Zen and Stress Relief roll-ons for burnout recovery and work-life balance, priced at $50 regular / $30 sale.
• Gift Cards (Physical and Digital) Digital eGift cards available in $25, $50, $100, $150 and $200 denominations plus a $20 physical gift card, redeemable for any future purchase on the website.
• Private Essential Oil Consultations and Corporate Workshops Customized essential oil blend consultations, corporate workshops on essential oil use, and speaking engagements delivered by founder Valencia McClure for individuals, corporate teams, and event hosts.

Quantifiable outcome

• Products help center, calm, re-energize and invigorate throughout the day

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Chocolate SecretsminorChannel Partner/ Reseller/ DistributorRetail stockist location in Dallas, TX (3926 Oak Lawn Ave, Dallas, TX 75219) selling TAOEO products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sundial Brands: Owner of SheaMoisture, a leading BIPOC-founded beauty and personal care brand. Highly comparable to TAOEO on BIPOC-owned beauty positioning and plant-based ingredients, but operates at much greater scale across multiple retail channels.
• L'Occitane en Provence: Global beauty and aromatherapy brand with hotel amenity partnerships and spa distribution. Comparable to TAOEO on plant-based aromatherapy products and hotel/wholesale channel exposure, but at vastly larger scale.
• Bath & Body Works: Mass-market aromatherapy and home fragrance retailer with candles, mists, and body care. Overlaps TAOEO on product categories (candles, mists, body oils) and target customer (women seeking aromatherapy) but at dramatically larger scale and price-point reach.

Direct peers

• Edens Garden: Direct-to-consumer essential oils and aromatherapy brand selling roll-ons, diffuser blends, and skincare without MLM structure. Closest peer to TAOEO's go-to-market model of online retail plus wholesale stockists.
• Aromatherapy Associates: Premium aromatherapy brand with strong UK-based spa and hotel distribution. Highly comparable to TAOEO on positioning (mindfulness, emotional wellness, certified aromatherapist credentials) and B2B channel into luxury hospitality.
• doTERRA: Global MLM leader in essential oils and aromatherapy products. Direct competitor offering roll-ons, diffuser blends, and skincare that overlap TAOEO's exact product categories, though doTERRA's distribution and marketing scale are vastly larger.
• Vitruvi: Premium DTC essential oil and home fragrance brand offering diffuser blends, body oils, and candles. Comparable to TAOEO on premium positioning, clean ingredients, and curated single-purpose blends targeted at women and wellness consumers.
• Young Living Essential Oils: One of the two dominant MLM essential oil companies alongside doTERRA. Offers comparable aromatherapy blends, roll-ons, and skincare with similar use-case messaging (sleep, stress, focus), competing for the same wellness-oriented customer.

Emerging players

• Plant Therapy: Direct-to-consumer essential oil company with broad SKU range at value-to-premium price points. Comparable to TAOEO on customer base (women seeking natural wellness) but competes at lower price tiers and lacks the curated mindfulness branding.
• Rocky Mountain Oils: Online-first essential oil brand offering single oils and blends with wellness-focused marketing. Comparable to TAOEO on plant-based positioning but operates at larger scale and lower price points, competing for similar online wellness customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artistryoils
• Facebookfacebook.com/artistryofessentialoils
• LinkedInlinkedin.com/in/valencia-mcclure-110a55b
• Instagraminstagram.com/theartistryofessentialoils

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Artistry of Essential Oils