What Texas Live! does

Texas Live! is a multi-block dining, entertainment, sports, and nightlife destination located in Arlington, Texas, within the Dallas-Fort Worth metroplex. The complex was co-developed by The Cordish Companies and the Texas Rangers as a $400+ million mixed-use development and operates across 200,000+ square feet of restaurants, retail, and entertainment venues, plus a 300-room Live by Loews convention hotel with 35,000 square feet of meeting space. The venue portfolio includes Live! Arena (a 2,100-capacity venue with a 100-foot media wall), Troy's (an upscale venue co-branded with Troy Aikman), Sports & Social Arlington (a 25,000 sq ft sports bar and gaming lounge), Rangers Republic, PBR Texas, Lockhart Smokehouse, Miller Tavern, Blue Moon Beer Garden, Blue Moon Tap Room, Choctaw VIP Lounge, Spark Coworking, and the 5,000-capacity Arlington Backyard outdoor pavilion. The integrated One Rangers Way residential community provides luxury apartment rentals with 50+ floor plans, embedding a live-work-play-stay ecosystem adjacent to Globe Life Field and AT&T Stadium.

The company generates revenue from six primary streams: food and beverage sales across its restaurant and bar concepts; event space rental and private events (groups of 20 to 10,000 guests); ticket sales and cover charges (ticketed through the AXS platform); recurring subscription revenue from One Rangers Way residential rents and Live by Loews hotel and convention services; and transaction-based gift card and merchandise sales. Customer segments span sports fans, concert and live music enthusiasts, nightlife and celebration patrons, corporate and group event organizers, and families and local residents. Distribution is primarily walk-in to the physical district, supplemented by AXS for consumer tickets, TripleSeat for private event bookings, and Shopify for gift cards. Marketing is event-driven via Instagram, Facebook, and a "Join the Club" email loyalty program, with brand partnerships from Kroger, Miller Lite, Coors Light, Deep Eddy, Jägermeister, and Teremana.

Texas Live! is privately held and operated by The Cordish Companies in partnership with the Texas Rangers; no venture, private equity, or public shareholders are referenced. The operating geographies are limited to the Arlington, Texas location, with no disclosed international or multi-city footprint. The company has been recognized as the Best Entertainment District in DFW by The Dallas Morning News and Sports & Social was named one of USA Today's Best Sports Bars in America.

Name

Texas Live!

Website

https://texas-live.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Texas Live! is a privately-held mixed-use entertainment district in Arlington, Texas — developed by The Cordish Companies and the Texas Rangers — combining 200,000+ sq ft of restaurants, sports bars, concert venues, a 300-room hotel, luxury apartments, and coworking across ten-plus concepts serving sports fans, concertgoers, nightlife patrons, and corporate event clients.

Ownership category

akta.pro rank

Product category

Entertainment & Hospitality Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Venues & Concert Bars (THAFAEAD)

Keywords

• Entertainment district venues
• Sports bar dining
• Live music events
• Private event hosting
• Hospitality services

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Revenue from on-site restaurants, bars, and nightclubs including Troy's, PBR Texas, Rangers Republic, Sports & Social Arlington, Live! Arena, Lockhart Smokehouse, and more. Multiple dining concepts from casual to upscale.
2. Event Space Rental & Private Events: Rental of venues for private events, corporate functions, parties, and celebrations. Venues available for groups from 20 to 10,000 guests.
3. Ticket Sales & Cover Charges: Revenue from concert tickets, special event admission, and cover charges on certain nights. Ticketing through AXS platform.
4. Residential (One Rangers Way): Luxury apartment rentals at One Rangers Way, the residential component of Texas Live! development with over 50 floor plans including penthouses.
5. Hotel & Convention Services: 300-room convention hotel (Live by Loews) and 35,000 square feet of meeting space generating hospitality revenue.
6. Gift Cards & Merchandise: Sale of gift cards redeemable at all Texas Live! venues and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Texas Live! is a 200,000+ square-foot multi-venue entertainment, dining, sports viewing, and nightlife district in Arlington, Texas that operates more than 10 distinct venues including sports bars (Sports & Social Arlington, Rangers Republic), upscale and casual restaurants (Troy's, Lockhart Smokehouse, Miller Tavern), a live event arena (Live! Arena with a 100-foot media wall), a covered 5,000-capacity outdoor concert pavilion (Arlington Backyard), a 300-room convention hotel (Live by Loews), coworking space (Spark), and the One Rangers Way luxury residential community. The district sells food and beverage, concert and event tickets, private event space rentals for groups of 20 to 10,000, hotel rooms, meeting space, and residential apartments to individual consumers, corporate clients, and event planners.

Product overview

Texas Live! is a dynamic multi-block entertainment, dining, and lifestyle destination complex in Arlington, Texas developed by The Cordish Companies in partnership with the Texas Rangers. The $250+ million mixed-use development encompasses over 200,000 square feet of restaurants, retail, and entertainment venues, a 300-room convention hotel, and 35,000 square feet of meeting space. The venue portfolio includes Live! Arena (with 100-foot media wall), Troy's (co-branded with Troy Aikman for upscale dining and live music), Sports & Social Arlington (sports bar and gaming lounge), Rangers Republic (Texas Rangers-themed sports bar), PBR Texas (country bar with mechanical bull), Lockhart Smokehouse (Texas BBQ), Miller Tavern, Blue Moon Beer Garden, Choctaw VIP Lounge, Spark Coworking, Blue Moon Tap Room, and the Arlington Backyard outdoor concert venue. The district also includes One Rangers Way luxury apartments and Loews Live by Loews hotel. Texas Live! hosts recurring events including the En Vivo Latin Concert Series, Fantasy Football Draft Parties, Foam Wonderland, and provides private event hosting services for groups of 20 to 10,000 guests.

Differentiator

Problem solved

Functional benefit

Brands

• One Rangers Way: Luxury residential community within the Arlington Entertainment District, offering studio, one-bedroom, two-bedroom, and penthouse residences near Globe Life Field and AT&T Stadium.
• Live! Arena
• PBR Texas
• Troy's
• Sports & Social Arlington
• Rangers Republic
• Lockhart Smokehouse
• Miller Tavern
• Blue Moon Beer Garden
• Blue Moon Tap Room
• Choctaw Lounge
• Arlington Backyard
• Spark Coworking

Products and services

• Live by Loews Arlington Texas Hotel and Convention Services 300-room convention hotel within the Texas Live! district offering hotel rooms and 35,000 square feet of meeting/convention space for guests and corporate event clients.
• One Rangers Way Luxury Residential Apartments Luxury apartment rental community within the Arlington Entertainment District offering 50+ floor plans including studio, one-bedroom, two-bedroom, and penthouse units with 40,000+ sq ft of amenities including pool, fitness center, coworking spaces, and lakeside trails.
• Private Event Hosting Services Corporate and private event hosting spanning 200,000+ sq ft across 10+ venues with capacities from 20 to 10,000 guests, offering AV capabilities, custom catering, beverage packages, and turnkey event planning for meetings, galas, conferences, and corporate retreats.
• En Vivo Latin Concert Series Recurring Latin music concert series presented by Coors Light at the Arlington Backyard venue, featuring regional Mexican artists including Impostores de Nuevo Leon, Grupo Exterminador, Grupo Bryndis, Profugos de Nuevo Leon, and La Maquinaria Norteña.
• Fantasy Football Draft Party Packages Tiered fantasy football draft party packages including The Rookie ($20/person), The MVP ($30/person), and The Hall of Famer ($50/person), offering reserved seating, dedicated servers, food, drinks, draft boards, and swag bags for fantasy football leagues.
• Miracle Holiday Pop-Up Bar Award-winning seasonal holiday pop-up bar running November 30 through December 23 featuring festive cocktails, twinkling lights, and themed holiday events returning annually.
• Foam Wonderland Music and Foam Festival Running music festival and foam party event featuring electronic dance music artists, interactive foam zones, and themed on-course experiences.
• Sports Watch Party Programming Game-day viewing experiences centered on the 100-foot media wall at Live! Arena for basketball, hockey, soccer, football, UFC, and other major sporting events with food and drink specials and crowd activities.
• Texas Live! Gift Cards Digital and physical gift cards redeemable at all Texas Live! restaurants, bars, and venues, sold through the Shopify storefront.

Quantifiable outcome

• Millions of guests welcomed annually
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• The Cordish CompaniescoreStrategic or Co-development PartnerCo-developer of Texas Live! alongside the Texas Rangers. Cordish is a national entertainment and gaming development company with expertise in mixed-use entertainment districts.
• Texas RangerscoreStrategic or Co-development PartnerMajor League Baseball team and co-developer of Texas Live! alongside The Cordish Companies. Provides sports anchor and Rangers Republic venue within the district.
• Loews HotelscoreStrategic or Co-development PartnerOperator of Live by Loews Arlington Texas, the 300-room convention hotel within the Texas Live! development.
• AXScoreTechnology or IntegrationOfficial ticketing partner for Texas Live! concerts and events. Provides online ticket sales platform for venue access and special events.
• KrogerminorGTM or Marketing PartnerPresenting sponsor for Dallas vs Baltimore game watch event. Provides marketing support and brand association for game-day experiences.
• Miller LiteminorGTM or Marketing PartnerPresenting sponsor for Dallas vs Baltimore game watch event. Beer brand partnership for sports viewing experiences.
• Coors LightminorGTM or Marketing PartnerPresenting sponsor for En Vivo Concert Series. Brand integration across Latin music concert programming.
• Deep Eddy VodkaminorGTM or Marketing PartnerPresenting sponsor for Buckin Birthday event. Brand integration for themed cocktails and drink specials.
• Teremana TequilaminorGTM or Marketing PartnerFeatured spirit brand in Fantasy Football Draft Party packages and various cocktail menus across venues.
• JägermeisterminorGTM or Marketing PartnerPresenting sponsor for UFC 330 watch party. Featured in shooter cocktails and event promotions.
• Spark CoworkingminorChannel Partner/ Reseller/ DistributorCoworking space operator within Texas Live! providing meeting rooms and conference spaces for corporate event clients.
• Troy AikmanminorStrategic or Co-development PartnerHall of Fame Cowboys quarterback and namesake of Troy's venue. Celebrity partnership for branded restaurant concept.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Battery Atlanta: Mixed-use entertainment and dining district anchored by Truist Park (Atlanta Braves), featuring restaurants, retail, a hotel, residences (Xander) and entertainment venues. Mirrors Texas Live!'s live-work-play stadium-adjacent business model at comparable scale.
• Fifth + Broadway (Nashville): Mixed-use dining, retail, residential, and entertainment destination in Nashville's downtown that has hosted Cordish-partnered operations and similar music-themed venue concepts. Comparable in combining entertainment venue space with bars, restaurants, residential, and hotel-adjacent traffic.
• Hub STL / City Foundry (St. Louis): Mid-sized mixed-use development combining food hall, retailers, event spaces, and live entertainment venues in St. Louis. Same conceptual model of anchoring food and event-driven entertainment in a destination district.
• Xfinity Live! Philadelphia: A multi-level sports bar, live music, and entertainment district in the South Philadelphia Sports Complex, also developed and operated by The Cordish Companies. Directly comparable operating model of mixed restaurants, bars, concert venues, and stadium-adjacent traffic capture.
• Ballpark Village (St. Louis): A $100M+ mixed-use entertainment and dining district anchored next to Busch Stadium, operated by the St. Louis Cardinals and Cordish-related partners. Closest direct analog to Texas Live! in terms of MLB-anchored entertainment, sports viewing, and live event programming.
• Live! Casino & Hotel Maryland: The Cordish Companies' flagship gaming, hotel, dining, and live entertainment property in Hanover, MD. Sister operating concept combining F&B, multiple entertainment venues, a hotel, and (unlike Texas Live!) integrated casino gaming — comparable in management sophistication and dining/entertainment programming.

Broad incumbents

• Punch Bowl Social: National chain of scratch kitchens and entertainment venues featuring bowling, arcade games, live music, and karaoke. Operates at smaller venue scale than Texas Live! but pursues the same integrated dining-plus-sports-viewing-plus-nightlife model across multiple markets.
• LA Live: AEG-operated 6M sq ft mixed-use entertainment campus next to Crypto.com Arena and the convention center, including Microsoft Theater, hotels, restaurants and residences. Larger-scale but architecturally analogous stadium-adjacent entertainment district with broader portfolio scope.

Regional players

• Legacy Hall (Plano, TX): Texas-based, 55,000 sq ft food hall plus indoor entertainment venue (Box Garden) combining craft food, live music, sports viewing, and beer garden experience. Smaller scale but directly comparable Texas-market entertainment/dining hybrid concept.

Emerging players

• Topgolf: Sports-entertainment concept combining tech-enabled golf with full bars, restaurants, and event spaces. Comparable in bundling F&B, sports viewing, and group/private events, though narrower activity focus (golf only) and single-venue format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tx_live
• Xx.com/tx_live
• Facebookfacebook.com/txlive
• LinkedInlinkedin.com/company/texas-live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Live!