The Battery Atlanta
The Battery Atlanta is a 2-million-square-foot mixed-use entertainment district in Atlanta, operated by Braves Development Company, LLC, and anchored by Truist Park. It offers year-round shopping, 20+ restaurants, the 4,000-seat Coca-Cola Roxy venue, hotels, parking, and event programming to Braves fans, families, tourists, and business travelers.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Battery Atlanta does
The Battery Atlanta is a 2-million-square-foot mixed-use entertainment district located at the intersection of I-75 and I-285 in the Cumberland area of Atlanta, adjacent to Truist Park, home of the Atlanta Braves. The district is owned and operated by Braves Development Company, LLC, a privately held Georgia LLC that sits organizationally within the Atlanta Braves franchise. It operates 365 days a year and aggregates shopping, dining (20+ restaurants), entertainment (including the 4,000-seat Coca-Cola Roxy live music venue operated by Live Nation, Silverspot Cinema, bowling, and a mechanical bull), professional services (Truist Bank, OrthoAtlanta, Van Michael Mens), on-site hotels, premium office space (Pennant Park), and four parking decks, all served by CobbLinc, MARTA, the Cumberland Circulator, and a designated ride-share area.
The asset is monetized through four primary revenue streams: retail and restaurant leasing to tenants; transaction-based revenue from the Coca-Cola Roxy ticketed events (with Live Nation), parking operations across the Red, Purple, Yellow, and Green decks with event-day pricing, and food and beverage sales; advertising/sponsorship revenue from named event series including the Wellstar Family Series, Kaiser Permanente Farmers Market, Xfinity New Year's Eve Bash, Georgia Power Pavilion programming, and the Coca-Cola Roxy title; and on-site commercial office leasing via Pennant Park. Year-round programming — including soccer watch parties (FIFA World Cup 26), family wellness events, farmers markets, movie series, music series, and seasonal festivals — is designed to drive foot traffic beyond the 81 Braves home games and is the principal mechanism for monetizing the open-container zone and event-day parking premium.
Customer reach is segmented across sports fans and baseball enthusiasts (the primary driver on game days), families (via free educational programming), foodies and culinary enthusiasts (via curated chef-led concepts), music and entertainment seekers (via Coca-Cola Roxy), and business travelers (via on-site hotels). Marketing is event-driven and community-oriented, executed through Instagram (20,000+ followers), Facebook, Twitter, YouTube, a Constant Contact email newsletter, and a content-marketing blog. The company does not have a mobile app, public API, or disclosed AI/ML capabilities; its underlying technology is a conventional property management and event programming stack. The 51-100 employee headcount band is consistent with an asset operator rather than a vertically integrated retail or hospitality operator.
The Battery Atlanta firmographics
Firmographics- Name
- The Battery Atlanta
- Legal name
- Braves Development Company, LLC
- Website
- https://batteryatl.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Battery Atlanta is a 2-million-square-foot mixed-use entertainment district in Atlanta, operated by Braves Development Company, LLC, and anchored by Truist Park. It offers year-round shopping, 20+ restaurants, the 4,000-seat Coca-Cola Roxy venue, hotels, parking, and event programming to Braves fans, families, tourists, and business travelers.
- Ownership category
- akta.pro rank
The Battery Atlanta industry classification
Industry- Product category
- Mixed-use entertainment district
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
- akta.pro secondary industry
- Sports Bars (CRANACAC)
Keywords
Where The Battery Atlanta is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Battery Atlanta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Retail and Restaurant Leasing: Revenue generated from leasing space to retail stores, restaurants, and service businesses including Truist Bank, OrthoAtlanta, Van Michael Mens, and various dining concepts.
- Entertainment Venue Revenue: Revenue from Coca-Cola Roxy, a 4,000-seat live music venue operated in partnership with Live Nation, hosting concerts and ticketed events.
- Parking Operations: Event day and daily parking fees across multiple parking decks serving the district, with special event day parking rates in effect for games and large events.
- Event Programming and Sponsorships: Revenue from branded events and programming partnerships with sponsors including Wellstar Health System (Family Series), Kaiser Permanente (Farmers Market), and Xfinity (New Year's Eve).
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Battery Atlanta product offering
Product offeringCore offering
The Battery Atlanta is a 2 million sq ft mixed-use entertainment district anchored by Truist Park, home of the Atlanta Braves Major League Baseball franchise, and operated by Braves Development Company, LLC. The destination combines 20+ restaurants, retail shopping, the 4,000-seat Coca-Cola Roxy concert venue, hotels, multiple parking decks, Pennant Park Class-A office space, and year-round event programming at the I-75/I-285 interchange in the Atlanta metropolitan area.
Product overview
The Battery Atlanta is a 2-million-square-foot mixed-use entertainment district anchored by Truist Park (home of the Atlanta Braves), located at the intersection of I-75 and I-285 in the Cumberland area of Atlanta. The district operates as a 365-day-a-year entertainment destination featuring multiple product categories: shopping (curated retailers), dining (diverse culinary options), entertainment (bowling, cinema, live music at Coca-Cola Roxy), professional services, hotels, and parking. Key venues include The Plaza at Battery Atlanta (outdoor event space) and Coca-Cola Roxy (4,000-seat concert venue). The company also offers recurring event programming including Wellstar Family Series (family wellness activities), Soccer Watch Parties (FIFA World Cup viewing), and Pennant Park (premium office space). The district supports open container zones on game days and special events, and provides transportation access via CobbLinc, MARTA, Cumberland Circulator, and Ride Share.
Differentiator
Problem solved
Functional benefit
Products and services
- The Battery Atlanta
- Coca-Cola Roxy
- The Plaza at Battery Atlanta
- Pennant Park
- Soccer Watch Parties
- Wellstar Family Series
- Battery Atlanta Parking Operations
Quantifiable outcome
- The Battery Atlanta generates footfall and revenue beyond game days through diverse event programming at its mixed-use entertainment district
Companies that use The Battery Atlanta
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
The Battery Atlanta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Battery Atlanta partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- Xfinity (Comcast)flagshipXfinity presents the New Year's Eve Bash at The Battery Atlanta, a free public celebration featuring family-friendly early countdown and late-night entertainment with 12 South Band, pyrotechnics, and fireworks.
- Artportunity KnockscoreArtportunity Knocks partners with the Atlanta Braves Foundation to present the 2026 Back-To-School Cobb event at The Battery Atlanta, providing free school supplies, educator resources, and interactive learning activities for students and families.
- FIFA / Soccer Watch PartiescoreThe Battery Atlanta hosts FIFA World Cup 26 Round of 32 watch parties on the Plaza Green, featuring matches on a large outdoor screen with food and beverage service from 20+ nearby restaurants. Beverages can roam throughout The Battery Atlanta during watch parties.
- Wellstar Health SystemflagshipWellstar Health System sponsors the Wellstar Family Series at The Battery Atlanta, featuring free family-friendly educational programming including Science Made FUN!, Teddy Bear Clinic, BLOOPER's Coloring Hour, and Challenge Island workshops for children ages 2-12 at The Plaza at Battery Atlanta.
- Kaiser PermanentecoreKaiser Permanente sponsors the Farmers Market at The Battery Atlanta, which runs on Sundays from 1 PM – 4 PM featuring fresh produce, local goods, wellness products, artisan vendors, and the Bark Market with a petting zoo.
- Georgia PowercoreGeorgia Power sponsors the Georgia Power Pavilion at The Battery Atlanta, hosting live entertainment performances during events including the annual Tree Lighting celebration.
- Atlanta Braves / Braves Development CompanycoreThe Battery Atlanta is owned and operated by Braves Development Company, LLC, the same entity behind Truist Park and the Atlanta Braves. The district serves as the primary mixed-use entertainment component adjacent to the ballpark, generating non-game day revenue and enhancing the overall sports and entertainment experience.
- Live Nation (Coca-Cola Roxy)coreLive Nation operates the Coca-Cola Roxy, a 4,000-seat live music venue at The Battery Atlanta, hosting concerts and ticketed events featuring artists such as Madison Beer and BossMan Dlow. The venue is a key entertainment anchor for the district.
- Truist BankcoreTruist Bank operates a banking branch at The Battery Atlanta services district and holds naming rights to Truist Park (formerly SunTrust Park), the home stadium of the Atlanta Braves adjacent to The Battery Atlanta.
- Coca-ColaflagshipCoca-Cola sponsors the Coca-Cola Roxy, the 4,000-seat live music venue at The Battery Atlanta, representing a major branded entertainment partnership within the district.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Battery Atlanta competitors and assessment
Company assessmentDirect peers
- Domain Austin: Upscale mixed-use district in Austin, TX featuring dining, retail, entertainment, office, and residential. Comparable curated mixed-use with strong entertainment programming.
- The District Wharf: Phase-2 mixed-use waterfront development in Washington DC featuring dining, retail, a live music venue, and event programming. Comparable in scale and in emphasizing event-driven year-round visitation.
- Crocker Park: Large-scale open-air mixed-use development in Westlake, OH featuring curated dining, retail, entertainment, office, and residential. Comparable destination-style entertainment district with year-round programming.
- Ponce City Market: Adaptive-reuse mixed-use destination in Atlanta anchored by a food hall, retail, and office. Direct Atlanta comp focused on experiential dining and curated retail — a primary competitor for foodie/family visit occasions.
- Atlantic Station: Mixed-use entertainment district in Midtown Atlanta featuring retail, dining, residential, and entertainment (including a movie theater) on a comparable footprint. Most direct local comp given shared metro and similar curated-mixed-use model.
- Seaport District Boston: Large-scale mixed-use district in Boston's Seaport featuring dining, retail, entertainment venues (including a concert venue), hotels, and office. Comparable destination-scale entertainment district.
- The Banks: Mixed-use entertainment district in Cincinnati adjacent to Great American Ball Park (Reds) and Paul Brown Stadium (Bengals). The closest analog globally: sports-anchored mixed-use district with dining, retail, and entertainment.
- Yards (The Yards DC): Mixed-use waterfront district in Washington DC anchored by Nationals Park (MLB). Sports-adjacent mixed-use with dining, retail, and event programming — directly analogous to Truist Park adjacency.
- Ballston Quarter: Mixed-use redevelopment in Arlington, VA near sports venues (Capitals/Wizards practice facility, MedStar Capitals Iceplex). Comparable urban mixed-use with dining, entertainment, and event programming.
Others
- Live Nation Entertainment: Operator of the Coca-Cola Roxy venue within The Battery; the broader Live Nation portfolio of owned/operated venues provides a benchmark for entertainment venue economics and ticketed event margins applicable to a major portion of The Battery's revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Battery Atlanta social profiles
Digital presenceThe Battery Atlanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Battery Atlanta leadership team
Management profileNumber of profiles
The Battery Atlanta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Battery Atlanta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Battery Atlanta
What does The Battery Atlanta do?
The Battery Atlanta is a 2 million sq ft mixed-use entertainment district anchored by Truist Park, home of the Atlanta Braves Major League Baseball franchise, and operated by Braves Development Company, LLC. The destination combines 20+ restaurants, retail shopping, the 4,000-seat Coca-Cola Roxy concert venue, hotels, multiple parking decks, Pennant Park Class-A office space, and year-round event programming at the I-75/I-285 interchange in the Atlanta metropolitan area.
Is The Battery Atlanta a public or private company?
The Battery Atlanta is a private company. It is classified as corporate owned and is currently operating.
When was The Battery Atlanta founded?
The Battery Atlanta was founded in -1. It employs 51 to 100 people.
Where is The Battery Atlanta based?
The Battery Atlanta is headquartered in Atlanta, United States, in the North America region.
How does The Battery Atlanta make money?
Four revenue lines are on record. Retail and Restaurant Leasing is the primary driver. The others are entertainment Venue Revenue, parking Operations and event Programming and Sponsorships.
Who are The Battery Atlanta's main competitors?
Direct peers on record are Domain Austin, The District Wharf, Crocker Park, Ponce City Market, Atlantic Station, Seaport District Boston, The Banks, Yards (The Yards DC) and Ballston Quarter. Live Nation Entertainment is listed as an others.
Does The Battery Atlanta have an API?
No public API is recorded for The Battery Atlanta.
What industry is The Battery Atlanta in?
The Battery Atlanta's product category is Mixed-use entertainment district. Its primary akta.pro industry code is MPAKAEAH, Multi-Sport Complexes & Community Sports Parks, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 71131 and its SIC code is 7900.