The Home Care CPAs

What The Home Care CPAs does

The Home Care CPAs is a woman-owned, Chicago-based CPA firm founded in 2018 by Dana Charumbira, CPA, that serves exclusively home care agencies in the United States. The firm operates as a vertically specialized boutique alternative to generalist accounting practices, structured around three subscription tiers (Standard at $1,175/month and Premium at $1,675/month) plus tax, billing/payroll, and project-based advisory services. Its service delivery stack integrates clients' accounting (QuickBooks Online), payroll, and client management systems through the Double client portal, producing monthly accrual-based financial statements, revenue-by-payer-source tracking, multi-location consolidation, and continuous tax planning. The Premium Plan differentiates the firm through a proprietary Client Compass monthly financial analysis and recurring Client CFO meetings, providing fractional CFO-level advisory targeted at agencies navigating Medicaid payer complexity and thin margins.

The go-to-market model is sales-led with content-marketing support. Prospects schedule discovery calls through a dedicated scheduler, while the firm drives top-of-funnel awareness through a podcast, blog, free downloadable guides, the Margin Matters online community (hosted on Circle.so with a mobile app), and interactive assessment tools. Industry positioning is reinforced through partnerships with home care trade associations (CAHSAH, HCAOA, Home Care Florida, Home Care CEO) and podcast syndication across home care technology and media platforms (CareSmartz360, Home Care Strategy Lab, CareSwitch/HomeCareU). A referral relationship with LightBox Lending extends the value chain into capital funding access for agencies generating $15,000 or more in monthly revenue.

Name

The Home Care CPAs

Legal name

The Home Care CPAs

Website

https://thehomecarecpas.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Home Care CPAs is a woman-owned, Chicago-based CPA firm founded in 2018 that provides subscription-based accounting, tax, payroll, and fractional CFO services exclusively to U.S. home care agencies.

Ownership category

akta.pro rank

Product category

Accountancy and Financial Services for Home Care Agencies

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Financial & Bill-Pay Oversight Coordination (Representative Payee Support) (HSABAIAK)

Keywords

• Home care accounting
• Fractional CFO services
• Tax compliance services
• Payroll management
• Financial consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Standard Accounting Plan: Monthly subscription accounting service starting at $1,175/month. Includes initial setup month, chart of accounts review, client management system integration, payroll system integration, ongoing monthly transaction recording, monthly accrual-based financial statements, employee benefits reporting, and multi-location reporting. Pricing is based on annual revenue of the agency.
2. Premium Accounting Plan: Enhanced monthly subscription service starting at $1,675/month. Includes everything in the Standard Plan plus the Client Compass custom financial analysis and seven Client CFO meetings in year one. Pricing is based on annual revenue of the agency.
3. Billing and Payroll Services: Optional add-on services for accounting clients who want to consolidate their financial back office in one place. Agencies with existing billing and payroll arrangements may not add these services.
4. Project-Based Financial Consulting: Advisory services available on a project or hourly basis for agencies needing targeted financial support outside their accounting plan scope. Services include budgeting, forecasting, cash flow projections, financial modeling, acquisition or lender analysis, exit planning, valuation preparation, compensation or pricing strategy, and workers' compensation reporting.
5. Capital Funding Referrals: Through a partnership with a trusted lender (LightBox Lending), the firm connects agency owners with funding options. The firm acts as an intermediary referring clients to the lending partner without charging fees directly for this service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Home Care CPAs delivers monthly subscription accounting, tax compliance and planning, and payroll services exclusively to home care agencies. Its Standard and Premium Plans integrate QuickBooks Online, client management, and payroll systems to produce tax-ready books and custom financial analysis, while a referral partnership with LightBox Lending connects qualifying agencies to capital funding for growth and cash flow stabilization.

Product overview

The Home Care CPAs offers a tiered accounting service portfolio built exclusively for home care agencies. The core offerings consist of Standard Plan and Premium Plan accounting services, with the Premium Plan incorporating the Client Compass custom financial analysis and Client CFO fractional advisory services as add-on value features. Additional services include Tax Services (compliance, planning, and strategy), Capital Funding through a lending partner, and optional Billing & Payroll Services add-ons. The company also provides Margin Matters community platform, Key Metrics Calculators, and Fractional CFO Readiness Assessment as supplementary tools.

Differentiator

Problem solved

Functional benefit

Brands

• Client Compass: Custom monthly financial analysis included with the Premium Accounting Plan, providing tailored metrics analysis for home care agencies.
• Margin Matters

Products and services

• Standard Accounting Plan Monthly subscription accounting for home care agencies starting at $1,175/month. Includes initial setup month, chart of accounts review, client management system integration, payroll system integration, ongoing monthly transaction recording, monthly accrual-based financial statements, employee benefits reporting, and multi-location reporting. Pricing is based on the agency's annual revenue.
• Premium Accounting Plan Comprehensive monthly subscription accounting starting at $1,675/month. Includes everything in the Standard Plan plus the Client Compass custom financial analysis and seven Client CFO meetings in year one (transitioning to quarterly meetings in subsequent years). Pricing is based on the agency's annual revenue.
• Tax Services Year-round tax strategy and planning for home care agency owners, including federal and state tax return compliance, quarterly estimated payment management, entity structure optimization, asset purchase tax advantages, proactive shareholder basis tracking, and real-time quarterly taxable income projection fed directly from monthly accounting books.
• Billing and Payroll Services Optional add-on billing and payroll services for accounting clients who want to consolidate their financial back office in one place. Supports consistent cash flow and accurate caregiver payments. Agencies with existing billing and payroll arrangements may not need these services.
• Project-Based Financial Consulting Advisory services available on a project or hourly basis for home care agencies needing targeted financial support outside the accounting plan scope. Includes budgeting, forecasting, cash flow projections, financial modeling, acquisition or lender analysis, exit planning, valuation preparation, compensation or pricing strategy, and workers' compensation reporting.
• Capital Funding Referrals Referral-based capital funding services connecting home care agency owners with LightBox Lending. Offers flexible funding options for agencies generating consistent monthly revenue of typically $15,000 or more, including SBA funding for qualified borrowers with no collateral required. The firm acts as an intermediary referring clients to the lending partner without direct fees.

Quantifiable outcome

• Real-time taxable income projection updated quarterly, enabling proactive tax planning and mid-year course correction
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• California Association for Health Services at Home (CAHSAH)minorStrategic or Co-development PartnerCAHSAH is an industry association representing home health and home care providers in California. The Home Care CPAs maintains a partnership with CAHSAH as part of its industry network, positioning the firm within the broader home care association ecosystem.
• HCAOA (Home Care Association of America)minorStrategic or Co-development PartnerHCAOA is a national trade association for home care providers. The Home Care CPAs partners with HCAOA as part of its industry network, providing visibility among home care agency owners nationwide.
• Home Care FloridaminorStrategic or Co-development PartnerHome Care Florida is a state-level home care association. The firm maintains partnership with Florida home care associations to serve agencies in the regional market.
• Home Care CEOminorStrategic or Co-development PartnerHome Care CEO is a home care industry organization providing resources and community for home care agency CEOs and leaders. The partnership positions The Home Care CPAs within the executive-level home care community.
• Double (Client Portal Platform)coreTechnology or IntegrationDouble is the secure client portal used by The Home Care CPAs to deliver financial reporting, document sharing, and messaging services to clients. The platform centralizes communication and integrates directly with QuickBooks Online for seamless data flow.
• QuickBooks OnlinecoreTechnology or IntegrationQuickBooks Online serves as the accounting platform integrated into The Home Care CPAs' service delivery. The firm optimizes how client systems communicate with QuickBooks Online during setup and uses it as the foundation for monthly transaction recording and financial reporting.
• CareSmartz360minorGTM or Marketing PartnerCareSmartz360 is a home care technology platform that hosts The Home Care CPAs podcast episodes, expanding reach to their audience of home care agencies using the CareSmartz360 platform.
• Home Care Strategy LabminorGTM or Marketing PartnerHome Care Strategy Lab is a home care industry media platform that features The Home Care CPAs podcast content, specifically episodes on profitability metrics and shift cost analysis.
• CareSwitch / HomeCareUminorGTM or Marketing PartnerCareSwitch's HomeCareU platform features expert session podcast episodes with Dana Charumbira on home care billing, invoicing, and accounts receivable management, expanding the firm's reach to home care professionals seeking education.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wipfli LLP: Top-20 US accounting and advisory firm with a dedicated healthcare industry group that actively serves home care and home health agencies with accounting, tax, and CFO advisory services. Directly competes for the same home care clients but at much larger scale and across many other industries.
• BDO USA: Top-tier global accounting organization with a healthcare industry practice serving providers including home care agencies. Overlaps with The Home Care CPAs in serving mid-market healthcare agencies but offers far broader industry coverage and scale.
• Marcum LLP: Top-15 US accounting firm with a healthcare services group serving home care, hospice, and behavioral health providers. Competes for similar home care clients while serving a multi-industry portfolio at much larger scale.
• FORVIS: Top-10 US accounting firm (formed via BKD + Dixon Hughes Goodman merger) with a sizable healthcare specialty serving home health and home care agencies. Directly competes in the home care accounting space but serves a much broader client base.
• Plante Moran: Major US accounting firm with a long-standing healthcare practice serving home care, hospice, and senior living providers with assurance, tax, and consulting. Competes for the same home care agency clients but operates a broader, multi-industry portfolio.
• Cherry Bekaert: Mid-size US accounting and advisory firm with a healthcare practice serving home health, home care, and senior living providers. Directly competes for home care clients but with broader industry coverage and larger resource base.

Emerging players

• CFOshare: Fractional CFO and financial leadership provider for SMBs and growth-stage companies. Directly overlaps with The Home Care CPAs' Client CFO offering but serves a generalist market rather than home care specialists.
• Bench.co: Subscription bookkeeping service for small businesses with dedicated accountants and a SaaS dashboard. Mirrors The Home Care CPAs' tiered recurring pricing but targets general SMBs rather than home care vertical specialists.
• Pilot.com: Tech-led subscription bookkeeping and CFO services platform for SMBs, including a healthcare vertical. Shares the recurring subscription economic model with The Home Care CPAs but competes primarily through technology rather than domain-specialist human advisors.
• 1-800Accountant: National subscription-based accounting, tax, and bookkeeping service for small businesses. Shares the recurring-fee, multi-tier service model but serves a broad SMB base rather than a home care vertical specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=pZpfOvBbQS0
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/thehomecarecpas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Home Care CPAs