Marshes

What Marshes does

Marshes is a privately held creative agency headquartered in Dubai, UAE, founded in 2023, that delivers bespoke design and execution services for exhibitions, events, interiors, graphics and branding, audio-visual installations, and customized branded giveaways. The company positions itself as a single-source provider across the project lifecycle, from concept development through fabrication and on-site delivery, drawing on a thematic design philosophy inspired by Sumerian marshland architecture that combines heritage aesthetics with contemporary execution. Its operational core is a multidisciplinary team led by CEO Mustafa Altekreeti (architecture engineer, 10+ years in UAE exhibition design) and Co-Founder Abdalla Aljubori (former JP Morgan Chase, financial and strategic expertise), supported by a Director of Art Creatives, senior designers, a senior project manager, and an account manager.

The firm serves two primary customer segments: UAE government entities (notably DEWA and Dubai Municipality) and enterprise corporations (Brookfield & Westinghouse, The Sustainable City), with additional exposure to event organizers and cultural forums. Its go-to-market is sales-led and project-based, with bespoke quotations issued per engagement and no public pricing tiers; contracts appear to be event-driven and lumpy. Marshes operates from a Dubai headquarters (Office 215, The Place DCCI) with additional offices in Riyadh (KSA), the USA, and Canada, giving it a four-country footprint across the Middle East and North America.

Revenue is generated through professional services fees for design and execution work, with a secondary hardware-revenue stream from customized branded giveaways. The firm holds no external funding, has no disclosed parent company, and maintains founder ownership. Recent marquee engagements include the DEWA WFES 2026 pavilion, UAE National Day 2025 public installation, Dubai Municipality's Etihad Museum and Safari World Standards Day 2025 events, and the Brookfield & Westinghouse WFES 2026 stand, demonstrating repeat wins with anchor government clients and ongoing vertical diversification.

Name

Marshes

Legal name

MARSHES

Website

https://dxbmarshes.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Marshes is a Dubai-headquartered, privately held creative agency (founded 2023) delivering bespoke exhibition, event, interior design, AV, branding, and giveaway services to UAE government entities (DEWA, Dubai Municipality) and enterprise clients across UAE, KSA, USA, and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Design and Build: Custom exhibition stand design and construction services for trade shows and events. Project-based pricing with scope dependent on complexity, materials, and duration. Clients include DEWA, Brookfield & Westinghouse, The Sustainable City.
2. Event Planning and Management: Full-spectrum event planning and execution services including corporate events, government ceremonies, and leadership events. Examples include Dubai Municipality leadership events and UAE National Day celebrations.
3. Interior Design Services: Bespoke interior design services combining aesthetics with functionality, crafting interiors that reflect brand identity.
4. Audio-Visual Solutions: Cutting-edge audio-visual solutions including state-of-the-art lighting and sound systems with setup and operation services.
5. Graphics and Branding: Graphics and branding services covering visual design and strategic branding solutions to enhance brand presence.
6. Customized Giveaways: High-quality branded gift items including apparel and personalized items tailored to client needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Marshes is a bespoke creative agency that designs, executes, and delivers exhibition stands, event installations, interior environments, graphics and branding, audio-visual solutions, and customized giveaways. The firm manages full project lifecycles from concept through fabrication and on-site execution for government and enterprise clients across the UAE, KSA, USA, and Canada.

Product overview

Marshes is a bespoke design and execution company specializing in exhibition and stand designs, event planning and management, interior design, graphics and branding, audio-visual solutions, and personalized giveaways. The company operates as a single integrated service offering with expertise in architecture, project management, and creative design to deliver tailor-made solutions that combine heritage-inspired aesthetics with contemporary vision. Their services span from concept development to flawless execution across multiple verticals including corporate events, exhibition spaces, and branded environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Events Management Full-spectrum event planning and management services including corporate events, government ceremonies, national celebrations, and leadership events, with meticulous planning and seamless execution for clients such as Dubai Municipality and DEWA.
• Exhibition Services Specialized exhibition stand design and construction combining architectural elements with brand integration, interactive displays, and immersive experiences using materials including thermoformed solid-surface cladding, powder-coated aluminum frames, LED lighting systems, acrylic panels, and tempered glass. Clients include DEWA, Brookfield & Westinghouse, and The Sustainable City.
• Interior Design Bespoke interior design services combining aesthetics with functionality, crafting interiors that reflect brand identity through comprehensive design and consultation offerings.
• Graphics and Branding Strategic branding solutions and vibrant visuals covering all aspects to enhance brand presence across touchpoints, from identity systems to event branding and signage.
• Audio Visuals Cutting-edge audio-visual solutions including state-of-the-art lighting and sound systems with setup and operation services for impactful audiovisual experiences at events and exhibitions.
• Giveaways Customized branded gift items including apparel and personalized giveaway options tailored to client needs for event and exhibition use.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Unnamed Partners (Logo Gallery)minorOthersPartner logos displayed in 'Our Partners In Success' section on website. Specific partner names not identified in source data. Logos include approximately 16 partner images without company name labels.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• George P. Johnson Experience Marketing: Large experience marketing agency focused on events, exhibitions, and brand activations globally. Comparable as a strategic creative/experiential partner to enterprise brands at trade shows and flagship events.
• Jack Morton Worldwide: Global brand experience agency producing exhibitions, events, and immersive brand environments for major enterprise clients. Comparable as a multi-service creative/experiential design partner serving similar enterprise accounts.
• Freeman: Global events and experiential marketing company with a Middle East presence, delivering exhibition services, AV, and event production. Comparable as a large turnkey experiential partner serving enterprise clients at major trade shows.
• MCI Group: Swiss-headquartered association, event, and community management group with strong Middle East operations. Comparable as a full-service event/experiential design and execution vendor targeting association and government clients.
• Pico International: Global experience-led brand activation and exhibition company with deep Middle East presence. Comparable as a turnkey exhibition, event, and interior design partner for governments and large enterprises.

Regional players

• ESBA Group: UAE-based events, exhibitions, and brand activation agency delivering design, build, and event management. Comparable as a local full-service experiential vendor targeting UAE government and corporate clients.

Direct peers

• MC2 (MC Squared): US-based exhibit and event marketing agency delivering custom exhibition stands, environments, and brand activations. Comparable as a mid-sized bespoke exhibition design and build firm targeting enterprise clients.
• Pinpoint Exhibits: Bespoke exhibit design and fabrication firm producing custom exhibition stands for trade shows and corporate events. Comparable as a custom-built exhibition partner with similar project-based delivery model.
• Cubic Exhibits: Boutique exhibit design and fabrication agency producing custom exhibition stands and brand experiences. Comparable as a custom exhibition stand specialist competing for similar enterprise and government project briefs.
• 2LK Design: Middle East-based exhibition and interior design agency with operations in UAE and KSA. Comparable as a regional boutique offering exhibition design, interior design, and event execution to government and enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dxb-marshes
• Instagraminstagram.com/dxb_marshes?igsh=NG40NGx6Z21qc3Vm&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshes