The 20/20 Youth Organization

What The 20/20 Youth Organization does

The 20/20 Youth Organization is a nonprofit youth development organization headquartered in Charleston, South Carolina, that serves middle and high school athletes in the Charleston/Lowcountry region. Founded in 2020 by Tre' McLean, Delonza 'Flip' Simmons, and Travis Smith — three local figures who cite firsthand experience as youth athletes and coaches as the motivation — the organization addresses limited access to affordable competitive sports programming and the need for holistic student-athlete support. Its mission is articulated as producing "Unconditional Champions" by combining athletics with academic and personal development.

The organization's product portfolio is structured as a set of interlocking sub-brands rather than a single program. Core offerings include The 20/20 Youth League (a Spring-Summer competitive basketball league for middle school athletes), Holy City Fall Ball (a Fall competitive league for high school athletes and coaches), and year-round Basketball Camps and Clinics. Adjacent lines include the Student-Athlete Enrichment Program (Academic, Athletic, and Personal Development pillars), AchieveU (a community/support initiative), Never Stop Working Elite Runs (high-school exposure events hosted by Program Director Coach Will Lee), the upcoming Classroom Hoops program, and the Unconditional Champion Fund, which is the organization's annual fundraising mechanism.

The business model is that of a small, donor- and fee-supported nonprofit. Revenue is generated primarily through low-cost program registration fees and a Visionary Donor sponsorship tier (three named donors: Solomon Family Dentistry, The Danner Benfield Team, and The Ideal Life); specific pricing is not publicly disclosed. Distribution is direct-to-consumer via the organization's Wix-hosted website and the TeamSnap registration platform, with marketing driven by organic social channels (YouTube, LinkedIn, Facebook, Instagram) and an email newsletter. There is no proprietary technology layer; the operational stack is composed of standard third-party tools (TeamSnap, Canva, Google Forms). Headcount is reported at 1-10, governance is provided by a Board of Directors, and there is no indication of outside equity or parent-company ownership.

Name

The 20/20 Youth Organization

Legal name

The 20/20 Youth Organization

Website

https://the2020youthorganization.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The 20/20 Youth Organization is a Charleston, SC-based nonprofit providing low-cost basketball leagues, camps, clinics, and student-athlete enrichment programming to middle and high school youth in the Lowcountry region.

Ownership category

akta.pro rank

Product category

Youth Sports & Athletic Development

NAICS

Sports and Recreation Instruction (611620), Child and Youth Services (62411)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGADAJ

Arts, Sports & Recreation-Based Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYBPAGADAD

Youth Mentoring & Positive Youth Development Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYMPAKACAJ

Sport-Specific Amateur Leagues & Circuits (Non-Professional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth basketball leagues
• Athletic training programs
• Youth development services
• Student-athlete enrichment
• Community sports programs

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Core offering

The 20/20 Youth Organization is a nonprofit that operates low-cost competitive basketball leagues (The 20/20 Youth League for middle school athletes, Holy City Fall Ball for high school athletes), year-round basketball camps and clinics, and a Student-Athlete Enrichment Program focused on academic, athletic, and personal development for youth athletes in the Charleston/Lowcountry region.

Product overview

The 20/20 Youth Organization is a non-profit youth sports organization that operates as a unified portfolio of basketball programs and student-athlete development services. The core offerings include The 20/20 Youth League (Spring-Summer competitive league for middle school athletes) and Holy City Fall Ball (Fall league for high school athletes), both providing competitive basketball with exposure opportunities. Year-round Basketball Camps and Clinics offer skills training for all skill levels. The Student-Athlete Enrichment Program (including AchieveU) provides holistic development through academic, athletic, and personal development focus areas. The Unconditional Champion Fund serves as the organization's annual fundraising mechanism supporting all programs.

Differentiator

Problem solved

Functional benefit

Brands

• The 20/20 Youth League: A low-cost competitive basketball program for middle school athletes designed to help them work toward becoming high school and college athletes.
• Holy City Fall Ball
• Never Stop Working Elite Runs
• AchieveU
• Classroom Hoops
• Student-Athlete Enrichment Program

Products and services

• The 20/20 Youth League A low-cost competitive basketball league for middle school athletes in the Lowcountry, running Spring-Summer. Designed to help student-athletes prepare for high school and college athletics with organized weekly games and exposure opportunities.
• Holy City Fall Ball A competitive fall basketball league for high school athletes and coaches, designed to prepare participants for the upcoming season while building confidence and camaraderie on and off the court.
• Basketball Camps and Clinics Year-round basketball training camps for boys and girls of all skill levels. Led by experienced coaches, offering comprehensive training in dribbling, passing, shooting, defense, and teamwork.
• Student-Athlete Enrichment Program A Fall-Spring program consisting of three focus areas: Academic Development, Athletic Development, and Personal Development. Empowers youth athletes to become independent learners while excelling as athletes through skill development.
• AchieveU A supportive community created by Charleston athletes that provides a safe and nurturing environment for youth athletes to grow, excel, and thrive in their athletic journeys through encouragement, education, and support.
• Never Stop Working Elite Runs High-intensity basketball competition designed for high school players looking to challenge themselves against top local high school, college, and professional hoopers. Hosted by Program Director Coach Will Lee with focus on skill development and exposure.
• Unconditional Champion Fund The organization's annual fundraising campaign that supports program development, operational expenses, diversity initiatives, athletic equipment, guest speakers, technology access, and community outreach events.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered minor.

• Solomon Family DentistryminorOthersListed as a Visionary Donor providing support to the organization's mission of empowering youth athletes.
• The Danner Benfield TeamminorOthersListed as a Visionary Donor supporting the organization.
• The Ideal LifeminorOthersListed as a Visionary Donor supporting the organization.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• USA Basketball: National governing body for basketball in the U.S., running youth development pipelines, national team programs, and grassroots initiatives. Comparable as a higher-tier organizer operating in the same youth basketball category.
• National Federation of State High School Associations (NFHS): Governing body for high school athletics including basketball. Comparable as a broader institutional organizer of scholastic sports pathways rather than a direct club competitor.
• YMCA of the USA: National nonprofit providing youth sports leagues, camps, and recreational programming through local branches. Comparable as a community-based, membership-style youth sports and development organization at much greater scale.
• Boys & Girls Clubs of America: National youth-development nonprofit that offers sports, mentoring, and academic programming through local affiliates. Operates a broader portfolio but serves the same youth-athlete segment with a similar nonprofit, donor-funded model.

Direct peers

• Amateur Athletic Union (AAU): National nonprofit governing body that sanctions youth basketball leagues, tournaments, and showcases across the U.S. Directly comparable as the dominant pipeline organizer for amateur youth basketball in the same athlete segment 20/20 serves.
• Police Athletic League (PAL): National nonprofit running youth sports, mentorship, and enrichment programs in local communities — the same youth-development-through-sports model 20/20 employs in Charleston.
• Nike Elite Youth Basketball League (EYBL): Premier national grassroots basketball circuit for high school prospects. Comparable as a competing exposure pipeline targeting the same college-recruitment-oriented high school athletes.

Others

• Positive Coaching Alliance: National nonprofit providing coaching education and character-development resources for youth sports. Comparable as an adjacent ecosystem participant that supports the same youth-athlete development mission.
• Athletes for Hope: Nonprofit connecting professional athletes with community causes including youth development. Comparable as a thematically aligned nonprofit that channels athletic influence into youth programming rather than directly competing for athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/the2020league
• YouTubeyoutube.com/@TheYouthOrganization-to1ti/featured
• Facebookfacebook.com/the2020youthorganization
• LinkedInlinkedin.com/company/the-20-20-youth-organization
• Instagraminstagram.com/the2020youthorganization/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 20/20 Youth Organization