Sunfly
Sunfly is an Estonian plant-based food company producing allergen-free sunflower seed butter, squeeze pouches, Medjool dates, and B2B protein powder for health-conscious and allergy-affected consumers across Europe, the Middle East, and Oceania.
- Company typePrivate
- Founded2020
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sunfly does
Sunfly (legal entity SUNFLY OÜ) is an Estonian plant-based food company founded in 2020 and headquartered in Tallinn that produces a complete line of sunflower seed-based consumer products. Its portfolio spans five variants of sunflower seed butter (Smooth, Natural No Added Sugar, Crunchy, Chocolate, Sweet & Salty), three variants of On-The-Go 32g squeeze pouches (Smooth, Crunchy, Sweet & Salty), three variants of Premium Medjool Dates Filled With Sunflower Seed Butter (Original, Cocoa, Crunchy), and a functional 100% sunflower seed protein powder sold as a B2B ingredient for bakery, meat alternatives, dairy alternatives, savoury, confectionery, and health supplement applications. The company's core technology is a proprietary cold-pressing process combined with an in-house developed fine grinding method that produces sunflower seed protein without chemicals or alcohols, alongside a dedicated Top 14 allergen-free production facility that processes only sunflower seeds to eliminate cross-contamination risk.
The business operates a hybrid direct-to-consumer and retail distribution model. Direct sales are run through a Shopify storefront at shopsunfly.com, complemented by retail listings with Planet Organic (UK, exclusive partner for the dates line), Ocado, Amazon UK, Kauba Maja, Nop Cafe, and fitpoint.ee in Estonia, giving the brand presence in eight countries: Estonia, UK, Finland, Lithuania, France, UAE, Australia, and Romania. Pricing is small-ticket unit-based at €3.75 per jar of sunflower seed butter and multi-pack 12 x 32g sachets for on-the-go formats, with no publicly disclosed subscription or contract-based pricing. Customer segments span health-conscious consumers, the 200+ million people globally affected by allergies to the top 14 allergens, vegans and plant-based consumers, athletes, and B2B food manufacturers, all positioned around clean-label, allergen-free, and sustainability credentials (30m² land use vs 1,300m² for beef protein; 6kg CO2e vs 81kg per kg of protein).
Sunfly is privately held, founder-owned, and bootstrapped with no disclosed institutional funding rounds, no parent company, and a headcount of 1–10. The company collaborates with PhD and Master's students in Food Technology and Chemistry and with university professors in Estonia to advance sunflower seed protein applications, and it holds Top 14 Allergen Free, Kosher, Halal, and Non-GMO certifications across the full product range. Brand visibility has been built through earned media features in British Vogue and Wired.
Sunfly firmographics
Firmographics- Name
- Sunfly
- Legal name
- SUNFLY OÜ
- Website
- https://shopsunfly.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sunfly is an Estonian plant-based food company producing allergen-free sunflower seed butter, squeeze pouches, Medjool dates, and B2B protein powder for health-conscious and allergy-affected consumers across Europe, the Middle East, and Oceania.
- Ownership category
- akta.pro rank
Sunfly industry classification
Industry- Product category
- Plant-based Food Products
- NAICS
- Grain and Oilseed Milling (3112), Soybean and Other Oilseed Processing (311224), Starch and Vegetable Fats and Oils Manufacturing (31122)
- SIC
- Grain Mill Products (2040), Food And Kindred Products (2000)
- akta.pro primary industry
- Sunflower Farming (AFAGABAC)
- akta.pro secondary industries
- Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B) (AFAHAJAI), Native Starches & Flours (Corn, Potato, Tapioca, Wheat, Rice) (AFAJABAB), Starches & Grain Derivatives Manufacturing (cornstarch, maltodextrin, glucose solids) (AFAKABAG)
Keywords
Where Sunfly is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Sunfly business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through the Shopify-powered online store at shopsunfly.com. Customers purchase products directly online with shipping to their location.
- Retail Distribution: Wholesale distribution through retail partners including Planet Organic in the UK, Kauba Maja, Nop Cafe, and fitpoint.ee in Estonia, and online retailers such as Ocado and Amazon in the UK
- B2B Ingredients: Protein powder sold as functional ingredient for bakery, meat alternatives, dairy alternatives, savoury, confectionery, and health and well-being applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sunflower Seed Butter Sweet & Salty - €3.75 per jar |
| Unit Pricing | Pay-as-you-go | On-The-Go Squeeze Pouches - Pack pricing |
| Unit Pricing | Pay-as-you-go | Dates Filled With Sunflower Seed Butter - Cocoa variant |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
Sunfly product offering
Product offeringCore offering
Sunfly (SUNFLY OÜ) manufactures and sells plant-based food products derived from sunflower seeds, including jarred sunflower seed butter in multiple flavor variants, single-serve 32g squeeze pouches, premium Medjool dates filled with sunflower seed butter, and a functional sunflower seed protein powder sold both as a finished B2B ingredient and for consumer applications. All products are produced in a dedicated Top 14 allergen-free facility and are positioned as clean-label, non-GMO, halal and kosher certified alternatives to nut butters and dairy-based protein.
Product overview
Sunfly is a plant-based food company specializing in sunflower seed products. The portfolio consists of three main product lines: (1) Sunflower Seed Butter in five variants (Smooth, Natural No Added Sugar, Crunchy, Chocolate, and Sweet & Salty) - jarred spreads made from roasted sunflower kernels with varying flavor profiles; (2) Premium Medjool Dates Filled With Sunflower Seed Butter in three variants (Original, Cocoa, and Crunchy) - Medjool dates stuffed with sunflower seed butter filling; and (3) Sunflower Seed Butter On-The-Go Squeeze Pouches in three variants (Smooth, Crunchy, and Sweet & Salty) - convenient 32g single-serve sachets. Additionally, the company offers a functional Sunflower Seed Protein Powder for B2B applications in bakery, meat alternatives, dairy alternatives, and health supplements. All products are Top 14 Allergen Free, Non-GMO, and certified Halal and Kosher.
Differentiator
Problem solved
Functional benefit
Products and services
- Sunflower Seed Butter (jarred spreads) Jarred roasted sunflower seed spreads available in five flavor variants, made from 76-96% roasted sunflower kernels with protein content of 19-22g per 100g. Rich in Vitamin E, Magnesium, Zinc, Iron, Selenium and Calcium. Top 14 Allergen Free, vegan, Non-GMO, halal and kosher certified. Targeted at health-conscious consumers and people with nut, soy, dairy and gluten allergies as a peanut butter alternative.
- Sunflower Seed Butter On-The-Go Squeeze Pouches Convenient 32g single-serve squeeze pouches of sunflower seed butter sold in 12-sachet packs in Smooth, Crunchy and Sweet & Salty variants. Each sachet provides around 7g of clean plant protein. Nut-free, vegan, palm-oil free, produced in a certified Top 14 allergen-free facility. Designed for lunchboxes, schools, offices, travel, and pre/post-workout snacking.
- Premium Medjool Dates Filled With Sunflower Seed Butter Premium Medjool dates (80%) stuffed with sunflower seed butter and other clean ingredients, available in Original, Cocoa and Crunchy variants. Made with 4-5 simple ingredients, nut-free, vegan, lunchbox-friendly, with fibre, potassium, antioxidants, and low glycaemic index. Distributed in the UK exclusively through Planet Organic and in Estonia through Kauba Maja, Nop Cafe and fitpoint.ee.
- Sunflower Seed Protein Powder 100% sunflower seed protein powder produced via a proprietary cold-pressing and in-house fine grinding process without chemicals or alcohols. Contains 50% protein, rich in fibre, low in saturated fats, Top 14 Allergen Free, and certified Halal and Kosher. Positioned as a functional ingredient for bakery, meat alternatives, dairy alternatives, savoury, confectionery, and health and well-being applications.
Quantifiable outcome
- Uses 30m2 to produce 1kg of Sunflower Seed protein compared to 1300m2 for 1kg of beef protein
- +5 more outcomes
Companies that use Sunfly
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Sunfly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sunfly partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Sunfly competitors and assessment
Company assessmentDirect peers
- Pip & Nut: UK-based premium nut butter brand selling almond, peanut, and cashew butters in jars and on-the-go formats. Pip & Nut is a direct geographic and category peer, operating in the same UK retail channels (Planet Organic, Ocado, Amazon) where Sunfly's products are listed.
- RXBAR: Clean-label protein bar brand using nut butters as primary ingredients. RXBAR overlaps with Sunfly in the high-protein, clean-label, on-the-go snacking segment and the broader allergen-conscious positioning.
- Justin's: Premium nut and seed butter brand offering almond and peanut butters in jars and squeeze pouches. Justin's competes directly in the premium spread and on-the-go snacking categories where Sunfly operates, with a similar clean-label, high-protein positioning.
- SunButter: North American sunflower seed butter specialist focused on allergen-free, nut-free spreads. SunButter is the most direct comparable to Sunfly, sharing both the sunflower seed ingredient focus and the allergy-driven consumer positioning, though SunButter operates at significantly larger scale.
- 88 Acres: US seed-based snack and protein bar company built around seed butters and allergen-free positioning. 88 Acres overlaps with Sunfly in both the seed-butter category and the allergen-free, clean-label consumer segment.
- Fix & Fogg: New Zealand-based premium nut butter brand with international distribution and squeeze pouch formats. Fix & Fogg shares Sunfly's premium positioning, multi-format strategy (jars and pouches), and D2C-plus-retail distribution model.
- Barney Butter: US almond butter brand specializing in premium, clean-ingredient spreads with smooth and crunchy variants. Barney Butter competes directly with Sunfly in the premium nut/seed butter category with a similar product line and clean-label messaging.
- Georgia Grinders: US-based premium nut butter manufacturer offering almond and peanut butters in multiple formats including squeeze pouches. Georgia Grinders directly overlaps with Sunfly in the premium spread and on-the-go snacking categories.
Broad incumbents
- Huel: UK-headquartered plant-based meal replacement brand operating at significantly larger scale. Huel shares Sunfly's plant-based, allergen-conscious, and UK-retail (Planet Organic, Ocado) positioning but serves a broader nutrition category rather than specializing in sunflower seed products.
- Beyond Meat: Large-scale plant-based protein company operating in meat and dairy alternatives. Beyond Meat shares Sunfly's plant-based protein positioning and end-consumer overlap but operates at substantially larger scale and broader product scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunfly social profiles
Digital presenceSunfly compliance and trust
Trust signalCompliance4 records
Sunfly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunfly leadership team
Management profileNumber of profiles
Sunfly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunfly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunfly
What does Sunfly do?
Sunfly (SUNFLY OÜ) manufactures and sells plant-based food products derived from sunflower seeds, including jarred sunflower seed butter in multiple flavor variants, single-serve 32g squeeze pouches, premium Medjool dates filled with sunflower seed butter, and a functional sunflower seed protein powder sold both as a finished B2B ingredient and for consumer applications. All products are produced in a dedicated Top 14 allergen-free facility and are positioned as clean-label, non-GMO, halal and kosher certified alternatives to nut butters and dairy-based protein.
Is Sunfly a public or private company?
Sunfly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sunfly founded?
Sunfly was founded in 2020. It employs 1 to 10 people.
Where is Sunfly based?
Sunfly is headquartered in Tallinn, Estonia, in the Europe region.
How does Sunfly make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and B2B Ingredients.
Who are Sunfly's main competitors?
Direct peers on record are Pip & Nut, RXBAR, Justin's, SunButter, 88 Acres, Fix & Fogg, Barney Butter and Georgia Grinders. Broad incumbents are Huel and Beyond Meat.
Does Sunfly have an API?
No public API is recorded for Sunfly.
What industry is Sunfly in?
Sunfly's product category is Plant-based Food Products. Its primary akta.pro industry code is AFAGABAC, Sunflower Farming, with a secondary code of AFAHAJAI, Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B). Its NAICS code is 3112 and its SIC code is 2040.