Conscious Media

What Conscious Media does

Conscious Media is a Dubai-headquartered, privately held sustainable digital media company that operates a programmatic advertising platform serving enterprise brands and advertising agencies primarily in the MENA region. The company was founded in 2024 by a team drawn from the AdTech sector and is led by Co-Founder & CEO Andy Powell. Its stated mission is to help brands increase return on ad spend while simultaneously reducing the carbon footprint of their digital advertising activity, with a documented average carbon intensity reduction of 36% and a documented average media effectiveness increase of 27% reported for its Open Exchange offering.

The company's product surface consists of three interconnected programmatic offerings: Conscious YouTube, which applies ML-driven device bid modifier optimization for video inventory; Conscious Open Exchange, which optimizes web-wide programmatic buying across branding, consideration, and performance funnel stages; and Conscious Green Marketplace (GMP), a private marketplace that automatically excludes high-carbon publishers while improving KPIs such as attention, view-through rate, and viewability. The underlying technology is not built in-house: ML optimization is licensed via an exclusive partnership with Greenbids, and carbon measurement and reporting relies on integration with Scope3. Regeneration activity is delivered through a partnership with Eden Reforestation Projects, planting one tree per 30,000 impressions on GMP campaigns.

Conscious Media monetizes through transaction-based fees on programmatic ad spend managed through its platform, supplemented by mid- and end-of-campaign reporting services that quantify both media metrics and carbon impact. Its go-to-market is sales-led, focused on direct engagement with enterprise advertisers and major agency holding companies (Publicis, WPP, Dentsu, Havas, IPG), with a 30-minute consultation call as a primary conversion mechanism. The company is privately held with 1-10 employees and has not disclosed external funding, making it a sub-scale, founder-led platform whose near-term economics depend on the velocity of conversion from agency relationships to managed programmatic spend.

Name

Conscious Media

Legal name

Conscious Media

Website

https://consciousmedia.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Conscious Media is a Dubai-based programmatic advertising platform serving MENA-region enterprise brands and agencies with ML-optimized, carbon-reduced digital media buying across YouTube, Open Exchange, and private marketplaces, monetized via transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Programmatic Advertising Fees: Revenue generated from programmatic advertising services across YouTube, Open Exchange, and Green Marketplaces. The company takes a transaction-based fee on ad spend managed through their platform, optimizing both ROAS and carbon impact for clients.
2. Campaign Reporting & Optimization Services: Mid and end-of-campaign reporting services that detail media metrics and carbon emissions. These professional services support the core programmatic advertising offering.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Conscious Media is a sustainable programmatic advertising company that helps enterprise brands and agencies in the MENA region run digital ad campaigns that simultaneously improve ROAS and reduce carbon emissions. It packages three programmatic products—Conscious YouTube, Conscious Open Exchange, and Conscious Green Marketplace (GMP)—powered by Greenbids' ML optimization and Scope3 carbon measurement, and adds tree-planting regeneration through Eden Reforestation Projects.

Product overview

Conscious Media is a unified sustainable digital media platform with three interconnected programmatic products: Conscious YouTube, Conscious Open Exchange, and Conscious Green Marketplace (GMP). All three products share a common tech infrastructure powered by Greenbids' ML algorithms and Scope3 carbon measurement, delivering both advertising ROI optimization (attention, VTR, viewability, ROAS) and positive carbon impact. The platform operates across YouTube, Open Exchange, and private marketplace channels, offering brands end-to-end campaign management from brief setup through live optimization to carbon-impact reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Conscious YouTube A programmatic YouTube advertising solution that boosts ad performance and lowers emissions via a quick 1-minute tech integration powered by Greenbids' ML algorithm for device bid modifier optimization. Designed for brand advertisers and agencies running YouTube campaigns in MENA.
• Conscious Open Exchange A web-wide green ad-buying solution that automates optimization at the intersection of media performance and reduced carbon emissions, operating across branding, consideration, and performance funnel levels. Targets enterprise and mid-market advertisers seeking sustainable open-exchange inventory.
• Conscious Green Marketplace (GMP) A private-marketplace programmatic offering that automatically eliminates high-carbon publishers while improving attention, VTR, and viewability KPIs, and includes carbon impact reporting plus regeneration initiatives via tree planting through Eden Reforestation Projects (1 tree per 30,000 impressions). For brand advertisers and agencies wanting curated, low-carbon private inventory.

Quantifiable outcome

• Average carbon intensity reduction of -36% achieved through Conscious Open Exchange
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• GreenbidscoreTechnology or IntegrationExclusive partnership where Greenbids provides the ML-powered algorithm technology that enables Conscious Media's YouTube and Open Exchange optimization. Greenbids' unique algorithm automates ad buying at the optimal balance between performance and carbon reduction, considering signals such as device, geo, site/channel, viewability, cost per KPI, and audibility.
• Eden Reforestation ProjectssupportingStrategic or Co-development PartnerEnvironmental partnership for regeneration initiatives. Conscious Media plants trees through Eden Reforestation Projects on every Green Marketplace campaign, with a ratio of 1 tree per 30,000 impressions. Currently supporting mangrove forest restoration in Haiti.
• Scope3supportingTechnology or IntegrationCarbon measurement partner providing data and benchmarks for measuring carbon impact across digital advertising campaigns. Used in conjunction with Greenbids for comprehensive carbon reporting.
• GooglesupportingTechnology or IntegrationTechnology platform integration for YouTube advertising. Conscious YouTube offering leverages Google's advertising platform with sustainable optimization.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsu: Dentsu is a Conscious Media customer and global media agency with internal sustainability commitments and tools for clients. It competes for enterprise advertiser sustainability mandates through its media and creative networks.
• GroupM: GroupM is WPP's media investment arm and a Conscious Media customer. It operates sustainability frameworks across media buying (MediaNet, mPrint) and competes for the same enterprise sustainability media mandates at much larger scale.
• IPG Mediabrands: IPG Mediabrands is a Conscious Media customer and global media agency network with sustainability commitments across media planning. It represents both a partner and broader incumbent for sustainability-in-advertising mandates.
• Publicis Groupe: Publicis is both a Conscious Media customer and a broader incumbent with internal sustainability media capabilities and net-zero commitments. It competes for enterprise advertiser sustainability mandates at scale across global markets.
• Havas Media: Havas Media is a Conscious Media customer and global agency network with sustainability offerings through its Havas Meaningful Brands framework. It competes for sustainability-aligned media mandates at scale.

Direct peers

• Scope3: Scope3 is the carbon measurement infrastructure that Conscious Media integrates with for reporting. Scope3 also operates its own emissions platform serving advertisers and publishers, competing for the same sustainability-in-media budgets.
• Good-Loop: Good-Loop is a sustainable advertising platform that donates a portion of ad spend to charity per ad view. Like Conscious Media, it offers brands a sustainability layer on top of digital ad buying with measurable social and environmental impact.
• Greenbids: Greenbids is the ML-powered sustainable programmatic technology provider that powers Conscious Media's core optimization. It also sells its own sustainable ad solutions globally, making it both a critical partner and direct competitor in sustainable programmatic advertising.

Emerging players

• AdGreen: AdGreen is a carbon calculator focused on advertising production emissions. While currently narrower than Conscious Media's media-buying focus, it shares the sustainability-in-advertising mission and could expand into media measurement.

Regional players

• Choueiri Group: Choueiri Group is a leading MENA media holding company with exclusive representations of major media owners. It competes regionally with Conscious Media for advertiser budgets across MENA digital media and could expand into sustainable programmatic offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conscious-media-mena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscious Media