R9 Regional TV Austria

What R9 Regional TV Austria does

R9 Regional TV Austria GmbH is a Vienna-based television network and content marketer that aggregates nine regional Austrian broadcasters into a single national sales platform. Founded in 2013 as a joint venture owned by Gamma Film (35%), Kobza Media (30%), WH Media/Wien Holding (24%), and AlmGud (11%), the company bundles the regional TV stations of all nine Austrian federal states — W24, Kurier TV, LT1, N1 TV, Kärnten1, TirolTV, Ländle TV, Kanal3, and RTS Salzburg — into one advertising umbrella. The network reports a monthly reach of 3.1 million Austrians and approximately 350,000 daily viewers, positioning itself as the Austrian analogue of the RMS radio consolidation model.

The company's core offering is a nationwide TV advertising sales platform that enables national advertisers to book regional TV campaigns through a single point of contact, complemented by shared R9-branded programming distributed daily across the partner stations. Distribution is handled via satellite (Astra 19.2° East, Transponder 1.005, 11273 MHz), cable networks (including Magenta), and online/mobile streaming. Since 2023, R9 has offered nationwide advertising packages with spots aired at every full hour on all stations, extending the standardized national inventory. The company operates under the regulatory supervision of Kommunikationsbehörde Austria (KommAustria).

R9 generates revenue through TV advertising sales, with national sales executed via two channel partners: IP Österreich (the primary national sales partner) and RTL AdAlliance GesmbH. The customer base is dominated by large national enterprise advertisers, including ÖBB (Austrian Federal Railways), Austrian Post, Verbund, Stiegl, Manner, and Flughafen Wien. The company runs a lean core team of 1–10 employees under Managing Director Marcin Kotlowski, with the network model itself — rather than owned infrastructure — serving as the principal asset.

Name

R9 Regional TV Austria

Legal name

R9 Regional TV Austria GmbH

Website

https://r-9.at

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

R9 Regional TV Austria is a Vienna-based TV network that aggregates nine Austrian regional broadcasters into a single national advertising platform, reaching 3.1 million monthly viewers and serving national enterprise advertisers including ÖBB, Verbund, Stiegl, and Austrian Post.

Ownership category

akta.pro rank

Product category

Television Broadcasting and Advertising

NAICS

Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Media Buying Agencies (541830)

SIC

Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)

akta.pro primary industry

Regional/Sub-National Broadcast Networks (MPABAAAM)

akta.pro secondary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Regional television broadcasting
• TV advertising sales
• Nationwide TV network
• Regional content marketing
• Television advertising packages

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TV Advertising Sales: R9 generates revenue by selling TV advertising spots across its network of 9 regional Austrian TV stations, offering national reach with regional proximity to advertisers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

R9 Regional TV Austria GmbH operates a nationwide Austrian television network that aggregates nine regional broadcasters (W24, Kurier TV, LT1, N1 TV, Kärnten1, TirolTV, Ländle TV, Kanal3, RTS Salzburg) covering all nine federal states. Its core commercial activity is selling TV advertising slots across the network to national and regional advertisers, with nationwide packages—including full-hour spot placement across all stations since 2023—marketed through IP Österreich and RTL AdAlliance. The network also distributes regional television programming and reaches over 3.1 million Austrians monthly.

Product overview

R9 Regional TV Austria is a unified platform combining regional television broadcasters from all nine Austrian federal states (Wien, Burgenland, Niederösterreich, Oberösterreich, Kärnten, Tirol, Vorarlberg, Steiermark, Salzburg) under one national network. The offering consists of three main components: the R9 Regional TV Network itself as the core platform providing nationwide reach of over 3.1 million monthly viewers; R9 TV Programming delivering regional content including original shows; and R9 Advertising services enabling national campaign distribution through hourly commercial slots across all partner stations. The network functions as an aggregator and national sales representative for regional TV, allowing advertisers to achieve Austria-wide coverage through a single point of contact.

Differentiator

Problem solved

Functional benefit

Products and services

• R9 Regional TV Network A nationwide Austrian regional television network that bundles broadcasters from all nine federal states (W24 Wien, Kurier TV Burgenland, LT1 Oberösterreich, N1 TV Niederösterreich, Kärnten1, TirolTV, Ländle TV Vorarlberg, Kanal3 Steiermark, RTS Salzburg), offering a monthly reach of over 3.1 million Austrian viewers.
• R9 TV Programming Daily television programming broadcast across R9 partner stations from 05:30 to 00:00, including original shows such as Mehlspeiskultur, the R9 Trailer, and the Österreichliste, with regional content windows featuring each federal state's champion broadcaster.
• R9 Werbung (R9 Advertising) Nationwide television advertising packages sold through IP Österreich, enabling advertisers to reach Austrian audiences via hourly commercial slots across all nine R9 partner stations in a single booking.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• IP ÖsterreichcoreChannel Partner/ Reseller/ DistributorIP Österreich markets the regional TV network R9 nationally, enabling national advertisers to book campaigns across all regional stations through a single contact. This partnership provides nationwide reach and national pricing and advertising formats.
• RTL AdAlliance GesmbHcoreChannel Partner/ Reseller/ DistributorRTL AdAlliance serves as a sales partner for R9 Regional TV Austria, located at Stella-Klein-Löw Weg 11-17, Haus C, 1020 Wien.
• JEF Österreich (JEF.at)minorStrategic or Co-development PartnerCollaboration with youth organization JEF Österreich for European media and democracy education initiatives, including EU Mythbusters campaigns against fake news.
• Europe Direct WienminorStrategic or Co-development PartnerPartnership with Europe Direct Wien for EU-related events, democracy initiatives, and civil society engagement.
• europe:unitedminorStrategic or Co-development PartnerCollaboration with europe:united – Organisation für ein menschliches Europa for events promoting European values and human rights.
• Österreich BlickminorChannel Partner/ Reseller/ DistributorÖsterreich Blick is a content partner/showcase featured on the R9 network.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ServusTV: Austrian commercial TV broadcaster offering national coverage with a regional/cultural programming angle. Directly comparable to R9 as an Austrian TV advertising sales platform competing for the same national advertiser budgets.
• RTL AdAlliance: International media sales house (RTL Group subsidiary) selling TV and digital advertising across Europe. R9's international sales partner and a direct comparable as a multi-market TV ad sales intermediary.
• ATV (Austria): Austrian private television broadcaster owned by ProSiebenSat.1 Media, providing national commercial TV inventory. Comparable to R9 as a competing Austrian private TV advertising platform.
• TV Bayern: Network of regional Bavarian TV stations operating as a supra-regional advertising marketer — the German model explicitly cited by R9 as analogous. Highly comparable in structure (regional TV network bundled for national ad sales).
• ProSiebenSat.1 PULS 4: Austrian commercial TV broadcaster (Puls 4, ProSieben Austria, Sat.1 Austria, kabel eins austria) that sells national TV advertising. Comparable to R9 as a competing national TV ad inventory source in Austria.
• IP Österreich: Austrian private radio and TV advertising marketer. R9's commercial sales partner but also a comparable media sales house aggregating broadcaster inventory for national advertisers in Austria.
• Goldbach Group: Swiss/Austrian media marketer that sells advertising across multiple TV and digital channels in DACH. Comparable to R9 as a regional TV ad aggregation and sales intermediary serving national advertisers.

Broad incumbents

• ORF (Österreichischer Rundfunk): Austrian public broadcaster with dominant national reach and a comprehensive portfolio (ORF eins, ORF 2, ORF III, ORF Sport +). Comparable to R9 as the dominant incumbent in Austrian TV that R9 must compete with for advertising share.

Emerging players

• CH Media: Swiss media group operating regional TV channels and national advertising sales. Comparable as a multi-regional TV network model analogous to R9 but in Switzerland.

Others

• RMS (Radio Marketing Service): German radio marketing service that bundles private radio stations for national ad sales — the radio equivalent of R9's TV model, which R9 explicitly references as its analog. Useful comparability for the network aggregation business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/R9Oesterreich
• LinkedInlinkedin.com/company/r9-regional-tv-austria-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R9 Regional TV Austria