The Brave Group
The Brave Group is a Melbourne-based boutique consulting firm founded in 2021 that delivers executive coaching, leadership development, and corporate training programs for C-suite executives and senior leaders, with enterprise clients including BASF and nib Group.
- Company typePrivate
- Founded2021
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Brave Group does
The Brave Group is a Melbourne-based boutique business consulting firm founded in 2021 that delivers executive coaching, leadership development, and corporate training programs for C-suite executives and senior leaders. The firm is co-founded by Melissa Hamilton, a former CEO who led an organization of more than 4,500 employees, and Kelli Hayes, a former CEO of an organization with more than 6,500 employees. Disclosed enterprise clients include nib Group in insurance and BASF in chemicals and manufacturing, indicating traction with large corporate buyers, alongside a broader base of individual executive participants in open cohort programs.
The product portfolio is structured around premium-priced, facilitator-led cohort programs and bespoke corporate engagements. The INFLUENCE CEO Mastermind runs six months at A$15,990 total with a minimum of eight participants; Elevate is a seven-week executive women program at A$2,000 per person; the general Leadership program runs seven weeks at A$1,500 per person; and Strategic Finance for Leaders is priced at A$1,600 per person with a minimum of six. Tailored corporate programs span six weeks to twelve months under custom pricing, and one-on-one executive coaching is delivered through the Next Step Enrichment offering. The business model relies on high-touch, expert-led delivery rather than any proprietary technology platform, with revenue driven by cohort seats, premium pricing, and bespoke enterprise contracts.
The company operates a sister brand, Brave Feminine Leadership, anchored by a podcast with more than 80 interviews that extends its content footprint in the women-in-leadership niche. Its core ecosystem partnership is with WILDA (Women in Leadership Development Australia), which underpins a 12-month Women in Leadership Programs with Allyship offering. A peripheral partnership with Time Under Tension, described as Australia's first generative AI experience agency, provides AI-themed content. The leadership team beyond the co-founders includes Alister Dias as Principal Advisor (ex-Google Cloud ANZ) and Arthur Huxtable as Chair (former CFO of Stellar Group), adding cloud and finance credibility.
The Brave Group firmographics
Firmographics- Name
- The Brave Group
- Legal name
- The Brave Group
- Website
- https://bravegroupco.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Brave Group is a Melbourne-based boutique consulting firm founded in 2021 that delivers executive coaching, leadership development, and corporate training programs for C-suite executives and senior leaders, with enterprise clients including BASF and nib Group.
- Ownership category
- akta.pro rank
The Brave Group industry classification
Industry- Product category
- Executive Coaching and Leadership Development Services
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- C-Suite & Senior Executive Coaching (EDABANAA)
- akta.pro secondary industries
- Executive Leadership & C-Suite Development (EDABAAAA), Leadership Development & Executive Coaching (BPAHAGAD), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Inclusive Leadership & Leading Diverse Teams (EDABAAAM)
Keywords
Where The Brave Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
The Brave Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Executive Coaching Services: One-on-one personalized coaching for CEOs and senior executives led by former CEOs Melissa Hamilton and Kelli Hayes. The Next Step Enrichment Coaching Program provides tailored coaching for personal and business objectives.
- Leadership Development Programs: Structured group programs including INFLUENCE (6-month CEO mastermind), Elevate (7-week program for executive women), Leadership (7-week general program), and Strategic Finance for Leaders. Programs have minimum group sizes and per-person pricing.
- Tailored Corporate Programs: Custom programs designed for organizations based on unique needs, challenges, and goals. Programs can run 6 weeks to 12 months with various delivery formats (plenary, virtual, or hybrid) and include bespoke content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | INFLUENCE - 6 month CEO Mastermind Program |
| Subscription | Multi-year contract | Elevate - 7 Week Program for Executive Women |
| Subscription | Multi-year contract | Leadership - 7 Week General Leadership Program |
| Subscription | Multi-year contract | Strategic Finance for Leaders |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Brave Group product offering
Product offeringCore offering
The Brave Group provides tailored executive coaching and structured leadership development programs to C-suite executives, senior leaders, and organizations. Its core services include one-on-one executive coaching (Next Step Enrichment Coaching Program) and group programs such as the INFLUENCE CEO mastermind, Elevate, the Leadership Program, Strategic Finance for Leaders, Women in Leadership Programs with Allyship, and the Strategic Leadership Program, delivered virtually or face-to-face.
Product overview
The Brave Group offers a portfolio of executive coaching and leadership development programs designed to elevate C-suite and senior executives. The core offerings include the Next Step Enrichment Coaching Program (one-on-one executive coaching), INFLUENCE (a 6-month CEO mastermind), Elevate (executive women's program), Leadership Program (7-week development), Strategic Finance for Leaders, and Women in Leadership Programs with Allyship (12-month holistic program). The company also operates a sister brand, Brave Feminine Leadership, focused specifically on empowering professional women through programs and a podcast. All offerings can be tailored to organizational needs, ranging from 6 weeks to 12 months in duration.
Differentiator
Problem solved
Functional benefit
Brands
- Brave Feminine Leadership: A sister brand of The Brave Group dedicated to empowering C-suite professional women to lead with confidence, authenticity, and impact. Also hosts a podcast featuring over 80 interviews with global leaders.
Products and services
- Executive Coaching (Next Step Enrichment Coaching Program) Personalized one-on-one coaching program led by former CEOs Melissa Hamilton and Kelli Hayes, designed to support senior executives with tailored coaching for personal and business objectives. Provides accountability, growth facilitation, and a safe sounding board for leaders.
- INFLUENCE (CEO Mastermind) 6-month CEO mastermind program offering proven strategies, personalized mentorship, and a trusted peer network for visionary CEOs. Includes 6 one-on-one mentoring sessions and 6 group mastermind sessions, with a minimum group size of 8 participants and a total investment of $15,990.
- Elevate (Mini-Mastermind for Executive Women) 7-week program helping organizations unlock the ambition of female talent through 7 live 90-minute virtual webinars, 2 individual coaching sessions, online self-paced learning, and a success plan, priced at $2,000 per person excluding GST.
- Leadership Program 7-week general leadership program empowering leaders at all levels to develop confidence, capability, and motivation through 7 live 60-minute virtual webinars, online self-paced learning, and the creation of a Strategic Leadership Development Plan. Priced at $1,500 per person excluding GST, with a minimum group size of 8.
- Strategic Finance for Leaders 5-session program helping leaders with P&L accountability develop financial acumen through 5 live 120-minute virtual webinars (or 2 half days), an optional 1:1 coaching session, and access to unique dynamic variance management and forecasting tools. Priced at $1,600 per person excluding GST, with a minimum group size of 6.
- Women in Leadership Programs with Allyship 12-month holistic program run in partnership with WILDA, supporting female participants, their leaders, and sponsors through face-to-face workshops, live webinars, one-on-one and group coaching to achieve career ambitions and challenge workplace biases. Typically 9-12 months in duration.
- Strategic Leadership Program 6-month program designed to lift strategic thinking capability in key people and achieve alignment on strategic deliverables through workshops, webinars, and one-on-one coaching sessions.
- Tailored Programs Custom programs shaped from Brave Group's existing content library and bespoke content based on unique organizational needs, challenges, and goals. Available in durations from 6 weeks to 12 months with flexible delivery formats including plenary, virtual, or hybrid.
Quantifiable outcome
- Leaders grow enormously in a short space of time and step into bigger roles
- +1 more outcomes
Companies that use The Brave Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Brave Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Brave Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- WILDA (Women in Leadership Development Australia)coreWILDA, founded by Karen Rule (a Psychologist, Executive Coach, and Principal), partners with Brave Group to deliver holistic development programs that elevate top female talent through organizations. The partnership integrates alignment with sponsors and line leaders as part of a comprehensive 9-12 month Women in Leadership Programs with Allyship initiative.
- Time Under TensionminorTime Under Tension, founded by Jason Ross and described as Australia's first generative AI experience agency, partners with Brave Group to help develop forward-thinking executives through showcasing the power and application of generative AI. Jason Ross guest presents on AI topics to Brave Group programs.
- Executive Brand (Wendy Pavey)minorWendy Pavey, Founder of Executive Brand, is a Brand & Career Strategist who guides ambitious executives to build the story, profile, and network that attracts their dream roles. She guest presents to Brave Group programs on strategic networking and visibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
The Brave Group competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organizational consulting firm with a dedicated leadership development practice. Comparable because it sells executive coaching and leadership advisory services to enterprise clients, though it operates at vastly larger scale and across broader HR/talent functions.
- DDI (Development Dimensions International): Established global leadership development consultancy delivering leadership programs, assessments, and coaching to large enterprises. Comparable because it competes for enterprise leadership development budgets with structured programs, though with much broader assessment-led methodologies.
- Center for Creative Leadership: Nonprofit global leadership development provider offering open-enrollment and custom leadership programs plus executive coaching. Comparable because it delivers cohort-based leadership programs and coaching similar to Brave Group's masterminds and bespoke programs.
- Heidrick & Struggles: Global executive search and leadership advisory firm offering executive coaching and leadership development services. Comparable because it competes for the same C-suite leadership development wallet, though its core franchise is executive search and culture advisory.
- FranklinCovey: Global performance and leadership development company with structured leadership programs and content (e.g., The 7 Habits). Comparable because it sells cohort-based leadership development content and enterprise programs to organizations developing female and senior leaders.
- Slalom Consulting: Global management and technology consulting firm with a leadership and organizational development practice. Comparable as a broader management consulting alternative that also delivers leadership development programs alongside operational advisory services.
Emerging players
- BetterUp: Tech-enabled coaching and leadership development platform combining AI with a network of coaches for enterprise clients. Comparable as a competing delivery model for executive and leadership coaching, though its tech platform enables scale beyond human facilitator dependence.
- Ellevate Network: Global professional community and training platform dedicated to the advancement of women in the workplace, offering cohort programs and mentorship. Comparable because Brave Group's Brave Feminine Leadership brand directly overlaps with this mission and community-driven leadership development model for executive women.
Regional players
- The CEO Institute: ANZ-based peer advisory and development organization for CEOs and business owners, including Syndicate Chair programs. Comparable because Brave Group co-founder Kelli Hayes is a Syndicate Chair there, indicating overlap in CEO mastermind and peer advisory offerings in the same Australian market.
- The Growth Faculty: Australia-based speaker and leadership development agency bringing global business thinkers to ANZ audiences. Comparable as a competitor in the Australian executive education ecosystem, particularly for cohort-based programs aimed at senior leaders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Brave Group social profiles
Digital presenceThe Brave Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brave Group leadership team
Management profileNumber of profiles
Profiles4 records
The Brave Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brave Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brave Group
What does The Brave Group do?
The Brave Group provides tailored executive coaching and structured leadership development programs to C-suite executives, senior leaders, and organizations. Its core services include one-on-one executive coaching (Next Step Enrichment Coaching Program) and group programs such as the INFLUENCE CEO mastermind, Elevate, the Leadership Program, Strategic Finance for Leaders, Women in Leadership Programs with Allyship, and the Strategic Leadership Program, delivered virtually or face-to-face.
Is The Brave Group a public or private company?
The Brave Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Brave Group founded?
The Brave Group was founded in 2021. It employs 1 to 10 people.
Where is The Brave Group based?
The Brave Group is headquartered in Melbourne, Australia, in the Oceania region.
How does The Brave Group make money?
Three revenue lines are on record. Executive Coaching Services are the primary driver. The others are leadership Development Programs and tailored Corporate Programs.
Who are The Brave Group's main competitors?
Broad incumbents on record are Korn Ferry, DDI (Development Dimensions International), Center for Creative Leadership, Heidrick & Struggles, FranklinCovey and Slalom Consulting. Emerging players are BetterUp and Ellevate Network. Regional players are The CEO Institute and The Growth Faculty.
Does The Brave Group have an API?
No public API is recorded for The Brave Group.
What industry is The Brave Group in?
The Brave Group's product category is Executive Coaching and Leadership Development Services. Its primary akta.pro industry code is EDABANAA, C-Suite & Senior Executive Coaching, with a secondary code of EDABAAAA, Executive Leadership & C-Suite Development. Its NAICS code is 8139 and its SIC code is 8742.