The Executive Brand
The Executive Brand is a Sydney-based boutique personal branding consultancy founded in 2020 that serves executives, boards, and founders across Australia, the UK, and the USA through exclusive 1:1 brand strategy and LinkedIn content services, a four-part Masterclass Series, and free top-of-funnel guides.
- Company typePrivate
- Founded2020
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Executive Brand does
The Executive Brand is a private, founder-owned personal branding consultancy headquartered in Sydney, Australia, founded in 2020 by Ahmad Imam. The firm serves executives, corporate boards, and founders across Australia, the United Kingdom, and the United States, with a stated global reach. Its core offering is the Executive Brand Service, an exclusive 1:1 engagement comprising an Executive Brand Blueprint, end-to-end content strategy, LinkedIn content production, and network leverage to build credibility, authority, and thought leadership rather than vanity metrics. The firm supplements this core service with a Masterclass Series of four 6-hour workshops (Superstar Executive Brand, Employer of Choice Brand, Industry Leader Brand, and Thought Leader Brand) and a free top-of-funnel resource layer comprising downloadable PDF guides on LinkedIn personal branding and content creation.
The underlying delivery model is human-led professional services rather than a software platform: a hand-picked team covers brand strategy, content strategy, social marketing, copywriting, graphic design, video editing, research, and thought leadership, with leadership including CBO Paris Cutler and CFO David Long. Technology use centres on LinkedIn as the primary channel, with the founder's 1M+ LinkedIn following functioning as the dominant marketing and credibility asset, complemented by Instagram, Facebook, free PDF guides, and in-person masterclasses. No proprietary technology, mobile app, API, or integrations are evidenced.
Revenue is generated exclusively through professional services engagements on a quote-based, multi-year contract basis. Distribution is direct: client engagement begins with a discovery call to establish alignment, followed by direct executive-level consultation, with all client relationships handled in-house. No external institutional investment, private equity backing, partnerships, acquisitions, or subsidiary structures are disclosed, and the firm operates as an independent boutique consultancy with selective client intake.
The Executive Brand firmographics
Firmographics- Name
- The Executive Brand
- Legal name
- The Executive Brand
- Website
- https://theexecutivebrand.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Executive Brand is a Sydney-based boutique personal branding consultancy founded in 2020 that serves executives, boards, and founders across Australia, the UK, and the USA through exclusive 1:1 brand strategy and LinkedIn content services, a four-part Masterclass Series, and free top-of-funnel guides.
- Ownership category
- akta.pro rank
The Executive Brand industry classification
Industry- Product category
- Executive Personal Brand Consulting
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Reputation Management & Executive Thought Leadership (MPAAADAK)
- akta.pro secondary industries
- Executive & Leadership Reputation Management (MPAAAOAE), Executive Presence & Communication Coaching (EDABANAE), Employer Brand Strategy & Talent Branding (BPAFAEAH)
Keywords
Where The Executive Brand is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
The Executive Brand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- 1:1 Personal Branding Services: Exclusive end-to-end personal branding service including Executive Brand Blueprint, strategy, and LinkedIn content creation. Direct partnership model with select clients.
- Masterclass Programs: In-person signature masterclasses for executive teams, leadership teams, and boards. Fully immersive, interactive, and personalised training sessions delivered as intimate group workshops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Elite Service - Exclusive 1:1 Branding Partnership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
The Executive Brand product offering
Product offeringCore offering
The Executive Brand provides an exclusive end-to-end personal branding service for executives, boards, and founders. The core offering begins with a discovery call, followed by a tailored Executive Brand Blueprint, content strategy aligned to career and business objectives, LinkedIn content production, and leverage of global networks to expedite visibility. The firm also delivers in-person masterclasses (Superstar Executive, Employer of Choice, Industry Leader, Thought Leader) and free downloadable LinkedIn branding guides.
Product overview
The Executive Brand is a personal brand consulting firm offering a single core service (Executive Brand Service) plus a Masterclass Series and free downloadable resources. The Executive Brand Service is a full-service personal branding solution encompassing discovery, brand blueprint development, content strategy, content production, and network leverage for LinkedIn. The Masterclass Series offers four distinct workshops (Superstar Executive Brand, Employer of Choice Brand, Industry Leader Brand, and Thought Leader Brand) for groups seeking education on personal and company branding. Free resources include PDF guides on LinkedIn personal branding and content creation. The product portfolio is structured as a service-led offering rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Brand Service Full-service personal branding solution for executives, boards, and founders that includes discovery call, brand blueprint development, content strategy, LinkedIn content production, and network leverage to build credibility, authority, and industry recognition.
- Superstar Executive Brand Masterclass A 6-hour in-person workshop for corporate executives and executive job seekers covering brand auditing, LinkedIn profile optimization, networking strategies, and career brand development, including LinkedIn profile templates, direct message and email scripts, and social media calendars.
- Employer of Choice Brand Masterclass A 6-hour in-person masterclass for CEOs, boards, executive teams, and HR focusing on employer branding, company brand awareness, employee value proposition, and activating the C-suite as company ambassadors.
- Industry Leader Brand Masterclass A 6-hour in-person workshop for CEOs, boards, and founders on establishing industry leadership through company brand positioning, unique value proposition development, and brand messaging strategies.
- Thought Leader Brand Masterclass An in-person masterclass for keynote speakers, non-fiction authors, coaches, consultants, and educators covering identifying breakthrough ideas, growing social media presence, building email lists, overcoming imposter syndrome, and launching books, blogs, or podcasts.
Quantifiable outcome
- Valuable career and business relationships start with brand awareness 1-2 years prior to formal engagement commencing
- +1 more outcomes
Companies that use The Executive Brand
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles6 records
The Executive Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Executive Brand partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Executive Brand competitors and assessment
Company assessmentDirect peers
- Hinge Marketing: A B2B professional services marketing firm that helps firms and individual leaders develop brands, generate demand, and amplify visibility — overlapping with The Executive Brand's brand strategy and content production offering.
- Influence & Co. A content and thought-leadership agency that helps executives and brands build authority through content, similar to The Executive Brand's executive brand blueprint and content production services.
- Reach Personal Branding: A personal branding agency that develops executive and corporate brand strategy, LinkedIn presence, and thought leadership content, comparable in scope and target customer to The Executive Brand.
- SimplyBe. Agency: A personal brand agency serving founders and executives with brand strategy, content, and visibility services — directly comparable to The Executive Brand's premium 1:1 service model.
- The Hired Guns: An executive branding and content firm that works with C-suite leaders on thought leadership and visibility, overlapping with The Executive Brand's executive presence and authority positioning.
- Brand of a Leader: A specialist personal branding consultancy for executives and leaders, offering brand strategy and content services in direct competition with The Executive Brand's core service line.
Broad incumbents
- Edelman: A global communications and reputation management firm that serves executives and corporate leaders with personal reputation, thought leadership, and brand services as part of a much broader portfolio.
- Ogilvy: A global advertising and brand-strategy network that competes for executive and corporate brand work, though typically at a much larger scale and broader scope than The Executive Brand's niche offering.
- TopResume: A scaled resume and career-branding service that addresses part of The Executive Brand's offering (LinkedIn profile and personal branding) at lower price points and broader market segments.
Emerging players
- Own The Room: A communication and executive presence coaching firm offering workshops and training for leaders — adjacent to The Executive Brand's executive presence and thought leadership masterclasses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Executive Brand social profiles
Digital presenceThe Executive Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Executive Brand leadership team
Management profileNumber of profiles
Profiles3 records
The Executive Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Executive Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Executive Brand
What does The Executive Brand do?
The Executive Brand provides an exclusive end-to-end personal branding service for executives, boards, and founders. The core offering begins with a discovery call, followed by a tailored Executive Brand Blueprint, content strategy aligned to career and business objectives, LinkedIn content production, and leverage of global networks to expedite visibility. The firm also delivers in-person masterclasses (Superstar Executive, Employer of Choice, Industry Leader, Thought Leader) and free downloadable LinkedIn branding guides.
Is The Executive Brand a public or private company?
The Executive Brand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Executive Brand founded?
The Executive Brand was founded in 2020. It employs 11 to 50 people.
Where is The Executive Brand based?
The Executive Brand is headquartered in Sydney, Australia, in the Oceania region.
How does The Executive Brand make money?
Two revenue lines are on record. 1:1 Personal Branding Services are the primary driver. The others are masterclass Programs.
Who are The Executive Brand's main competitors?
Direct peers on record are Hinge Marketing, Influence & Co., Reach Personal Branding, SimplyBe. Agency, The Hired Guns and Brand of a Leader. Broad incumbents are Edelman, Ogilvy and TopResume. Own The Room is listed as an emerging player.
Does The Executive Brand have an API?
No public API is recorded for The Executive Brand.
What industry is The Executive Brand in?
The Executive Brand's product category is Executive Personal Brand Consulting. Its primary akta.pro industry code is MPAAADAK, Reputation Management & Executive Thought Leadership, with a secondary code of MPAAAOAE, Executive & Leadership Reputation Management. Its NAICS code is 541613 and its SIC code is 7311.