Greasepaint

What Greasepaint does

Greasepaint, operating as Scottsdale Community Players DBA Greasepaint Youtheatre, is a 501(c)(3) nonprofit youth theatre organization founded in 1982 and based at 7020 E 2nd St, Scottsdale, Arizona. The organization serves young performers aged 7-19 in the Phoenix metropolitan area, producing four mainstage musicals annually in a 192-seat venue with approximately 40 child actors per production and roughly 50 contracted local artists per season. Recent and upcoming productions include Once Upon A One More Time, Shrek The Musical Jr., Annie Jr., The Lightning Thief, and Chicago Teen Edition. The business model combines earned revenue (ticket sales of $25-30 per seat, classes and camps priced $275-550, and free auditions) with contributed revenue from a multi-year Seat Sponsorship program featuring engraved steel plates, Greasepaint Galas, individual donations, and corporate and foundation grants.

Greasepaint's funding base is anchored by named regional partners including Arizona Public Service (which underwrites sensory-sensitive programming launched in 2024), the Wasserman and Holland Family Foundations, the AZ Community Foundation, Scottsdale Arts, and the Scottsdale Charros, with additional support from Feldman Royle, the Pino Family Foundation, and Vet Tix for military audience access. The operational technology stack consists of Thundertix for ticketing and Constant Contact for marketing automation. The organization has accumulated an alumni roster that includes Broadway performers Casey Likes, Sam Primack (Dear Evan Hansen), and Cheyenne Jackson, as well as Johnna Dias-Watson of Netflix's Wednesday, and has earned 23 awards and 48 nominations at the National Youth Theatre Awards for the 2018-19 season with Outstanding Production wins from 2012 through 2019. Artistic and Executive Director Maureen Watson leads the organization.

Competitive positioning rests on the program's longevity, its talent-development outcomes, and its relationships with local foundations rather than on technology or geographic reach. Headcount is reported at 11-50, consistent with a small administrative team supported by seasonal contracted artistic staff.

Name

Greasepaint

Legal name

Scottsdale Community Players DBA Greasepaint Youtheatre

Website

https://greasepaint.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Greasepaint (Scottsdale Community Players DBA Greasepaint Youtheatre) is a 501(c)(3) nonprofit youth theatre in Scottsdale, Arizona, serving performers aged 7-19 through four annual mainstage productions, classes, and camps in a 192-seat venue.

Ownership category

akta.pro rank

Product category

Youth Theatre & Performing Arts Education

NAICS

Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

akta.pro secondary industries

Theatre Education, Training & Conservatories (MPAGABAN), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Youth theatre productions
• Performing arts education
• Summer theatre camps
• Community theatre programs
• Arts education nonprofit

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Revenue from selling tickets to theatrical productions. Ticket prices range from $25-$30 per show.
2. Classes and Camps: Revenue from summer camps and classes. Summer camps range from $275 for one-week programs to $550 for two-week programs like Pop Star Dreams.
3. Seat Sponsorship: Individuals and families can sponsor theatre seats for 10-year terms with engraved steel plates displaying their name or a loved one's name.
4. Donations and Fundraising: Tax-deductible donations from individuals, families, and corporate sponsors. Includes peer-to-peer fundraising campaigns and annual end-of-year fundraising campaigns.
5. Corporate Sponsorships: Sponsorships from organizations like Scottsdale Charros, Feldman Royle, Scottsdale Arts, APS, and private foundations. Sponsors receive recognition and support the organization's operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Greasepaint Youtheatre produces full-scale youth theatrical productions and theatre education programs for performers ages 7 to 19. The organization stages roughly four mainstage musicals per year, runs summer camps and classes (such as Broadway Villains, Pop Star Dreams, and Improv), and hosts auditions for youth in the Scottsdale area. Participation for youth performers is free; revenue is generated from ticket sales, camp tuition, seat sponsorships, donations, and corporate sponsorships.

Product overview

Greasepaint Youtheatre is a youth theatre organization in Scottsdale, Arizona that provides theatrical experiences for young performers. The organization operates as a single unified offering combining mainstage theatrical productions, educational classes and camps, and community programs. Mainstage Productions feature youth performers in full-scale musicals including Once Upon A One More Time, Shrek The Musical Jr., Annie Jr., The Lightning Thief, and Chicago Teen Edition. Classes and Camps include programs like Broadway Villains, Improv with Johnny Kalita, Greasepaint's Got Talent, and Pop Star Dreams. The organization also maintains an Alumni Network of former performers who have gone on to professional careers including Broadway productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Productions Full-scale theatrical productions featuring youth performers, including musicals like Once Upon A One More Time, Shrek The Musical Jr., Annie Jr., The Lightning Thief, and Chicago Teen Edition. Approximately four productions per year with around 40 kid actors per show, full sets, live bands, directors, choreographers, and musical directors. Targeted at youth performers ages 7-19 with audiences in Scottsdale, Arizona.
• Classes and Camps Youth theatre education programs including summer camps such as Broadway Villains, Improv with Johnny Kalita, Greasepaint's Got Talent, and Pop Star Dreams. One-week camps cost $275 and two-week intensive programs like Pop Star Dreams cost $550. Targeted at youth seeking acting and performance training.
• Sponsor a Seat Program Donation program allowing individuals and families to sponsor theatre seats for 10-year terms with engraved steel plates displaying their name or a loved one's name. Targeted at donors and supporters of the theatre.
• Greasepaint Galas Annual fundraising gala events celebrating the theatre community, performers, and supporters. Targeted at donors, sponsors, and community supporters.
• Auditions Audition opportunities for youth ages 7-19 to participate in upcoming season productions. Free to participate. Targeted at youth performers in the Scottsdale area seeking stage roles.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Vet TixminorStrategic or Co-development PartnerPartnership providing free and discounted event tickets to veterans, active-duty military, and their families. Greasepaint extends the magic of live theatre to service members through this program.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Adventure Theatre MTC: Maryland/DC-area nonprofit youth theatre producing professional productions with youth casts. Direct comparable as a community youth theatre with similar production scale, education programming, and ticketed mainstage model.
• Imagination Stage: Bethesda, MD-based nonprofit youth theatre producing full-scale productions and education programs for young performers. Comparable as a single-venue youth theatre nonprofit combining mainstage productions, classes/camps, and accessibility programming for ages roughly 4-18.
• First Stage: Milwaukee-based nonprofit youth theatre producing mainstage productions and education programs. Highly comparable as a multi-program youth theatre with similar audience age range, professional production values, and academy/classes model.
• Main Street Theater: Houston, TX-based nonprofit community theatre operating a youth theatre program alongside mainstage productions. Comparable as a community theatre offering a youth program with professional production values and education components.
• Nashville Children's Theatre: Nashville-based nonprofit producing professional youth theatre productions. Closely comparable as a community-rooted youth theatre offering full-scale musicals with youth casts in a single venue, with similar mission emphasis on arts education and free/subsidized access.
• Walden Theatre: Louisville, KY-based youth theatre conservatory offering training and productions for young performers. Comparable as a community-rooted youth theatre with an emphasis on both artistic training and mainstage productions.

Broad incumbents

• Paper Mill Playhouse: New Jersey-based Tony Award-winning regional theatre with an established education and youth programs arm. Comparable as a larger regional theatre nonprofit running youth arts education alongside adult programming — broader portfolio but overlapping youth-theatre mission.
• Atlantic Theater Company: Off-Broadway NYC theatre company with a notable youth acting program. Comparable as an established performing-arts institution that runs youth education in parallel with professional programming, though serving a more urban market.
• Goodman Theatre (Education): Chicago-based major regional theatre with deep youth education and community engagement programs. Comparable as an established theatre organization running youth ensemble/education initiatives, but at significantly larger scale and urban market.

Others

• Scottsdale Arts: Official arts agency for Scottsdale and a current season sponsor of Greasepaint. Adjacent funder/ecosystem partner in the same local arts ecosystem; comparable as the umbrella funding body that channels regional arts philanthropy Greasepaint depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/StagebrushGreasepaintSCP
• Instagraminstagram.com/greasepaint
• LinkedInlinkedin.com/company/greasepaint-theater

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greasepaint