Salt Dog Cycling
- Company typePrivate
- Founded2011
- HeadquartersMickleover, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Salt Dog Cycling firmographics
Firmographics- Name
- Salt Dog Cycling
- Legal name
- Salt Dog Cycling
- Website
- https://saltdogcycling.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Salt Dog Cycling industry classification
Industry- Product category
- Cycling Equipment Retail
- akta.pro primary industry
- Bike Online Retail & Omnichannel Specialists (CRAMAHAL)
- akta.pro secondary industries
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Parts & Components Retail (CRAMAHAB), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where Salt Dog Cycling is headquartered
LocationHeadquarters
- HQ city
- Mickleover
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Salt Dog Cycling business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: One-time product sales through their online storefront. Products include cycling shoes, clothing, bike parts, accessories, helmets, bike boxes, and turbo trainers. Revenue is generated per transaction with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing across all categories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Salt Dog Cycling product offering
Product offeringCore offering
Salt Dog Cycling is an online-only direct-to-consumer cycling retailer that sells cycling shoes (with Lake as the primary brand), clothing, bike parts, tyres, helmets, accessories, bike boxes, car bike racks, turbo trainers, and kids bikes to cyclists in the UK, Europe and worldwide. The store runs on the BigCommerce e-commerce platform, supports multi-currency pricing in GBP, EUR and USD, and offers free shipping thresholds by region. The company also markets its own proprietary product, SureShift, a gear shifter extender developed in-house for children's bikes.
Product overview
Salt Dog Cycling is a UK-based online cycling retailer offering a comprehensive range of cycling accessories and equipment. The product portfolio centers on cycling shoes (with Lake as the primary brand offering road, mountain bike, gravel, triathlon, and winter footwear), cycling clothing (including Ride apparel for men and women), and bike parts/components. Additional offerings include helmets, cycling accessories (lights, locks, bottles, computers, bags), car bike racks, turbo trainers, bike travel boxes, and children's bikes from brands like Prevelo. The company also offers an own-brand product called SureShift, a gear shifter extender designed for children's bikes. Salt Dog Cycling positions itself as a specialist retailer run by cyclists for cyclists, providing expert advice and a focus on wide-fit and specialty cycling footwear.
Differentiator
Problem solved
Functional benefit
Products and services
- Cycling Shoes
Companies that use Salt Dog Cycling
Customer profileSegments6 records
Ideal customer profiles1 record
Salt Dog Cycling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Salt Dog Cycling partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Lake Cycling ShoescoreLake is a key brand partner, specializing in cycling shoes with wide-fit options. Salt Dog Cycling offers the full Lake range including road, mountain, gravel, triathlon, and winter cycling shoes. They also provide the Lake Shoe Fit Tool.
- Cuda Bikes / Moore LargecoreSalt Dog Cycling collaborated with Cuda Bikes and Moore Large to develop the SureShift product - a gear shifter extender for children. Salt Dog Cycling manager Richard developed the original concept for his son, and partnered with Cuda Bikes for production.
- ZefalminorZefal is a brand partner supplying bike accessories including mudguards, lights, and pumps. Salt Dog Cycling distributes their full product range.
- RideminorRide is a cycling clothing brand partner supplying jerseys, jackets, and apparel sold through Salt Dog Cycling.
- PrologominorPrologo brand partner supplying saddles and handlebar tape for road and mountain bikes.
- B&W Bike BoxminorB&W Bike Box is a brand partner supplying bike travel cases and boxes, including Brompton-specific cases.
- SeaSuckerminorSeaSucker brand partner supplying car bike racks with vacuum-mount technology.
- QuickguardminorQuickguard brand partner supplying clip-on mudguards for road bikes with quick-release mounting systems.
- UDog Cycling ShoesminorUDog is a brand partner supplying cycling shoes including carbon gravel and MTB options.
- POC HelmetsminorPOC is a brand partner supplying cycling helmets.
- Prevelo BikesminorPrevelo is a brand partner specializing in award-winning kids bikes engineered specifically for children with low geometry and optimized components.
- DefeetminorDefeet is a brand partner supplying cycling socks and accessories.
- Catlike HelmetsminorCatlike is a brand partner supplying cycling helmets.
- Orro BikesminorOrro is a brand partner supplying road bikes and parts.
- WahoominorWahoo is a brand partner supplying cycling computers and trainers.
- ShimanominorShimano is a brand partner supplying bike components including pedals, chains, and drivetrain parts.
- Super BminorSuper B is a brand partner supplying bike tools including cone spanners and maintenance equipment.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Salt Dog Cycling competitors and assessment
Company assessmentRegional players
- Competitive Cyclist: Competitive Cyclist is a US-based premium online cycling retailer focused on road and mountain biking apparel, components, and accessories. Comparable to Salt Dog in its premium specialist positioning, but primarily serving North America.
- Bike-Discount: Bike-Discount is a large Germany-based online cycling retailer offering bikes, parts, and accessories across Europe. Comparable product mix and e-commerce model, though primarily serving the German-speaking market.
Direct peers
- ProBikeKit: ProBikeKit is an online cycling and triathlon retailer offering apparel, shoes, components, and accessories globally. Comparable to Salt Dog in its DTC e-commerce model and multi-brand strategy.
- Evans Cycles: Evans Cycles is a UK cycling retailer with both online and physical stores, selling bikes, parts, accessories, and apparel. A direct peer in the UK cycling market with overlapping brand portfolio and customer base.
- Ribble Cycles: Ribble Cycles is a UK-based cycling brand selling bikes, components, and accessories online. Comparable to Salt Dog as a UK specialist online cycling retailer, though Ribble also has proprietary bike manufacturing.
- Merlin Cycles: Merlin Cycles is a UK-based online cycling retailer specializing in road, MTB, and gravel bikes, parts, and accessories. A specialist peer comparable to Salt Dog in its online-focused, multi-brand model.
- Wiggle: Wiggle is one of the largest UK-based online cycling retailers, offering a broad assortment of cycling shoes, components, apparel, and accessories from many of the same brands Salt Dog carries. Direct competitor in the online cycling retail space.
- Chain Reaction Cycles: Chain Reaction Cycles is a major Northern Ireland-based online cycling retailer with global shipping, offering bikes, components, apparel, and accessories. Directly competes with Salt Dog on price, assortment, and international reach.
Emerging players
- BikeInn: BikeInn is part of Tradeinn, a global network of specialty online retailers. It sells cycling apparel, shoes, components, and accessories internationally, making it comparable as a specialist cycling e-commerce operator.
Broad incumbents
- Decathlon: Decathlon is a global sporting goods retailer with a strong cycling category, offering bikes, apparel, components, and accessories at competitive prices. A broad incumbent that competes with Salt Dog in the accessories and components segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Salt Dog Cycling social profiles
Digital presenceSalt Dog Cycling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salt Dog Cycling leadership team
Management profileNumber of profiles
Profiles1 record
Salt Dog Cycling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salt Dog Cycling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salt Dog Cycling
What does Salt Dog Cycling do?
Salt Dog Cycling is an online-only direct-to-consumer cycling retailer that sells cycling shoes (with Lake as the primary brand), clothing, bike parts, tyres, helmets, accessories, bike boxes, car bike racks, turbo trainers, and kids bikes to cyclists in the UK, Europe and worldwide. The store runs on the BigCommerce e-commerce platform, supports multi-currency pricing in GBP, EUR and USD, and offers free shipping thresholds by region. The company also markets its own proprietary product, SureShift, a gear shifter extender developed in-house for children's bikes.
Is Salt Dog Cycling a public or private company?
Salt Dog Cycling is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salt Dog Cycling founded?
Salt Dog Cycling was founded in 2011. It employs 1 to 10 people.
Where is Salt Dog Cycling based?
Salt Dog Cycling is headquartered in Mickleover, United Kingdom, in the Europe region.
How does Salt Dog Cycling make money?
One revenue line is on record: E-commerce Retail Sales.
Who are Salt Dog Cycling's main competitors?
Regional players on record are Competitive Cyclist and Bike-Discount. Direct peers are ProBikeKit, Evans Cycles, Ribble Cycles, Merlin Cycles, Wiggle and Chain Reaction Cycles. BikeInn is listed as an emerging player. Decathlon is listed as a broad incumbent.
Does Salt Dog Cycling have an API?
No public API is recorded for Salt Dog Cycling.
What industry is Salt Dog Cycling in?
Salt Dog Cycling's product category is Cycling Equipment Retail. Its primary akta.pro industry code is CRAMAHAL, Bike Online Retail & Omnichannel Specialists, with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail.