Bikeinn
Bikeinn is a direct-to-consumer online cycling retailer within the Tradeinn Group, selling bicycles, components, apparel, electronics, and accessories from brands like Shimano, Garmin, and Specialized to over 1.3 million cycling customers across Europe and Asia via website and mobile app.
- Company typePrivate
- Founded2009
- HeadquartersGirona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bikeinn does
Bikeinn is the cycling-specialty e-commerce division of Tradeinn Group, operating as a direct-to-consumer online retailer of bicycles, components, apparel, footwear, electronics, nutrition, and cycling accessories. Founded in 2009 and headquartered in Celrà (Girona), Spain, the platform serves over 1.3 million cycling customers across 16+ countries in Europe and Asia, with the storefront localized into 18 languages. The product catalog spans complete bikes (including e-bikes) and frames, drivetrain and brake parts from brands such as Shimano, SRAM, Mavic, and Fox, GPS electronics from Garmin, protection gear from POC, and nutrition and maintenance products; the company also runs a triathlon club sponsorship (TGCBInn) as part of community engagement.
Bikeinn firmographics
Firmographics- Name
- Bikeinn
- Legal name
- TRADEINN RETAIL SERVICES, S.L.
- Website
- https://bikeinn.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bikeinn is a direct-to-consumer online cycling retailer within the Tradeinn Group, selling bicycles, components, apparel, electronics, and accessories from brands like Shimano, Garmin, and Specialized to over 1.3 million cycling customers across Europe and Asia via website and mobile app.
- Ownership category
- akta.pro rank
Bikeinn industry classification
Industry- Product category
- Online Cycling Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Bikeinn is headquartered
LocationHeadquarters
- HQ city
- Girona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Bikeinn business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales (B2C E-commerce): Direct-to-consumer online retail of bicycles, cycling equipment, apparel, and accessories. Revenue generated through transaction-based product sales at competitive prices with periodic sales promotions (up to 75% off).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Bikeinn product offering
Product offeringCore offering
Bikeinn operates a direct-to-consumer online store dedicated to bicycles and cycling equipment, selling bikes, frames, parts, apparel, footwear, helmets, electronics, nutrition, and accessories from leading cycling brands to individual cyclists worldwide. Customers browse and purchase through the multi-language bikeinn.com website and the Bikeinn/Tradeinn mobile app, supported by AI-powered chat, a virtual fitting room, the CoINNs loyalty currency, and multiple secure payment options.
Product overview
Bikeinn is an e-commerce platform operating as the cycling division of Tradeinn Group, offering a comprehensive online store for bicycles and cycling equipment. The platform provides a unified shopping experience across multiple product categories including complete bikes and frames, bike parts, cycling clothing, footwear, helmets, electronics, nutrition, wheels and tyres, protections, and accessories. Bikeinn also offers a mobile app with exclusive app-only sales and early access to deals. The platform differentiates through competitive pricing, verified customer reviews, easy 30-day returns, and AI-powered features including personalized product recommendations and an AI chatbot for customer support. Serving over 1,300,000 customers, Bikeinn stocks products from over 100 cycling brands including Shimano, Garmin, SRAM, Specialized, and Giant.
Differentiator
Problem solved
Functional benefit
Products and services
- Bikeinn Online Cycling Store Direct-to-consumer e-commerce platform dedicated to bicycles and cycling equipment, offering bikes, frames, parts, apparel, footwear, helmets, electronics, nutrition, protections, wheels and tyres, lighting, maintenance, and accessories from 100+ cycling brands to individual cyclists worldwide.
- Bikeinn / Tradeinn Mobile App
Quantifiable outcome
- Over 1,300,000 customers have trusted Bikeinn for cycling equipment
Companies that use Bikeinn
Customer profileSegments2 records
Ideal customer profiles2 records
Bikeinn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability3 records
Feature3 records
Bikeinn partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major and minor.
- ShimanomajorLeading cycling component manufacturer. Bikeinn stocks and sells Shimano products including drivetrains, brakes, pedals, and accessories.
- GarminmajorGPS and wearable technology provider for cycling. Bikeinn offers Garmin cycling computers, GPS devices, and wearables.
- SRAMmajorCycling component manufacturer specializing in drivetrains, brakes, and suspension. Key brand partner for Bikeinn's bike parts category.
- SpecializedmajorPremium bicycle and component manufacturer. Featured brand in Bikeinn's bikes and frames category.
- BianchimajorHistoric Italian bicycle manufacturer. Bikeinn stocks Bianchi bicycles and frames.
- GiantmajorWorld's largest bicycle manufacturer. Bikeinn offers Giant bicycles and frames.
- POCminorSwedish safety gear manufacturer specializing in helmets and body protections. Featured in Bikeinn's protections category.
- MavicminorFrench cycling component manufacturer known for wheels and hubs. Key supplier for Bikeinn's wheels and tyres category.
- FoxminorPerformance suspension manufacturer for cycling. Bikeinn stocks Fox forks, shocks, and suspension components.
- PayPalminorPayment processing partner enabling secure transactions for Bikeinn customers.
- KlarnaminorBuy-now-pay-later payment option provider. Allows customers flexible payment solutions at checkout.
- TGCBInn (Triathlon Club)minorTradeinn Group's triathlon club. Bikeinn supports the club as part of community engagement and sports sponsorship.
- Verified ReviewsminorThird-party review platform providing verified customer reviews with 4.6/5 rating for Bikeinn.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Bikeinn competitors and assessment
Company assessmentDirect peers
- Merlin Cycles: UK online cycling retailer with broad brand assortment including Shimano, SRAM, and premium bike brands. Directly comparable in product range and online-only cycling retail model.
- Chain Reaction Cycles: Online cycling retailer selling bikes, parts, apparel, and accessories from leading brands globally. Closely comparable in product breadth, target customer, and DTC e-commerce model.
- Wiggle: UK-based online cycling and tri-sport retailer with multi-brand assortment, frequent promotions, and global shipping. Highly comparable in assortment, promotional pricing strategy, and customer base.
- Jenson USA: US-based online cycling retailer offering bikes, parts, and apparel from major brands with a focus on value pricing. Comparable in DTC specialty cycling retail model.
- Competitive Cyclist: Premium online cycling retailer specializing in high-end road and mountain bike gear. Comparable target market and curated brand assortment, though positioned more upmarket.
- Backcountry: Online specialty outdoor and cycling retailer selling bikes, components, and apparel. Comparable in multi-brand DTC e-commerce model, with overlap in cycling category.
- ProBikeKit: Online cycling retailer with multi-brand assortment, promotional pricing, and global shipping. Closely comparable business model and customer overlap with Bikeinn.
Broad incumbents
- Decathlon: Global sporting goods retailer with strong cycling assortment and own-brand bikes. Comparable in targeting cycling customers, but operates with own-brand and physical store strategy at much larger scale.
- REI: US outdoor cooperative with a sizable cycling category sold online. Comparable in selling bikes and cycling gear from major brands, but part of a much broader multi-sport portfolio.
- Amazon: Generalist marketplace carrying bikes, parts, and cycling accessories from the same brands Bikeinn stocks. Competes on price, selection, and Prime shipping speed, representing the most significant competitive threat in online cycling retail.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
Bikeinn social profiles
Digital presenceBikeinn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bikeinn leadership team
Management profileNumber of profiles
Profiles1 record
Bikeinn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bikeinn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bikeinn
What does Bikeinn do?
Bikeinn operates a direct-to-consumer online store dedicated to bicycles and cycling equipment, selling bikes, frames, parts, apparel, footwear, helmets, electronics, nutrition, and accessories from leading cycling brands to individual cyclists worldwide. Customers browse and purchase through the multi-language bikeinn.com website and the Bikeinn/Tradeinn mobile app, supported by AI-powered chat, a virtual fitting room, the CoINNs loyalty currency, and multiple secure payment options.
Is Bikeinn a public or private company?
Bikeinn is a private company. It is classified as corporate owned and is currently operating.
When was Bikeinn founded?
Bikeinn was founded in 2009. It employs 101 to 250 people.
Where is Bikeinn based?
Bikeinn is headquartered in Girona, Spain, in the Europe region.
How does Bikeinn make money?
One revenue line is on record: product Sales (B2C E-commerce).
Who are Bikeinn's main competitors?
Direct peers on record are Merlin Cycles, Chain Reaction Cycles, Wiggle, Jenson USA, Competitive Cyclist, Backcountry and ProBikeKit. Broad incumbents are Decathlon, REI and Amazon.
Does Bikeinn have an API?
No public API is recorded for Bikeinn.
What industry is Bikeinn in?
Bikeinn's product category is Online Cycling Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).