PASMO America

What PASMO America does

PASMO America (legal entity PasmoUSA, Inc., California) designs, distributes, and services a portfolio of commercial frozen-dessert and frozen-beverage equipment for US foodservice and retail operators. The core product line comprises table-top and floor-standing soft serve and frozen yogurt machines (S110F, S111, S230F, S230F-T, S930F, S930T, S520F, S970F, S970F-T, S970T) offered in single- and twin-twist (2+1) configurations with either gravity-fed or pressurized/pump feed, alongside frozen-beverage machines (S727, S728) for shakes, slushes, smoothies and frozen cocktails, and cream-whipping machines (C0FA-2/-4/-6) with adjustable overrun. The underlying technology is built around direct-drive motor architecture, claimed to deliver up to 30% better energy efficiency, lower heat output, and quieter operation than belt-driven competitors, integrated with digital controls, intelligent fault detection, integrated cylinders, a stand-by function that maintains safe product temperatures, a daily pasteurization cycle (claimed to preserve dairy up to 14 days), and self-returning handles that reduce waste mess by ~90%.

The company's revenue model is multi-modal: one-time equipment sales at roughly $15,500 per Twin Twist unit; third-party and bank-financed purchases on 12-84 month terms at ~$345/month over 60 months with a $1 buyout; multi-year leases (12-84 months) with return and upgrade flexibility; short-term event rentals (3-month minimum) including custom printed cups; mix and supplies sales; and a distinctive zero-capital Upcharge Program where PASMO places machines at no upfront cost and collects a $0.15/oz upcharge on finished yield against a 6,000 oz/month minimum, with operators contractually purchasing mix through PASMO at set prices. The Upcharge Program is operated in partnership with Frozen Solutions, Inc., and after-sales service is delivered through a nationwide network including Tech24, ERS Company, and MalachyCares/MPS.

Customer segments span quick-service restaurants and food-service chains (Burger King, Charleys Philly Steaks, Nick the Greek, TCBY), mass-market retail (Walmart), hospitality and entertainment venues (The Venetian, Los Angeles Zoo), convenience and grocery retail (Rock 278 Grocery, Foodland, Krave, Yobe, Yogurt Mountain, Swirls Frozen Yogurt), mobile and specialty operators (Rhino's Mobile Soft Serve, Niky's Mini Donuts), the US military (overseas bases), and even healthcare-adjacent use cases (dental offices using soft serve to ease pediatric patient anxiety). The company positions its economic argument around the 65-70% gross profit margins operators can earn on frozen drinks, in a frozen-drink equipment sub-market valued at over $50M and growing approximately 6% annually. Distribution is dual-channel: direct sales via the pasmousa.com website and 1-844-52-PASMO phone line, plus a nationwide network of local sales representatives; demos are run from the PASMO Innovation Center and Test Kitchen in Denver.

Name

PASMO America

Legal name

PasmoUSA, Inc.

Website

https://pasmousa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

PASMO America designs, distributes, and services commercial soft serve, frozen yogurt, frozen beverage, shake, and whipped cream machines in the US, serving QSRs, retailers, hospitality venues, and specialty operators via direct sales, financing, leasing, rentals, and a zero-capital Upcharge Program.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Refrigeration Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)

Keywords

• Commercial soft serve equipment
• Frozen beverage machines
• Frozen yogurt machines
• Shake machines
• Whipped cream machines

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Equipment Sales: Direct sale of commercial soft serve, frozen yogurt, frozen beverage, shake, and whipped cream machines. Prices range from approximately $15,500 for Twin Twist machines. Available through purchase or financing (12-84 month terms).
2. Upcharge Program: Machine placement with zero capital cost. Operator pays $0.15/oz upcharge on finished product yield plus purchases mix through PASMO. Minimum 6,000 oz/month requirement. At full volume, mix cost is ~$0.10/oz and upcharge is ~$0.15/oz for ~$0.25/oz all-in.
3. Leasing: 12-84 month lease terms available. Allows return at end of lease with no obligations and ability to upgrade to newer units at the same monthly rate.
4. Short-Term Rentals: Rental of machines for parties, meetings, special events, including custom printed cups and supplies.
5. Mix and Supplies Sales: Operators purchase ice cream/frozen beverage mix through PASMO or approved partners at set, published prices as part of the upcharge program.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PASMO America designs, manufactures, and distributes commercial soft serve, frozen yogurt, frozen beverage, shake, and whipped cream equipment for U.S. foodservice operators. The company sells floor-standing and table-top machines directly, and offers multiple acquisition paths including direct purchase, financing (12–84 month terms), leasing with upgrade options, short-term rentals for events, and a zero-capital Soft Serve Upcharge Program where machines are placed at customer sites in exchange for per-ounce upcharges on finished product yield plus required mix purchases.

Product overview

PASMO America offers a comprehensive line of commercial frozen dessert and beverage equipment. The core product portfolio consists of five main machine categories: (1) Soft Serve Machines available in Table Top (S110F, S111, S230F, S230F-T, S930F, S930T variants) and Floor Standing (S520F, S970F, S970F-T, S970T) configurations, offering single or twin twist (2+1) flavor options with gravity-fed or pressurized/pump systems; (2) Frozen Beverage Machines (S727, S728) for milkshakes, slushes, smoothies and frozen cocktails; (3) Whipped Cream Machines (C0FA-2, C0FA-4, C0FA-6) with adjustable overrun for whipped cream or cold foam. All machines offer air cooled or water cooled options. Beyond equipment sales, PASMO provides a Soft Serve Upcharge Program for zero-capital equipment placement with per-ounce revenue sharing, and Rent/Finance programs for flexible ownership options. The company operates with direct-drive motors designed for quieter, cooler, and up to 30% more energy-efficient operation compared to belt-driven competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• S970T Floor Standing Soft Serve Freezer Twin Twist floor standing soft serve freezer with 2+1 flavor capacity for low- to non-fat ice creams, custards, yogurt, Italian ices, and sorbet; features digital control, quiet operation, stand-by function, intelligent fault detection, integrated cylinder, defrosting, heating, and pasteurization.
• S970F-T Floor Standing Soft Serve Freezer Twin Twist floor standing soft serve freezer with 2+1 flavor capacity, air cooled with Embraco/Tecumseh compressor, for low- to non-fat ice creams, custards, yogurt, Italian ices, and sorbet.
• S520F Floor Standing Soft Serve Freezer Twin Twist floor standing soft serve freezer with 2+1 flavor capacity, air cooled, 208-230V; features double control system, redundant components, and self-returning handles for all popular soft serve variations.
• S970F Floor Standing Soft Serve Freezer Twin Twist floor standing soft serve freezer with 2+1 flavor capacity and Aspera compressor; serves two separate soft serve flavors or an equal combination in a twist with redundant components.
• S230F-T Table Top Soft Serve Freezer Twin Twist table top soft serve freezer with 2+1 twist flavors, air cooled, 55 L/H (14.53 gal) production capacity; serves two separate flavors or a twist combination.
• S230F Table Top Soft Serve Freezer Twin Twist table top soft serve freezer with double control system and 2+1 twist flavors, 30 L/H (7.93 gal) production capacity, redundant components, and self-returning handles.
• S111 Table Top Soft Serve Freezer Pressurized single flavor table top soft serve freezer with continuous discharging ability and standby option for hopper and cylinder; 950W motor capacity.
• S110F Table Top Soft Serve Freezer Gravity-fed single flavor table top soft serve freezer, air cooled, 110-115V, 20 L/H (5.28 gal) production capacity, 3753 BTU/Hr compressor capacity.
• S930T (Gravity) Table Top Soft Serve Freezer Gravity-fed single flavor table top soft serve freezer with 4230 BTU/Hr compressor capacity and optional heat treat; supports all popular soft serve variations.
• S930T (Pressurized) Table Top Soft Serve Freezer Pressurized single flavor table top soft serve freezer with heat treat option; supports low- to non-fat ice creams, custards, yogurt, Italian ices, and sorbet.
• S930F Table Top Soft Serve Freezer Single flavor table top soft serve freezer, air cooled, 208-230V; supports all popular soft serve variations including low- to non-fat ice creams, custards, yogurt, Italian ices, and sorbet.
• C0FA-4 Cream Whipping Machine Dual-flavor table top cream whipping machine with 2.2L hopper, adjustable overrun for whipped cream or cold foam; uses R-4134A refrigerant gas.
• C0FA-6 Cream Whipping Machine Single flavor table top cream whipping machine with 5L hopper, adjustable overrun for whipped cream or cold foam; compact size design.
• C0FA-2 Cream Whipping Machine Single flavor table top cream whipping machine with 2.2L hopper, adjustable overrun for whipped cream or cold foam; features pre-cooling function and removable product storage container.
• S727 Table Top Frozen Beverage Machine Gravity-fed dual-flavor table top multi-functional frozen drink machine for milkshakes, slushes, smoothies, and frozen cocktails; 8866 BTU/Hr compressor capacity and high-capacity, fast-refrigeration design.
• S728 Table Top Frozen Beverage Machine Gravity-fed single flavor table top multi-functional frozen drink machine for milkshakes, slushes, smoothies, and frozen cocktails; 50 L/H (13.21 gal) production capacity.
• Soft Serve Upcharge Program Zero-capital equipment placement program where PASMO places Twin Twist soft serve machines at customer sites at no upfront cost; operator purchases mix through PASMO and pays a $0.15/oz upcharge on finished yield, with a 6,000 oz/month minimum.
• Rent or Finance Program Equipment financing and leasing program offering short-term rentals for events (with custom printed cups and supplies), leasing with the ability to return or upgrade at the same monthly rate, and financing through partners or banks with 12–84 month terms.

Quantifiable outcome

• 30% energy efficiency improvement over belt-driven machines
• +3 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Four partnerships are on record, tiered core and regional.

• Frozen Solutions, Inc.coreGTM or Marketing PartnerAuthorized PASMO partner operating the Soft-Serve Upcharge Program. Handles machine placement, mix sales, and program administration. Contact: 1-844-527-2766, [email protected]
• Tech24coreImplementation/ SI/ Consulting PartnerNationwide service provider for commercial refrigeration, cooking, beverage and HVAC equipment repair and maintenance. P: (888) 774-4950. Single source for repair and maintenance services.
• ERS CompanyregionalImplementation/ SI/ Consulting PartnerService provider offering repair, equipment installations, and vintage restoration services. P: (866) 794-2653. Helps businesses maximize return on equipment investment.
• MalachyCares (MPS)regionalImplementation/ SI/ Consulting PartnerParts provider for PASMO equipment. P: 201-823-1415. Online parts ordering through malachycares.com/pasmo/

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carpigiani: Carpigiani is a leading global manufacturer of soft serve, gelato, and frozen dessert equipment. It competes with PASMO across the same commercial frozen dessert category, particularly in QSR and ice cream shop segments.
• Stoelting: Stoelting is a US-based manufacturer of commercial soft serve, frozen custard, and shake equipment. It overlaps directly with PASMO's product line and target customers in foodservice and convenience retail.
• Electro Freeze (Hoshizaki): Electro Freeze manufactures commercial soft serve and frozen beverage equipment and competes directly with PASMO in QSR, c-store, and foodservice applications across the US market.
• Taylor Company: Taylor is one of the most established commercial soft serve, frozen yogurt, and shake equipment manufacturers globally. A customer testimonial explicitly notes replacing a Taylor machine with PASMO, confirming direct head-to-head competition in the same product category and customer base.

Emerging players

• ICETRO: ICETRO is a Korean soft serve and frozen beverage equipment manufacturer expanding into the US market. It competes in the same product category with comparable commercial soft serve machines and overlapping target customers.
• Gel Matic: Gel Matic manufactures commercial soft serve and gelato equipment. It has meaningful product overlap with PASMO's soft serve line, particularly for ice cream shops and QSR dessert programs.
• Spaceman: Spaceman is a growing manufacturer of commercial soft serve and frozen beverage machines targeting SMB and mid-market foodservice operators. It is a niche competitor with overlapping use cases but a narrower installed base than PASMO's enterprise accounts.

Broad incumbents

• Middleby Corporation: Middleby is a large diversified commercial foodservice equipment platform whose brands (e.g., TurboChef, Blodgett, Wunder-Bar) supply the same QSR and convenience store operators as PASMO, though it does not specialize in soft serve equipment.
• Hoshizaki America: Hoshizaki is a large commercial refrigeration and ice equipment incumbent with a broader portfolio than PASMO. It supplies the same foodservice and convenience store customers with overlapping frozen equipment categories.
• Cornelius (Marmon Group): Cornelius supplies commercial beverage and food equipment, including frozen beverage systems, to QSR and convenience store chains. It overlaps with PASMO's frozen beverage product line as part of a wider foodservice equipment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pasmousa
• LinkedInlinkedin.com/company/pasmo-america

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PASMO America