What Tech24 does

Tech24 (legal entity Tech24 IT Services Limited) is a privately held, New Zealand-incorporated IT services firm founded in 2013 and headquartered in Hamilton/Cambridge, with additional offices in Pukekohe (Auckland region), Atlanta (US), Edinburgh (UK), Sydney and Melbourne (Australia), and stated India coverage. The firm delivers a broad-stack portfolio spanning web development, custom software engineering, mobile app development (native and hybrid, iOS/Android), e-commerce implementation on Shopify, Magento and WooCommerce, cloud services across AWS, Azure, Google Cloud, IBM, SAP, Salesforce, Oracle and VMware, business process automation ("Business Automate"), data visualisation using Tableau/Power BI/D3.js, modern workplace rollouts (Microsoft 365, Google Workspace, Teams, Slack), digital marketing (SEO/SEM/PPC/social), software training, and recurring hosting plus 0800 toll-free number services. Underlying technology is full-stack and polyglot (PHP, Java, .NET, Python, HTML/CSS/JavaScript) with CRM/ERP integrations and a self-serve "Tech24 Live" support portal.

The business model is a hybrid of project-based professional services billed against a quote-based pricing ladder with budgets ranging from under $10k to $50k+, plus modest recurring revenue streams from managed/shared/dedicated/cloud hosting subscriptions and 0800 number services (NZD $5 + GST/month plus per-minute charges). Go-to-market is sales-led, anchored on direct phone (0800 83 2424), email, contact forms, an online consultation flow, a self-serve ticket portal, and a 10% referral/affiliate commission program; distribution is amplified by claimed physical presence in five countries. Customer mix spans startups (Shipsir, Spotpog), local SMBs (Autolek, Liquor And More, English Dhaba, Nzone Skydive, Black Garlic Man) and a handful of enterprise-class clients showcased as case studies (1800Flowers.com, Shaw Academy, Industrybuying), targeting nine vertical segments led by startups, e-commerce, local New Zealand business, and enterprise.

Disclosed firmographic scale is small (1–10 employees) with no external funding, no institutional investors, no parent company, and no disclosed revenue; the firmographic gap between stated 1–10 headcount and six-country office footprint is a notable operational caveat. Awards (MAGT Smart Start 2017, Next Partner 2018, 10 Fastest Growing 2019, National Excellence 2020, Investors in People) provide some credibility but no patents or trademarks are filed, and there is no AI/ML capability disclosed across the stack.

Name

Tech24

Legal name

Tech24 IT Services Limited

Website

https://tech24.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tech24 is a privately held New Zealand IT services firm (founded 2013, Hamilton) delivering web, mobile, custom software, e-commerce, cloud, business automation, data visualisation, digital marketing, and hosting to SMBs and select enterprise clients across NZ, US, UK, Australia, and India.

Ownership category

akta.pro rank

Product category

IT Services and Web Development

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Web development services
• Custom software development
• E-commerce solutions
• Digital marketing services
• Cloud hosting services

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Custom web development, mobile app development, software development, design services, digital marketing, and IT consulting billed as project-based or one-time engagements.
2. Managed Hosting Services: Shared hosting, dedicated hosting, cloud hosting, VPS, and managed hosting services with recurring monthly fees.
3. Toll-Free Number Services: 0800 number provision with monthly subscription ($5 + GST/month) plus per-minute call charges.
4. Referral Program: 10% commission earned on successful referrals of new clients for IT services.
5. Software Training: Customized training programs for businesses on various software and technologies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Tech24 designs, develops, and supports custom websites, mobile applications, and business software for clients across New Zealand and international markets. Its service portfolio spans web and e-commerce development, custom software, mobile apps, business automation, data visualization, modern workplace deployment, digital marketing, and managed cloud hosting, delivered through a documented seven-step process from meeting through to deployment and ongoing support. The company also resells toll-free 0800 number services and provides free SSL certificates with every website engagement.

Product overview

Tech24 is an IT services company offering a portfolio of interconnected technology services rather than a single unified product. The core service offerings include Web Development Services and Custom Software Development using Microsoft and Open Source technologies, complemented by E-Commerce Solutions (Shopify, Magento, WooCommerce), Business Automate (process automation), Data Visualisation (Tableau, Power BI, D3.js), and Digital Marketing Services. Supporting services include Modern Workplaces (Microsoft 365, Google Workspace, Slack, Teams integration), Mobile App Development, Software Training, Toll-Free Number Services (0800), Web Hosting (cloud and dedicated), SSL Certificates, UI/UX Design Services, and CRM Solutions. The company serves businesses of all sizes across industries including startups, e-commerce, local business, enterprise, education, B2B, B2C, health, and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services Custom web development services including responsive design, e-commerce websites, and content management systems (CMS) built on WordPress, Magento, Shopify, and custom frameworks for businesses of all sizes.
• E-Commerce Solutions End-to-end e-commerce solutions including online store development, shopping cart integration, secure payment gateway setup (PayPal, Xero), and platform management built on Shopify, Magento, and WooCommerce.
• Custom Software Development Bespoke software development using Microsoft and Open Source technologies including PHP, Java, .NET, Python, and supporting frameworks for web and mobile business applications.
• Modern Workplaces Modern workplace deployment including Microsoft 365, Google Workspace, Slack, and Microsoft Teams for collaboration, real-time communication, and remote or hybrid work enablement.
• Data Visualisation Advanced data visualization services using Tableau, Power BI, and D3.js to transform complex data into customized dashboards, reports, and analytics for business decision-making.
• Business Automate Business process automation services that replace manual processes with intelligent, rules-driven workflows, document processing, content management, and just-in-time analytics to improve operational efficiency.
• Digital Marketing Services Digital marketing services including SEO, SEM, PPC strategy, social media marketing, content marketing, email campaigns, and conversion analysis to drive online business growth.
• Mobile App Development Mobile application development for iPhone, iPad, Android, and Windows platforms including native and hybrid apps for consumer, business, and enterprise use cases.
• Web Hosting Services Managed hosting services including shared hosting, dedicated hosting, cloud hosting, and VPS solutions delivered on Google Cloud, AWS, Microsoft Azure, and partner infrastructure with recurring monthly billing.
• Toll-Free Number Services (0800) 0800 toll-free number services with features including Locate Me, Auto Attendant, real-time call records, and number porting, billed at $5 + GST per month plus per-minute call charges.
• Software Training Customized software training programs covering office productivity tools, CRM systems, and specialized software delivered through hands-on sessions to build employee proficiency.
• Cloud Migration Services Cloud migration services covering resource planning, licensing, security, integration, and application architecture optimization for transitioning workloads from on-premises infrastructure to public cloud environments.
• UI/UX Design Services UI/UX design services including information architecture, wireframing, prototyping, and digital branding to support web, mobile, and software product development.
• CRM Solutions Customer relationship management solutions integrating websites with sales teams and providing lead visibility through web-to-CRM linking technologies.

Quantifiable outcome

• 210% increase in website revenue in 9 months for Hermisferio client
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Google CloudcoreTechnology or IntegrationCloud infrastructure partnership for hosting, servers, and cloud solutions including GCP services.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS cloud infrastructure used for VPS, cloud containers, and enterprise cloud deployments.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure cloud platform utilized for cloud services, modern workplace solutions, and enterprise deployments.
• WordPresscoreTechnology or IntegrationWordPress CMS development, customization, and hosting as primary content management platform.
• MagentocoreTechnology or IntegrationMagento e-commerce platform development and implementation for enterprise e-commerce solutions.
• WooCommercecoreTechnology or IntegrationWooCommerce WordPress e-commerce plugin development and customization.
• ShopifycoreTechnology or IntegrationShopify e-commerce platform development and setup for online retail businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clay: Full-service digital branding, design, and development agency — directly comparable in scope of UI/UX, web, and digital product services Tech24 provides.
• WebFX: US-based full-service digital marketing and web development agency — directly comparable in combining custom web development with SEO, content, and marketing services for SMB clients.
• Thrive Internet Marketing Agency: US digital agency offering web design, web development, SEO, and social media — a direct peer across the same suite of SMB digital services that Tech24 delivers.
• Lounge Lizard: US-based digital agency offering web design, web development, branding, and digital marketing — directly comparable to Tech24's core custom web/dev offering and SMB-to-mid-market positioning.
• SmartSites: US digital agency providing web design, SEO, PPC, and e-commerce development — closely overlapping Tech24's web + digital marketing service mix targeting small and mid-sized businesses.
• Wpromote: US digital marketing agency with strong SEO, paid media, and web development capabilities — comparable to Tech24 across the integrated web + marketing service mix.

Broad incumbents

• Accenture: Global IT services and consulting giant whose Accenture Interactive arm delivers custom application development, cloud, and digital transformation — a much larger incumbent in the same broad custom dev/digital services space.
• Cognizant: Global IT services company providing custom software development, cloud, data, and digital modernization — a broad incumbent whose service portfolio heavily overlaps Tech24's range.
• Tata Consultancy Services: Global IT services and consulting firm delivering custom application development, cloud migration, and digital services at scale — sets the enterprise incumbent benchmark against which Tech24's custom dev and cloud offerings compete.

Regional players

• Cyber-Duck: UK-based digital agency delivering web development, UX, and digital transformation — comparable in offering mix but operating primarily in the UK/Europe market where Tech24 maintains a presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfb.com/tech24.nz
• LinkedInlinkedin.com/company/pctech24-it-services-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tech24