Senz
Senz is a privately held boutique fitness studio in Rockville, Maryland, offering multi-sensory yoga, barre, cycling, and meditation classes in four elemental-themed biophilic studios for consumers in the Washington D.C. metropolitan area.
- Company typePrivate
- Founded2019
- HeadquartersRockville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Senz does
Senz is a privately held boutique fitness studio operating from a single location at 14925 Shady Grove Road Unit A in the Fallsgrove Shopping Center, Rockville, Maryland, serving the Washington D.C. metropolitan area. The studio offers multi-sensory yoga, barre, indoor cycling, and meditation classes within four elemental-themed studios (Earth, Air, Fire, Water) that incorporate biophilic design features including a living wall, Himalayan salt installation, far infrared heating (90–105°F at 40% humidity), HEPA air filtration, and large-scale widescreen projections for the signature "Earth Ride" cycling experience. Beyond group classes, Senz sells branded merchandise, equipment rentals (mats, towels), and one-on-one wellness services including nutrition coaching, "Senz Stretch" personalized stretching, and Reiki sessions.
The business operates as a direct-to-consumer service model with no disclosed institutional investors, franchise structure, or parent company. Revenue is generated across five streams: class-based fitness sessions (single drop-in, 5-pack, 10-pack with expiration windows), recurring memberships (monthly, 3-month, 6-month, 12-month with auto-renewal), wellness services (nutrition coaching, stretching, Reiki), retail merchandise, and equipment rentals. Pricing is non-transferable and non-refundable, with booking available up to seven days in advance via the website, mobile app (iOS and Android via zingfit), or in person. Customer acquisition is driven primarily through Instagram and Facebook, supplemented by Karma Classes and a Sweat Angels philanthropy partnership that align the brand with community-minded values. The studio is independently owned and operated by Elizabeth Blumberg, a Registered Dietitian (RD, LDN), Certified Personal Trainer (CPT), and Registered Yoga Teacher (RYT-200) with 21 years of regional experience.
Senz firmographics
Firmographics- Name
- Senz
- Legal name
- Senz Yoga, Barre & Cycle
- Website
- https://senz.life
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Senz is a privately held boutique fitness studio in Rockville, Maryland, offering multi-sensory yoga, barre, cycling, and meditation classes in four elemental-themed biophilic studios for consumers in the Washington D.C. metropolitan area.
- Ownership category
- akta.pro rank
Senz industry classification
Industry- Product category
- Boutique Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)
- akta.pro secondary industries
- Power Yoga & Athletic Yoga Conditioning (HSADACAG), Reiki & Energy Healing (HSADAHAM), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)
Keywords
Where Senz is headquartered
LocationHeadquarters
- HQ city
- Rockville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Class-Based Fitness Sessions: Revenue generated from individual class bookings including yoga, barre, cycling, and specialty classes. Classes can be purchased individually or in packages (single, 5-pack, 10-pack) with expiration periods ranging from 30-60 days.
- Membership Subscriptions: Monthly unlimited and class pack memberships with auto-renewal. Options include Monthly, 3-Month, 6-Month, and 12-Month terms. Auto-debited monthly on activation date. Includes perks such as free mat/towel rental and guest passes.
- Wellness Services: Additional revenue from holistic health and wellness coaching, nutrition counseling, Senz Stretch (personalized stretching program), and Reiki sessions offered as one-on-one services.
- Retail Merchandise: Sale of branded merchandise including yoga mats, bands, blocks, water bottles, apparel, bracelets, healing stones, pillows, and blankets. 10% of merchandise revenue is donated to charitable causes.
- Equipment Rentals: Rental revenue from yoga mats ($2) and towels ($1). Rentals are complimentary with unlimited membership purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Class Drop-in |
| Unit Pricing | Pay-as-you-go | 5-Class Package |
| Unit Pricing | Pay-as-you-go | 10-Class Package |
| Subscription | Monthly | Monthly Unlimited Membership |
| Subscription | Multi-year contract | 3-Month Membership |
| Subscription | Multi-year contract | 6-Month Membership |
| Subscription | Annual | 12-Month Membership |
| Subscription | Pay-as-you-go | New Student Trial (7-Day) |
| Unit Pricing | Pay-as-you-go | Mat Rental |
| Unit Pricing | Pay-as-you-go | Towel Rental |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Senz product offering
Product offeringCore offering
Senz is a boutique fitness studio offering live, in-person multi-sensory yoga, barre, indoor cycling, and meditation classes across four elemental-themed rooms (Earth, Air, Fire, Water) in a biophilic environment, complemented by one-on-one holistic wellness services such as nutrition coaching, personalized stretching, and Reiki, plus branded retail merchandise and equipment rentals.
Product overview
Senz is a multi-sensory fitness studio offering a unified in-studio fitness experience centered around yoga, barre, cycling, and meditation classes in a biophilic environment. The core product portfolio includes Yoga Classes (hot yoga, Vinyasa, Hatha, Pilates), Indoor Cycling Classes (Earth Ride, Bootcamp Ride, Zen Ride, Groove Ride), Barre Classes (Fuzion Barre, Barre Sculpt, Barre Pilates, FiT Circuit), and Meditation Classes (Senzory Meditation). Wellness Services (Nutrition Coaching, Senz Stretch, Reiki) and Private/Semi-Private Training are offered as add-on services. The Senz Mobile App enables booking and account management. Classes are themed around classical elements (Earth, Air, Fire, Water) and feature multi-sensory elements including Himalayan salt walls, color therapy, aromatherapy, heat, and immersive widescreen projections.
Differentiator
Problem solved
Functional benefit
Brands
- Earth Ride: Signature Earth Ride cycling experience that combines cycling with barre and yoga in an immersive earth studio with global destination themes.
- Ride the Earth
- Senzory Meditation
- Karma Classes
- Senz Streamz
Products and services
- Yoga Classes
- Indoor Cycling Classes
Quantifiable outcome
- Elizabeth Blumberg has helped hundreds of people resolve medical issues, lose weight, and achieve health-related goals over 21 years in the DC-metro area
- +1 more outcomes
Companies that use Senz
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Senz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Senz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sweat AngelscoreSenz partners with Sweat Angels, a charitable organization that enables donations to social impact causes on a daily basis. Through this partnership, Senz makes regular contributions to charitable causes as part of their philanthropic mission. The partnership aligns with Senz's 'Senz Gives Back' philosophy supporting individual health and fitness, environmental causes, animal welfare, and disaster relief.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Senz competitors and assessment
Company assessmentBroad incumbents
- CorePower Yoga: National heated yoga and barre chain with ~200+ studios. Directly comparable to Senz on heated yoga, barre, and signature-format fitness experiences, but operates at vastly greater scale and brand awareness.
- YogaWorks: Multi-format yoga (and barre/Pilates) studio operator with a class/membership model directly aligned to Senz's yoga, barre, and signature class offerings.
- [solidcore] (solidcore): DC-born boutique fitness chain with a flagship near-DC presence, offering a single-format, premium-priced small-group workout. Comparable regional class-format and pricing tier to Senz's premium cycle/yoga offerings.
Others
- ClassPass: Multi-studio fitness subscription aggregator that distributes demand to boutique studios like Senz; relevant ecosystem participant affecting customer acquisition dynamics.
Emerging players
- StretchLab: Assisted-stretching franchise with one-on-one and small-group sessions - directly comparable to Senz's 'Senz Stretch' personalized stretching program and wellness add-on positioning.
- SoulCycle: Iconic premium indoor cycling brand known for immersive, theatrical ride experiences - analogous to Senz's Earth Ride™ widescreen destination cycling.
Direct peers
- Modo Yoga: Eco/green-certified hot yoga studio chain with community-and-environmental values analogous to Senz's biophilic, eco-friendly design and Karma Classes.
- Barre3: National barre franchise combining barre with cardio and strength. Directly comparable to Senz's barre offerings (Fuzion Barre, Barre Sculpt, Barre Pilates).
- Y7 Studio: Hip-heated yoga studio concept built around a themed, candlelight/immersive atmosphere. Closest analog to Senz's multi-sensory, vibe-driven yoga positioning.
Regional players
- Onelife Fitness: Multi-club fitness operator in the Mid-Atlantic region where Senz operates; relevant comp as the broader local fitness competitive context and as the employer of Senz instructor Matt Kessler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Senz social profiles
Digital presenceSenz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senz leadership team
Management profileNumber of profiles
Profiles1 record
Senz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senz
What does Senz do?
Senz is a boutique fitness studio offering live, in-person multi-sensory yoga, barre, indoor cycling, and meditation classes across four elemental-themed rooms (Earth, Air, Fire, Water) in a biophilic environment, complemented by one-on-one holistic wellness services such as nutrition coaching, personalized stretching, and Reiki, plus branded retail merchandise and equipment rentals.
Is Senz a public or private company?
Senz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senz founded?
Senz was founded in 2019. It employs 1 to 10 people.
Where is Senz based?
Senz is headquartered in Rockville, United States, in the North America region.
How does Senz make money?
Five revenue lines are on record. Class-Based Fitness Sessions are the primary driver. The others are membership Subscriptions, wellness Services, retail Merchandise and equipment Rentals.
Who are Senz's main competitors?
Broad incumbents on record are CorePower Yoga, YogaWorks and [solidcore] (solidcore). ClassPass is listed as an others. Emerging players are StretchLab and SoulCycle. Direct peers are Modo Yoga, Barre3 and Y7 Studio. Onelife Fitness is listed as a regional player.
Does Senz have an API?
No public API is recorded for Senz.
What industry is Senz in?
Senz's product category is Boutique Fitness Services. Its primary akta.pro industry code is HSADAGAG, Mind-Body Wellness Coaching (Holistic/Integrative), with a secondary code of HSADACAG, Power Yoga & Athletic Yoga Conditioning. Its NAICS code is 713940 and its SIC code is 7997.