Art of Board

What Art of Board does

Art of Board operates a design, creation, and licensing agency built around upcycled skateboard material. The company has assembled what it describes as the world's largest collection of high-resolution imagery sourced from recycled skateboards, and uses that content base to support three integrated business lines: AOB Licensing (B2B content licensing to brands), AOB Contract (physical tile and surface materials for commercial interiors), and I Ride I Recycle (a sustainability program that aggregates broken skateboards from skate shops across the U.S.). The business model is primarily sales-led B2B licensing and materials supply, monetizing through royalties on imagery used in apparel, furniture, and textile collaborations, plus contract supply of finished recycled-material products.

The customer base spans multiple verticals and is anchored by named collaborations with Modernica (fiberglass chair line), CF Stinson (textiles), ODINA Surf (apparel), Penny Board (skateboards), and Macy's (retail placement at Herald Square). Hospitality and food-and-beverage customers include Virgin Club Lounge LAX and Board and Brew, while independent skate retail is represented by UPRISE Skate Shop Chicago. Non-profit and community partners include the Tony Hawk Foundation, Boys and Girls Club, Children's Hospital OC, and Building Block of Orange County, which feed into the I Ride I Recycle program and supply pipeline.

The company is privately held and U.S.-based, with Susanne Andrey serving as Managing Director. No funding rounds, headcount data, or financial disclosures are available, and the operational footprint appears small relative to the geographic reach implied by its customer and partner roster. Strategic positioning leans heavily on sustainability credentials and design-led differentiation, validated externally by Material Connexion's Recycled Material of the Year designation.

Name

Art of Board

Legal name

Art of Board

Website

https://artofboard.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Art of Board is a U.S. design and licensing agency that monetizes the world's largest collection of high-resolution imagery from recycled skateboards through B2B content licensing, contract tile materials, and a nationwide skate-shop recycling program serving apparel, furniture, textile, and retail brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Design Licensing: Licensing of proprietary skateboard imagery and original designs to commercial partners for use in packaging, environmental space design, apparel, footwear, home goods, and soft goods products. Revenue generated through licensing royalties based on usage scope and duration.
2. Visual Strategy Consultation: Consulting services providing authentic image development and visual strategy consultation for both commercial and consumer markets, offering intelligent and forward-thinking alternatives to traditional stock imagery resources.
3. Tile Materials (AOB Contract): Sale of tile materials through the AOB Contract platform featuring recycled skateboard-inspired surface solutions including ceramic tiles, porcelain collections, and custom wood designs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Art of Board is a design, creation, and licensing agency that has built the world's largest collection of hi-res recycled skateboard imagery. The company licenses its designs to brands and manufacturers across packaging, apparel, footwear, home goods, and soft goods, and sells tile materials (ceramic, porcelain, wood) through its AOB Contract platform for architectural surface design. It also operates the I Ride I Recycle program, the first skateboard recycling movement that collects used decks from skate and surf shops across the U.S.

Product overview

Art of Board (AOB) is a design, creation, and licensing agency that has built the world's largest collection of high-resolution recycled skateboard imagery. The company operates as a unified offering combining creative design services (Visual Language Design Agency) with product lines and licensing programs. The core products include tile materials through AOB Contract (ceramic, porcelain, wood tiles, wallpaper), the I Ride I Recycle sustainability program, and AOB Licensing for brand partners. AOB serves packaging, environmental space design, apparel, footwear, home goods, and soft goods industries.

Differentiator

Problem solved

Functional benefit

Brands

• AOB CONTRACT: Tile materials division offering architectural surface solutions
• AOB LICENSING
• I RIDE I RECYCLE (IRIR)

Products and services

• AOB Licensing Licensing program offering Art of Board's designs for use on wearable items, household products, and architectural surface solutions. Targets creatives and explorers seeking unique visual storytelling elements.
• AOB Contract Tile Materials Tile material collections featuring recycled skateboard imagery for architectural and environmental space design applications, including ceramic tiles, porcelain, and custom wood designs.
• I Ride I Recycle Program Skateboard recycling initiative that collects broken, blemished, and used skateboard decks from skate and surf shops across the U.S. to prevent them from entering landfills and repurpose them into designs.
• Visual Language Design Agency Image development and fabrication partner providing visionary alternatives to traditional stock imagery, including original designs inspired by Sashiko stitching, football, and typography for packaging, apparel, footwear, home goods, and soft goods industries.
• Venice Beach Ceramic Tile Collection Ceramic tile collection featuring skateboard-inspired designs with a Venice Beach theme.
• Love Park Original Wood Skate Tile Wood tile collection featuring original designs inspired by Love Park skateboard culture.
• Santa Cruz Porcelain Collection Porcelain tile collection featuring skateboard imagery and designs.
• Visanti Wallpaper Wallpaper collection featuring skateboard-inspired designs.

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CF StinsoncoreStrategic or Co-development PartnerCommercial textile collaboration with CF Stinson for interior design products featuring AOB skateboard imagery patterns.
• ModernicacoreStrategic or Co-development PartnerFiberglass chair collaboration featuring AOB skateboard deck imagery and designs for home furnishings.
• Tony Hawk FoundationcoreOthersSupport for Tony Hawk's efforts to build skate parks, supporting youth access to skateboarding infrastructure and community spaces.
• Building Block of Orange CountyminorOthersCharitable support for Building Block of Orange County organization serving local community needs.
• Boys and Girls ClubminorOthersCharitable support for Boys and Girls Club organization supporting youth development programs.
• Children's Hospital OCminorOthersCharitable support for Children's Hospital Orange County supporting pediatric healthcare services.
• Penny BoardcoreOEM/ Whitelabel/ Licensing PartnerBoard collaboration featuring AOB skateboard graphics on Penny Board products for retail distribution.
• ODINA SurfcoreOEM/ Whitelabel/ Licensing PartnerRecycled Plastic Bottles Apparel collection using AOB skateboard imagery designs for sustainable surf apparel.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Getty Images: Getty Images is a global visual content licensing incumbent serving editorial, commercial, and creative markets, comparable to Art of Board's licensing business model but with editorial-grade rather than action-sports-curated content.
• Shutterstock: Shutterstock is the largest subscription-based stock imagery and content licensing platform, broadly comparable to Art of Board's licensing model but operating at vastly greater scale, offering generic rather than culturally curated content to commercial users.

Emerging players

• Society6: Society6 operates a marketplace for artist-designed home goods, apparel, and accessories, comparable to Art of Board's licensing model in monetizing curated visual content across physical product categories, though operating as a multi-artist platform rather than a single-brand agency.
• Stocksy: Stocksy is a cooperative stock imagery platform offering curated, authentic photography and video to commercial buyers, comparable to Art of Board's licensing model in emphasizing authenticity and curated content over volume-based stock offerings.

Direct peers

• Heath Ceramics: Heath Ceramics is an established California-based tile and tableware manufacturer with a strong design and sustainability narrative, comparable to Art of Board in its mid- to high-end tile offerings, B2B commercial specification channel, and emphasis on craft and authentic materials.
• Fireclay Tile: Fireclay Tile is a U.S.-based design-forward ceramic tile manufacturer known for recycled content and artisanal aesthetics, directly comparable to Art of Board's AOB Contract tile line in target customers (architects, interior designers, hospitality) and product category (decorative ceramic and porcelain tiles).
• Walker Zanger: Walker Zanger is a long-established designer and distributor of decorative tile and stone for architectural specifications, directly comparable to Art of Board's AOB Contract in targeting commercial interior designers and offering distinctive, design-led surface collections.
• Artaic: Artaic is a custom mosaic tile manufacturer using proprietary design technology to produce bespoke tile installations for commercial and residential interiors, comparable to Art of Board in custom imagery-driven tile products for architectural surface applications.
• Smile Plastics: Smile Plastics manufactures decorative panels and surface materials from 100% recycled plastic waste, directly comparable to Art of Board's recycled-material tile/surface product line in terms of circular-economy sourcing and architectural surface applications.

Others

• Vans: Vans is a global action sports and skateboarding footwear/apparel brand sharing the skate culture customer base with Art of Board, and an obvious potential partner (or competitor for cultural mindshare) given their overlapping action sports audience and use of skateboard imagery in branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artofboard
• LinkedInlinkedin.com/company/art-of-board

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Board