What The Fury Studio does

The Fury Studio is a Montreal-based production technology studio founded by Alexandre Barrette (CEO) and Francis Corbeil (Managing Director). It delivers technical direction, screen producing, projection mapping, augmented and virtual reality experiences, Unreal Engine real-time content, Notch reactive visuals, Disguise and Pixera media-server programming, and custom multi-protocol network architecture for concerts, esports tournaments, museum exhibitions, fashion shows, world expos, and corporate events. The studio's offering is structured as an interconnected portfolio of specialized technical services rather than a packaged software product, with reusable playbooks developed across marquee deployments such as the Valorant Champions Tour (500+ hours of AR content), FIFA World Cup 2026 brand launch, Esports World Cup 2024, Universal Expo of Osaka Canada Pavilion, Cirque du Soleil's OvO, and Coachella performances. Notable technical differentiators include inside-out AR tracking integrated with lasers, projections, lights and audio, and demonstrated ability to compress 90+ projector designs to 50 projectors while preserving visual quality, as delivered for the Imagine Picasso immersive exhibition.

The studio operates as a B2B professional services provider on a project-based pricing model, generating revenue through technical direction, system design, content integration, and show-control engagements. It serves three primary customer segments: large-scale entertainment productions (concert tours, music festivals, fashion shows, award ceremonies, esports tournaments), cultural institutions and museums requiring immersive multimedia installations, and production companies and creative agencies that outsource specialized real-time graphics and AR/VR capability. The go-to-market motion is event- and reputation-driven, with the majority of work sourced through direct relationships with a recurring set of partner studios including Moment Factory, Silent Partners Studio, Bright! Studios, Noisy Head Studio, Les 7 Doigts, Done + Dusted, Fireplay, JKFL Productions, Vibrant Studios, Mindroot Studio, THG Creative, Perséides Studio, Mirari, Animatrik Film Design, The Squared Division, Baillat Studio and 4U2C. The company maintains a core team of six and operates internationally across Canada, the United States, Saudi Arabia, Germany, the Czech Republic, Mexico, France, and Japan.

Name

The Fury Studio

Legal name

The Fury Studio

Website

https://thefury.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fury Studio is a Montreal-based, six-person production technology studio that delivers real-time graphics, projection mapping, AR/VR, and show-control services for concerts, esports tournaments, museums, fashion shows, and world expo pavilions, serving agencies, production companies, and cultural institutions internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Production Technology Services: The Fury Studio provides technological integration, screen producing, video programming, AR/VR design, and technical direction services for entertainment productions, events, and exhibitions. Revenue is generated through project-based engagements with production companies, agencies, and cultural institutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Fury Studio provides unified technological solutions for large-scale entertainment productions, live events, immersive exhibitions, and cultural institutions. Its offering spans technical direction, screen producing, projection mapping and system design, augmented and virtual reality experiences, Unreal Engine and Notch real-time content integration, Disguise and Pixera media server programming, and custom network architecture, all delivered through project-based engagements with agencies, production companies, and cultural partners.

Product overview

The Fury Studio is a Montreal-based production studio founded by Alexandre Barrette and Francis Corbeil that provides unified technological solutions for large-scale entertainment, live events, exhibitions, and cultural institutions. Its offering is structured as a portfolio of interconnected technical services — including technical direction, screen producing, projection mapping and system design, augmented and virtual reality experiences, Unreal Engine real-time content integration, Notch visual effects, Disguise programming, Pixera programming, and custom network architecture — delivered in collaboration with agencies, production companies, and cultural partners. Rather than a single software product with modules, the studio's portfolio functions as a unified suite of capabilities that are applied in combination across projects spanning concerts, esports tournaments, museum exhibitions, immersive art installations, and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical Direction Provides technical direction for video, projection, augmented reality, and immersive installations across live events, exhibitions, and large-scale entertainment productions.

Quantifiable outcome

• Delivered 500+ hours of AR and video-scenic content for Valorant Champions Tour broadcasts
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Moment FactorycoreStrategic or Co-development Partner · 1 January 2024Collaborated on FIFA World Cup 2026 brand launch at Griffith Observatory, Los Angeles. The Fury provided screen producing and engine preview services while Moment Factory handled show and content direction.
• Bright! StudioscoreTechnology or Integration · 1 January 2024Provided Unreal Technical Direction for Augmented Reality at 2024 Esports World Cup in Riyadh.
• Bright! StudioscoreTechnology or Integration · 1 January 2023Provided Unreal Technical Direction for AR at Gamers8 esports tournament in Riyadh. Bright! Studios handled media playback for the tournament and supported virtual production, AR, lighting, and show control.
• Silent Partners StudiocoreStrategic or Co-development PartnerLong-term collaborator on numerous projects including St. Lawrence River installation, Valorant Champions Tour, OvO Cirque du Soleil, Witches exhibition, and Coachella performances.
• Noisy Head StudiocoreStrategic or Co-development PartnerLong-term collaborator on projects including Loud's Centre Bell show, Harmonium Symphonique, Star Académie, Bylo Nebylo, Tiago, and Alexandra Stréliski Festival d'été de Québec.
• Les 7 DoigtscoreStrategic or Co-development PartnerCollaborated on multiple projects including Every Second, Mon île mon coeur, LiViCi, KOROS, and Body of Works 2025.
• Done + DustedcoreStrategic or Co-development PartnerPartnered for Google I/O 2023 and 2024 preshows. The Fury provided screen producing while Done + Dusted handled overall production.
• FireplaycoreStrategic or Co-development PartnerCollaborated on Justin Timberlake's 20/20 tour, providing video programming and interactivity design.
• 4U2CminorStrategic or Co-development PartnerCollaborated on Victoria's Secret Fashion Show 2016 at Grand Palais, Paris.
• XR StudioscoreTechnology or IntegrationPartnered on Valorant Champions Tour providing XR production and LED screen content.
• JKFL ProductionscoreStrategic or Co-development PartnerCollaborated on Imagine Picasso (technical direction and video programming) and Universal Expo of Osaka Canada's Pavilion (AR development).
• JKFLcoreStrategic or Co-development PartnerProvided augmented reality experience development for Universal Expo of Osaka 2025 Canada Pavilion.
• Mindroot StudiominorStrategic or Co-development PartnerCollaborated on Cirque du Soleil's OvO visual reimagining with Johnny Ranger.
• THG CreativeminorStrategic or Co-development PartnerContributed to Top of the Rock experience by working on projection model and multimedia theater with THG Creative.
• Vibrant StudiosminorStrategic or Co-development PartnerResponsible for immersive space, technical direction, screen production, and Pixera programming for Tintin Immersive Adventure.
• Agora de la DanseminorStrategic or Co-development PartnerCreated KOROS virtual reality experience in collaboration with three women of contemporary dance.
• The Squared DivisionminorStrategic or Co-development PartnerCreative/sho direction and co-production for J Balvin's Coachella 2024 performance.
• Baillat StudiominorStrategic or Co-development PartnerClient partner for FIFA World Cup 2026 brand launch project.
• Silent Partners StudiocoreStrategic or Co-development PartnerVideo content production partner for Coachella 2024 No Doubt performance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Silent Partners Studio: Toronto-based screen content and show production studio delivering projection mapping, real-time visuals, and technical direction for concerts, esports, and museums — directly competes for the same engagements and frequently partners with The Fury.
• Moment Factory: Montreal-based multimedia studio specializing in immersive experiences, projection mapping, AR, and large-scale entertainment installations — the closest direct peer to The Fury in both technical stack and project category, and an existing collaboration partner.
• Noisy Head Studio: Montreal-based interactive visual effects and real-time content studio for live shows and concerts — comparable in technical stack (Notch, Disguise) and customer base, and a recurring collaboration partner of The Fury.
• Fireplay: Montreal-based real-time content studio specializing in video design and interactivity for major concert tours — directly comparable offering and existing partner of The Fury on the Justin Timberlake 20/20 tour.
• Bright! Studios: Germany-based virtual production and real-time graphics studio focused on esports broadcasts and live events (including Gamers8 and Esports World Cup 2024) — directly overlapping with The Fury's Unreal Engine technical-direction and AR work for esports.
• VT Pro Design: Los Angeles-based creative design and technology studio for immersive live experiences, projection mapping, and interactive installations — directly comparable in offering and client base (concerts, museums, branded experiences).

Broad incumbents

• ARTECHOUSE: Operator of permanent immersive art and technology exhibition venues (NYC, Miami, DC, Houston, London) — comparable technology stack for immersive installations and a potential downstream customer/partner for studios like The Fury building museum-quality content.
• Obscura Digital: San Francisco-based large-scale projection mapping and immersive experience studio (now part of MSG) — operates in the same high-end immersive entertainment category as The Fury but at significantly larger scale and broader geographic reach.
• WorldStage: US-based event technology provider offering video, projection, lighting, and show control for large-scale live events — broader incumbent in the same entertainment production services category where The Fury operates.

Emerging players

• JKFL Productions: Montreal-based immersive exhibitions producer behind Imagine Picasso and the Universal Expo of Osaka Canada Pavilion — operates as both a peer and partner, with overlap in projection system design and immersive content delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheFuryLaFougue
• LinkedInlinkedin.com/company/thefury
• Instagraminstagram.com/thefury.ca

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fury Studio