Holistika Instituut

What Holistika Instituut does

Holistika Instituut is an Estonian private limited company (OÜ, registration code 11306661) operating a holistic wellness and personal development training institute headquartered at Endla 15, Tallinn. Founded by Marina Paula Eberth in Copenhagen in May 1998 and relocated to Estonia in January 2006, the institute delivers a proprietary curriculum that integrates Jungian psychology, transpersonal psychology, body-mind therapy, and regression techniques into a structured two-tier program: a 14-month Level 1 Holistic Training for personal development, and a Level 2 Holistic Regression Therapy certification for aspiring therapists, alongside an updated Holistic Training 2.0 curriculum and a supplementary course on HRT for children, youth, and families.

The institute serves three primary customer segments: individual adults seeking personal development and emotional healing, aspiring holistic regression therapists pursuing professional certification, and (more recently) children/youth/families through specialized therapy. Revenue is generated through three streams — multi-month training program tuition paid in installments, individual therapy sessions priced from €50 (consultation) to €720 (holistic quartet of 4×3-hour sessions), and rental of on-site training and meeting rooms (17-70 m²). Over 26+ years, more than 1,600 individuals have completed the institute's programs, and the brand is internationally recognized through its listing with EARTh (World Association for Regression Therapy) and consecutively featured in Estonia's Äripäev TOP training provider rankings (2019-2022).

The go-to-market is direct-to-consumer and content-driven: the institute recruits students through an extensive blog (hundreds of articles), email newsletter, social media (Facebook, Instagram, YouTube, Vimeo), trilingual website (Estonian/Russian/English), and in-person information evenings, with some events delivered via Zoom. Distribution is anchored at the Tallinn facility, supplemented by room rental to external practitioners and partner collaboration with HORETES, EUROTAS, and TAM. The institute is founder-owned and privately held, with no external funding or parent company.

Name

Holistika Instituut

Legal name

Holistika Instituut OÜ

Website

https://holistika.ee

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Holistika Instituut is an Estonian founder-owned training institute offering 14-month holistic personal development programs and holistic regression therapy certification, plus therapy sessions and room rental in Tallinn.

Ownership category

akta.pro rank

Product category

Holistic Wellness Training and Therapy Services

NAICS

Educational Support Services (6117), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

akta.pro secondary industry

Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Holistic regression therapy
• Personal development training
• Psychotherapy education
• Holistic wellness programs
• Therapist certification courses

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Training Programs: The institute generates revenue primarily through structured training programs. Level 1 Holistic Training is a 14-month program, Level 2 is a therapist certification program, and Holistic Training 2.0 is an updated curriculum. Revenue is earned through program tuition fees, typically paid in installments.
2. Therapy Sessions: Individual holistic regression therapy sessions are offered by certified therapists, with pricing ranging from €50 for a consultation to €720 for a holistic quartet (four 3-hour sessions, total 12 hours). Follow-up sessions after completing a holistic quartet are priced at €95–180 depending on duration.
3. Room Rental: The institute rents out its training rooms (42 m², 53 m², 70 m²) and meeting rooms (17 m²) to external practitioners and event organizers. Pricing is available via a published price list.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holistika Instituut delivers structured holistic training and therapy services through a two-tier program: Level 1 Holistic Training (a 14-month personal development program) and Level 2 Holistic Regression Therapy (therapist certification), supplemented by Holistic Training 2.0, a Worldview program, and HRT for Children/Youth/Families continuing education. The institute also sells individual holistic regression therapy sessions, short courses and workshops, and rents out its Tallinn training rooms to third parties.

Product overview

Holistika Instituut is an Estonian holistic therapy and training institute offering a comprehensive portfolio of educational and therapeutic services. The core offering consists of structured training programs: Level 1 Holistic Training (1. Aste Holistiline treening), a 14-month personal development course; Level 2 Holistic Regression Therapy (2. Aste Holistiline regressiooniteraapia), a therapist training program; and an updated Holistiline treening 2.0 version. Supplementary offerings include specialized training for HRT with children and families, and a Worldview program. The institute also provides direct therapy services (individual holistic regression therapy sessions) and short courses/workshops. Facility services include rental of training rooms in central Tallinn. The organization positions itself at the intersection of psychology, spirituality, and holistic health, serving both those seeking personal development and those training to become therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 1 Holistic Training (Holistiline treening, 1. Aste) A 14-month (1 year and 2 months) holistic training program focused on personal development, self-discovery, improved relationships, creativity, health support, and holistic well-being. Designed for adult individuals seeking a structured self-development journey.
• Level 2 Holistic Regression Therapy (Holistiline regressiooniteraapia, 2. Aste) Second-level training program that trains participants to become certified holistic regression therapists, combining intensive coursework with practical therapeutic training. For individuals who have completed Level 1 and wish to practice professionally.
• Holistic Training 2.0 (Holistiline treening 2.0) An updated version of the Holistic Training program with a modernized curriculum and new facilitators, preserving the original 14-month holistic self-development framework.
• Supplementary Training: HRT for Children, Youth and Their Families Specialized supplementary training for certified therapists on applying holistic regression therapy to children, adolescents, and their families.
• Worldview (Maailmavaade) Training program focused on developing a holistic worldview and understanding of life's philosophical and existential aspects, as part of the institute's curriculum.
• Holistic Regression Therapy Sessions (Teraapia) Individual and group holistic regression therapy sessions provided by certified therapists, including holistic quartet packages (4 sessions up to 3 hours each), standard 3-hour sessions, short 1.5–2 hour sessions, and 1-hour consultations. For individuals seeking emotional healing, self-awareness, and personal growth.
• Short Courses and Workshops (Lühikursused) Short courses, workshops, and events covering personal development, psychology, relationships, and holistic well-being, delivered both in-person and via Zoom.
• Room Rental (Ruumide rent) Rental of training rooms (42 m², 53 m², 70 m²), a meeting room (17 m²), and a training hall (70 m²) at the Endla 15, Centennial building, 4th floor premises in central Tallinn, available to external practitioners, trainers, and event organizers.

Quantifiable outcome

• Over 1,600 individuals have completed the holistic training program
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EARTh (Earth Association for Regression Therapy)coreStrategic or Co-development PartnerEARTh is the World Association for Regression Therapy. Holistika Instituut is listed as an internationally recognized school by EARTh. Founder Marina Paula Eberth served on the EARTh board for 5 years. This partnership provides certification credibility for graduates and international recognition for the institute's therapist training program.
• EUROTAScoreStrategic or Co-development PartnerEUROTAS is a European transpersonal psychology association. Holistika Instituut is listed as a partner institution, indicating alignment with transpersonal psychology standards and potential collaboration on professional development and research.
• HORETES (Holistic Regression Therapy Society)coreStrategic or Co-development PartnerHORETES is the Estonian Holistic Regression Therapy Society. Individual therapists affiliated with Holistika Instituut are members of HORETES (e.g., Anu Linnamägi). The partnership supports professional standards and networking for holistic regression therapists in Estonia.
• TAM (Estonian Complementary and Alternative Medicine Council)minorStrategic or Co-development PartnerTAM is the Estonian Complementary and Alternative Medicine Council. A Holistika Instituut trainer (Katariina Liisa Martens) serves on the TAM board, providing a link between the institute and regulatory/supervisory discussions in the complementary medicine sector.
• TAM OÜ (Täienduskoolituse ja Nõustamise Keskus)minorChannel Partner/ Reseller/ DistributorTAM OÜ (Täienduskoolituse ja Nõustamise Keskus) is a training and counseling center in Estonia. Listed as a partner organization on the institute's website, potentially collaborating on educational programs or referrals.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Monroe Institute: US-based institute focused on consciousness exploration, out-of-body experiences, and holistic personal development, with residential programs and professional trainings. Comparable methodology peer in the consciousness/self-development training space with multi-tier program offerings.
• Dr. Brian Weiss / Brian Weiss Institute: Past-life regression therapy training and certification programs run by Brian Weiss, a leading author and trainer in the regression therapy field. Comparable to Holistika as a regression therapy education brand that combines therapy practice with professional training of new practitioners.
• Chopra Global (Deepak Chopra's organization): Global wellness and meditation education platform offering structured trainings, certifications, and retreats at the intersection of mind-body practices and personal development. Comparable to Holistika in methodology, target customer (self-development seekers), and online-plus-in-person delivery model.
• Esalen Institute: Long-running holistic education and personal development institute combining residential workshops, longer-format trainings, and experiential practices. Comparable in mission, longevity (50+ years), and the integration of psychology with body-mind and transpersonal practices.
• Omega Institute for Holistic Studies: US-based holistic education center offering multi-day workshops, retreats, and longer-term training programs in personal development, wellness, and consciousness. Directly comparable to Holistika Instituut in combining structured longer-format training with experiential holistic content and personal growth as the central mission.
• Kripalu Center for Yoga & Health: Yoga, wellness, and holistic education center offering professional trainings, retreats, and personal development programs. Comparable to Holistika Instituut as a hybrid education/wellness provider with multi-tier training programs and a defined teaching methodology.
• Landmark Worldwide: Global personal development and leadership training company offering structured multi-session courses in self-development and transformation. Comparable to Holistika in long-form, cohort-based personal development training, although Landmark operates at significantly larger scale.
• The Michael Newton Institute: International organization offering certification training in Life Between Lives regression therapy, a closely related methodology to Holistika's holistic regression therapy. Direct methodology peer, operating a tiered training and certification model across multiple countries.

Broad incumbents

• Mindvalley: Large online personal development platform offering courses in transformation, wellness, and consciousness. A broader incumbent in the self-development training market with stronger technology, app, and global distribution than Holistika, but similar end-customer and category.

Others

• EUROTAS: European transpersonal psychology association that lists Holistika as a partner institution. Included as a peer for ecosystem context rather than direct competition — EUROTAS sets professional standards and credentials for the transpersonal/holistic therapy space in which Holistika operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCj-kkCVP785q4cLKlvCb54w
• Facebookfacebook.com/holistika.instituut
• Instagraminstagram.com/holistika_instituut
• LinkedInlinkedin.com/company/the-holistic-institute-estonia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistika Instituut