Drop the Beet
Drop The Beet Farms is a New Jersey-based aquaponics and hydroponics consulting company that custom-designs, builds, and services living food ecosystems for K-12 schools, nonprofits, and commercial spaces across the Northeast.
- Company typePrivate
- Founded2017
- HeadquartersFreehold, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Drop the Beet does
Drop The Beet Farms (legal entity: Drop The Beet LLC) is a New Jersey-based aquaponics and hydroponics consulting company that custom-designs, builds, and services living food ecosystems for schools, nonprofits, and commercial spaces. The company's core products are bespoke aquaponics systems (combining fish and plant cultivation in a symbiotic environment) and bespoke hydroponics systems (soilless, pesticide-free growing), with examples including a 200-plant hardscaped aquaponics system at Forrestdale School, a 300-plant system with custom 4ft x 4ft x 4ft aquarium at West New York Middle School, a five-system Aquaponics Laboratory Greenhouse at Joseph A Taub School, and a multi-site deployment at Saksworks locations in Manhattan that grew over 2,000 plants supplying 20+ varieties of leafy greens and herbs. Engineering differentiators cited include reduced water usage and higher yields relative to traditional farming, along with configurability to client spaces and use cases.
The business model is sales-led with direct consulting engagement and quote-based pricing; revenue is generated through one-time system design and installation fees plus recurring servicing and consulting contracts (multi-year terms). The confirmed go-to-market is direct outreach to three primary vertical segments: K-12 schools (STEM curriculum, hands-on learning), nonprofits (veterans services via Soldier On, disability services via Main Street Greens / 21 Plus), and commercial spaces (notably Saksworks / Hudson Bay Company in Lower Manhattan and Brookfield Place). Distribution is regional (Northeast USA, centered in New Jersey), and marketing relies on earned media (CBS News, ABC 7, Fox News, Vogue, The New York Times) and organic social (YouTube, Instagram, Facebook). The company has no disclosed funding rounds, no institutional investors, and no parent company; ownership and operations are founder-led by Cody Parker with a confirmed team of two (including Services & Education Manager Sean Curry).
Drop the Beet firmographics
Firmographics- Name
- Drop the Beet
- Legal name
- Drop The Beet LLC
- Website
- https://dropthebeetfarms.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drop The Beet Farms is a New Jersey-based aquaponics and hydroponics consulting company that custom-designs, builds, and services living food ecosystems for K-12 schools, nonprofits, and commercial spaces across the Northeast.
- Ownership category
- akta.pro rank
Drop the Beet industry classification
Industry- Product category
- Aquaponics and Hydroponics Consulting
- NAICS
- Food Crops Grown Under Cover (11141), Aquaculture (11251)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD)
- akta.pro secondary industries
- Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting) (AFAEAAAM), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Recirculating Aquaculture Systems (RAS) & Land-Based Farming (AFAEAAAG)
Keywords
Where Drop the Beet is headquartered
LocationHeadquarters
- HQ city
- Freehold
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Drop the Beet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- System Design & Installation: Custom design and installation of aquaponics and hydroponics systems for schools, nonprofits, and commercial spaces.
- Full Servicing & Consulting: Ongoing servicing and consulting for installed systems, providing ongoing support to ensure system success.
- Quotations for Systems: Providing quotes for modular and custom hydroponics and aquaponics solutions for various spaces, sizes and budgets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom system quotations |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Drop the Beet product offering
Product offeringCore offering
Drop The Beet Farms is an aquaponics and hydroponics consulting company that custom designs, builds, and services living food ecosystems for schools, nonprofits, and commercial spaces. The firm delivers end-to-end projects combining custom aquaponics or hydroponics systems with ongoing servicing and educational support. Its offerings enable clients to grow fresh, pesticide-free produce year-round using less water and higher yields than traditional farming.
Product overview
Drop The Beet Farms is an aquaponics and hydroponics consulting company offering a portfolio of custom-built systems and services. The core offerings consist of Custom Aquaponics Systems and Custom Hydroponics Systems, which are complemented by Design & Installation Services, Full Servicing & Consulting, and Quotation Services. Together, these form an end-to-end solution for schools, nonprofits, and commercial spaces seeking to establish sustainable living food ecosystems that produce fresh, healthy produce year-round.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Aquaponics Systems
- Custom Hydroponics Systems
- Design & Installation Services
- Full Servicing & Consulting
Quantifiable outcome
- 20+ varieties of leafy greens and herbs
- +2 more outcomes
Companies that use Drop the Beet
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Drop the Beet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Drop the Beet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Soldier OncoreDrop The Beet Farms designed and built custom hydroponics systems for Soldier On's veterans community greenhouses in Tinton Falls, NJ and Agawam, MA. Veterans use systems to grow vegetables and herbs for Soldier On Kitchen and local food banks, creating therapeutic growing opportunities.
- Main Street Greens (21 Plus, Inc)coreCollaboration between Cody Parker, Founder of Drop The Beet Farms, and 21 Plus, Inc to create Main Street Greens social enterprise for individuals with intellectual and developmental disabilities. Produces and sells sustainable produce to local restaurants and farmers markets while donating to nonprofits.
- Saksworks (Hudson Bay Company)coreDrop The Beet Farms consulted, designed, fabricated, and serviced multiple custom hydroponics systems for Saks 5th Ave Flagship Store, Liberty Street Saksworks in Lower Manhattan, and Vesey Street Saksworks in Brookfield Place. Systems grew over 2,000 plants for Saksworks members and Hudson Bay Company employees.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Drop the Beet competitors and assessment
Company assessmentDirect peers
- CropKing: CropKing designs, manufactures, and sells hydroponic and controlled-environment agriculture systems, with services including grower training and consulting. Closely comparable business model to Drop The Beet Farms' custom design/build/service offering for hydroponics.
- American Hydroponics: American Hydroponics designs and supplies hydroponic growing systems and nutrient products for commercial growers and educators, including custom system design. Comparable as a systems integrator and supplier of hydroponic infrastructure with custom design services.
- ZipGrow: ZipGrow sells vertical hydroponic tower systems and supporting curriculum/resources directly to schools, growers, and commercial operators. Closely comparable to Drop The Beet Farms' custom hydroponics installations for educational and commercial end users, though ZipGrow's product is more standardized/turnkey.
- Freight Farms: Freight Farms manufactures container-based hydroponic farming systems (the 'Greenery' and 'Farmhand') sold to schools, nonprofits, and commercial buyers. Comparable as a turnkey controlled-environment agriculture systems provider targeting similar institutional end markets.
Emerging players
- Smallhold: Smallhold builds distributed indoor mushroom and microgreens farms installed in retail, restaurant, and institutional spaces. Comparable as a distributed farming-systems operator with custom installations for commercial end users, though focused on mushrooms and microgreens rather than aquaponics.
- Eden Green Technology: Eden Green Technology builds vertical hydroponic farming systems deployed inside partner retail and distribution facilities. Comparable as an emerging player installing distributed hydroponic systems for commercial partners, with overlapping go-to-market into institutional end users.
Broad incumbents
- Bowery Farming: Bowery operates large indoor vertical farms producing leafy greens and herbs using hydroponic technology. Relevant as a broad incumbent in the indoor farming space; comparable on technology and crop focus but not on the system-installation business model.
- Plenty: Plenty is a vertical farming company that has acquired hydroponic systems players (including Bright Agrotech/ZipGrow) and operates large indoor farms. Comparable on controlled-environment agriculture technology and adjacent to Drop The Beet Farms through the ZipGrow acquisition.
- AeroFarms: AeroFarms is a large-scale indoor vertical farming operator that has deployed commercial aeroponic growing systems for leafy greens. Relevant as a broad incumbent in controlled-environment agriculture but operates its own farms rather than installing systems for third parties.
- Gotham Greens: Gotham Greens operates a national network of hydroponic greenhouses producing leafy greens and herbs. Relevant as a broad incumbent in commercial hydroponic greenhouse production with comparable crop focus and regional footprint in the Northeast US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Drop the Beet social profiles
Digital presenceDrop the Beet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drop the Beet leadership team
Management profileNumber of profiles
Profiles2 records
Drop the Beet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drop the Beet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drop the Beet
What does Drop the Beet do?
Drop The Beet Farms is an aquaponics and hydroponics consulting company that custom designs, builds, and services living food ecosystems for schools, nonprofits, and commercial spaces. The firm delivers end-to-end projects combining custom aquaponics or hydroponics systems with ongoing servicing and educational support. Its offerings enable clients to grow fresh, pesticide-free produce year-round using less water and higher yields than traditional farming.
Is Drop the Beet a public or private company?
Drop the Beet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drop the Beet founded?
Drop the Beet was founded in 2017. It employs 1 to 10 people.
Where is Drop the Beet based?
Drop the Beet is headquartered in Freehold, United States, in the North America region.
How does Drop the Beet make money?
Three revenue lines are on record. System Design & Installation is the primary driver. The others are full Servicing & Consulting and quotations for Systems.
Who are Drop the Beet's main competitors?
Direct peers on record are CropKing, American Hydroponics, ZipGrow and Freight Farms. Emerging players are Smallhold and Eden Green Technology. Broad incumbents are Bowery Farming, Plenty, AeroFarms and Gotham Greens.
Does Drop the Beet have an API?
No public API is recorded for Drop the Beet.
What industry is Drop the Beet in?
Drop the Beet's product category is Aquaponics and Hydroponics Consulting. Its primary akta.pro industry code is AFAAAHAD, Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting), with a secondary code of AFAEAAAM, Aquaculture Farm Services & Operations Support (net cleaning, diving, grading, harvesting). Its NAICS code is 11141 and its SIC code is 700.