Serve The Children
Serve The Children is a US-based 501(c)(3) nonprofit founded in 1997 that delivers education, nutrition, and vocational programs to roughly 800 children annually across Liberia, India, and Zambia through local partner ministries funded primarily via $30/month child sponsorships and annual auctions.
- Company typePrivate
- Founded1997
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Serve The Children does
Serve The Children (STC) is a US-based 501(c)(3) faith-based nonprofit founded in 1997 in Fircrest, Washington, that delivers educational, nutritional, and vocational programming to approximately 800 children annually across three countries: Liberia (All God's Children School in Monrovia, plus the new Action Faith Institute partnership in Paynesville), India (Gnyan Sampada Residential School in Lasina and the Emmanuel Education Center in Mumbai slums), and Zambia (Pure Nard Preschool in Mungu). STC's model is explicitly partnership-driven and locally operated: indigenous leaders run schools and ministries in their own communities, while STC channels roughly 90% of donated funds directly into overseas program operations. Programming combines K-12 schooling, child sponsorship at $30 per month, vocational tracks (sewing/tailoring, Microsoft Office, nursing assistant), and sustainability initiatives (a 12,000-chicken egg operation and a newer pig farm in Zambia).
On the technology side, STC's core operational systems are the REACH sponsorship-management platform (a third-party SaaS from reachapp.co that handles recurring donations, project-based giving, child-sponsor communication, and tax receipts) and Rachel Plus, an offline educational-content server designed to deliver curriculum via tablets or laptops in areas without reliable internet. The Rachel Plus program is being deployed across all three countries and represents the organization's main technology-led product expansion. There are no developer-facing APIs, mobile apps, or AI/ML capabilities disclosed — REACH and Rachel Plus are consumed rather than built by STC.
STC's business/revenue model is a hybrid nonprofit stack: (1) recurring child sponsorships at $30/month and teacher sponsorships at $100/month, providing predictable monthly inflows; (2) project-based sponsorships and grants (e.g., The Netherlands grant for furniture-building vocational training) for capital items; (3) annual auction events raising $50K-$110K annually; (4) general one-time and recurring donations processed via REACH, PayPal, and check; and (5) mission-trip fees at approximately $2,500 per participant for 2-week trips to Liberia, India, or Zambia. The organization markets primarily through its website, blog, email newsletter, a Facebook group, and word-of-mouth referrals, and publishes tax returns on its website for donor transparency.
Serve The Children firmographics
Firmographics- Name
- Serve The Children
- Legal name
- Serve the Children
- Website
- https://servethechildren.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serve The Children is a US-based 501(c)(3) nonprofit founded in 1997 that delivers education, nutrition, and vocational programs to roughly 800 children annually across Liberia, India, and Zambia through local partner ministries funded primarily via $30/month child sponsorships and annual auctions.
- Ownership category
- akta.pro rank
Serve The Children industry classification
Industry- Product category
- Nonprofit Education Services
- NAICS
- Educational Support Services (611710), Elementary and Secondary Schools (6111), Child and Youth Services (624110), Child Care Services (6244)
- SIC
- Services-Educational Services (8200), Services-Social Services (8300), Services-Child Day Care Services (8351)
- akta.pro primary industry
- NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)
- akta.pro secondary industries
- Child Protection & Child Rights (BPAGABAG), International Development & Donor-Funded Education Programs (EDADALAB), Faith-Based & Mission Service Programs (EDAIAGAI), Volunteerism, Service-Learning & Community Service (EDALAHAG)
Keywords
Where Serve The Children is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Serve The Children business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others
Revenue model
- Child Sponsorship: Monthly sponsorships at $30 per child provide guaranteed recurring revenue that funds educational programs, school supplies, uniforms, and food for sponsored children.
- General Donations: One-time and recurring donations from individuals supporting the organization's mission to provide hope and education to underserved children globally.
- Annual Auction: Annual fundraising dinner and auction events raising significant funds. Raised over $110,000 in 2019 and over $100,000 in 2018.
- Project-Based Sponsorships: Project-specific funding opportunities such as sustainable pig farming, computer labs, auditorium construction, sewing machines, and meal programs.
- Grants: Funding from organizations such as The Netherlands grant for furniture building vocational training program at Sinkor School in Liberia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Child Sponsorship - $30/month |
| Subscription | Monthly | Teacher Sponsorship - $100/month |
| Subscription | Monthly | Project-Based Sponsorship |
| Unit Pricing | Quarterly | Vocational Training - $80/quarter |
| One time/ perpetual license | One-Time | Mission Trip - approximately $2,500 |
| Other | Pay-as-you-go | General Donation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Serve The Children product offering
Product offeringCore offering
Serve The Children is a US-based faith-based nonprofit that funds and operates free educational programs for underserved children in Liberia, India, and Zambia. The organization runs child sponsorship at $30/month, partners with local schools and ministries, organizes volunteer mission trips, and provides vocational training and sustainability projects (such as chicken and pig farming) to support its programs. Approximately 90% of funds raised are directed overseas to program operations.
Product overview
Serve The Children is a faith-based nonprofit organization that operates a portfolio of educational and community development programs across three countries (Liberia, India, and Zambia). The organization's core offerings center on child sponsorship (managed via the REACH platform), direct school operations (All God's Children Schools in Liberia, Emmanuel Education Center in Mumbai, Pure Nard Preschool in Zambia), and organized mission trips. Supporting programs include vocational training (sewing, tailoring, computer skills), the Rachel Plus educational technology initiative, and sustainable agriculture projects (pig farming, chicken farms). Fundraising is driven primarily through an annual auction, child sponsorships at $30/month, and general donations. The organization does not operate as a technology platform provider but rather as a program delivery organization using various tools and partnerships to serve approximately 800 children annually.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 800+ children reached annually across 3 countries
- +4 more outcomes
Companies that use Serve The Children
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Serve The Children technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Serve The Children partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Action Faith Institute (AFI)coreNew partnership with Action Faith Institute in Paynesville, Liberia providing Nursery through 12th grade education on two campuses, graduating 30-40 students annually. STC supports computer lab development and sponsorship programs. Local leadership runs daily operations with STC providing resources and partnership.
- Pure Nard MinistriescorePartnership with Pure Nard Ministries in Mungu, Zambia to support preschool education (baby class through kindergarten), daily feeding program, and community development. Includes sustainable farming projects (12,000+ chickens producing 200 trays of eggs daily) and Teen Challenge drug/alcohol rehabilitation program. STC provides funding, resources, and support while local leadership manages operations.
- Hosanna MinistriescoreLong-standing partnership with Hosanna Ministries in India supporting Gnyan Sampada Residential School in Lasina (rural central India) serving tribal children, and programs in Mumbai slums. STC funds education, vocational training (Microsoft Office, tailoring), computer classes, and provides support for evening programs. Local ministry leadership understands cultural context.
- All God's Children SchoolcoreFounded in 1997 during Liberian civil war as tuition-free school for war orphans and former child soldiers. Now serves children who cannot afford education. STC helped establish school and provides ongoing support including computer labs, educational materials, and teacher sponsorship.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Serve The Children competitors and assessment
Company assessmentDirect peers
- World Vision: One of the largest Christian humanitarian organizations, running child sponsorship programs internationally with school-based community development models similar to STC's All God's Children Schools in Liberia. Operates at much larger scale but shares the faith-motivated sponsorship DNA.
- Compassion International: The largest faith-based child sponsorship nonprofit globally. Operates the same $30-$40/month child sponsorship model across dozens of developing countries, with comparable donor-acquisition channels (mission trips, recurring giving, school partnerships). The most directly comparable peer to STC.
- Children International: Child sponsorship nonprofit operating in India, Zambia (and surrounding countries), and other developing nations with the same monthly sponsorship model as STC. Highly comparable operating geographies and donor experience.
- ChildFund International: International child sponsorship and child-rights NGO operating across Africa, Asia, and the Americas. Closely comparable sponsorship mechanics, geographic mix (including Liberia, India, and Zambia-adjacent countries), and community-development programming model.
- Samaritan's Purse: Faith-based humanitarian organization with similar evangelical identity, operating internationally in disaster relief, education, and child development. Comparable mission-trip culture and faith-aligned donor base.
- Food for the Hungry: Christian relief and development organization focused on child sponsorship, education, and community development across Africa, Asia, and Latin America. Directly comparable faith-based sponsorship model with strong school partnerships.
Emerging players
- Lifesong for Orphans: Faith-based nonprofit focused on orphan care, child sponsorship, and education in developing countries. Smaller scale than the large incumbents but operates with a similar sponsorship and partnership model overlapping STC's geographic footprint.
Others
- Pure Charity: Donor management and sponsorship software platform used by faith-based nonprofits. STC uses REACH instead, but Pure Charity is a comparable technology layer serving similar sponsorship-driven nonprofit clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Serve The Children social profiles
Digital presenceServe The Children financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serve The Children leadership team
Management profileNumber of profiles
Profiles6 records
Serve The Children funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serve The Children M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serve The Children
What does Serve The Children do?
Serve The Children is a US-based faith-based nonprofit that funds and operates free educational programs for underserved children in Liberia, India, and Zambia. The organization runs child sponsorship at $30/month, partners with local schools and ministries, organizes volunteer mission trips, and provides vocational training and sustainability projects (such as chicken and pig farming) to support its programs. Approximately 90% of funds raised are directed overseas to program operations.
Is Serve The Children a public or private company?
Serve The Children is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Serve The Children founded?
Serve The Children was founded in 1997. It employs 11 to 50 people.
Where is Serve The Children based?
Serve The Children is headquartered in Washington, United States, in the North America region.
How does Serve The Children make money?
Five revenue lines are on record. Child Sponsorship is the primary driver. The others are general Donations, annual Auction, project-Based Sponsorships and grants.
Who are Serve The Children's main competitors?
Direct peers on record are World Vision, Compassion International, Children International, ChildFund International, Samaritan's Purse and Food for the Hungry. Lifesong for Orphans is listed as an emerging player. Pure Charity is listed as an others.
Does Serve The Children have an API?
No public API is recorded for Serve The Children.
What industry is Serve The Children in?
Serve The Children's product category is Nonprofit Education Services. Its primary akta.pro industry code is EDADALAC, NGO/Nonprofit Education Programs & Service Delivery, with a secondary code of BPAGABAG, Child Protection & Child Rights. Its NAICS code is 611710 and its SIC code is 8200.