Pure Charity
Pure Charity is a U.S.-based 501(c)(3) nonprofit technology organization operating a cloud-based fundraising and donation-management SaaS platform, serving 1,250+ nonprofits and having facilitated more than $300 million in donations since 2011.
- Company typePrivate
- Founded2011
- HeadquartersRogers, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pure Charity does
Pure Charity is a U.S.-based 501(c)(3) nonprofit technology organization founded in 2011 and headquartered in Bentonville / Rogers, Arkansas, with an additional office in Florida and an 11-50 person team. It operates a cloud-based SaaS platform that delivers fundraising and donation-management software to nonprofit organizations, having served 1,250+ nonprofits and facilitated more than $300 million in donations since inception. Its 501(c)(3) tax-exempt structure (EIN: 27-4586127) and GuideStar Platinum Seal of Transparency (awarded 2017) are core credibility assets in the nonprofit-procurement context.
The core product suite is organized around three flagship modules — Fundraising & Donation Processing (supporting ApplePay, PayPal, and credit cards under PCI DSS-compliant infrastructure), Child Sponsorship Software (with sponsor-recipient letter writing), and Trip Management Software (for mission-trip planning, registration, and fundraising) — augmented by Donor Giving Accounts, Giving Circles, and a 2025-launched AI Fundraising Appeals Assistant for generative donor communications. The platform exposes a TypeScript-documented API and is integrated with Salesforce, embedding capability into nonprofit websites is also supported. Sister nonprofit Equity Impact Fund extends the offering into fiscal sponsorship and community organizing, while Our Beautiful Family provides adoption-focused fundraising.
Go-to-market is direct-to-nonprofit and hybrid: a self-serve path (free trial) targets smaller organizations, while a sales-assisted demo motion serves larger enterprise accounts. Revenue mechanics center on transaction fees on processed donations, layered with subscription-based platform access; pricing is opaque and disclosed only via demo. Distribution relies on the company's website, organic search, social channels (Instagram, Facebook, LinkedIn), and the State of Good podcast.
Pure Charity firmographics
Firmographics- Name
- Pure Charity
- Legal name
- Pure Charity
- Website
- https://purecharity.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Charity is a U.S.-based 501(c)(3) nonprofit technology organization operating a cloud-based fundraising and donation-management SaaS platform, serving 1,250+ nonprofits and having facilitated more than $300 million in donations since 2011.
- Ownership category
- akta.pro rank
Pure Charity industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industries
- Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)
Keywords
Where Pure Charity is headquartered
LocationHeadquarters
- HQ city
- Rogers
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pure Charity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Nonprofit Donation and Fundraising Platform: Pure Charity provides a comprehensive nonprofit donation suite including donation processing, child sponsorship software, trip management, and donor management. The platform likely operates on a subscription or transaction-fee basis, processing donations and providing infrastructure for nonprofits. Since 2011, they've helped nonprofits raise more than $300 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available for new nonprofit accounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Pure Charity product offering
Product offeringCore offering
Pure Charity provides a cloud-based nonprofit fundraising and donation management platform that enables nonprofits to accept donations (ApplePay, PayPal, Credit Cards), run child sponsorship programs, organize and fund mission trips, and manage donor giving accounts and giving circles. The platform supports PCI-compliant payment processing, website embedding, Salesforce integration, and includes an AI-powered Fundraising Appeals Assistant to generate donor communications. Sister nonprofit Equity Impact Fund extends the offering to fiscal sponsorship for community organizers.
Product overview
Pure Charity is a nonprofit technology platform offering a unified suite of fundraising and donor management tools. The core platform includes Fundraising & Donation Processing, Child Sponsorship Software, Trip Management Software, Donor Giving Accounts, and Giving Circles. Additional modules include Fiscal Sponsorships through sister nonprofit Equity Impact Fund, and Adoption Fundraising. An AI Fundraising Appeals Assistant feature uses generative AI to help nonprofits create personalized donor communications. The platform has helped over 1,250 nonprofits raise more than $300 million since 2011.
Differentiator
Problem solved
Functional benefit
Products and services
- Fundraising & Nonprofit Donation Processing Secure, user-friendly donation processing for nonprofits supporting ApplePay, PayPal, credit cards, and other payment methods, with customizable branding on donation pages and receipts and website embed capabilities.
- Child Sponsorship Software Software for nonprofits to connect supporters with children, families, farmers, and entrepreneurs through tailored sponsorship programs and letter writing.
- Trip Management Software Software for nonprofits to organize and fund mission trips efficiently with integrated planning, registration, and fundraising tools, including mobilizations such as university student groups.
- Donor Giving Accounts Personalized donor accounts that empower donors to manage donations and track their giving history.
- Giving Circles (Giving Communities) Community-driven philanthropy offering that lets donors pool resources for greater collective impact.
- Fiscal Sponsorships & Community Organizing (via sister nonprofit Equity Impact Fund) Fiscal sponsorship offering (via sister nonprofit Equity Impact Fund) that gives community organizers the financial tools to build power, raise funds, and drive local change without forming their own nonprofit.
- Adoption Fundraising (via Our Beautiful Family) Specialized fundraising platform for adoption-related causes and family adoption journeys, operated via the Our Beautiful Family sister site.
- Pure Charity API REST API and TypeScript SDK (documentation at developer.purecharity.com) that allows partners and developers to integrate with the Pure Charity donation and fundraising platform, including a Salesforce integration.
- AI Fundraising Appeals Assistant Generative AI-powered assistant (text modality) that creates personalized fundraising appeals and donor communications for nonprofit campaigns.
Quantifiable outcome
- $300 million+ raised for nonprofits through the platform
- +2 more outcomes
Companies that use Pure Charity
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Pure Charity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
Pure Charity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SalesforcecorePure Charity provides Salesforce documentation and integration capabilities, allowing nonprofits to connect their donor management and fundraising data with Salesforce CRM.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Pure Charity competitors and assessment
Company assessmentEmerging players
- GiveWP: GiveWP is a WordPress donation plugin focused on website-embedded giving for small nonprofits. It competes in the donation-form and recurring-giving layer that overlaps with Pure Charity's website-integration capabilities.
Others
- PayPal Giving Fund: PayPal Giving Fund is a donor-advised giving program integrated into PayPal's checkout. It is adjacent to Pure Charity as a donation-distribution channel and payment partner, but competes for end-donor attention rather than nonprofit software budgets.
Direct peers
- Keela: Keela is a nonprofit CRM and fundraising platform with donation forms, email automation, and donor management. It targets small and mid-sized nonprofits with a comparable feature footprint to Pure Charity's donation and donor-management suite.
- Givebutter: Givebutter is a venture-backed nonprofit fundraising platform offering donation forms, event management, and donor CRM with a freemium model. It competes head-to-head with Pure Charity for SMB and mid-market nonprofits using a modern, social-first feature set.
- Funraise: Funraise is a nonprofit fundraising platform with donation forms, CRM, and peer-to-peer campaign tools aimed at mid-market and enterprise nonprofits. It directly overlaps Pure Charity's donation-processing and donor-management capabilities.
- Donorbox: Donorbox provides donation forms, recurring giving, and peer-to-peer fundraising for nonprofits globally. It competes with Pure Charity on donation processing, payment options, and recurring-gift workflows for small to mid-sized nonprofits.
- Bonterra: Bonterra (formerly Network for Good, now including Classy and Kindful) is a leading nonprofit fundraising and donor-management SaaS suite. It directly competes with Pure Charity in donation processing, donor CRM, and peer-to-peer fundraising for small and mid-sized nonprofits.
- Bloomerang: Bloomerang is a donor management and fundraising CRM focused on small and mid-sized nonprofits. Its donor-retention analytics and online giving tools overlap with Pure Charity's donor giving accounts and donation processing suite.
- Classy: Classy (now part of Bonterra) is a nonprofit fundraising and event management platform. It directly competes with Pure Charity on donation pages, peer-to-peer campaigns, and recurring giving for mid-market and enterprise nonprofits.
Broad incumbents
- Salesforce.org Nonprofit Cloud: Salesforce.org offers a nonprofit CRM and fundraising suite that integrates with Pure Charity via its existing Salesforce integration. As a broad incumbent, it serves larger nonprofits with deeper CRM needs and represents both a partner and a competitive threat.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pure Charity social profiles
Digital presencePure Charity compliance and trust
Trust signalCompliance1 record
Pure Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Charity leadership team
Management profileNumber of profiles
Pure Charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Charity
What does Pure Charity do?
Pure Charity provides a cloud-based nonprofit fundraising and donation management platform that enables nonprofits to accept donations (ApplePay, PayPal, Credit Cards), run child sponsorship programs, organize and fund mission trips, and manage donor giving accounts and giving circles. The platform supports PCI-compliant payment processing, website embedding, Salesforce integration, and includes an AI-powered Fundraising Appeals Assistant to generate donor communications. Sister nonprofit Equity Impact Fund extends the offering to fiscal sponsorship for community organizers.
Is Pure Charity a public or private company?
Pure Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pure Charity founded?
Pure Charity was founded in 2011. It employs 11 to 50 people.
Where is Pure Charity based?
Pure Charity is headquartered in Rogers, United States, in the North America region.
How does Pure Charity make money?
One revenue line is on record: nonprofit Donation and Fundraising Platform.
Who are Pure Charity's main competitors?
GiveWP is listed as an emerging player. PayPal Giving Fund is listed as an others. Direct peers are Keela, Givebutter, Funraise, Donorbox, Bonterra, Bloomerang and Classy. Salesforce.org Nonprofit Cloud is listed as a broad incumbent.
Does Pure Charity have an API?
Yes. Pure Charity offers an API for partners and developers to integrate with their nonprofit donation and fundraising platform. The API documentation is available at developer.purecharity.com. Developer documentation is at developer.purecharity.com/pure-charity-api.
What industry is Pure Charity in?
Pure Charity's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAKAF, Donor-Advised Fund (DAF) Sponsors. Its NAICS code is 81321 and its SIC code is 8300.